Ron Kaufman

Award-winning Customer experience consultant, leadership and motivational keynote speaker

Author •
Futurist

Ron Kaufman is an author, consultant, founder of “Up! Your Service”, speaker and is considered to be the world’s foremost authority on customer service culture.

Ron Kaufman's Videos

What Ron Kaufman's Clients Say

Here is some of the feedback from audiences and clients who have worked with Ron.

"Ron’s passion for the customer is second to none. He invigorated and inspired 100 leaders across all of our Asian markets on our annual (virtual) conference. The feedback unanimously was first class. Our people took away new learning and were truly motivated to accelerate our brand ambitions around the customer."

Troy Barnes,

Chief Transformation Officer,

FWD

"Having successfully collaborated with Ron on a number of projects related to customer experience, service excellence, and sustainable growth. I certainly recommend his expertise to any organization that has ambitions to structurally evolve to address these complex topics."

Laurent Verstraeten,

Global Head of Services,

SWIFT Customer Experience

"What I like most is Ron’s enthusiasm. He is obviously an expert on the subject. The content is enlightening. He kept me focused and engaged the entire time. And the intonation of his voice is fascinating! Such an enjoyable training for every member of our leadership team."

Chris Macaset,

HR Manager,

Talent Management, Ayala Land

"Ron delivered awesome session to Microsoft attended by 300 managers, leaders, executives, and account team from countries worldwide. Very valuable call, content, excellent speaker. Ron is CLEARLY an expert in this area, and his experience was directly relatable to Microsoft's day-to-day work."

Ahmed Zayed,

Senior Project Manager,

Microsoft SI Secure Infrastructure

"Thank you for the extremely engaging and useful video you created. We screened it as part of “Time to Shine” event and there was huge positive reception and appreciation. I am the pillar lead for Service Culture and thank you on behalf of Unilever for this wonderful session."

MV Gangineni,

Director Business & Finance Services,

Unilever

"Ron is an amazing speaker and energizer – definitely the best training I have ever attended. He is truly passionate about helping companies create magic by getting the service culture right. His positive energy is so uplifting. We need more of that right now!"

Suneeta Motala,

Chief Marketing Officer,

AfrAsia Bank Ltd

"Ron delivered a webinar for our leadership team to introduce us to the foundation of a customer centered culture. He helped us seize the opportunity we have to deliver “Unbelievable Customer Experiences” and gave us tools to think about and improve interactions from our customers’ perspective."

Agustin Lopez Diaz,

Senior Vice President Total Customer Satisfaction,

Faurecia

"BNP Paribas organised “Evolution of Client Service Culture in a Transformational World” live video conference with Ron Kaufman. We simultaneously engaged over 500 people from 26 countries and 33 different locations. Ron’s inspirational message was very well received with many follow-up conversations illustrating the value of this great initiative."

Marie Poutrain,

Global Service Leader,

BNP Paribas Securities Services

"Ron provided valuable videos for our Leadership retreat to ground our team in service as one of our core commitments. His personalized style sparked “Service as a Passion” for everyone on our leadership team. We are excited to roll this commitment out across our portfolio."

Justin Sibley,

Co-President,

POWDR Adventure Lifestyle Group

"Ron created a highly appreciated “Built to Care” online program uniting our leadership team across countries. Structured around Ron’s extraordinary book, we conducted 12 sessions with 230 leaders who contributed their ideas on screen. The impact was significant leading to rapid implementation across the group."

Paul Jones,

Chief Executive Officer,

The Lux Collective

"Thank you for your amazing job to make the training a success! We have received great feedback from the leaders and advisors who had attended your sessions. We hope to work with you again on future projects."

Alvin Nambiar,

Continuous Development Lead,

Great Eastern Centre for Excellence

"Thank you for speaking at the ASEAN webinar yesterday! For the live session we see a high conversion attendance rate. We have kicked off on-demand and will continue to amplify this piece of content. Thank you again for sharing all the great insights and perspectives!"

Amy Ong,

Lead Integrated Marketing,

ASEAN Salesforce

"A world class experience way above the scope we engaged him for. Ron embodies what he preaches with great curiosity and humor. He added value to all aspects of the event. I’m looking forward to jumping at any chance I can to collaborate with him again."

Brian Liu,

Group Head of Learning & OD,

Lazada

"Service week went superbly well beyond expectations! The team has raised the bar yet again. Feedbacks have only been outstandingly positive including your talk. We had exceeded our targeted participation."

Hui Hwa Koh-Minjoot, PBM,

Head, Allied Health & Patient Experience,

IHH Healthcare

"Ron's energy and passion for uplifting value were contagious! He delivered a virtual session at our global online conference which engaged more than 1500 professionals across 33 countries. Ron's thought-provoking real-life examples were an absolute hit!"

Kulpreet Nanda,

Global Leader Future-ready Service Engagements Initiative Group Delivery,

Capgemini

"Thank you for the masterful presentation. It is one of the very best I have ever experienced. Our staff were indeed uplifted and there are doctors asking for the video. The slides were perfect showing a deep understanding of our institution. Thank you. "

Dr. Aymeric Lim,

Chief Executive Officer,

National University Hospital, Singapore

"Wow!! Thank you so much for being such an incredible keynote speaker for us at BNI’s Global Convention this year. You amazed on stage and provided so much value to our audience – so thank you!!! It was a pleasure working with you and your team."

Bethany Rippy,

Executive Communications Manager Global Support Team,

Business Network International

"Wow! It was great to hear people using your Six Levels of Service throughout the week and repeating the pizza value story. The team was very energized! Job well done."

Courtney Warford,

Global Director, Customer Experience,

AGCO Corporation

"Our Customer Mania workshop after your session fit seamlessly into our program after your inspirational talk. Our team was energized and clear on what is needed next to move up."

Herman Pretorius,

General Manager,

Restaurant Brands International

"Thank you, Ron, for your energizing presentation for our teams. It was an uplifting session with great insights to drive excellence in customer experience and service culture!"

Daniel Martinez,

Global Director,

HP Large Format Printing

"The week following the conference we’re still receiving kudos for sponsoring Ron’s dynamic and informative presentation."

Tim Bell,

President Strategic Initiatives,

People 2.0

"You were so engaging, and your content was on point for the forum. Thanks so much for being a part of the Leadership Summit Series and for specifically tailoring your presentation to our group. You’re a huge part of our success. "

Jodi Reuven,

Senior Product Marketing Manager,

NICE CX One

"I want to thank you again for your contributions to the Service Council Executive Symposium this year. We have had glowing feedback on the event and around your keynote in particular. Thank you again!!"

Jaclyn Cooksey ,

Director, Customer Success & Engagement,

Service Council

"Ron really opened our eyes to the little things we can change in our approached that add tremendous value to ourselves and others."

Sandra Leung Li,

Analytical Lead,

Google

"Ron takes something really logical that should be a part of everyday life and turns it into something very enjoyable and useful."

Patricia Enslow,

Head, Strategic Marketing,

Citibank

"I have never seen anyone put so much valuable information in such a short period of time and do it so delightfully."

Paul Snider,

Program Committee Chair,

Harvard Business School

"Ron’s energy and enthusiasm for service leaps off the stage. We are still talking about his presentation months after the event."

Cindy Williams,

Office of Public Affairs,

Stanford University

"Ron’s presentation was exceptionally well received. He tailored his presentation to our industry and really understood what our company's needs are. He took time to learn as much as possible about our brands and strategy."

Tea Colaianni,

Director,

Watches of Switzerland

Available for

Ron’s Speaking Topics

Languages:

English

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Ron Kaufman's 2025 Biography

About Ron Kaufman

Author of the New York Times Bestselling book Uplifting Service: The Proven Path to Delighting Your and Customers, Colleagues, and Everyone Else You Meet.
Hall of Fame Presenter and Keynote Speaker Asia Professional Speakers inaugural recipient “Lifetime Achievement Award”
Ranked #1 in Customer Service Expert in the World by Global Gurus in 2018, 2019, 2020 and 2021
Creator of #1 Ranked Customer Service Development Program, Uplifting Service, The Proven Path, 2020

He has become an international expert on customer service and has taught organisations the world over to provide an exceptional level of customer care. Embracing the traditional view that it is essential that customers feel valued, he has taught government agencies and big businesses alike on how to create a culture which promotes exceptional service and leaves both staff and customers feeling positive, promoting loyalty, an enhanced reputation and encouraging repeat custom.

He is the author of the New York Times and USA Today best-selling book “Uplifting Service! The Proven Path to Delighting Your Customers, Colleagues and Everyone Else You Meet” and fourteen other books on customer service, business and inspiration.

Speaking Style

As a speaker Ron is innovative, inspirational and practical. He is the world’s top customer service guru and aims to transform service culture and he does not disappoint his audience, leaving them feeling positive and highly capable of facing future challenges.

Drawing on his vast experience he is passionately committed to achieving results derided from proven methods to help clients upgrade service performance and build strong service cultures.

His unique approaches to learning and leadership have been featured in the New York Times, the Wall Street Journal, and USA Today. Ron was invited to Asia in 1990 by Singapore Airlines and the government of Singapore to create and launch a national service quality training organization.

He is a graduate of Brown University, USA with studies in France, London and Berkeley, California. He is a professional member of the Author’s Guild, Global Speakers Federation and International Association of Learning Providers.

Ron resides in Singapore and travels widely to promote and realize a vision of “Our world where everyone is educated and inspired to excel in service.”

Ron Kaufman's 2025 Talks & Topics

Leading The Service-Focused Culture: Creating Superior Service From The C-Suite

A superior service culture does not happen by accident but instead requires committed managers willing to walk their talk – and motivated staff inspired to deliver on-the-spot service daily. But beyond this, the driving force of a service-focused culture is a group of inspired leaders who are convinced of and committed to, the long-term value of Uplifting Service. Leading The Service-Focused Culture facilitates your senior leadership team in building the alignment needed to embrace a common service vision – and then take the actions required to make that vision a reality.

In this hands-on session, participants review the culture-building activities currently in use in the organization; identify opportunities for new service initiatives; learn best practices for becoming a service-focused culture and commit to taking action to align and strengthen the service focus.

Key Learning Points:

Best practices for engaging everyone from the top down in a continuous cascade of positive actions for Uplifting Service culture.
Quantifying benefits of a service culture in terms of customer experience, competitive positioning, talent development and business results.
Choosing a compelling language to create an engaging service vision.
Communicating the vision effectively with all service providers.
Creating the alignment and service commitment to help cross-functional teams communicate more effectively with each other and within their own departments.

Building Your Business With Service Partnerships: Making The Most Of The Relationships That Matter

At the core of a service-focused company are strong internal and external partnerships. Listen to practical steps and easy-to-learn techniques that teams, cross-functional groups, internal service departments and others can use to immediately get more cooperation from – and alignment with – the business relationships that matter the most.

Uplifting Service: Exceeding Customer Expectations One Action At A Time

In today’s global economy, customer expectations in almost every industry are rising. What was once considered a perk, bonus or plus is now a promise clients expect – and even demand – time and again.And while everyone may agree that providing superior service is essential to continued success in a competitive world, too many executives still regard service as ‘the fuzzy stuff’ they don’t know how to measure, manage or make happen on a companywide scale.

Uplifting Service is an entertaining and interactive presentation that shows everyone from the C-suite to the front lines specific actions and concrete steps to fly over customers’ rising expectations and immediately improve the quality of service delivered at all levels of the company. Packed with real-life examples, powerful principles and tried-and-true techniques, this session will educate, motivate and inspire everyone on your team to take new action now.

Key Learning Points:

The secret to seeing the world from your customers’ point of view.
The six proven steps to going from ‘basic’ to ‘unbelievable’ service.
Transforming complaints into opportunities, creating positive word of mouth and valuable customers for life.
Three strategies and tactics for managing customer expectations. – Bouncing your way back through service recovery.
Shifting from blame, shame and justification to taking personal responsibility.