Sales & Customer Acquisition

Why organisations work with Mark Ritson His “diagnosis, strategy, tactics” framework gives marketing functions a structure for connecting brand spend to commercial outcomes – a discipline most organisations have never been taught and cannot easily develop internally. He spent 13 years as in-house brand consultant for LVMH, working with Louis Vuitton, Dom Perignon, and Hennessy. His commercial credibility comes from inside the world’s most valuable luxury portfolio, not from agency pitches or conference circuit opinion. His doctoral thesis on the social uses of advertising won the 2000 Ferber Award – the first non-US researcher to receive it – and his co-authored pricing research was cited by George Akerlof in his Nobel Prize acceptance speech. No other marketing speaker working today holds that combination of peer-reviewed standing and practitioner track record. The MiniMBA, which he founded and teaches personally, has graduated more than 20,000 practitioners globally. That scale gives him a precise, evidence-based view of where marketing competence breaks down in real organisations – and what it costs them commercially. Nearly 20 years of weekly column-writing in Marketing Week – and multiple PPA Business Columnist of the Year awards – have made him the most credible dissenting voice against marketing faddism. Organisations bring him in when they need someone to challenge internal orthodoxies with evidence rather than instinct. Biography highlights PhD in Marketing, Lancaster University; doctoral thesis won the 2000 Ferber Award as the best dissertation published in the Journal of Consumer Research – the first non-US recipient in the award’s history Faculty positions at London Business School, the University of Minnesota, Melbourne Business School, MIT Sloan (visiting), and Singapore Management University (visiting); MBA Best Teacher prizes at all four institutions In-house brand consultant for LVMH from 2002 to 2015, working directly with senior executives at Louis Vuitton, Dom Perignon, and Hennessy Marketing Week columnist for approximately 20 years; multiple PPA Business Columnist of the Year awards, the highest award for magazine journalism in the UK; British Society of Magazine Editors Business Columnist of the Year in 2018 and 2022 Founder and lead instructor of the MiniMBA in Marketing and MiniMBA in Brand Management; more than 20,000 graduates globally AMI Sir Charles McGrath Award (the highest marketing honour in Australia); IPA Honorary Fellow (2024); co-authored pricing research cited by Nobel Laureate George Akerlof in his 2001 acceptance speech Published in Harvard Business Review, MIT Sloan Management Review, Journal of Consumer Research, and Journal of Advertising Biography Marketing departments spend. The harder question – what that spending actually produces commercially – is the one most organisations cannot answer. Mark Ritson has spent over two decades building the frameworks that make that answer possible, working from inside business schools, luxury brand headquarters, and the pages of Marketing Week simultaneously. His academic foundation is unusually strong. His PhD thesis, “The Social Uses of Advertising,” won the 2000 Ferber Award as the best doctoral dissertation in the Journal of Consumer Research – the first time a researcher outside the United States had received the honour. A Thouron Scholar at Wharton in 1995, he went on to hold faculty positions at London Business School, the University of Minnesota, Melbourne Business School, and MIT Sloan, winning the best teacher prize at each institution. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. What separates Ritson from other marketing academics is sustained proximity to practice. From 2002 to 2015, he served as in-house brand consultant for LVMH, working with senior executives across Louis Vuitton, Dom Perignon, and Hennessy. That access – combined with nearly two decades writing a weekly column for Marketing Week – gave him a vantage point that bridges research, boardroom, and brand operations in a way few practitioners have held at the same time. In 2019, he left academia to focus on the MiniMBA, an online platform he founded to make evidence-based marketing education available at scale. More than 20,000 practitioners have now completed the programme, built around his “diagnosis, strategy, tactics” framework. The AMI gave him the Sir Charles McGrath Award – the highest honour for marketing in Australia – and the IPA made him an Honorary Fellow in 2024. His consistent argument is that marketing’s commercial standing in the boardroom depends not on new technology or new trends, but on practitioner competence. Key speaking topics Marketing strategy and brand management Pricing strategy and commercial decision-making Marketing effectiveness and measurement Brand building versus performance marketing Marketing capability and practitioner competence Evidence-based marketing frameworks Ideal for CMOs and senior marketing leaders facing board-level scrutiny of marketing budgets and accountability Executive leadership teams seeking a commercial framework for evaluating marketing investment Organisations investing in marketing capability development at scale Strategy, brand, and commercial functions in consumer-facing businesses where the link between brand and revenue is contested Audience outcomes A working framework for connecting marketing strategy to commercial outcomes, grounded in the “diagnosis, strategy, tactics” model Clarity on the evidence base for brand building versus short-term performance marketing, and practical guidance on how to argue for the right balance internally Sharpened understanding of pricing as a strategic rather than a tactical discipline Practical tools for improving the quality of marketing decisions: briefing standards, brand positioning, and market orientation The language and evidence to challenge marketing orthodoxies and fads in their own organisations

Why organisations work with Lilah Jones She has run the room she is now coaching. Two decades inside Microsoft, Oracle, and Google Cloud, including a stint as head of corporate sales for North Central U.S., means her advice carries the weight of someone who carried a number. Her Activation Methodology gives leaders a structured way to break decision deadlock, not a pep talk. Audiences leave with a sequenced plan for the next ninety days, owned by named people. She speaks to the operator’s problem during transitions: how to keep a team executing while the strategy, structure, or leadership above them is still being rewritten. She built and led inside a sales organisation that grew Google Cloud from a standing start into one of the largest enterprise franchises in tech, and she draws her examples from that environment rather than from secondary research. Biography highlights Roughly nine years at Google, including a role on Google Cloud’s founding sales team and head of corporate sales for North Central U.S. Earlier enterprise sales and sales-management roles at Microsoft and Oracle. Adjunct faculty at Suffolk University’s Sawyer Business School, teaching working professionals. Creator of the Activation Methodology, the framework behind The Activated Leader keynote and her eight-week Activated Leader group coaching programme. Has spoken for and worked with organisations including Microsoft, Google, HP, WISE, DePaul University, NIST, Lesbians Who Tech, and Women of Influence. Biography Most leadership programmes assume the bottleneck is skill. Inside large enterprises during a restructure or strategy reset, the bottleneck is usually decisions. Capable managers stop committing because the next layer up is still moving, and entire quarters disappear into preparation that never ships. Lilah Jones spent roughly two decades inside that environment. She joined Google Cloud’s founding sales team and later ran corporate sales for the North Central U.S., after earlier sales and management roles at Microsoft and Oracle. The through-line of that career is selling and managing while the surrounding business is being rebuilt, which is the same condition most of her clients now face. The work she does today turns that operator experience into a method. Her Activation Methodology, taught through The Activated Leader keynote and an eight-week group coaching programme, is built around a single move: getting leaders from analysis to commitment with a clear, sequenced plan and named owners. The named keynotes around it, including Courage as a Carry-On and Manage Your Blindspots, address the adjacent problems of feedback, self-advocacy, and the personal cost of stalled decisions. She also teaches, as adjunct faculty at Suffolk University’s Sawyer Business School, and has worked with organisations including Microsoft, Google, HP, WISE, DePaul University and NIST. The audience she is most useful to is the layer of senior managers and directors who are expected to drive a transition without the authority to redesign it. Key speaking topics Leading through transitions and restructures Executive decision-making under uncertainty Sales leadership and high-performing commercial teams Psychological safety and feedback culture Career transitions for senior operators Transformation execution inside large enterprises Ideal for CROs, CCOs and sales leadership running through reorganisation, integration or new go-to-market models Heads of leadership and executive development designing programmes for director and VP populations CHROs and transformation leads running enterprise-wide change where middle-layer execution is the constraint Women in leadership networks and senior-women development programmes inside large organisations Audience outcomes A named method for moving a stalled leadership team from review to commitment within a defined window. Specific language for separating the decisions that need more analysis from the ones that have been ready to make for weeks. A clearer view of how feedback culture and psychological safety either accelerate or quietly block execution. Concrete examples from inside Google Cloud, Microsoft and Oracle of how senior leaders behave when their own ground is shifting.

Why organisations work with Charlie Whyman A working B2B marketing operating model. The OTTER Framework gives commercial teams a five-step planning structure that ties objectives to tools, training, expectations and review, used inside her consultancy and her current managing director role. Operator credibility, not consultant theory. She runs a specialised aviation services business as managing director of TGIS Aviation, so her commercial advice lands as something already being applied at the top of a P&L. A point of view on customer curiosity as a commercial discipline. Her podcast, The Curiosity Key, and her speaker work argue that better questioning of customers is the input that most B2B marketing teams skip and most commercial strategies depend on. A direct route into the experience of women leading in male-dominated commercial sectors. She has built her career across automotive, mining, shipping and aviation, and speaks credibly to organisations trying to move that conversation past slogans. Biography highlights Managing Director, TGIS Aviation Ltd, appointed 2024 Founder, Curious B2B Marketing, 2017 Creator of the OTTER Framework, a five-step B2B marketing planning system Host, The Curiosity Key podcast Founder, Palmavera, an award-winning Sardinian olive oil business, 2006 Keynote speaker, BHBIA Annual Conference 2025 Biography Most B2B marketing functions are full of activity and short of insight. Campaigns get built before customer questions get asked. That gap is what Whyman has spent the last decade attacking, first through her consultancy Curious B2B Marketing and now through the OTTER Framework, a five-step planning structure that forces objectives, tools, training, expectations and review into one commercial conversation. She is unusual in pairing that practitioner work with an operating role. In 2024 she was appointed Managing Director of TGIS Aviation, a UK firm specialising in airworthiness management for aircraft and engine owners. The appointment came from inside the client base, after she ran the growth strategy as a consultant. It puts her on the board of a niche commercial business while she continues to teach and speak. Her career sits across sectors most marketers avoid: automotive, mining, shipping and aviation. She founded an award-winning Sardinian olive oil business in 2006, weathered redundancy twice, and built Curious B2B Marketing in 2017. She hosts The Curiosity Key podcast, where the recurring argument is that intentional curiosity about customers is the cheapest, most under-used commercial input available to B2B leaders. For organisations, the value is direct. She is a serving managing director with a structured method, a clear position on what marketing is for, and the lived experience of a woman leading in industries that do not naturally make space for her. She talks to commercial teams as one of them, and to leadership audiences as someone who has just come from the P&L. Key speaking topics B2B marketing strategy and operating systems Customer curiosity as a commercial discipline Sales and marketing alignment for commercial leaders Courage and action in career and commercial decisions Women leading in male-dominated industries Growth strategy in specialist B2B firms Ideal for CMOs, marketing directors and B2B commercial leaders CEOs and managing directors of specialist or technical SMEs Sales and marketing leadership teams under pressure to prove pipeline impact Industry conferences in engineering, manufacturing, life sciences and aviation Audience outcomes A clear test for whether a current marketing plan is built on customer insight or assumption The OTTER Framework as a working structure for B2B marketing planning A sharper position on how curiosity, questioning and customer research feed commercial strategy Practical language for talking about courage and action when career or commercial decisions stall A perspective on visibility and influence for women operating in male-dominated commercial environments

Why organisations work with Patrick Renvoise A tested, codified persuasion framework. NeuroMap® is a four-step model SalesBrain has applied in client engagements since 2002, turning cognitive science research into specific decisions about messaging and value proposition design. Co-author of two of the earliest commercial books on neuromarketing. The Persuasion Code (Wiley, 2018) received an Axiom Business Book Award and builds directly on the work of Nobel laureates Daniel Kahneman and Richard Thaler. Authority earned in enterprise sales before brain science. He sold multi-million-dollar supercomputers at Silicon Graphics and LinuxCare to clients including NASA, Boeing, Airbus and Shell. The framework is shaped by what closes deals in real B2B selling. Recognition from named bodies that buyers respect: an American Marketing Association Next Big Thing in Marketing award (2009) and three Advertising Research Foundation Innovation in Research Awards (2011, 2014, 2015). Trained more than 100,000 executives across 24 nationalities at companies including PayPal, Microsoft, Hitachi, Siemens and GE, giving sales and marketing teams a shared scientific language for messaging decisions. Biography highlights Co-founder and Chief Neuromarketing Officer of SalesBrain, the first dedicated neuromarketing agency, founded in 2002. Developer of NeuroMap®, a four-step persuasion framework used in SalesBrain’s advisory and training programmes. Co-author of The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime (Wiley, 2018) and Neuromarketing: Understanding the Buy Button in Your Customer’s Brain (2007). Recipient of the American Marketing Association “Next Big Thing in Marketing” award (2009), three Advertising Research Foundation Innovation in Research Awards (2011, 2014, 2015), and a Vistage “Above and Beyond” speaker award (2008). Former senior business development executive at Silicon Graphics and LinuxCare, where he sold multi-million-dollar supercomputers to NASA, Boeing, Shell, Airbus, BMW and Canon. TEDxBend speaker (“Is There a Buy Button Inside the Brain?”) and trainer of more than 100,000 executives at companies including PayPal, Microsoft, Hitachi, Siemens, Facebook and GE. Biography In 2002, the discipline of neuromarketing did not exist as a commercial practice. Patrick Renvoise and Dr. Christophe Morin co-founded SalesBrain that year to build it. Their premise was that two decades of cognitive science research could be translated into a working method for sales and marketing teams whose campaigns were not delivering. Most marketing assumes buyers can articulate what they want. Two decades of brain research suggest otherwise. The bulk of purchasing decisions are made by what Daniel Kahneman called System 1, the part of the brain that does not respond to logical argument or feature lists. SalesBrain’s NeuroMap® is a four-step framework. The steps are diagnose the pain, differentiate the claims, demonstrate the gain and address the primal brain. It translates cognitive science into specific decisions about messaging and value proposition design. Renvoise’s path to brain science came through enterprise sales. At Silicon Graphics and LinuxCare he sold multi-million-dollar supercomputers to NASA, Boeing, Shell, Airbus, BMW and Canon. After watching what worked and what did not in those rooms, he spent two years researching how the brain processes commercial messages. The result was published in 2007 as Neuromarketing: Understanding the Buy Button in Your Customer’s Brain. The expanded second book, The Persuasion Code, followed in 2018 from Wiley, building directly on the System 1 and System 2 work of Daniel Kahneman and Richard Thaler. The methodology has earned recognition from named bodies that buyers respect. The American Marketing Association named NeuroMap its Next Big Thing in Marketing in 2009. The Advertising Research Foundation followed with three Innovation in Research Awards. The Persuasion Code received an Axiom Business Book Award. SalesBrain has now trained more than 100,000 executives across 24 nationalities at companies including PayPal, Microsoft, Siemens, Hitachi, Facebook, GE and Airbus. Key speaking topics Neuromarketing The science of persuasion Sales messaging and value proposition design Brain science applied to decision-making Marketing strategy and effectiveness Complex B2B and enterprise sales Customer communication and influence Ideal for Chief Marketing Officers and Chief Revenue Officers accountable for marketing and sales return. Sales leaders and B2B teams selling complex or high-value solutions where messaging is a competitive differentiator. Marketing and brand teams responsible for messaging, value proposition and campaign performance. Founder-led companies whose growth depends on the persuasiveness of their commercial communication. Audience outcomes The six stimuli that trigger the brain’s primal decision-making system, and why most traditional messaging fails to reach it. The four steps of NeuroMap®, applied to their own messaging during the session. A clearer view of why customer surveys produce misleading data, and what to use instead. Specific changes to make to current marketing materials and sales conversations.

Why organisations work with David Avrin He names, in operational detail, the specific behaviours and processes that cause customers to leave. His 24-reason framework in Why Customers Leave gives commercial and operations teams a working diagnostic, not a slogan. He separates customer service from customer experience and makes the distinction commercially useful. Service is what staff do; experience is what customers feel about the entire buying journey, including everything that happens before a human is involved. His content is built for revenue-facing teams: sales, marketing, customer success, frontline operations. It translates directly into process changes, not cultural aspirations. Twenty-five years of work with CEOs through Vistage gives him a working understanding of the commercial pressure leaders are under. He pitches CX as a margin and retention argument, not a feel-good one. Forbes named Why Customers Leave one of its Top 10 Books of 2019. The book is published in six languages and is used as a reference text by CX teams internationally. Biography highlights Author of seven books on customer experience and marketing, including Ridiculously Easy to Do Business With, The Morning Huddle, Why Customers Leave (and How to Win Them Back), and Visibility Marketing Why Customers Leave named one of Forbes’ Top 10 Books of 2019, published in six languages Certified Speaking Professional (CSP) and Global Speaking Fellow, the two highest professional designations in the global speaking industry Former Vistage CEO group leader and executive coach, advising thousands of senior leaders on brand, marketing, and competitive positioning Has delivered keynotes in 28 countries, including engagements in Singapore, Dubai, London, Mumbai, Johannesburg, Buenos Aires, Bangkok, Melbourne, and Barcelona Known professionally as “The Visibility Coach” with a 25-year body of work on commercial differentiation in saturated markets Biography Most customer-facing organisations now compete in markets where the buyer has effectively unlimited substitutes a click away. The cost of being slightly harder to deal with than a competitor has changed. It used to be measured in complaints. Now it is measured in defection. David Avrin has spent twenty-five years working on the operational side of that problem. His seven books, including Why Customers Leave (and How to Win Them Back), named one of Forbes’ Top 10 Books of 2019, and Ridiculously Easy to Do Business With, are practitioner texts. They name the specific points in a buying journey where customers disengage, and what commercial teams can do about each one. His earlier career as a Vistage CEO group leader and executive coach gives the content its commercial register. Avrin has worked with thousands of CEOs on brand and competitive positioning, and he frames customer experience as the margin and retention argument it is, rather than a service or culture programme. He holds CSP and Global Speaking Fellow designations, the two senior credentials in the international speaking industry, and has delivered keynotes in 28 countries. The argument running through Avrin’s work is that service quality is now table stakes. The remaining differentiator is friction, every avoidable obstacle between a prospect’s intent and their purchase, and between a customer’s need and its resolution. Removing it is harder, slower, and more commercially valuable than most organisations recognise until they lose share. Key speaking topics Customer experience strategy Friction reduction in buying journeys Marketing and brand differentiation Customer retention and defection Sales and revenue growth Visibility and competitive positioning Ideal for Chief customer officers, CX directors, and customer success leaders rebuilding the post-sale experience CMOs and commercial directors under pressure to defend margin in saturated categories Sales, service, and frontline operations teams responsible for the moments where customers decide to stay or leave Franchise networks, retail organisations, and multi-site businesses needing consistency in customer experience across locations Audience outcomes A working diagnostic of where customers are silently leaving and why A clear separation between customer service and customer experience, and the commercial implications of each Specific friction points to remove in their own buying and service journeys A reframing of customer experience as a revenue and retention lever rather than a service-quality metric

Key speaking topics Brand messaging clarity Storytelling frameworks for business Marketing strategy and execution Business growth for small and mid-sized organisations Leadership communication Customer-focused messaging Ideal for Marketing leaders and brand teams Founders and business owners Sales and commercial teams Senior leaders responsible for growth strategy Audience outcomes Clear understanding of the StoryBrand messaging framework Practical tools to simplify brand communication Improved alignment between marketing and customer needs Structured approach to business growth messaging Why organisations work with Donald Miller Combines bestselling authorship with practical business application. Provides structured, repeatable frameworks for marketing clarity. Experience leading multiple business education and messaging companies. Delivers commercially relevant insights focused on communication and growth. Biography Donald Miller is the CEO of StoryBrand, a company that works with organisations to clarify their brand messaging through structured storytelling frameworks. His approach is used by leadership, marketing, and commercial teams seeking greater precision in how they communicate value to customers. In addition to leading StoryBrand, he is CEO of Business Made Simple and Coach Builder, platforms focused on business education and practical growth strategy. His work centres on helping organisations simplify complex ideas, align messaging with customer needs, and strengthen the commercial impact of their communication. Miller is the author of multiple books spanning business and personal nonfiction, including Building a StoryBrand, Marketing Made Simple, How to Grow Your Small Business, Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close. He is a New York Times bestselling author, and several of his books have appeared on the New York Times bestseller list. Beyond publishing, he co-wrote the film adaptation of Blue Like Jazz, which premiered at SXSW. He has also been listed as a member of the Fatherhood and Healthy Families taskforce associated with the President’s Advisory Council on Faith-Based and Neighborhood Partnerships. Across his work, Miller combines authorship, business leadership, and structured methodology to equip organisations with clear, repeatable frameworks for marketing clarity and growth-focused communication.

Why organisations work with Rachel Sheerin Speaks to burnout as a performance problem, not a wellness problem, which lets senior teams act on it without rebranding it as HR theatre. Behavioural-analyst training underpins the work, so the content has a diagnostic spine rather than relying on personal-story keynote tropes. TEDx talk “How to Burnout and Be Successful” reached a wide audience and gives the topic a recognisable hook for internal marketing of an event. Hospitality and sales operating background means she reads the room of a client-facing workforce accurately, including Ritz-Carlton, Marriott and SHRM audiences. Doubles as a tested conference emcee, which is useful when the buyer wants a single voice to anchor a multi-day programme rather than a one-off keynote. Biography highlights Certified Professional Behavioral Analyst. TEDx speaker: “How to Burnout and Be Successful,” TEDxPuntaCanaWomen. Author, “Better All The Time” (2024) and “BETTER: How to live, lead and succeed” (Hawthorn Road Press, 2023). Named NACE Speaker of the Year, 2019. Featured in Inc. Magazine; host of the podcast “F THIS S with Rachel Sheerin.” Clients include The Ritz-Carlton, Marriott International, Walmart, Freddie Mac, Berkshire Hathaway, SHRM and the James Beard Foundation. Biography Burnout has become the workforce conversation that organisations cannot afford to keep handling at the edges. The cost shows up first in the highest performers, the people whose output the rest of the operation is built on. Standard wellbeing benefits do not move that needle. Rachel Sheerin works in that gap. A Certified Professional Behavioral Analyst with a former career in hospitality and events sales leadership, she treats burnout as a behavioural and operational problem rather than a feelings problem. Her TEDx talk “How to Burnout and Be Successful” framed the territory for a wide audience and remains the most-cited entry point into her work. Her two books, “BETTER: How to live, lead and succeed” (Hawthorn Road Press, 2023) and “Better All The Time” (2024), set out a practical method for high performers who keep over-extending themselves. The same content reaches a recurring audience through the podcast “F THIS S with Rachel Sheerin” and through coverage in Inc. Magazine. She was named Speaker of the Year by NACE in 2019, and now works regularly with clients including The Ritz-Carlton, Marriott International, Walmart, Berkshire Hathaway, Freddie Mac, SHRM and the James Beard Foundation. The audiences are typically sales, service and operating leaders inside organisations that depend on people performing at a high level in customer-facing roles. Key speaking topics Burnout prevention and recovery Self-leadership and energy management Employee engagement High-performer psychology Sales authenticity and motivation Workplace culture and wellbeing Conference emcee and event hosting Ideal for CHROs, heads of people and chief wellbeing officers in service, hospitality and sales-driven organisations Sales leadership audiences in client-facing industries Annual conferences for associations and franchises that need a keynote plus emcee in a single voice Post-merger or post-restructure events where the workforce is visibly fatigued Audience outcomes A clearer read on where burnout is showing up inside the team and what is driving it Practical language for talking about workload, energy and recovery in a working environment Tools high performers can apply without giving up the standard they hold themselves to Renewed engagement and focus in audiences entering a demanding quarter or season

Why organisations work with Tom Flatau He brings formal NeuroLeadership Institute accreditation into client rooms, so the brain science behind his coaching is grounded in a recognised body of research rather than self-styled commentary. His firm’s programmes are quality-assured by the Institute of Leadership and Management, which gives L and D buyers a credentialed delivery standard alongside the keynote. Two decades of repeat work with HSBC, Unilever, Siemens, Louis Vuitton, Emirates and the BBC means the material has been pressure-tested across regulated finance, consumer goods, engineering, luxury retail and broadcast. He translates neuroplasticity, threat response and bias research into specific leadership practice on negotiation, change communication and team collaboration, so audiences leave with mechanism, not metaphor. Biography highlights CEO and founder of Teamworking International, with custom leadership programmes quality-assured by the Institute of Leadership and Management. Accredited brain and behaviour specialist trained by the NeuroLeadership Institute. Master’s in Business Analysis and Systems Design; Fellow of the Institute of Leadership and Management. Long-standing client roster including HSBC, Unilever, Siemens, Louis Vuitton, Emirates, American Express, Qatar Airways, British American Tobacco and the BBC. Conference speaker for bodies including the Chartered Institute of Building and the Institute of Directors. Signature keynote portfolio covering the inner game of leadership, the neuroscience of unconscious bias, leading through change, team collaboration, sales mastery and black belt negotiation. Biography Most behaviour change in organisations fails because it stops at the conscious mind. Leaders are taught new frameworks and new vocabulary, then return to the same threat responses, biases and habits the moment a quarter goes sideways. Tom Flatau built Teamworking International around a different premise: that leadership behaviour shifts when the brain underneath it shifts. The credentials matter here. Flatau is an accredited brain and behaviour specialist trained by the NeuroLeadership Institute, holds a Master’s in Business Analysis and Systems Design, and is a Fellow of the Institute of Leadership and Management. His firm’s programmes are quality-assured by the ILM, which is unusual in a market crowded with self-styled neuroscience commentators. For more than two decades, the work has been delivered into HSBC, Unilever, Siemens, Louis Vuitton, Emirates, American Express, Qatar Airways, British American Tobacco and the BBC. Across regulated banking, consumer goods, engineering, luxury and broadcast, the same patterns surface: leaders making decisions under threat, teams misreading each other’s intent, salespeople reverting to scripts. His material translates the relevant brain research into practice for each. His keynote portfolio sits along that line. “The inner game of leadership” examines the subconscious behaviours that erode senior credibility. “The neuroscience of unconscious bias” treats bias as a wiring problem with intervention points, not a values lecture. “Black belt negotiation” and “Sales mastery: hello science, goodbye myths” apply the same lens to deal-making. The throughline is mechanism: what is happening in the brain, and what to do about it. Key speaking topics Applied neuroscience for leadership Neuroscience of unconscious bias Leading through change Executive coaching and the inner game of leadership Mindset and team collaboration Negotiation and influence Sales behaviour and buyer psychology Ideal for CEOs, executive committees and senior leadership teams are responsible for behaviour change at the top of the organisation CHROs, L and D directors and heads of leadership development, designing accredited leadership pipelines Sales and commercial leadership teams looking to upgrade negotiation and buyer engagement Diversity and inclusion leads who want a brain-science framing of bias rather than a values framing Audience outcomes A working understanding of how stress, threat and reward responses shape leadership decisions in real time Specific mechanisms for interrupting unconscious bias in hiring, promotion and day-to-day team interactions Practical communication moves for leading people through change without losing trust Sharper read on the neuroscience of negotiation and how buyer brains actually respond to influence attempts

Why organisations work with Colette Carlson A Master’s in Human Behavior anchors the content in behavioural science rather than speaker anecdote, which holds up in front of senior, sceptical audiences. The Human Edge framework organises five distinct programmes against specific buyer briefs: leadership, sales, team performance, burnout and resilience, and women’s leadership. CPAE Speaker Hall of Fame membership signals platform reliability for high-stakes conferences and executive offsites where delivery risk is itself a procurement criterion. A career arc that begins on straight commission and ends in front of Microsoft, PepsiCo, and Boeing audiences makes the trust and connection content land with sales and revenue teams, not only with HR. Biography highlights Master’s Degree in Human Behavior. Certified Speaking Professional (CSP), a credential held by fewer than 10% of International Federation for Professional Speakers members. Inducted into the CPAE Speaker Hall of Fame in 2017. Founder of Speak Your Truth, Inc. and author of Stop Playing Fictionary: Speak Your Truth to Stress Less and Connect More. Keynote work for Microsoft, PepsiCo, FedEx, ExxonMobil, Procter & Gamble, Fidelity, Costco, Domino’s, Boeing, PwC, and Accenture. Contributor to Success, Business Management Daily, and Working Mother; co-authored Conversations on Success Vol. 4 alongside Deepak Chopra and Mark Victor Hansen. Biography The relational fabric of most organisations has thinned. Hybrid schedules, lean middle layers, and rapid restructures have left teams collaborating by habit rather than by design, and the result shows up in disengagement scores, deal cycles that stall, and change programmes that miss the people piece. Colette Carlson works on that exact problem. Her content draws on a Master’s in Human Behavior and two decades on commission-based sales floors, then translates the behavioural science into communication moves senior leaders, salespeople, and team managers can use the next morning. The Human Edge framework organises this into five keynote programmes spanning leadership, sales, team performance, resilience, and women’s leadership. The credential trail is unusually concentrated. She holds the CSP designation held by under 10% of IFPS members and was inducted into the CPAE Speaker Hall of Fame in 2017, an NSA lifetime award. Her client list, including Microsoft, PepsiCo, FedEx, ExxonMobil, Procter & Gamble, Boeing, and Accenture, indicates a track record across both regulated and consumer-facing environments. What separates her in the workplace-culture pillar is the bridge between scientific framing and revenue-floor experience. Buyers booking a culture or engagement keynote often get one or the other. Carlson is fluent with HR audiences and with sales kick-offs, which is why her work travels across the org chart rather than sitting only in the people function. Key speaking topics Trust and connection in hybrid organisations Psychological safety and team performance Communication under pressure Resilience and burnout prevention Sales relationships and influence Women’s leadership and executive presence Human skills in an AI-augmented workplace Ideal for CHROs and people leaders rebuilding engagement after restructure or hybrid transition Sales leaders running national kick-offs that need a behavioural, relationship-led keynote Executive teams introducing psychological safety and trust as operating principles Women’s leadership networks and ERG flagship events Audience outcomes A working vocabulary for trust and psychological safety that leaders can use in their next team meeting Specific communication moves for difficult conversations, candour, and feedback Behavioural tools to protect focus and energy through sustained organisational pressure A relationship-first sales mindset that closes the gap between rapport and revenue Practical confidence cues for women navigating senior rooms and negotiation moments

Why organisations work with Alan Stein Jr. Direct working access to Kevin Durant, Stephen Curry, and Kobe Bryant during their formative years gives him firsthand observation of how the highest performers in modern basketball actually prepare, not the version told in interviews. Three published books (Raise Your Game, Sustain Your Game, Next Play) form a connected curriculum on individual performance, sustained output without burnout, and focus discipline. Leaders can extend a keynote into a longer programme. Translates athletic preparation into language a corporate audience already uses. Sales teams, retail operators, and frontline managers leave with habits they can run on Monday morning. Repeat client list crosses retail, financial services, healthcare, and franchise operations: American Express, Pepsi, Under Armour, Starbucks, Charles Schwab, Orangetheory Fitness. The material travels across sectors. Biography highlights Performance coach at the LeBron James Skills Academy and the Jordan Brand Classic Trained Stephen Curry in the month before the 2009 NBA Draft Author of Raise Your Game (Hachette), Sustain Your Game (Hachette Book Group), and Next Play (Amplify Publishing, 2025) Foreword to Raise Your Game by ESPN analyst Jay Bilas, who also features on the Next Play audiobook Corporate clients include American Express, Pepsi, Under Armour, Starbucks, Charles Schwab, Orangetheory Fitness Host of the Raise Your Game podcast Biography The best basketball players in the world are not the most physically gifted people in the room. They are the most prepared. Alan Stein Jr. spent fifteen years inside that preparation as a basketball performance coach, training Kevin Durant, Stephen Curry, and Kobe Bryant during the years their habits were being formed. That access is the substance of his work. As a coach at the LeBron James Skills Academy, the Jordan Brand Classic, and Mike Jones’s DeMatha programme, Stein watched how elite players approached the unseen hours: warm-ups, recovery, film, the same drills repeated for years. The behaviours were unglamorous and learnable. He now teaches them to senior leaders and their teams. His three books map a single argument across individual, sustained, and focused performance. Raise Your Game (Hachette), with a foreword by ESPN’s Jay Bilas, sets out the habits. Sustain Your Game (Hachette Book Group) addresses stress, stagnation, and burnout. Next Play (Amplify Publishing, 2025) takes Coach K’s two-word philosophy and turns it into a discipline for what to do after a mistake or a win. Corporate clients use the material because it crosses sectors without losing specificity. American Express, Pepsi, Under Armour, Starbucks, Charles Schwab, and Orangetheory Fitness have all booked him. The vocabulary is athletic, but the application is operational: how a sales team prepares for a quarter, how a frontline manager recovers from a bad week, how a leader sets a daily standard the team can see. Key speaking topics Peak performance habits for senior leaders Self-leadership and preparation under pressure Team cohesion and high-performance culture Stress, burnout, and sustained output Sales performance mindset Lessons from elite athletes for corporate leaders Ideal for Sales leaders and chief revenue officers running performance offsites CHROs and L&D leads building leadership development programmes Franchise and retail operations leaders running annual conferences Senior leadership teams resetting standards after a difficult quarter or year Audience outcomes A clear set of preparation habits modelled on how elite athletes actually train Specific routines for managing stress and sustaining performance over a full year, not a quarter A shared vocabulary for accountability and standard-setting that a leadership team can use the next day Concrete examples from named NBA players that make the principles memorable for frontline staff A reframe of “talent” as habit and preparation, useful for managers building younger teams

Why organisations work with Mohamed Isa He has actually run the P&L. Former CFO of INOVEST B.S.C., a Bahrain Bourse-listed investment company, and former Regional Finance Manager at Unilever for the Middle East, North Africa and Turkey, he speaks about service and engagement from inside the numbers. Original published work behind the commercial argument. Chai Karak: A Customer Service Story is now in its third illustrated edition and used by management teams as a discussion tool for service culture. His content rests on a published book with a specific thesis. Native bilingual delivery. Equally fluent in Arabic and English, he can hold a Gulf executive audience in either language without flattening the argument, which matters for regional events and for global firms operating across the GCC. Track record across very different rooms. Booked sessions include Google, American Express, BASF, KPMG, and SDAIA (the Saudi Authority for Data and AI), giving him unusual range across multinationals, professional services and Saudi public-sector audiences. Personal experience that earns the airtime. The 2022 Everest Base Camp trek to 5,364 metres gives him a concrete reference point for talks on persistence and pressure. The story is his own. Biography highlights Former Chief Financial Officer of INOVEST B.S.C., a Bahrain Bourse-listed investment company, with prior senior finance roles at Unilever covering the Middle East, North Africa and Turkey Author of Chai Karak: A Customer Service Story, now in its third illustrated edition, with international keynote bookings drawn from the book including Google, American Express and BASF Contributing author to The Success Blueprint alongside Brian Tracy, recognised with a Quilly Award from the National Academy of Best-Selling Authors in the United States Holds CPA, MBA and Distinguished Toastmaster (DTM) credentials Trekked to Everest Base Camp at 5,364 metres, the experiential frame for his leadership keynotes Delivers in Arabic and English, with audiences including KPMG, SDAIA (Saudi Authority for Data and AI) and GGI Middle East & Africa Regional Conferences Biography In commoditised markets, the firm that competes on price loses. The firm that competes on service quality often wins on margin and retention, but most organisations cannot prove the link in their own numbers. Mohamed Isa spent more than a decade as Chief Financial Officer of INOVEST B.S.C., a Bahrain Bourse-listed investment company. Before that, he was Regional Finance Manager at Unilever, covering the Middle East, North Africa and Turkey. That background gives him an unusual angle on customer experience. He argues for it in the language of revenue, retention and margin. Chai Karak: A Customer Service Story is the centre of his commercial content. Now in its third illustrated edition, the book is used by managers as a discussion tool with their teams. Customers in price-driven categories have enormous switching power, so service quality is where margin actually gets defended. The book has driven keynote bookings at Google, American Express, BASF and KPMG, alongside regional engagements with SDAIA and GGI Middle East & Africa. The Everest Base Camp trek to 5,364 metres is the experiential frame he uses for leadership material on persistence and pressure. He delivers in Arabic and English, which makes him one of the few speakers in the Gulf who can hold an executive audience in either language without simplifying the content. Key speaking topics Customer experience and commercial performance Service culture in commoditised markets Employee engagement and profitability Sales growth and profit maximisation Leadership under pressure Resilience in demanding conditions Ideal for Chief Customer Officers and customer experience leaders responsible for tying service investment to commercial outcomes Chief Sales Officers and commercial leaders facing margin pressure in commoditised markets CHROs and engagement leaders looking for an evidence-based link between people experience and revenue Regional conferences and leadership events in the GCC where audiences mix Arabic and English speakers Audience outcomes A thesis on why service quality outperforms price in defending margin in commoditised markets A worked example of how engagement levels show up in the P&L, drawn from inside CFO experience A specific tool from Chai Karak that managers can put to work with their service teams A reframing of leadership and resilience anchored in a specific endurance experience the audience has not heard before A regionally-aware perspective from a speaker who has held Gulf, multinational and US-technology audiences in both Arabic and English

Why organisations work with Nigel Taberner His “Level 2 listening” framework – drawn from 10 years of operational hostage negotiation, not from theory – gives leaders a named, structured method for building trust and influencing outcomes when positional power and concessions are unavailable. The “negotiating when you have nothing to give” argument maps directly to the situations most commercial and leadership teams actually face: a resistant enterprise client, a difficult board conversation, a supplier who holds all the terms. An operational record of more than 130 high-risk incidents – armed sieges, suicide interventions, and international kidnap situations – resolved without loss of life at any incident he attended gives his principles a level of practical validation that is genuinely rare. He contributed to the national training programmes that produced negotiators for forces in the UK, Finland, Australia, and the FBI, meaning the frameworks he teaches have been tested and refined across different cultures and high-stakes operational contexts. His interactive masterclasses give leadership and sales teams direct practice in the specific listening and influence techniques – not a theory of why they work, but structured repetition of actually applying them. Biography highlights 30-year career with Greater Manchester Police, rising from Police Constable in Moss Side to Detective Inspector 10 years as an operational hostage negotiator, attending more than 130 armed sieges, suicide interventions, and international kidnap situations States that no incident he attended ended in loss of life Detective Inspector for counter-terrorism policing operations at Manchester Airport and Liverpool John Lennon Airport Member of the national negotiator training team responsible for programmes delivered in the UK, Finland, Australia, and the FBI Founder and Managing Director of Level2Communications Featured speaker at AICPA and CIMA events on commercial negotiation and leadership communication Biography Nigel Taberner joined Greater Manchester Police as a constable in Moss Side in the early 1990s. Three decades later, he retired as a Detective Inspector, having led counter-terrorism operations at Manchester Airport and Liverpool John Lennon Airport. In between, he spent 10 years as an operational hostage negotiator. During those 10 years, he attended more than 130 high-risk incidents – armed sieges, suicide interventions, and international kidnap situations. He states that no one died in any incident he attended. From that experience, he drew a precise argument: what separates a resolved negotiation from a failed one is almost always the quality of listening, not the strength of the opening position. He calls this Level 2 listening – attending fully to what the other person is actually communicating, rather than preparing a response. The commercial application is direct. Most business negotiations happen without meaningful leverage. A sales team pursuing a reluctant client, a leader managing a team through unwanted change, a CFO trying to hold a supplier to terms – each faces the same dynamic a hostage negotiator faces when they hold no cards and can offer nothing in return. That is where the framework Taberner developed applies most sharply. He was a member of the national training team that developed new generations of negotiators for forces in the UK, Finland, Australia, and the FBI. Since founding Level2Communications, he has brought those same principles to corporate audiences, including events run by AICPA and CIMA. Key speaking topics Negotiation without leverage High-stakes communication Active listening and influence Trust-building under pressure Crisis communication Leadership under pressure Emotional intelligence in negotiation Ideal for Senior leaders and executive teams facing difficult internal or external stakeholder conversations Sales and commercial teams whose negotiations depend on relationship and trust rather than pricing power Risk, security, and crisis management professionals HR and people leaders managing conflict, sensitive conversations, or organisational change Audience outcomes A named, structured framework – Level 2 listening – for influencing outcomes when leverage is absent Practical techniques for building trust quickly in unfamiliar or high-pressure conversations A clearer understanding of how professional negotiators approach conversations most people find difficult, and why their methods work Greater confidence in handling conflict, resistant stakeholders, and high-stakes decisions A reframed view of listening as a strategic tool rather than a passive courtesy