Dr Christina Yan Zhang
CEO of The Metaverse Institute; UN ITU Co‑Chair on CitiVerse Standards and Leading Voice on Responsible AI
Dr Christina Yan Zhang – Visionary Metaverse Pioneer, Global Innovation Strategist & Policy Influencer
Dr Christina Yan Zhang is CEO of The Metaverse Institute and a leading authority on the responsible use of AI and virtual worlds, now widely seen as a key pathway towards AGI. Recognised as one of the “100 Global Women in AI 2025” at Davos alongside leaders such as Mira Murati, she combines strategic vision, practical insight and a distinctive sense of humour that resonates strongly with forward‑looking corporate and automotive audiences.
Christina serves as UN ITU’s Co‑Chair of the Taskgroup on Pre‑standardisation for the CitiVerse (AI‑powered future cities), where she has helped spearhead six UN standards and now leads the development of the UN’s CitiVerse evaluation and assessment framework. This framework uses 130 indicators across 14 domains and is supported by over 30 world‑leading authorities, including the Deputy CEO of the UN Pension Fund (USD 95bn AUM), senior executives from Saudi Arabia’s Public Investment Fund, and Google’s Chief Security Advisor, to ensure AI‑driven future cities are people‑centred, secure and inclusive. Her work directly informs how smart cities, digital twins and AI will transform mobility, automotive value chains and consumer ecosystems in more than 2,000 cities worldwide.
An award‑winning leader with 20 years’ experience turning visionary ideas into business success, Christina has extensive experience working with UN leaders, government ministers, university presidents and Fortune 500 CEOs on innovation. She is a pioneer in the virtual worlds, having begun her master’s research on virtual worlds in 2006 to support universities’ global strategies, and completing a PhD with full scholarship in 2012 on using digital twins for the architecture, engineering and construction industry.
From 2013 to 2020, she was China Director for QS World University Rankings, starting from scratch and building the UK‑headquartered firm’s success in China. In 2016, the Chinese Vice Premier highlighted the use of QS rankings in a national speech, with the rankings influencing £750bn of funding allocations across more than 3,000 universities and 48 million students in China’s 13th Five‑Year Plan (2016–2020). Having evaluated and visited hundreds of leading Chinese universities, national labs, science parks and businesses, she brings a uniquely deep understanding of China’s innovation system, insight that is increasingly strategic given China’s position as the world’s largest automotive exporter.
Her relevance to the automotive sector is further underlined by her opening keynote at Poland’s leading automotive conference, Moto Ideas 2024, where her session was voted #1 among more than 40 speakers, demonstrating her ability to connect powerfully with senior industry leaders. She has also delivered high‑impact keynotes at major global events, from Estonia’s sTARTUp Day (“It’s a Fair World After AGI? Building an Equitable Future with Frontier Tech”) to the UAE government’s GITEX Africa and Saudi Arabia’s Cityscape Global, where her closing keynote on “Citiverse – Where Smart Cities Put People First” addressed 200,000 attendees from 170 countries.
Christina has held more than 20 advisory roles for organisations including UNESCO, the World Bank, the Commonwealth, the EU and UK Governments, leading global campaigns on international strategy, the future of work and skills, immigration, and equality, diversity and inclusion. She contributed to establishing the Commonwealth Students Association, representing 2 billion young people across 56 countries, and worked in the UK Parliament on policy for the Shadow Business, Innovation and Skills team.
Alongside the 73rd President of the UN General Assembly and the CEO of the American Association for the Advancement of Science (AAAS), Christina is one of six leaders on the Global Advisory Council for the International Science Council’s Centre for Science Futures, helping the world’s largest science body to understand how AI and other frontier technologies will reshape global innovation. She also serves on The Economist Impact’s advisory board on the “AI economy” and is regularly consulted by the UN Office for Digital and Emerging Technologies on AI governance.
Through The Metaverse Institute, Christina and her team advise the UN, governments, investors and corporates on high‑value, people‑centred use cases for AI, metaverse and digital twins. Their work includes the Tampere Metaverse Vision 2040, the world’s first people‑centred metaverse strategy published on the UN website, and a landmark MoU with the African Telecommunications Union on African metaverse governance, shaping standards and policy for 52 member states and 1.3 billion people. The Metaverse Institute is recognised by ABI Research and highlighted by the World Economic Forum as a pioneer in citizen‑centred smart cities, with its approaches expected to influence at least 700 cities by 2030.
Her global science and technology leadership is complemented by a long‑standing media and communications profile: she has contributed to the BBC as a campus journalist, presented for seven years on China’s People’s Daily, and is frequently featured in outlets including Emirates News Agency, Arab News, MIT Sloan Management Review, Wired and Yahoo. Don Tapscott, often described as the “father of the digital economy”, has personally endorsed her speaking, remarking that she “spoke better than many of the $100,000 keynote speakers” he has encountered.
Christina regularly chairs and speaks on high‑level panels for bodies such as the World Intellectual Property Organization, UNESCO, the UN High‑Level Political Forum and the UN Science, Technology and Innovation Forum, and she has been invited by The Economist, Google, NVIDIA, Mastercard, Lloyds Banking Group and MIT to speak on AI, fintech, cybersecurity, space, quantum and other frontier technologies. She also guest lectures at the University of Cambridge, University of Oxford and London Business School on the global landscape of innovation and frontier technologies. She is one of six final judges for the Oxford University Saïd Climate Change Challenge.