He's conducted ethnographic interviews and trend research across Europe, Asia, Russia, North Africa, America & the Middle East since the late 90's and therefore has first-hand experience of the way contemporary trends impact consumers and brands. A highly sought-after public speaker, Sean has given speeches at international marketing conferences and cutting-edge events for over a decade. He's appeared on TV and radio programmes, written for numerous business magazines, and is a university lecturer.
Sean's book "The Post-Truth Business: how to rebuild brand authenticity in a distrusting world" is published this year. (In speeches referencing his book, he takes a provocative and inspiring look at how to rebuild brand authenticity and regain consumer trust in the modern business climate of scandal, fake news and disillusionment.) After that, his next book will look into how disruptive brands and leading-edge technology are transforming concept creation, product development, brand marketing and company management.
Sean has given speeches at industry events in New York, Barcelona, Melbourne, Copenhagen, Miami, Dublin, Athens, Dusseldorf, Los Angeles, Edinburgh, Prague, Thessaloniki, Chicago, Frankfurt, Larnaca, Orlando, Palma, Dubai, San Francisco, Hamburg, Casablanca, Salzburg, Dallas, Tokyo, Amsterdam, Istanbul, Geneva, Helsinki, Beirut, Zurich, Toronto, Paris, Tallinn, Lisbon, Malmo, Nice, Oslo, London, Stockholm and Berlin.
He's also given in-house trend talks & run ideation workshops for Unilever, Microsoft, L'Oreal, Vodafone, MTV, Swatch, P&G, Warner Bros, Estee Lauder, Harrods, Carrefour, Poste, Diageo, Coty, GlaxoSmithKline, Braun, Tetley, Bombay Sapphire, Coca-Cola, Beiersdorf, Costa, Ikea, PZ Cussons, Visa, Citycon, Lego and Heineken; along with a range of advertising, branding, media and PR agencies.
Sean also runs a research/strategy business, where he's consulted for some of the world's biggest companies in the motor, beauty, drinks, food, retail, IT, fashion, broadcasting, entertainment, finance & hotel sectors, along with numerous NGO and Govt tasks, regarding the 'Real Now & Potential Next'.
Prior to launching the consultancy, he spent a decade with leading-edge advertising and research agencies in the UK and US. He was a founding partner in The Future Laboratory before setting up independently, but continues to link up with agencies and has done so with Superunion, Ogilvy, Y&R, Mother, Saatchi's, DLKW, Lowe, FCB, W&K, JWT, McCann's, TBWA, BBH, MWB, CHI & BBDO.
“The World Retail Congress is renowned for attracting excellent speakers for each of its annual events. Following on from his previous speeches at the congress, this year Sean gave a superb trend research talk as part of our Leadership Programme for CEO’s. He also chaired dynamic marketing panels with innovative brands and leading-edge agencies. I’d highly recommend him for companies seeking a deeply informed and entertaining speaker!” - Ian McGarrigle, Chairman, World Retail Conference
“YMS is Europe’s leading youth marketing conference. As a renowned independent researcher and public speaker, Sean has given trend speeches and chaired sessions at YMS for years, and at this year's event he ran the ‘Brand Positive’ session featuring some of the biggest names in CSR from the IT, entertainment, fashion, banking and agency sectors. It was also great that, once again, he wrote about Youth Marketing Strategy for Contagious. If you want a really informed trend forecaster to speak at your event, he’s your man.” - Simon Eder, Founder, YMS