Wided Batat: Biography highlights

Dr. Wided Batat is a professor and doctor of experiential and ultimate leading digital marketing expert in customer experience and digital transformation.

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Full biography of Wided Batat

Why you should book speaker Dr. Wided Batat

  • Wided is one of the best marketing experts in the world: as a university researcher, she carries out important work all over the world. Booking her gets an outstanding expert of experiential and digital marketing, Customer Experience & Digital Transformation.
  • Her keynotes are highly customisable as she can tailor her keynotes to the need of your organisation.
  • A seasoned motivational speaker, expert on customer & employee centricity – phygital transformation
  • Top-rated corporate entertainer and presenter. You will adopt a new experiential marketing mix and the 7es – discover ethnography for business and innovation
  • She provides advisory services and conducts successful phygital transformation – design innovative customer experience and build effective client-centric business strategy

As the founder of B&C Consulting Group, Wided directs and carries out significant research in experiential marketing in France, Europe, the United States, Asia and the Middle East. Her fascinating marketing, digital transformation and generational keynotes captivate audiences globally and offered both in French and English. Moreover, she also offers solid research-based marketing workshops and training tailored to the needs of your organisation.

“To innovate is to understand today the world of tomorrow by adopting ethnography as a new tool of study and the 7Es of the experiential marketing mix to create innovative, adapted, attractive and effective customer and employee experiences.” – Dr. Wided Batat

Speaker Dr. Wided Batat advises and helps companies and organizations to:

  • Conduct successful digital transformation with phygital experience: physical & digital
  • Design innovative and fruitful customer and employee experiences
  • Build business strategies that really focus on customers and employees “Customer Centric” & “Employee Centric”
  • Understand, collaborate and achieve business objectives when targeting Digital, YouthGenerations & Millennials

With more than 15 years of experience in the field, Dr. Wided is specialised to provide in innovative market research & consumer insights, with a focus on Experiential Marketing and ethnographic studies.

Combining scientific research and field experience, speaker Dr. Wided can transform your organisation by providing innovative market research and consumer insights. Her expertise can help your business to have a constant perspective of innovation, profitability, progress and performance. She has also published many books in the field, her 2019 book Experiential Marketing is invaluable for consumer behaviour, marketing experts and executive teams.

What makes Wided outstanding as a speaker is the fact that she can customise her keynotes for the needs of the customer to a very high degree: her topics include experiential marketing, digital transformation, customer experience, mass market, luxury, food, well being, territorial, Generations Z & Alpha and millennial.



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Available for:

After Dinner Engagement
Executive Training
Panel Participation

Watch Wided in action

1/1 videos
Hababook : « Experiential Marketing » par Wided Batat
Hababook : « Experiential Marketing » par Wided Batat
The Experience Economy

It's very clear that in today's Experience Economy marketing must change. The old ways of thinking, while good for its time, no longer cut it. It is therefore great to see Wided Batat's new book take on the 7Ps of the old marketing mix and replace them with the 7Es, each one focused on thinking experientially. All marketers should read this book and then change their approach to generating demand that fits in with a time when experiences have become the predominant economic offering.'

B. Joseph Pine II
The Wall Street Journal and BBC Capital

'As both a journalist and a consumer, I find it difficult to keep up with the many changes taking place in the business world and specifically in marketing. I appreciate that Wided Batat has decided to explore those changes head on in her new book Customer Experience & the 7Es of the Experiential Marketing Mix. So much of what we hear about these days is 'experience over product,' so the timing couldn't be better for a book on this topic. I look forward to adding it to my reference collection for future stories.'

Elizabeth Garone
Graduate School of Business Columbia University

'In The 7 Es, Wided Batat offers a much-needed introduction and review of ways in which the consumption experience carries profound implications for marketing practice. I especially appreciate the book's development of the experiential marketing mix and its scholarly grounding in an insightfully elaborated formulation of the essential experiential concepts via case examples and reviews of the relevant literature (including a timely awareness of the emerging physical-&-digital or 'phygital' consumption context).'

Morris B. Holbrook
W. T. Dillard Professor Emeritus of Marketing
Customer Experience Management

'Wided's book offers a nice structure. The content is certainly relevant for the digital age. The overall concepts seem right and seem to be useful for managers.'

Bernd Schmitt

Wided's speaking topics

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