This highly influential management guru explains his ideas clearly and with reference to many relevant examples of the companies he has helped to become winners in the Blue Ocean Strategy game.
W. Chan Kim is Professor of Strategy and International Management at INSEAD and the Boston Consulting Group Bruce D. Henderson Chaired Professor of International Management as well as being co-director of INSEADs Blue Ocean Strategy Institute. The Institute which now has several outposts around the world, is named after Chan's most important business theory which he developed with Renee Mauborgne. It states that bloody head-to-head competition becomes irrelevant when you create the clear blue ocean of new market space using value innovation. Chan cites IKEA and Starbucks as examples of companies which have created new and superior value through innovative ideas and knowledge.
Blue Ocean Strategy began as an article in the Harvard Business Review and went on to become a huge bestseller when it became available as a book in 2005. It has since sold over two million copies and is being published in 42 languages.
W. Chan Kim co-founded the Blue Ocean Strategy Network (BOSN) to build on the concepts they created and to carry on their work with corporations, national governments, and nonprofits in the pursuit of creating blue oceans.
He has co-written numerous articles for the Harvard Business Review with Renee Mauborgne, several of which were deemed to be among the best classic articles ever published by that journal. Their articles have appeared in The Wall Street Journal, The Financial Times and The Asian Wall Street Journal to name but a few.
His work on strategy and managing the multinational can be found in all the leading Management and Strategy Journals.
W.Chan Kim began his life in Korea before moving to the United States. Prior to joining INSEAD in France he was professor at the University of Michigans Ross School of Business. He is a highly influential figure - a fellow of the World Economic Forum, an advisor to the European Union and a country advisor to Malaysia.
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