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W Chan Kim

One of the world’s most important strategy experts

W Chan Kim Biography

This highly influential management guru explains his ideas clearly and with reference to many relevant examples of the companies he has helped to become winners in the Blue Ocean Strategy game.


W. Chan Kim is Professor of Strategy and International Management at INSEAD and the Boston Consulting Group Bruce D. Henderson Chaired Professor of International Management as well as being co-director of INSEADs Blue Ocean Strategy Institute. The Institute which now has several outposts around the world, is named after Chan's most important business theory which he developed with Renee Mauborgne. It states that bloody head-to-head competition becomes irrelevant when you create the clear blue ocean of new market space using value innovation. Chan cites IKEA and Starbucks as examples of companies which have created new and superior value through innovative ideas and knowledge.

Blue Ocean Strategy began as an article in the Harvard Business Review and went on to become a huge bestseller when it became available as a book in 2005. It has since sold over two million copies and is being published in 42 languages.

W. Chan Kim co-founded the Blue Ocean Strategy Network (BOSN) to build on the concepts they created and to carry on their work with corporations, national governments, and nonprofits in the pursuit of creating blue oceans.

He has co-written numerous articles for the Harvard Business Review with Renee Mauborgne, several of which were deemed to be among the best classic articles ever published by that journal. Their articles have appeared in The Wall Street Journal, The Financial Times and The Asian Wall Street Journal to name but a few.

His work on strategy and managing the multinational can be found in all the leading Management and Strategy Journals.

W.Chan Kim began his life in Korea before moving to the United States. Prior to joining INSEAD in France he was professor at the University of Michigans Ross School of Business. He is a highly influential figure – a fellow of the World Economic Forum, an advisor to the European Union and a country advisor to Malaysia.

Current / Past Roles & Positions

  • Co-author of what has been recognized as the most important business book of the decade
  • Number 2 on the Thinkers50 list of 50 top management gurus worldwide 2011 and 2013
  • Professor of Strategy and International Management at INSEAD – the 2nd biggest business school in the world

Awards, Accolades, Achievements & Honours

  • W Chan Kim has come top ten in the Thinkers50's most influential business thinkers worldwide in 2007, 2009, 2011, 2013 and 2015
  • Winner of the Thinkers50 Strategy Award for research on Blue Ocean Strategy 2011.
  • Member of Leadership Hall of Fame – FastCompany magazine 2011
  • In 2009 he and Renee Mauborgne were named "the number one gurus of the future" by the French business magazine LExpansion
  • Winner of the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008
  • Eldridge Haynes Prize winner for the best original paper in the field of international business
  • Named as one of the worlds most influential authors on global strategy by The Journal of International Management.
  • Blue Ocean Strategy – Wall Street Journal Bestseller, Business Week Bestseller, and National Bestseller (American)
  • Frankfurt Book Fair Winner of the Best Business Book of 2005 Prize
  • Named number 1 Strategy Book of 2005 by Strategy + Business
  • W. Chan Kim is the winner of several European Case Clearing House awards including 'Best Case in Strategy' and 'Best Overall Case' across all disciplines

Speaking Style

Amusing, educational, enthusiastic, informal, interactive, passionate, story-telling, thought-provoking

W Chan Kim Videos

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W Chan Kim‘s Topics

Don't Compete with Rivals-Make Them Irrelevant

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Business Management

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International Business Development

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Value Innovation

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Managing Multinationals

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Corporate Strategy

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Books by W Chan Kim

W Chan Kim Book
W Chan Kim Book

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