Vertrieb & Kundenakquise

Why organisations work with Lee Warren A six-step persuasion system built from twenty years of stage performance and a Head-of-Sales career, not from a communications textbook. The only Professional Speaking Association Award of Excellence holder (2022) on most shortlists, the UK industry’s highest peer-awarded recognition. Author of a Business Book Awards finalist on presenting, which gives commercial buyers a published methodology to point sales teams toward after the keynote. A track record of named commercial outcomes from clients, including a reported 350 percent sales lift at New Scientist following his work. Booked repeatedly by Deloitte, HSBC, IBM, Pfizer, GE Capital, and Bank of America Merrill Lynch, audiences that do not retain entertainers and do retain people who shift commercial behaviour. Biography highlights Bestselling author, The Busy Person’s Guide to Great Presenting; highly commended finalist, 2019 Business Book Awards. PSA Award of Excellence, 2022, the UK Professional Speaking Association’s top honour. Member of The Magic Circle for twenty years. Former Head of Sales at News International; earlier sales leadership at Eurotunnel and Hertz, including a database-led sales programme. Has delivered keynotes in more than twenty countries for Deloitte, HSBC, IBM, Pfizer, GE Capital, and Bank of America Merrill Lynch. Theatre work commissioned at The Almeida Theatre and the Royal Opera House (per speaker’s own biographical material). Biography Persuasion is the bottleneck most sales operations refuse to name. Pipeline tools improve, decks get tidier, training budgets rise, and conversion rates barely move. The reason is rarely the product. It is that the people in the room cannot yet make another person feel the case being made. Lee Warren built a career inside that gap. After commercial roles at Encyclopaedia Britannica, Eurotunnel, and Hertz, where he co-created the company’s first database-led sales programme, he became Head of Sales at News International. In parallel, he spent two decades performing as a member of The Magic Circle and creating work for The Almeida Theatre and the Royal Opera House. The combination is unusual: a quota-carrying sales leader who can hold a thousand-seat room. His book, The Busy Person’s Guide to Great Presenting, was a finalist at the 2019 Business Book Awards and codifies the structure he teaches to commercial teams: build the talk around the audience, not the slides. In 2022 the Professional Speaking Association named him an Award of Excellence holder, the UK’s highest peer-awarded honour for professional speakers. Clients book him for hard commercial outcomes, not for entertainment. Deloitte, HSBC, IBM, Pfizer, GE Capital, and Bank of America Merrill Lynch have repeat-booked him for sales conferences, partner meetings, and leadership offsites. New Scientist publicly reported a 350 percent sales increase after engaging him. Few presentation specialists have a number like that attached to their name. Key speaking topics Persuasion and influence in commercial settings Sales communication and pitching Presenting and executive communication Business networking Storytelling for B2B audiences Communication under pressure Ideal for Sales kick-offs and commercial leadership offsites Partner and client conferences where the audience is buying decisions, not information Business development teams, key account directors, and CROs preparing for high-stakes pitches Leadership populations needing sharper executive communication ahead of board, investor, or town hall moments Audience outcomes A repeatable six-step structure for persuading a specific audience, applied the next working day A method for opening, structuring, and closing a pitch that does not depend on slide ware A working technique for networking rooms and conversations without scripts Renewed confidence in front of senior internal and external audiences, grounded in stagecraft, not affirmation A shared vocabulary across a commercial team for what good persuasion looks like

Why organisations work with Les Hewitt A coaching method that has been deployed inside more than 300 companies, including Wells Fargo, RBC, FedEx, RE/MAX and the Million Dollar Round Table, with a focus on sales-led and franchise organisations rather than abstract leadership theory. Co-authorship of The Power of Focus with Jack Canfield and Mark Victor Hansen, a book that has sold more than 825,000 copies in North America and given Hewitt a recognisable thesis his audiences have often already encountered. Three decades of building and running The Power of Focus coaching program, including more than 900 delivered workshops, so the content is operating practice and not a recycled keynote. A clear diagnostic for why senior teams underperform: unclear future targets, leaders not protecting their top objectives, weak internal communication, and habits that quietly cost productivity. Built specifically for sales leaders, owner-operators and franchise networks, audiences that are usually underserved by leadership-development speakers pitched at corporate HQ. Biography highlights Co-author with Jack Canfield and Mark Victor Hansen of The Power of Focus, an international bestseller translated into more than 20 languages. Founder of The Power of Focus Coaching Program, used by more than 300 companies across North America, the UK, Ireland, Australia, the Gulf, Singapore and Russia. Named clients include Wells Fargo, Royal Bank of Canada, FedEx, Cameron Inc., Nexen Energy, RE/MAX, Royal LePage, Investors Group and the Million Dollar Round Table. Author of further titles in the series, including The Power of Focus for Women, The Power of Faithful Focus and The Power of Focus for College Students. Built and ran Achievers Canada, the seminar business that delivered more than 450 leadership and sales programs before evolving into the current coaching practice. Originally from Belfast; rose to top salesperson in an international network marketing company before moving into coaching and authorship. Biography Most senior teams are not failing on strategy. They are failing on follow-through. Targets get diluted by competing demands, the highest-value work slips down the calendar, and the habits that quietly govern productivity go unexamined. Hewitt has spent more than thirty years building a coaching practice around that gap. The Power of Focus, the book he co-authored with Jack Canfield and Mark Victor Hansen, was the first articulation of his method outside the workshop room. It became a long-running international bestseller, has been translated into more than twenty languages, and seeded the coaching program that now carries the same name. The book gave him a public thesis. The coaching business gave him the operating evidence behind it. That coaching business has been deployed inside more than 300 organisations, including Wells Fargo, Royal Bank of Canada, FedEx, RE/MAX, Royal LePage, Cameron Inc. and the Million Dollar Round Table. The work concentrates on a specific cohort: sales-led and franchise organisations where individual leader habits and team focus translate directly into commercial results. More than 900 workshops have been delivered, so the material is tested under load. Hewitt’s distinctive value is the combination of a recognisable book and a long working catalogue of what actually changes inside companies when leaders narrow their targets and protect their top priorities. Audiences leave with concrete habits and language to install on Monday, not a framework to file away. Key speaking topics Focus and follow-through for senior leaders Goal clarity and execution discipline Productivity habits in sales-led organisations Leadership effectiveness and self-management High-performance team behaviour Ideal for CEOs and owner-operators of mid-market and growth-stage businesses Sales leaders, franchise principals and broker networks Senior leadership teams running annual planning and offsite resets Member organisations such as MDRT, RE/MAX, Royal LePage and similar producer networks Audience outcomes A clearer set of personal and team targets, written down and prioritised before they leave the room. Specific habits to protect the highest-value hours of the working week. A common language for accountability that the team can keep using after the event. Practical tactics drawn from sales and entrepreneurial environments rather than abstract leadership theory.

Why organisations work with Lilah Jones She has run the room she is now coaching. Two decades inside Microsoft, Oracle, and Google Cloud, including a stint as head of corporate sales for North Central U.S., means her advice carries the weight of someone who carried a number. Her Activation Methodology gives leaders a structured way to break decision deadlock, not a pep talk. Audiences leave with a sequenced plan for the next ninety days, owned by named people. She speaks to the operator’s problem during transitions: how to keep a team executing while the strategy, structure, or leadership above them is still being rewritten. She built and led inside a sales organisation that grew Google Cloud from a standing start into one of the largest enterprise franchises in tech, and she draws her examples from that environment rather than from secondary research. Biography highlights Roughly nine years at Google, including a role on Google Cloud’s founding sales team and head of corporate sales for North Central U.S. Earlier enterprise sales and sales-management roles at Microsoft and Oracle. Adjunct faculty at Suffolk University’s Sawyer Business School, teaching working professionals. Creator of the Activation Methodology, the framework behind The Activated Leader keynote and her eight-week Activated Leader group coaching programme. Has spoken for and worked with organisations including Microsoft, Google, HP, WISE, DePaul University, NIST, Lesbians Who Tech, and Women of Influence. Biography Most leadership programmes assume the bottleneck is skill. Inside large enterprises during a restructure or strategy reset, the bottleneck is usually decisions. Capable managers stop committing because the next layer up is still moving, and entire quarters disappear into preparation that never ships. Lilah Jones spent roughly two decades inside that environment. She joined Google Cloud’s founding sales team and later ran corporate sales for the North Central U.S., after earlier sales and management roles at Microsoft and Oracle. The through-line of that career is selling and managing while the surrounding business is being rebuilt, which is the same condition most of her clients now face. The work she does today turns that operator experience into a method. Her Activation Methodology, taught through The Activated Leader keynote and an eight-week group coaching programme, is built around a single move: getting leaders from analysis to commitment with a clear, sequenced plan and named owners. The named keynotes around it, including Courage as a Carry-On and Manage Your Blindspots, address the adjacent problems of feedback, self-advocacy, and the personal cost of stalled decisions. She also teaches, as adjunct faculty at Suffolk University’s Sawyer Business School, and has worked with organisations including Microsoft, Google, HP, WISE, DePaul University and NIST. The audience she is most useful to is the layer of senior managers and directors who are expected to drive a transition without the authority to redesign it. Key speaking topics Leading through transitions and restructures Executive decision-making under uncertainty Sales leadership and high-performing commercial teams Psychological safety and feedback culture Career transitions for senior operators Transformation execution inside large enterprises Ideal for CROs, CCOs and sales leadership running through reorganisation, integration or new go-to-market models Heads of leadership and executive development designing programmes for director and VP populations CHROs and transformation leads running enterprise-wide change where middle-layer execution is the constraint Women in leadership networks and senior-women development programmes inside large organisations Audience outcomes A named method for moving a stalled leadership team from review to commitment within a defined window. Specific language for separating the decisions that need more analysis from the ones that have been ready to make for weeks. A clearer view of how feedback culture and psychological safety either accelerate or quietly block execution. Concrete examples from inside Google Cloud, Microsoft and Oracle of how senior leaders behave when their own ground is shifting.

Why organisations work with Liz Jackson She has been on both sides of the table: founder of a B2B marketing firm she ran for 17 years, and now Sales & Marketing Director at M&A advisor BCMS, where she works with owner-managers through valuation, growth-to-sale, and the transition into life after exit. She runs The Fellows Group, a network of more than 200 entrepreneurs who have already sold their companies through BCMS. Few speakers can draw on a live, operational community of post-exit founders for their material. Her credibility on resilience is earned, not borrowed. She lost her sight at 25, the same year she founded Great Guns Marketing, and built the business into a multi-site national operation while blind. The MBE in 2007 was for services to business, not for personal story. She turns the conversation about disability and inclusion into a problem-solving conversation. Her framing, that disabled people develop unusually strong problem-solving instincts because they have had to, gives leadership teams a sharper lens on adversity and capability than the standard inclusion talk. Biography highlights MBE, 2007, for services to business Honorary doctorate, Staffordshire University, 2012 Founder, Great Guns Marketing, a national B2B telemarketing business she led for 17 years Sales & Marketing Director, BCMS (Initium Corporate Finance), advising owner-managers on sale and transition Host of The Fellows Group, a network of 200+ entrepreneurs who have exited their businesses through BCMS Featured on Channel 4’s Secret Millionaire Author of StartUp!, published by Pearson Prentice Hall Biography Great Guns Marketing was launched in 1998 by a 25-year-old with no degree, a £1,000 grant and a £4,000 loan from The Prince’s Trust. The same year, its founder lost her sight. Over the next 17 years the business grew into one of the UK’s leading B2B telemarketing firms, with offices across England, Scotland and Ireland. That arc is the foundation of Liz Jackson’s commercial credibility, but it is no longer her main subject. As Sales & Marketing Director at BCMS, the M&A advisor for owner-managed businesses, she now sits inside the transactions she once would have been on the other side of, coaching founders through valuation, growth-to-sale and the life that begins the day the cheque clears. She also hosts The Fellows Group, a network of more than 200 entrepreneurs who have exited their companies through BCMS. It gives her a working evidence base on what actually changes for founders after a sale, the parts that are well rehearsed and the parts that are not. That material sits behind her work on entrepreneurship, growth strategy and exit planning, and it is what distinguishes her from speakers whose entrepreneurial story stopped at the founding moment. Jackson’s MBE, awarded in 2007 for services to business, and her honorary doctorate from Staffordshire University in 2012 are the public markers of that record. The Channel 4 Secret Millionaire appearance and her book StartUp!, published by Pearson Prentice Hall, are the points where her story has reached a broader audience. Inside a leadership room, her sharpest material is on how owner-managers can run a business now with the discipline of a business that will one day be sold. Key speaking topics Entrepreneurship and scale-up leadership Growth strategy for owner-managed businesses Sale readiness and post-exit transition Sales and B2B customer acquisition Resilience and adversity in business building Disability, problem-solving and inclusion Networking and founder community Ideal for Owner-managers, founders and shareholder-directors of mid-market businesses M&A advisors, private equity portfolio companies and corporate finance audiences Sales and commercial leadership teams in B2B businesses DEI and leadership audiences seeking a substantive voice on disability and capability Audience outcomes A clearer picture of what running a business “to be sold” actually looks like operationally, not just financially Specific insight from a network of 200+ post-exit founders on what makes the transition succeed or fail A sharper framing of disability and adversity as a source of commercial problem-solving capability A direct account of how a national B2B business was built, and sustained, by a founder operating without sight

Why organisations work with Louis Gudema He has published an award-winning framework for the order in which B2B marketing should be built. The Bullseye Marketing model, set out in a 400-page second edition that won the 2023 Goody Business Book Award for Best Marketing/Branding Book, sequences fast-payback demand programs before brand investment rather than running them in parallel. He has run the playbook himself at scale. Gudema founded Magic Hour Communications, pivoted it from services into an early SaaS business with a Web CMS product, grew it into one of the top firms in its national market, and exited in 2009, so the operating advice is tested against a P&L he owned. He has worked across roughly 200 organisations from IBM down to early-stage MIT spin-outs, which means a CMO or founder gets advice calibrated to the actual stage of their business rather than a generic enterprise template. His MIT Venture Mentoring Service work, including ten consecutive years of the MIT marketing boot camp, gives him pattern recognition on what actually moves revenue for a young technology company versus what wastes founder time. He brings a behavioural-economics layer that most B2B marketers ignore. His brain-science talk applies seven named heuristics (anchoring, authority, availability, liking, loss aversion, reciprocity, scarcity) to live sales and marketing decisions. Biography highlights Author of Bullseye Marketing: How to Grow Your B2B Business Faster, second edition 2023. 2023 Goody Business Book Award winner for Best Marketing/Branding Book; finalist at the Book Excellence Awards; named to Book Authority’s Best Marketing Plan Books of All Time. Founder and former CEO of Magic Hour Communications, an early SaaS firm with the MagicWand Web CMS, sold in 2009. Founder of Revenue & Associates, LLC, a fractional CMO practice for B2B startups and growth-stage companies. Mentor with the MIT Venture Mentoring Service and leader of the annual MIT marketing boot camp, tenth edition in 2024. Contributor to Harvard Business Review, MarketingProfs, HubSpot, VentureBeat, Content Marketing Institute, Chiefmartec, and TechTarget. Biography Most B2B marketing budgets are spent in the wrong order. Brand campaigns get funded before the demand-generation programs that would have paid for them, and the pipeline arrives late. Bullseye Marketing, the book Louis Gudema published in its second edition in 2023, exists to fix that sequencing problem. The framework is built around three concentric rings. Start with the customers and prospects already in the system, where conversion is fastest. Move outward into demand capture and active-buyer programs, search, retargeting, and review sites. Then, with cash flow funding it, invest in the brand and awareness work that compounds over the years. The book won the 2023 Goody Business Book Award for Best Marketing/Branding Book and a Book Excellence Awards finalist nod, and was named one of the Best Marketing Plan Books of All Time by Book Authority. Gudema runs the playbook for a living. He founded Magic Hour Communications, pivoted it from a marketing-services agency into an early SaaS firm built around a Web CMS product, grew it into one of the top three or four firms in its market, and exited in 2009. He now operates revenue & associates as a fractional head of marketing, and has worked with roughly 200 organisations from IBM to early-stage MIT spin-outs. The MIT connection runs deep. Gudema mentors through the MIT Venture Mentoring Service and led the tenth annual MIT marketing boot camp in 2024. His writing in Harvard Business Review, MarketingProfs, HubSpot, and VentureBeat extends the same operating thesis: B2B growth comes from disciplined sequencing of programs with measurable ROI, not from creative reinvention. Key speaking topics B2B marketing strategy and demand generation Bullseye Marketing framework Startup and scale-up growth marketing Behavioural economics in B2B sales and marketing Fractional and interim marketing leadership Account-based marketing and pipeline acceleration Ideal for CEOs and founders of B2B technology and SaaS companies under $50m in revenue CMOs and heads of marketing at growth-stage businesses need to defend program spend to a CFO Investor-backed startup cohorts and accelerator programs looking for a sequenced go-to-market playbook Sales leaders responsible for the pipeline who want to align marketing programs to revenue-cycle reality Audience outcomes A defensible order in which to run B2B marketing programs, with the fastest-payback work first A working knowledge of the three-ring Bullseye Marketing Framework and how to apply it to an existing budget Specific demand-generation tactics, search, retargeting, ABM, customer expansion, that map to short payback windows A view of how seven behavioural heuristics change conversion in real B2B sales and marketing assets A shared vocabulary for marketing, sales, and finance to evaluate program ROI on the same terms

Why organisations work with Lucy Hitchcock She has done the thing she talks about. Partner in Wine went from a lockdown side project to stockists at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters, with a TikTok video that drove a single-day sales lift of 1,700%. She runs the agency, Sassy Digital, that supports the playbook. Marketing teams get a practitioner view of Shopify, e-commerce design and short-form video, not a keynote abstraction of them. Her recognition is concrete and named: Telegraph and NatWest 100 Female Entrepreneurs to Watch, plus inclusion in TikTok’s Year on TikTok 2021 list. She is one of the few UK speakers who can explain how a viral moment converts into a buyer meeting at Selfridges, and what the operations behind that conversion actually look like. Biography highlights Founder of Sassy Digital, a Shopify and Squarespace digital marketing and e-commerce agency. Founder of Partner in Wine, stocked at Selfridges, Liberty London, Oliver Bonas and Urban Outfitters. Named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list. Featured in TikTok’s Year on TikTok 2021 following a viral product launch video. Host of The Winging It Podcast, a business and entrepreneurship show produced by Sassy Digital. Featured by BBC News, Business Insider, Mail Online and The Sun on her business growth story. Biography A warm glass of wine in a London park during lockdown is an unlikely starting point for a consumer brand that ends up on the shelves at Selfridges and Liberty London. Partner in Wine, the insulated wine bottle business Lucy Hitchcock launched in 2020, took that path inside eighteen months. A single TikTok video in March 2021 drove half a million views in twelve hours and a 1,700% spike in same-day sales. The reason this matters to a commercial audience is not the virality. It is the conversion. Most brands that go viral do not end up with a buyer meeting at a flagship retailer; Hitchcock did, and then repeated it with Oliver Bonas, Urban Outfitters and Liberty. The growth was bootstrapped, run from her parents’ house in the early months, and underwritten by the agency she had already built. That agency is Sassy Digital, which she founded at 23 to help small consumer businesses with branding, Shopify builds and e-commerce design. Working both sides of the table, founder and agency operator, gives her an unusual view of where short-form social actually breaks down for product brands and where the operations have to catch up. Recognition followed the work. Hitchcock was named to the Telegraph and NatWest 100 Female Entrepreneurs to Watch list, and Partner in Wine was featured in TikTok’s Year on TikTok 2021. She hosts The Winging It Podcast, where she interviews other founders on what they actually did, not what they wish they had. Key speaking topics Direct-to-consumer brand building Short-form social and TikTok for product growth Bootstrapped e-commerce scaling Retail distribution and buyer conversion Female founder journey Digital marketing for small business Ideal for Founders and CMOs of consumer and DTC brands Marketing leaders responsible for organic social and content Retail buyer and merchandising audiences exploring emerging brands Entrepreneurship programmes and female founder networks Audience outcomes A practitioner view of how a single piece of organic content converts into retail distribution. Specific operational lessons from scaling a bootstrapped consumer brand from kitchen-table launch to Selfridges shelf. A clearer read on what actually drives short-form social performance for product, versus what looks good on a deck. A founder’s account of the unglamorous mechanics behind a viral moment: stock, fulfilment, cash, buyer outreach.

Why organisations work with Mark Ritson His “diagnosis, strategy, tactics” framework gives marketing functions a structure for connecting brand spend to commercial outcomes – a discipline most organisations have never been taught and cannot easily develop internally. He spent 13 years as in-house brand consultant for LVMH, working with Louis Vuitton, Dom Perignon, and Hennessy. His commercial credibility comes from inside the world’s most valuable luxury portfolio, not from agency pitches or conference circuit opinion. His doctoral thesis on the social uses of advertising won the 2000 Ferber Award – the first non-US researcher to receive it – and his co-authored pricing research was cited by George Akerlof in his Nobel Prize acceptance speech. No other marketing speaker working today holds that combination of peer-reviewed standing and practitioner track record. The MiniMBA, which he founded and teaches personally, has graduated more than 20,000 practitioners globally. That scale gives him a precise, evidence-based view of where marketing competence breaks down in real organisations – and what it costs them commercially. Nearly 20 years of weekly column-writing in Marketing Week – and multiple PPA Business Columnist of the Year awards – have made him the most credible dissenting voice against marketing faddism. Organisations bring him in when they need someone to challenge internal orthodoxies with evidence rather than instinct. Biography highlights PhD in Marketing, Lancaster University; doctoral thesis won the 2000 Ferber Award as the best dissertation published in the Journal of Consumer Research – the first non-US recipient in the award’s history Faculty positions at London Business School, the University of Minnesota, Melbourne Business School, MIT Sloan (visiting), and Singapore Management University (visiting); MBA Best Teacher prizes at all four institutions In-house brand consultant for LVMH from 2002 to 2015, working directly with senior executives at Louis Vuitton, Dom Perignon, and Hennessy Marketing Week columnist for approximately 20 years; multiple PPA Business Columnist of the Year awards, the highest award for magazine journalism in the UK; British Society of Magazine Editors Business Columnist of the Year in 2018 and 2022 Founder and lead instructor of the MiniMBA in Marketing and MiniMBA in Brand Management; more than 20,000 graduates globally AMI Sir Charles McGrath Award (the highest marketing honour in Australia); IPA Honorary Fellow (2024); co-authored pricing research cited by Nobel Laureate George Akerlof in his 2001 acceptance speech Published in Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Research, and Journal of Advertising Biography Marketing departments spend. The harder question – what that spending actually produces commercially – is the one most organisations cannot answer. Mark Ritson has spent over two decades building the frameworks that make that answer possible, working from inside business schools, luxury brand headquarters, and the pages of Marketing Week simultaneously. His academic foundation is unusually strong. His PhD thesis, “The Social Uses of Advertising,” won the 2000 Ferber Award as the best doctoral dissertation in the Journal of Consumer Research – the first time a researcher outside the United States had received the honour. A Thouron Scholar at Wharton in 1995, he went on to hold faculty positions at London Business School, the University of Minnesota, Melbourne Business School, and MIT Sloan, winning the best teacher prize at each institution. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. What separates Ritson from other marketing academics is sustained proximity to practice. From 2002 to 2015, he served as in-house brand consultant for LVMH, working with senior executives across Louis Vuitton, Dom Perignon, and Hennessy. That access – combined with nearly two decades writing a weekly column for Marketing Week – gave him a vantage point that bridges research, boardroom, and brand operations in a way few practitioners have held at the same time. In 2019, he left academia to focus on the MiniMBA, an online platform he founded to make evidence-based marketing education available at scale. More than 20,000 practitioners have now completed the programme, built around his “diagnosis, strategy, tactics” framework. The AMI gave him the Sir Charles McGrath Award – the highest honour for marketing in Australia – and the IPA made him an Honorary Fellow in 2024. His consistent argument is that marketing’s commercial standing in the boardroom depends not on new technology or new trends, but on practitioner competence. Key speaking topics Marketing strategy and brand management Pricing strategy and commercial decision-making Marketing effectiveness and measurement Brand building versus performance marketing Marketing capability and practitioner competence Evidence-based marketing frameworks Ideal for CMOs and senior marketing leaders facing board-level scrutiny of marketing budgets and accountability Executive leadership teams seeking a commercial framework for evaluating marketing investment Organisations investing in marketing capability development at scale Strategy, brand, and commercial functions in consumer-facing businesses where the link between brand and revenue is contested Audience outcomes A working framework for connecting marketing strategy to commercial outcomes, grounded in the “diagnosis, strategy, tactics” model Clarity on the evidence base for brand building versus short-term performance marketing, and practical guidance on how to argue for the right balance internally Sharpened understanding of pricing as a strategic rather than a tactical discipline Practical tools for improving the quality of marketing decisions: briefing standards, brand positioning, and market orientation The language and evidence to challenge marketing orthodoxies and fads in their own organisations

Why organisations work with Martin Brooks He has taught body language to leaders at Henley Business School, London Business School and Judge Business School, giving the content a teaching-grade structure that most communication coaches lack. His sales-leadership background means the work lands with commercial audiences who tend to dismiss communication coaching as soft skills. His Body Language Decoder gives delegates a reference artefact that travels back into the business after the session, not just a one-day boost. Broadcasters book him to analyse political and corporate figures live on air (BBC2, LBC, Discovery, The Times), which is a useful proxy for how quickly he can read a room. Clients including IBM, PwC, KPMG, Procter & Gamble and the Financial Times have used him for executive coaching, pitch preparation, and leadership development. Biography highlights Author of Body Language Decoder (Laurence King / Hachette, 2021). Teaches “Body Language for Leaders” at Henley Business School. Course Director at the Chartered Institute of Marketing since 2008. Founder of his communications consultancy in 2002, after a career in sales and sales leadership. Media commentator on body language for BBC Radio, LBC, BBC2 election coverage, Discovery Channel and The Times. Clients include IBM, PwC, KPMG, Procter & Gamble and the Financial Times. Biography Most leaders prepare what they will say in a high-stakes meeting and almost nothing about how they will appear while saying it. The asymmetry shows. Boards, investors and senior peers form judgements on credibility within seconds, and the data they use is mostly nonverbal. Martin Brooks works in that gap. He has run his own communication consultancy since 2002, after a career in sales and sales leadership where the cost of looking uncertain in front of a buyer was immediate and personal. That commercial origin shapes how he teaches. The work is not theatre training and not motivational, it is operator instruction on what hands, eyes, voice, and posture are doing while a leader argues a point. The teaching has institutional weight behind it. Brooks delivers “Body Language for Leaders” at Henley Business School and has taught at London Business School and Judge Business School. He has been a Course Director at the Chartered Institute of Marketing since 2008. His Body Language Decoder, published in 2021 by Laurence King, sits as a 50-card field reference that delegates use after the session. Broadcasters use him as the in-studio analyst for politicians and corporate leaders under pressure. He provided live analysis on Discovery Channel of Mark Zuckerberg’s US Senate testimony, has covered UK general elections on BBC2, and contributes to BBC Radio, LBC and The Times. For a senior buyer, that body of live, on-record reading is the best available evidence that what he teaches in the room actually works under fire. Key speaking topics Body language for senior leaders Executive presence and credibility on stage Nonverbal communication in high-stakes meetings Pitch and presentation coaching Reading political and business figures in real time Ideal for Executive committees and senior leadership teams preparing for investor, board or town-hall communication CEOs and C-suite leaders stepping into more public-facing roles Sales leadership and pitch teams running competitive bids Leadership development and high-potential programmes Audience outcomes A vocabulary for what their own body is signalling while they speak The ability to read confidence, hesitation and disagreement in a room before words confirm it Concrete adjustments to posture, gesture and eye contact that they can use the same week A reference artefact (the Body Language Decoder cards) for ongoing use post-session Sharper judgement on how political and corporate figures are performing under pressure

Why organisations work with Max Garcia A rare first-hand account of command at scale: responsibility for more than 1,500 Marines in an operational battalion, drawn on directly when speaking to leaders running large frontline workforces. Combat-tested perspective on decision-making under pressure, including involvement in the 2012 Benghazi consulate response and combat tours in Iraq, used to make composure a teachable skill rather than a personality trait. A practical sales and influence framework grounded in body language, credibility-building and referral generation, distinct from the leadership keynote and useful for commercial teams. Recognised by named senior figures, including the Medal for Valor presented by General James Mattis, giving the leadership material a verifiable institutional anchor. Written work as Amazon #1 best-selling co-author with Joe Vitale gives organisations a published reference point alongside the keynote. Biography highlights Sergeant Major, US Marine Corps (selected 2014), retired 2019 after 25 years of service. Combat Action Ribbon, Iraq 2003 and 2004; Medal for Valor presented by General James Mattis. Served with Fleet Anti-terrorism Security Team (FAST) Company Europe; coordinated response activity during the 2012 Benghazi consulate attack. Officer Candidate instructor, University of South Florida, 2006 to 2009. Amazon #1 best-selling co-author with Joe Vitale, contributor to The Secret. Speaking client base spans Members of Parliament, NRL clubs including The Wests Tigers, professional golfers, corporate audiences and universities across the US and Australia. Biography A Marine sergeant major spends a career making the kind of decisions most organisations only model in tabletop exercises. Max Garcia spent 25 years doing it, including two tours in Iraq, deployments to Afghanistan and Europe, and command of an operational battalion of more than 1,500 personnel. His material is built from those decisions, not adapted from them. He enlisted in 1994, served as a drill instructor and Officer Candidate instructor at the University of South Florida, and joined Fleet Anti-terrorism Security Team Company Europe, where he was involved in coordinating the response during the 2012 Benghazi consulate attack. In 2014 he was selected to Sergeant Major, the top enlisted rank in the Corps. General James Mattis presented him with the Medal for Valor. For senior leaders, the value is the translation. Composure under pressure, loyalty inside a unit, and the ability to keep a large team functioning when conditions deteriorate are usually discussed as personality traits. Garcia treats them as practices that can be taught, and he draws directly on named operational moments to teach them. He is also Amazon #1 best-selling co-author with Joe Vitale, contributor to The Secret. He speaks across the US and Australia to Members of Parliament, NRL teams, professional golfers, universities and corporate audiences, having travelled to all 50 US states and more than 70 countries. Key speaking topics Leadership under operational pressure Resilience and personal performance Loyalty and team cohesion Confidence and self-belief Sales, influence and credibility Goal achievement and execution Ideal for C-suite and senior leadership offsites in high-stakes industries Frontline operational leaders running large workforces Sales leadership teams looking for a credibility and influence framework Conferences seeking a keynote on resilience grounded in named military command, not generic motivation Audience outcomes A practical view of composure as a learnable command skill, not a fixed personality trait Concrete language for building loyalty inside a team during periods of strain A repeatable approach to confidence, drawn from Garcia’s own progression from adopted child to Sergeant Major A 30-point sales and influence framework covering body language, subconscious cues, credibility and referrals Decision-making cues calibrated to high-consequence environments

Why organisations work with Meridith Elliott Powell A researched 9-Step Formula for Thriving in Uncertainty, drawn from a study of nine companies that have survived since the late 1700s through wars, depressions, and pandemics. The framework gives sales and leadership teams a repeatable playbook rather than a motivational prompt. Twenty-five years of operating experience across banking, healthcare, and finance, including C-suite roles. The advice lands with sales leaders because it was built inside the function, not observed from outside it. Inducted into the National Speakers Association Speaker Hall of Fame (CPAE) in 2022, an award restricted to a small number of speakers globally. A credential that buyers recognise as a quality bar. A body of work that connects three commercial problems most organisations treat separately: sales performance, leadership development, and succession planning. Useful when a sponsor wants a single voice across a sales kickoff, a leadership offsite, and a board session. Biography highlights Inducted into the National Speakers Association Speaker Hall of Fame (CPAE Council of Peers Award for Excellence), 2022 Certified Speaking Professional (CSP), held by fewer than twelve percent of professional speakers globally Author of Thrive: Strategies to Turn Uncertainty to Competitive Advantage, Gold Award winner, Nonfiction Authors Association Author of Who Comes Next? Leadership Succession Planning Made Easy and co-author of The Best Sales Book Ever with Connie Podesta Member of the Forbes Coaching Council LinkedIn Learning instructor, including “Personalizing Your Customer’s Buying Experience” Biography Most sales playbooks assume the operating environment is broadly stable. Powell’s research started from the opposite premise. She studied nine companies founded in the late 1700s and early 1800s that have survived wars, depressions, financial crises, and pandemics, and reverse-engineered what those companies did consistently that newer competitors did not. The output is her 9-Step Formula for Thriving in Uncertainty, set out in Thrive: Strategies to Turn Uncertainty to Competitive Advantage, which won a Gold Award from the Nonfiction Authors Association. That research sits on top of twenty-five years of operating experience in banking, healthcare, and finance, including C-suite roles. The framework was built for sales leaders and general managers who own a number, not for a leadership-development audience. The practical claim is straightforward. Uncertainty is not a phase to wait out; it is the structural condition under which growth has to happen, and organisations that accept that can take share from competitors who are still waiting. Powell’s wider body of work extends the thesis into adjacent commercial problems. Who Comes Next? Leadership Succession Planning Made Easy addresses the pipeline problem most sales and leadership teams under-invest in until it becomes urgent. The Best Sales Book Ever, co-authored with Connie Podesta, sets out the seller behaviours that survive volatile markets. Her LinkedIn Learning courses, including “Personalizing Your Customer’s Buying Experience”, carry the same operational register into shorter-format material. The recognition is consistent with the work. Powell holds the Certified Speaking Professional designation, sits on the Forbes Coaching Council, and was inducted into the National Speakers Association Speaker Hall of Fame in 2022, a credential held by a small number of speakers globally and one buyers use as a quality filter when commissioning sales and leadership keynotes. Key speaking topics Sales strategy in uncertain markets Business growth and competitive advantage Leadership succession and pipeline development Sales team performance and culture Resilience and mental toughness in commercial roles Customer experience and buyer behaviour Ideal for Chief revenue officers, sales directors, and commercial leadership teams running national or global sales kickoffs CEOs and executive teams setting growth strategy under volatile demand conditions HR and talent leaders responsible for leadership succession in commercial functions Industry associations in banking, financial services, healthcare, and distribution sectors Audience outcomes A named nine-step framework for turning uncertainty into a source of competitive advantage, tied to real company evidence Specific commercial behaviours sales teams can adopt when the macro environment is working against them A succession-planning lens leaders can apply to the next eighteen months, not the next five years Sharper language for talking to customers when buying decisions are slower and more conservative

Why organisations work with Mohamed Isa He has actually run the P&L. Former CFO of INOVEST B.S.C., a Bahrain Bourse-listed investment company, and former Regional Finance Manager at Unilever for the Middle East, North Africa and Turkey, he speaks about service and engagement from inside the numbers. Original published work behind the commercial argument. Chai Karak: A Customer Service Story is now in its third illustrated edition and used by management teams as a discussion tool for service culture. His content rests on a published book with a specific thesis. Native bilingual delivery. Equally fluent in Arabic and English, he can hold a Gulf executive audience in either language without flattening the argument, which matters for regional events and for global firms operating across the GCC. Track record across very different rooms. Booked sessions include Google, American Express, BASF, KPMG, and SDAIA (the Saudi Authority for Data and AI), giving him unusual range across multinationals, professional services and Saudi public-sector audiences. Personal experience that earns the airtime. The 2022 Everest Base Camp trek to 5,364 metres gives him a concrete reference point for talks on persistence and pressure. The story is his own. Biography highlights Former Chief Financial Officer of INOVEST B.S.C., a Bahrain Bourse-listed investment company, with prior senior finance roles at Unilever covering the Middle East, North Africa and Turkey Author of Chai Karak: A Customer Service Story, now in its third illustrated edition, with international keynote bookings drawn from the book including Google, American Express and BASF Contributing author to The Success Blueprint alongside Brian Tracy, recognised with a Quilly Award from the National Academy of Best-Selling Authors in the United States Holds CPA, MBA and Distinguished Toastmaster (DTM) credentials Trekked to Everest Base Camp at 5,364 metres, the experiential frame for his leadership keynotes Delivers in Arabic and English, with audiences including KPMG, SDAIA (Saudi Authority for Data and AI) and GGI Middle East & Africa Regional Conferences Biography In commoditised markets, the firm that competes on price loses. The firm that competes on service quality often wins on margin and retention, but most organisations cannot prove the link in their own numbers. Mohamed Isa spent more than a decade as Chief Financial Officer of INOVEST B.S.C., a Bahrain Bourse-listed investment company. Before that, he was Regional Finance Manager at Unilever, covering the Middle East, North Africa and Turkey. That background gives him an unusual angle on customer experience. He argues for it in the language of revenue, retention and margin. Chai Karak: A Customer Service Story is the centre of his commercial content. Now in its third illustrated edition, the book is used by managers as a discussion tool with their teams. Customers in price-driven categories have enormous switching power, so service quality is where margin actually gets defended. The book has driven keynote bookings at Google, American Express, BASF and KPMG, alongside regional engagements with SDAIA and GGI Middle East & Africa. The Everest Base Camp trek to 5,364 metres is the experiential frame he uses for leadership material on persistence and pressure. He delivers in Arabic and English, which makes him one of the few speakers in the Gulf who can hold an executive audience in either language without simplifying the content. Key speaking topics Customer experience and commercial performance Service culture in commoditised markets Employee engagement and profitability Sales growth and profit maximisation Leadership under pressure Resilience in demanding conditions Ideal for Chief Customer Officers and customer experience leaders responsible for tying service investment to commercial outcomes Chief Sales Officers and commercial leaders facing margin pressure in commoditised markets CHROs and engagement leaders looking for an evidence-based link between people experience and revenue Regional conferences and leadership events in the GCC where audiences mix Arabic and English speakers Audience outcomes A thesis on why service quality outperforms price in defending margin in commoditised markets A worked example of how engagement levels show up in the P&L, drawn from inside CFO experience A specific tool from Chai Karak that managers can put to work with their service teams A reframing of leadership and resilience anchored in a specific endurance experience the audience has not heard before A regionally-aware perspective from a speaker who has held Gulf, multinational and US-technology audiences in both Arabic and English

Why organisations work with Nigel Taberner His “Level 2 listening” framework – drawn from 10 years of operational hostage negotiation, not from theory – gives leaders a named, structured method for building trust and influencing outcomes when positional power and concessions are unavailable. The “negotiating when you have nothing to give” argument maps directly to the situations most commercial and leadership teams actually face: a resistant enterprise client, a difficult board conversation, a supplier who holds all the terms. An operational record of more than 130 high-risk incidents – armed sieges, suicide interventions, and international kidnap situations – resolved without loss of life at any incident he attended gives his principles a level of practical validation that is genuinely rare. He contributed to the national training programmes that produced negotiators for forces in the UK, Finland, Australia, and the FBI, meaning the frameworks he teaches have been tested and refined across different cultures and high-stakes operational contexts. His interactive masterclasses give leadership and sales teams direct practice in the specific listening and influence techniques – not a theory of why they work, but structured repetition of actually applying them. Biography highlights 30-year career with Greater Manchester Police, rising from Police Constable in Moss Side to Detective Inspector 10 years as an operational hostage negotiator, attending more than 130 armed sieges, suicide interventions, and international kidnap situations States that no incident he attended ended in loss of life Detective Inspector for counter-terrorism policing operations at Manchester Airport and Liverpool John Lennon Airport Member of the national negotiator training team responsible for programmes delivered in the UK, Finland, Australia, and the FBI Founder and Managing Director of Level2Communications Featured speaker at AICPA and CIMA events on commercial negotiation and leadership communication Biography Nigel Taberner joined Greater Manchester Police as a constable in Moss Side in the early 1990s. Three decades later, he retired as a Detective Inspector, having led counter-terrorism operations at Manchester Airport and Liverpool John Lennon Airport. In between, he spent 10 years as an operational hostage negotiator. During those 10 years, he attended more than 130 high-risk incidents – armed sieges, suicide interventions, and international kidnap situations. He states that no one died in any incident he attended. From that experience, he drew a precise argument: what separates a resolved negotiation from a failed one is almost always the quality of listening, not the strength of the opening position. He calls this Level 2 listening – attending fully to what the other person is actually communicating, rather than preparing a response. The commercial application is direct. Most business negotiations happen without meaningful leverage. A sales team pursuing a reluctant client, a leader managing a team through unwanted change, a CFO trying to hold a supplier to terms – each faces the same dynamic a hostage negotiator faces when they hold no cards and can offer nothing in return. That is where the framework Taberner developed applies most sharply. He was a member of the national training team that developed new generations of negotiators for forces in the UK, Finland, Australia, and the FBI. Since founding Level2Communications, he has brought those same principles to corporate audiences, including events run by AICPA and CIMA. Key speaking topics Negotiation without leverage High-stakes communication Active listening and influence Trust-building under pressure Crisis communication Leadership under pressure Emotional intelligence in negotiation Ideal for Senior leaders and executive teams facing difficult internal or external stakeholder conversations Sales and commercial teams whose negotiations depend on relationship and trust rather than pricing power Risk, security, and crisis management professionals HR and people leaders managing conflict, sensitive conversations, or organisational change Audience outcomes A named, structured framework – Level 2 listening – for influencing outcomes when leverage is absent Practical techniques for building trust quickly in unfamiliar or high-pressure conversations A clearer understanding of how professional negotiators approach conversations most people find difficult, and why their methods work Greater confidence in handling conflict, resistant stakeholders, and high-stakes decisions A reframed view of listening as a strategic tool rather than a passive courtesy