Hollie Castro
Transformational Business Leader and Global HR Expert, Specializing in Driving Growth, Cultural Change, and Shareholder Value
Hollie Castro: Founder, HC Advice
Distinguished business leader with over 25 years’ experience enhancing shareholder value through strategic business growth and transformation at global companies. A five-time Chief Human Resources and Sustainability Officer at Fortune 500 to late stage start-up companies, she was responsible for the ROI and governance of talent investments and architecting cultures. These strategies propelled business expansion into new markets and changed the business profile – resulting in significant shareholder returns.
Extensive background in global HR strategy and execution, human capital management, talent and organizational leadership, inclusion & diversity, ethics/compliance/governance, and risk management. Trusted advisor to the C- Suite and Board, recognized for leading transformation, bringing people together to solve problems, driving performance outcomes and creating a workplace where employees are empowered and thrive.
Former CHRO and Chief Administration Officer at YETI, BMC Software, Talisman Energy, and technology SaaS start- ups, Miro and Kony. Began her career at iconic companies like General Electric and Cisco Systems. Currently advises several CEOs of HR AI start-ups at series A stage.
Lived and worked in five countries and speaks Italian, Portuguese, French, Spanish and English. Has managed budgets up to $200 million and spanning 90 countries with workforces ranging from 1,500-50,000 employees. With an MBA and executive coach certification, her approach is practical, business outcome-oriented, and grounded in first principles thinking. An expert in succession planning, executive compensation, leadership coaching, building high- performing
teams, sustainability, and navigating change.
Corporate, non-profit and advisory Board service and engagement:
Current Co-Chair for National Association of Corporate Directors – Austin
Current Advisory Board Member for Texas A&M Mays School of Business’ Center for Human Resources
Former Independent Director for wellness SaaS startup, Good FX
Former Board member: Society for the Performing Arts – Houston; Caprock Academy
Former Advisory Board Member at Thunderbird University (now part of Arizona State University)
Regular participant in Board meetings and former management liaison to the Compensation, Nominating and Governance, and M&A Committees at publicly traded companies: YETI, BMC Software, and Talisman Energy
Successful IPO transition from private equity ownership by Cortec Group at YETI
Ensured a smooth privatization of BMC Software sale to Bain Capital and Insight Partners
Partnered with venture capital investors Accel and ICONIQ Capital at Miro
Key transitions include scaling operations, driving growth, and improved profitability at critical inflection points:
Global market expansion: YETI, BMC Software, Talisman Energy resulting in double digit y/y revenue growth
Transition from private to IPO/publicly traded company: YETI
Public to private transition and shareholder activism: BMC Software
Global M&A: Performed due diligence and integration for 25+ acquisitions: Miro, BMC Software, Cisco and GE
Scaled services through product expansion, alliances, and partnerships: Cisco, BMC Software, YETI
Transition from on-prem enterprise software to SaaS: BMC Software
Direct sales to multi route sales; web, channel, inside sales: YETI, BMC Software, Miro
Certified corporate director by Stanford University and NACD.DC. Holds a B.A. from Marlboro College and an International MBA from Thunderbird. Passionate about mentoring women and next-generation leaders. Enjoys musical theater, gourmet cooking, spending time in the mountains, and traveling with her family.