Dr Christina Yan Zhang
CEO of The Metaverse Institute, UN ITU Co-chair on Pre-standardisation for the CitiVerse
Christina Yan Zhang – Visionary Metaverse Pioneer, Global Innovation Strategist & Policy Influencer
Christina, is UN ITU’s Co-Chairman of Taskgroup on Pre-standardisation for the CitiVerse (AI powered future cities). She’s a global leading authority on all frontier technologies. Prepare for a profoundly thrilling, entertaining, and inspiring experience that ignites fresh ideas, sparks soaring confidence, and unleashes the unstoppable drive to lead with innovation. Get ready for an event your audience will talk about for years – with Christina, the revolution begins now!
Christina is an award-winning leader with 19 years’ experience turning visionary ideas into business success. She has extensive experience working with UN leaders, government ministers, universities presidents, and Fortune 500 CEOs on innovation.
Christina is a pioneer in the metaverse. She started her master research on the topic in 2006 develop universities’ global strategies. In 2012, she completed a PhD with full scholarship using digital twin for the Architecture, Engineering and Construction industry.
She worked for QS, the world university rankings agency, between 2013 and 2020 as China Director. Starting from scratch, she grew the UK-headquartered firm’s success in China. In January 2016, China’s Vice Premier highlighted the use of QS rankings in a speech, with the rankings impacting China’s 13th five year plan(2016-2020) funding allocations to 3005 universities with 48 million students, and a budget of £750bn. She has visited and evaluated hundreds of the world’s top universities, national labs, science parks, and hospitals, and advised their presidents on strategies to develop world-class innovation systems.
As an independent candidate, Christina was the first Chinese elected to the national executive of the UK National Union of Students since 1922. Between 2008 and 2012, she represented the interests of one million international and EU students studying at 600 UK higher and further education institutions who contribute £60bn a year to the UK economy.
She has sat on 20+ committees for UNESCO, World Bank, the Commonwealth, the EU, and UK Governments. She led successful global campaigns on international strategies, the future of work and skills, immigration, Equality, diversity and inclusion etc. Christina contributed to the establishment of Commonwealth Students Association, representing 2 billion youth across 56 countries. Between 2012 and 2013, she worked in the UK Parliament developing policy for Chuka Umunna, the Shadow Business, Innovations and Skills Secretary’s team.
For two years she contributed to BBC as a campus journalist. She has seven years’ experience as a TV presenter for People’s Daily, interviewing heads of states, Fortune 500 CEOs.
She has played a leading role at the UN to set up international standards on emerging technologies through the International Telecommunication Union (ITU), the UN’s ICT agency. She is co-chairman of TaskGroup on Pres-standardisation for the CitiVerse, exploring the use of AI and virtual worlds to develop smart cities. She is the author of “People-Centred CitiVerse” – the UN’s first approved technical report on the subject – which introduced an 8-level entry point for a people-centred and planet-friendly digital future. Her co-authorship extends to UN reports such as “Definition of Metaverse,” “Metaverse for All Part I Legal Framework,” and “Part II Survey,” alongside contributions to the “Future of Travel in the Metaverse” in collaboration with UN Tourism and the “Definition of CitiVerse.”
Christina leads the UN CitiVerse evaluation and assessment framework, uniting over 30 distinguished world-leading authorities. This unparalleled group offers deep expertise across global sectors, spanning data and AI interoperability, cybersecurity, and frontier technologies like nuclear fusion, space, and quantum technologies. Their collective insights from major scientific fields, tech giants, and sovereign funds ensure the CitiVerse framework integrates cutting-edge innovation with human-centered, equitable, and globally informed standards.
Alongside the 73rd President of the UN General Assembly and the CEO of the American Association for the Advancement of Science (AAAS)—publisher of the top academic journal Science, she is one of six leaders appointed to the Advisory Council for the Centre for Science Futures at the International Science Council (ISC), the world’s largest science body comprising 250 national and international science academies. Through her advisory role, she helps shape understanding of how AI and other frontier technologies are impacting the global innovation system.
She also serves on the advisory board on the “AI economy” for The Economist Impact, the research arm of The Economist Group, alongside Chairman of UN’s AI for Good Initiative and senior executive of S&P 100 firms. Furthermore, she is regularly consulted by the UN Office for Digital and Emerging Technologies, providing expert insights on AI Governance.
The Metaverse Institute advise the UN, governments, investors, corporates on identifying effective use case of technologies for profits and purposes. They produced the world’s first people centred metaverse strategy Tampere Metaverse Vision 2040 which is published on the UN website. ABI research recognised The Metaverse Institute as one of the four pioneers who are using immersive technologies to develop citizen-centred smart cities, which 700 cities will adopt by 2030. This was also mentioned by the World Economic Forum in Nov 2023.
In a significant step to bridge the global digital divide, The Metaverse Institute and the African Telecommunications Union (ATU) have signed a landmark Memorandum of Understanding (MoU) on African Metaverse Governance. This collaboration will develop comprehensive policies and technical standards for metaverse development across Africa’s 52 member states and 1.3 billion people. This initiative aims to build a standardized, inclusive, and beneficial metaverse ecosystem, ensuring equitable access and responsible development.
The Metaverse Institute has also been invited by UN Tourism as a Knowledge Partner to innovate the future of tourism using AI.
Her work has been recognised internationally. She is featured alongside Prof Jeffrey Sachs, President of the UN Sustainable Development Solutions Network as the Cover People on Digital Equity by Huawei’s Global Magazine Transform in 2024. She is recognised as “100 Global Women In AI 2025” by Davos 100 Women alongside Daniela Amodei, President of Anthropic, Lisa Su, CEO of AMD, Mira Murati, former OpenAI CTO, Doreen Bogdan-Martin, Secretary-General of UN ITU. She is also “Most Inspirational Women of Web3 and AI” 2024 by Unstoppable Women of Web3 alongside Godmother of AI-Feifei Li, Cathie Wood-CEO of Ark Investment; Innovation Award 2024 by Japan’s International Metaverse Association; Top100 Women of the Future, Metaverse Influencer of the Year 2023 by World Metaverse Council; The Intellectual Leader of the Year 2023 by Nigeria Magazine etc. She is Chairman of the Jury for The Metaverse Entertainment World Awards 2024, under the High Patronage of His Serene Highness Prince Albert II of Monaco, organised by Steven Saltzman, son of Harry Saltzman, producer of the first nine James Bond movies.
She regularly meets with top leaders, is a frequent keynote speaker at high level events, and is interviewed by media. She has been featured by Emirates News Agency, Arab News, MIT Sloan Management Review, Wired, The Saudi Press Agency, Yahoo, DW, Caixin Global etc.
She chaired the opening panel for The World Intellectual Property Organization’s summit on IP, addressed UNESCO on future education, UN’s High-Level Political Forum on future cities, UN Science Technology Innovation Forum on SDGs, ICAO on future of aviation, UN Virtual World Day on High-level Segment: Regulate Virtual Worlds. She is also a featured speaker by The Economist on AI, fintech, cybersecurity, space technologies, quantum, assets management; as well as on different frontier technologies with Google(web3), Nvidia (digital twins), Mastercard (AI), Lloyds Banking Group (future finance), MIT(Sustainability) etc.
Her recent speaking engagements include an opening keynote address at Estonia’s annual startup conference on “It’s a Fair World After AGI? Building an Equitable Future with Frontier Tech,” where she is the opening keynote speaker following the welcome remarks from Alar Karis, the President of Estonia. She also delivered the closing keynote speech at the UAE government’s Gitex Africa conference on “Onwards 2030 Leveraging Frontier Technologies for Sustainable Progress” in Marrakech, Morocco. Additionally, she gave the closing keynote speech on “Citiverse-Where Smart Cities Put People First” on the second day of Saudi Arabia government’s Cityscape Global conference. This is the world’s largest annual real estate event with 600 speakers, 200,000 attendees from 170 countries, 200 investors with a combined portfolio of $2 trillion.
She gives guest lecture at Cambridge University, Oxford University and London Business School on the global landscape of frontier technologies.