Entrepreneurship

Why organisations work with Itai Green He runs the operator’s playbook for open innovation, built on programmes delivered for named multinationals including Toyota, Teva Pharmaceuticals, Maccabi Healthcare, and Electra. He owns the access point to two of Israel’s largest vertical startup communities, ITTS (around 350 traveltech founders) and IITS for insurtech, which gives corporate audiences a direct route into live deal flow. His book with Business Expert Press, Innovation or Elimination: Winning in a World of Constant Change. An Executive Playbook (2026), codifies a two-decade framework for collaboration between corporates and startups, so the keynote carries a published thesis rather than a deck. He has briefed senior commercial audiences at repeat Economist summits, UNWTO, and Amcham Brazil’s CEO Forum, which means he calibrates to board-level decision makers, not technology enthusiasts. He was inside corporate innovation at Amadeus IT Group before building the consultancy, so he speaks to the internal politics of innovation programmes from the same side of the table as the buyer. Biography highlights Founder and CEO, Innovate Israel (2017 to present). Former Head of Business Development and Innovation, Amadeus IT Group Israel. Former CEO, Maxtech Technologies; former VP Business Development, Techtium; prior roles at Elbit. Co-founder, JerusalemOnline. Author, Innovation or Elimination: Winning in a World of Constant Change. An Executive Playbook (Business Expert Press, 2026). Founder of the ITTS and IITS startup communities covering traveltech and insurtech in Israel. Keynote speaker at Economist summits (2018 to 2022), UNWTO Tourism Startup Competition, and Amcham Brazil CEO Forum. Biography Most corporate innovation programmes fail quietly. They produce pilots, demo days, and scouting reports, but very little that reaches a P&L. The gap is not talent or budget; it is the wiring between the corporate and the outside ecosystem it claims to work with. Itai Green has spent two decades inside that wiring. As Head of Business Development and Innovation at Amadeus IT Group in Israel, and before that as a CEO and operator across Maxtech, Techtium, and Elbit, he built the internal muscle that most large organisations are still trying to grow. In 2017 he founded Innovate Israel to run that playbook for global corporates, connecting them to Israeli startups across IT, pharma, finance, travel, retail, banking, insurance, energy, and construction tech. Client work has included Toyota, Teva Pharmaceuticals, Maccabi Healthcare, and Electra. Alongside the consulting practice, he built two of the largest sector communities in Israel’s ecosystem. ITTS (Israel Travel Tech Startups) now covers around 350 founders. IITS does the same job for insurance technology. For a corporate buyer, those communities are the live deal flow behind the keynote. His book Innovation or Elimination: Winning in a World of Constant Change. An Executive Playbook (Business Expert Press, 2026) sets out the framework he has been using with clients: how leadership teams structure open innovation, how they absorb external technology without breaking their core business, and how they stop confusing pilots with outcomes. Key speaking topics Open innovation and corporate-startup collaboration Generative AI in corporate strategy Israeli innovation ecosystem and ecosystem engagement Traveltech and insurtech Corporate venturing and scouting models Innovation leadership and organisational readiness Business model innovation under geopolitical and tariff pressure Ideal for Chief Innovation Officers, Heads of Corporate Venturing, and Chief Strategy Officers building or resetting an open innovation function. Executive committees in travel, insurance, pharma, retail, energy, and banking evaluating engagement with Israel’s startup ecosystem. Business development and R&D leaders who have active scouting but no reliable path from pilot to deployment. Boards and CEO forums looking for an operator’s view on turning innovation spend into commercial growth. Audience outcomes A working definition of what separates a functioning open innovation programme from a scouting theatre. A clear map of how to engage with Israel’s startup ecosystem without burning internal credibility on dead-end pilots. A perspective on where generative AI shifts the corporate-startup dynamic, grounded in live client work rather than forecasts. Specific internal structures and incentives that leaders can use to move a pilot from proof of concept to a line of business. A candid read on where open innovation tends to fail inside large corporates, from someone who has sat on both sides.

Why organisations work with Albert Riba A five-book catalogue spanning twelve years, from Mamut o Sapiens (2013) to Mamut o Humanoide (2025), gives clients a sustained body of writing to reference rather than a one-off keynote thesis. The Expansión column, monthly since September 2012, anchors his material inside the conversation Spanish-speaking executives are already reading. The combination of InPreneur (entrepreneurial culture inside corporations) and Sapiens Mindset (founded March 2019) gives him two distinct delivery vehicles for different client problems. Twenty-plus years of technology-sector operating experience, including a decade leading Kinetical Business and a partnership at Innova B2B, gives the mindset material commercial grounding rather than purely motivational framing. Bilingual English and Spanish delivery makes him particularly useful for Spanish, Latin American and pan-European leadership events where a regional voice is required alongside Anglo-American content. Biography highlights Founder of InPreneur and Sapiens Mindset (established March 2019) Author of five books including Mamut o Sapiens (2013) and Mamut o Humanoide (2025) Monthly opinion columnist in Expansión since September 2012 Twenty-plus years in the technology sector; former leader of Kinetical Business; partner at Innova B2B Regular radio contributor on Rac1, RNE R4, Catalunya Ràdio and Cadena Ser Catalunya Three master’s degrees in technology-related fields Biography The book Albert Riba is most associated with, Mamut o Sapiens, carries his argument in the title: organisations either adapt or they extinct themselves. Over the past twelve years he has extended that thesis across a five-book catalogue, from the 2013 original to Mamut o Humanoide: De la extinción a la IA in 2025. The books are in Spanish and circulate mostly through Spanish-language corporate audiences, but the underlying frame, entrepreneurial mindset applied to incumbent organisations, translates cleanly into English delivery. He runs two linked vehicles. InPreneur is his intrapreneurship advisory, focused on building entrepreneurial behaviour inside corporations, and Sapiens Mindset, founded in March 2019, delivers his keynote and coaching work on mindset and adaptation. Earlier in his career he led Kinetical Business for a decade and continues as a partner in the Innova B2B technology company, which gives the material its operating base. His public presence in Spain is longer-standing than his international bureau listing suggests. He has written a monthly opinion column in Expansión, Spain’s leading business daily, since September 2012, and contributes regularly to Rac1, RNE R4, Catalunya Ràdio and Cadena Ser Catalunya. His personal story of late academic start, three subsequent master’s degrees and a twenty-plus year technology career often shows up in his speaking work as a live illustration of the adaptation thesis. For Spanish, Latin American and European leadership audiences looking for a mindset and intrapreneurship voice with a published track record, a working corporate practice and a current column in Expansión, Riba sits inside a small group of regional thinkers who operate fluently in both English and Spanish. Key speaking topics Mindset and adaptation in the age of AI Intrapreneurship and entrepreneurial culture in established companies Change management and organisational transformation Digitalisation and corporate culture Resilience and burnout prevention Ancient and monastic practices applied to modern organisations Ideal for Spanish and Latin American corporate leadership audiences Pan-European events where a senior Catalan voice complements an English-language programme Technology firms and incumbents working on entrepreneurial culture and AI-driven change Leadership offsites and change programmes requiring a mindset-focused keynote Audience outcomes A working frame for adaptation and mindset change drawn from the Mamut o Sapiens and Mamut o Humanoide thesis Practical techniques for building entrepreneurial behaviour inside established organisations A Spanish-market view of digital and AI transformation A set of reference books and Expansión columns for internal follow-up

Why organisations work with Michael Lyon He has mentored more than 100 ventures through the Creative Destruction Lab since 2018, currently anchored in the Oceans stream at the Atlantic site. That is a working accelerator practice, not a retired one. He was Vice President and General Counsel of Space Adventures during the first private spaceflights to the International Space Station (Tito, Shuttleworth). When he talks about commercialising frontier technology, he is describing a market he helped invent. He served as Special Assistant to FDIC Chairman L. William Seidman during the Savings and Loan crisis and as an Assistant Director for Resolutions at the RTC. Few startup mentors have run a federal crisis at that level. His book Accelerating Startups: Lessons From Mentors, foreword by Professor Ajay Agrawal of the Rotman School and contributions including Professor Philip Kotler, gives boards and accelerator programmes a published reference point for what he teaches. He works comfortably in the Gulf Cooperation Council region and Asia, and has done business in more than 100 countries, which makes him useful for venture programmes thinking about international expansion from day one. Biography highlights Founder and CEO of Lyon Capital Services; mentor at the Creative Destruction Lab. Former Vice President and General Counsel, Space Adventures; leadership roles at Zero Gravity Corporation. Special Assistant to the Chairman of the FDIC and Resolution Trust Corporation during the Savings and Loan crisis; Assistant Director for Resolutions at the RTC. Former General Counsel and Director of Business Development at J.E. Robert Company; former attorney at Covington and Burling. Co-founder of Xtronaut Enterprises with the leader of the NASA OSIRIS-REx mission. Author of Accelerating Startups: Lessons From Mentors (foreword by Professor Ajay Agrawal, Rotman School of Management). J.D. cum laude, Harvard Law School; B.A. summa cum laude, Brandeis University; attended London School of Economics. Biography The hardest part of building a serious venture is not the idea. It is the cluster of decisions a founder makes about regulation, capital, geography, and timing in the first three years, almost always with too little information. That is the gap that Michael Lyon has spent two decades closing for founders, first inside the companies and now from the mentor’s seat at the Creative Destruction Lab. His commercial track record is in the part of the economy where regulation, capital intensity, and frontier technology meet. As Vice President and General Counsel of Space Adventures he helped organise the first private spaceflights to the International Space Station, the Tito and Shuttleworth missions. He held leadership roles at Zero Gravity Corporation and co-founded Xtronaut Enterprises with the lead scientist of NASA’s OSIRIS-REx mission. Before the space sector he was Special Assistant to the Chairman of the FDIC during the Savings and Loan crisis and an Assistant Director for Resolutions at the Resolution Trust Corporation, working on failed thrifts of more than 500 million dollars in assets. He has also been General Counsel and Director of Business Development at the J.E. Robert Company and an attorney at Covington and Burling. The legal training is from Harvard, cum laude. Since 2018 he has mentored more than 100 ventures at the Creative Destruction Lab across the space, ocean, and emerging technology streams. His book Accelerating Startups: Lessons From Mentors carries a foreword by Professor Ajay Agrawal of the Rotman School of Management, who founded CDL, and a contribution from Professor Philip Kotler. It is the most direct expression of what a buyer is hiring when they put him in front of founders or a corporate innovation team. Key speaking topics Commercialising frontier technology in regulated markets Mentorship and founder decision-making inside accelerator programmes The commercial space sector and lessons from the first private orbital flights International market entry, with a focus on the Gulf and Asia Crisis resolution lessons from the Savings and Loan era Corporate innovation, intrapreneurship, and venture building Ideal for Founders and CEOs of early-stage ventures in space, ocean, and other regulated frontier sectors. Corporate innovation, R&D, and venture-building teams setting up accelerator or incubator programmes. Investors, family offices, and government innovation funds backing technology commercialisation. Universities, accelerators, and policy bodies running founder education at scale. Audience outcomes A working playbook for how founders extract real value from accelerators, incubators, and government innovation programmes. A grounded view of how commercial space and ocean ventures actually get built when regulation, capital, and timing are all moving at once. Lessons from the inside of a federal financial crisis applied to how founders and boards should think about risk and resolution today. Specific guidance on entering Gulf and Asian markets without burning the first eighteen months on the wrong structure.

Why organisations work with Chris Endersby He treats a brand as an internal operating system before he treats it as a marketing asset, so the work changes how the leadership team behaves, not just how the company looks. The DARE methodology he co-developed at Firestarter gives founders a structured way to test whether their positioning is genuinely differentiated, authentic to the team, resonant with the buyer, and expressed consistently across every touchpoint. His background sits at the intersection of corporate change work at JP Morgan, KPMG, UBS and Barclays and front-line risk management in child safeguarding, which gives him a non-marketing read on how people actually respond to disruption and uncertainty. He is registered in both coaching psychology and psychotherapy, which means he can hold the harder conversations that surface when a founder’s stated brand and the team’s lived experience do not match. Biography highlights Co-founder and COO of Firestarter, a London brand consultancy for purpose-led scale-up B2B businesses. Co-developer of the DARE methodology (Differentiation, Authenticity, Resonance, Expression). Corporate change and consulting experience with JP Morgan, KPMG, UBS and Barclays. Dual professional registration in coaching psychology and psychotherapy. Earlier career as a front-line child safeguarding practitioner, manager and researcher. Biography Scale-up B2B brands tend to fail in the same way. The founder’s original conviction gets diluted in committee, the language drifts toward whatever the competitor set is saying, and the team can no longer explain in plain terms why a customer should choose them. Chris Endersby’s work starts from that failure pattern, and from the observation that brand is rarely a marketing problem first. It is a leadership and behaviour problem that surfaces as a marketing problem. Endersby co-founded Firestarter, a London consultancy that works with founders of scale-up B2B businesses to rebuild that conviction. Alongside his business partner he co-developed the DARE methodology, which moves a brand through four practical tests: is it genuinely Differentiated in its market, Authentic to the people who have to live it, Resonant with the audience it is trying to reach, and Expressed consistently in everything the company does. The methodology is designed to make brand work auditable rather than aesthetic. His credibility for this work comes from an unusual stack. He has spent years inside corporate change programmes at JP Morgan, KPMG, UBS and Barclays, where he learned how large organisations actually metabolise new strategy. Before that he worked in child safeguarding as a practitioner, manager and researcher, which gives him a working understanding of risk, human behaviour under pressure, and the gap between what institutions say they do and what they do. He is registered in both coaching psychology and psychotherapy. The result is a speaker who can sit in front of a founding team and ask the questions that brand agencies usually avoid: whether the leadership group actually believes its own positioning, where the team’s behaviour contradicts the stated values, and what the cost of that contradiction is in hiring, pricing and retention. Key speaking topics Brand differentiation for scale-up B2B Authentic positioning and purpose Founder-led brand strategy Organisational behaviour and brand Change and transformation in growth-stage businesses Coaching psychology applied to leadership teams Ideal for Founders and CEOs of Series A to Series C B2B businesses approaching a rebrand or repositioning Chief marketing officers and brand leads inside scale-ups where the brand has outgrown its origin story Leadership teams preparing for a funding round, acquisition or international expansion where positioning is under scrutiny Audience outcomes A clearer test for whether their current positioning is actually differentiated or just well-written A working understanding of why brand work fails when it stays inside the marketing function Specific questions to take back to their own leadership team about the gap between stated values and lived behaviour A framework (DARE) for auditing brand expression across product, sales, hiring and internal communication

Why organisations work with Dhar Mann He has done what most CMOs are still trying to do: build a content engine that earns ten billion views a year without buying media, and is willing to explain the mechanics behind it. He is one of two entrepreneurs ever ranked #2 on Forbes’ Top Creators list two years running, and he runs it from a 125,000 sq ft Los Angeles studio with a full production staff. Buyers get a working operator, not a personal brand. He was named to the inaugural TIME100 Creators list and dubbed the “Moral Philosopher of YouTube” by The New York Times, which makes him uniquely credible on values-led content as a commercial strategy, not as a CSR talking point. He scaled LiveGlam from $600 of starting capital to eight-figure subscription revenue before founding the studio, which means his commentary on customer acquisition and creator-led growth comes from two successful builds, not one. Biography highlights Founder and CEO, Dhar Mann Studios; the world’s #1 digital scripted creator, with more than 140 million followers and over 10 billion annual views across platforms. Named to the inaugural TIME100 Creators list, 2025. Ranked #2 on Forbes’ Top Creators list in 2024 and 2025. Three-time Telly Award winner; Shorty Award for Best YouTube Presence; multiple Kids’ Choice Awards nominations for Favourite Male Creator. Founder of LiveGlam, the cruelty-free cosmetics subscription business he grew from $600 to eight-figure annual revenue. Confirmed 2026 keynote at NATPE Global and the Realscreen Summit, Miami, alongside Dhar Mann Studios CEO and former MTV president Sean Atkins. Biography The creator economy is now worth more than $250 billion, and most large organisations are still trying to work out how to participate in it without losing their brand to it. Dhar Mann Studios is one of the clearest answers in market. From a 125,000 sq ft production base in Los Angeles, the company publishes scripted shorts that have generated over 10 billion views a year and a following of more than 140 million people, built without traditional media spend. The studio model is what distinguishes the proposition. Dhar Mann is the founder and CEO, but the business is run as a vertically integrated production house, with a full writers’ room, actors, post-production and distribution discipline. The New York Times called him the “Moral Philosopher of YouTube” for the values-led structure of the content; Forbes ranked him #2 on its Top Creators list in both 2024 and 2025; TIME named him to the inaugural TIME100 Creators list in 2025. The relevant point for organisations is that values, in his work, are an operating choice that drives retention and reach, not a brand veneer. Before the studio, he founded LiveGlam, a cruelty-free cosmetics subscription business he grew from $600 of starting capital to eight-figure annual revenue, an early proof that he can build a customer-acquisition engine inside a category he did not previously operate in. The same instinct, treating storytelling and community as the primary product, has carried into partnerships with MTV, Amazon, Universal and Instagram, and into a confirmed 2026 keynote at NATPE Global and the Realscreen Summit, where the brief is the convergence of creator economics and traditional media. For senior commercial leaders, the value sits in three places: how to think about content as a customer asset, how to structure a studio rather than a campaign function, and how to use values-led narrative as a loyalty mechanism in categories where awareness no longer converts. Key speaking topics Purpose-driven storytelling and brand loyalty The creator economy and the studio model Building customer acquisition at scale Entrepreneurship and category entry Empathy and values as commercial strategy Culture inside fast-scaling creative businesses Ideal for CMOs and brand leadership teams rebuilding their content function Founders and CEOs scaling consumer or subscription businesses Innovation, marketing and customer experience teams looking to act on creator economics Media, entertainment and platform organisations navigating the convergence with creators Audience outcomes A working view of how a scripted-content studio earns ten billion views a year, and which parts of that model port into a corporate brand function A specific take on values-led content as a commercial choice, with the loyalty and retention evidence to back it up The operating logic behind taking a business from a few hundred dollars to eight-figure revenue inside a new category A clearer read on where the creator economy and traditional media are actually converging, and what that means for marketing spend

Why organisations work with Danny Rensch Inside view of a bootstrapped consumer platform that reached a billion-dollar valuation with no venture capital, told by the operator who built its content, events and media strategy from the inside. Direct authorship of Chess.com’s signature commercial properties, including the Speed Chess Championship, the PRO Chess League, Titled Tuesday, and the PogChamps streamer events that opened chess to a non-chess audience. A working framework for using a 1,500-year-old game as a commercial asset: turning a niche pastime into a streaming category, an esports format, and a content engine for 40 million monthly users. Memoir-grade material on resilience and self-leadership grounded in a specific, publicly documented personal history, published by Hachette in 2025 and endorsed by Jeannette Walls and Ben Mezrich. Biography highlights Co-founder and Chief Chess Officer, Chess.com, the platform with over 225 million registered members and roughly 40 million monthly active users. International Master (FIDE) and former Arizona youngest National Master (1999); 1998 Elementary National Champion, 2000 Junior High National Champion, 2004 National High School Co-Champion. Author of Dark Squares: How Chess Saved My Life (Hachette Book Group, 2025), reviewed by Kirkus as “A winning memoir” with endorsements from Jeannette Walls and Ben Mezrich. Created and hosted the 2016 $40,000 GM Blitz Battle Championship featuring Magnus Carlsen, the format that became the Chess.com Speed Chess Championship. Hosted PogChamps, the streamer chess tournament credited with bringing chess to mainstream Twitch and YouTube audiences during 2020. Speaker at the MIT Sloan Sports Analytics Conference; profiled by Fortune in 2025 on the Chess.com growth story. Biography Chess.com is one of the few consumer platforms of its scale that never took venture capital. Over fifteen years, the company grew from a small bootstrapped operation into a service with more than 225 million registered members, around 40 million monthly active users, and a valuation above one billion dollars by 2023. Danny Rensch co-founded the company in 2009 and built its content, events and media operations. The competitive layer of the business is his work. He created and hosted the 2016 $40,000 GM Blitz Battle Championship featuring Magnus Carlsen, the format that grew into the Speed Chess Championship. He hosted the first PogChamps in 2020, the streamer tournament that pulled a non-chess audience onto the platform and re-cast a 1,500-year-old game as a streaming category. The PRO Chess League and Titled Tuesday sit in the same portfolio. Before the company, there was a player. Rensch is a FIDE International Master and a former scholastic champion: Elementary National Champion in 1998, Arizona’s youngest National Master in 1999, Junior High National Champion in 2000, and National High School Co-Champion in 2004, the year he earned his first IM norm. His memoir, Dark Squares: How Chess Saved My Life, was published by Hachette in 2025 and describes a childhood inside the Church of Immortal Consciousness, an Arizona cult, and chess as the route out. Kirkus called it “A winning memoir.” The commercial argument and the personal argument reinforce each other. A board considering how a niche product becomes a global consumer category, or a leadership team studying the discipline required to operate without external capital for fifteen years, will find specific operating material in the Chess.com story. A management audience working on resilience and decision-making under pressure has, in the same speaker, a primary source. Key speaking topics Bootstrapped consumer platform growth Building category-defining digital products Content, community and commercial events strategy Lessons from chess for business strategy and decision-making Resilience and self-leadership through adversity Streaming, esports and the modernisation of legacy categories Ideal for CEOs and founders of consumer platforms, marketplaces and subscription businesses CMOs, CCOs and heads of content building community-led growth Boards and leadership teams of bootstrapped or founder-led companies Conferences on entrepreneurship, scale-up leadership, sports business and digital media Audience outcomes A concrete view of how a bootstrapped consumer platform compounds product, content and events decisions over fifteen years. Operating examples of turning a legacy category into a streaming-first business, drawn from the Speed Chess Championship and PogChamps. A working language for applying chess concepts (anticipation, calculated risk, pattern recognition) to commercial strategy without metaphor inflation. A grounded perspective on resilience, decision-making and personal recovery, sourced from a published memoir rather than generic motivational material.

Why organisations work with Mickey Wilson She runs a working brand consultancy, not a speaking practice with an agency name attached. The frameworks she presents are the same ones Firestarter applies inside Tesco, Samsung, CIMA and Ocado engagements. The DARE Formula gives leadership teams a shared vocabulary for brand decisions: Differentiation, Authenticity, Resonance, Expression. It replaces the design-led conversation most boards default to with a commercial one. She works the B2B scale-up problem specifically. The advice is calibrated to founders who have product-market fit and need brand to do the next stage of commercial lifting, not to consumer giants polishing an existing position. Paired with co-founder Dr Chris Endersby, a business psychologist, she brings behavioural insight into brand decisions where most agencies bring only aesthetic judgement. Biography highlights CEO and founder, Firestarter (est. 2015), a London-headquartered brand consultancy with a studio in Cape Town 30+ years in brand strategy and creative leadership; launched her first agency at twenty-one Client engagements include Tesco, Samsung, CIMA and Ocado Creator of the DARE Formula and Firestarter’s Brand Maturity Model Co-author of forthcoming book BRANDFIRE with Dr Chris Endersby Featured in Authority Magazine, Startups Magazine, BMmagazine, WeAreTheCity and Talented Ladies Club Biography Most B2B scale-ups treat brand as a downstream problem. They build the product, win early customers, then commission a logo refresh when sales plateau. Mickey Wilson’s argument is that the plateau is the brand problem, and that treating it cosmetically is what causes it to harden. Firestarter, the consultancy she founded in 2015, sells against that pattern. Working with clients including Tesco, Samsung, CIMA and Ocado, the firm built a proprietary framework, the DARE Formula, around four ingredients its analysts argue brand-led growth depends on: Differentiation, Authenticity, Resonance and Expression. It is the spine of how the firm diagnoses why a B2B business is not converting at the rate its product would predict. What separates her work from generic brand consultancy is the partnership with co-founder Dr Chris Endersby, a business psychologist whose background sits in behavioural change rather than design. Together they pair brand strategy with cognitive insight into why buyers respond, hesitate, or commit. That joint authorship runs through Firestarter’s BrandSight:360 assessment and through BRANDFIRE, the book the two are preparing for publication. Wilson started her first agency at twenty-one and has spent more than three decades in brand strategy and creative leadership. The corporate client list is the credential most senior buyers will check first. The more telling proof is that scale-up founders, who tend to be sceptical of agency theatre, hire her to turn brand from a marketing line item into a commercial growth lever. Key speaking topics B2B brand strategy Differentiation in saturated markets Brand-led growth for scale-ups The DARE Formula Behavioural psychology in branding Brand resonance and emotional connection Founder-led brand building Ideal for Founders and CEOs of B2B scale-ups in series A through C CMOs and brand directors at mid-market businesses Sales and marketing leadership teams aligning on positioning Industry conferences in B2B technology, professional services and SaaS Audience outcomes A diagnostic for where their brand is losing commercial ground to competitors The DARE Formula as a working vocabulary for cross-functional brand decisions A clearer view of how psychology shapes B2B buyer commitment Practical pointers on translating founder conviction into a brand position buyers remember A challenge to the assumption that brand is a marketing function rather than a commercial one

Why organisations work with Elena Boheme She has run the full development lifecycle, from hotel operator design management and fit-out contracting through to property M&A and family office advisory. That breadth is rare; most advisors sit on one side of the design, build, or operate split. She co-founded Metrix Projects and Metrix Advisory in the Kingdom, and sits on the advisory board of RED Summit KSA and the Modern Building Summit KSA. That places her inside the rooms where Saudi development decisions are made, not adjacent to them. She works credibly across the capital stack, advising AETOS MFO on luxury asset and yacht financing and Triversa Holding at executive board level. International family offices use her to translate Gulf real estate exposure into something they can actually govern. She operates in English, French, and Russian fluently, with working Arabic and Mandarin, and has executed projects in China, Macau, Korea, Monaco, the UAE, and Saudi Arabia. Cross-cultural deal structuring is a practised skill, not a claim. Biography highlights Co-founder and Development Director, Metrix Projects; co-founder, Metrix Advisory and AETOS MFO. Executive Board Member, Triversa Holding. Strategic Advisor on Project Management, Coldwell Banker Commercial Saudi Arabia. Advisory Board member, RED Summit KSA, and Advisory Board member plus moderator, Modern Building Summit KSA 2025. Speaker and moderator across AlMashtal Knowledge of Design 2024, Cityscape Saudi Arabia 2024, Hospitality Leadership and F&B Forum UAE 2025, Furtech Show Dubai 2025, and Women in Private Equity Forum London 2025. Host of LinkedIn Live series Development Dialogues and author of the LinkedIn newsletter Project Within. Biography Saudi Arabia’s development pipeline is the largest in the world and the least forgiving. International capital arrives expecting Dubai and discovers a market with its own regulatory architecture, its own localisation requirements, and its own definition of what delivered means. Elena Boheme’s work sits inside that translation problem. She co-founded Metrix Projects and Metrix Advisory in Riyadh to do one specific job: take hospitality and residential developments from concept through to operational handover without the gaps that quietly consume budget. Before that, she spent a decade on hotel operator design management, fit-out contracting, and property development across China, Macau, Korea, Monaco, and the UAE, including hospitality projects valued at over two billion US dollars in Korea and Macau. A second strand of her work runs through capital. She co-founded AETOS MFO, a multi-family office advising on luxury real estate and yacht financing, and sits as an executive board member at Triversa Holding and strategic advisor on project management to Coldwell Banker Commercial Saudi Arabia. The combination matters: developers usually understand bricks, family offices usually understand money, and Saudi-bound investors need someone who can hold both sides of the conversation at once. She moderates and chairs across the Kingdom’s main industry platforms, including the RED Summit KSA advisory board, the Modern Building Summit KSA, Cityscape Saudi Arabia, and AlMashtal Knowledge of Design, and hosts the LinkedIn Live series Development Dialogues. The track record is operational rather than academic. For a leadership team weighing a Vision 2030 entry, that is the more useful kind of credibility. Key speaking topics Project deliverability in Saudi Arabia Localisation and market entry strategy for the Kingdom Real estate development lifecycle, from design through operations Cross-cultural deal structuring in the Gulf Women in real estate development and leadership Family office exposure to Gulf real estate Ideal for International hospitality operators and developers planning entry into Saudi Arabia Family offices and private investors building Gulf real estate exposure Boards of project management, design, and construction firms expanding into the Kingdom C-suite teams at firms shifting from regional MENA presence to substantive KSA delivery Audience outcomes A clear-eyed view of what separates a signed Saudi deal from a delivered asset The localisation choices that decide whether a foreign operator can actually execute in the Kingdom A working map of how design, build, operate, and capital decisions interact across a Gulf development Specific failure modes she has seen at the hand-off between international design teams and local execution A perspective on Saudi development from someone embedded in it, not commenting from outside

Why organisations work with Ashwin Gulati A founder’s-eye view drawn from 100+ ventures in four countries, not a single startup story extrapolated into a thesis Hands-on experience as interim executive and Entrepreneur-in-Residence inside companies in crisis, not commentary from the sidelines Author of Soul Venture, a 16-year project that documents the human and psychological mechanics of startup failure that most business books edit out Comfortable in the room with boards, family offices and first-time founders, and switches register accordingly Bilingual operator across US and European venture cultures, useful when expansion crosses regulatory and capital-market boundaries Biography highlights 30+ years guiding founders, CEOs and boards across 100+ ventures in the US, UK, Spain and France Founder of Match Point Ventures, working with boards, family offices and executive teams as strategic advisor, interim executive and Entrepreneur-in-Residence Author of Soul Venture: A True Life and Death Journey Into the Startup Culture (Match Point Press) Featured at Claremont McKenna College’s Marian Miner Cook Athenaeum on the unspoken truths of entrepreneurship Quoted and published in Chief Executive, Authority Magazine, Grit Daily, StartupNation, CEO World and LeadershipNow BA in Economics and Mathematics from Claremont McKenna College, with study at King’s College London and the London School of Economics Biography Ninety-seven of every hundred startups fail. The interesting question is not why most fail, but what the survivors paid to get through, and why so little of that cost is ever named in public. Ashwin Gulati has spent three decades inside that question, working alongside founders, CEOs and boards through launches, pivots, expansions and exits in the US, UK, Spain and France. His work spans more than 100 ventures, from early-stage technology companies to family-office-backed operating businesses. Through Match Point Ventures he steps in as strategic advisor, interim executive or Entrepreneur-in-Residence, running diagnostic assessments on capital structure, business model, leadership alignment and market position. The role is not theoretical. It usually begins when something is breaking. Soul Venture, his debut book, took 16 years to write because it does what most entrepreneurship literature avoids. It traces the psychological and human costs that sit alongside the spreadsheet view of company building. The book is part memoir, part field guide, drawn from his own ventures and from the founders he has worked beside. It has been featured by Chief Executive, Grit Daily and Authority Magazine, and anchors his speaking on what he calls the X-factors that separate real builders from the rest. He addresses three moments in venture life with equal seriousness. The take-off, where most founders mistake hustle for traction. The flight, where scaling exposes who can actually lead. And the landing, where exits, succession and legacy decide what the work was for. Key speaking topics Entrepreneurship and the founder journey Scale-up leadership across stages Venture launch and operational sustainability Exit, succession and founder legacy Self-leadership and founder resilience Cross-border venture building Ideal for Founder communities, incubators and accelerators briefing first-time and serial entrepreneurs Boards, family offices and investor networks evaluating venture portfolios Executive teams inside scale-ups confronting transition or crisis Business schools and entrepreneurship programmes building founder development tracks Audience outcomes A clearer map of the launch, scale and exit decisions that decide a venture’s outcome Specific failure mechanics drawn from 100+ companies, not founder mythology Language for the human cost of building, useful in boardrooms that usually avoid it A working frame for legacy and succession that goes beyond the financial exit

Why organisations work with Melica Moshiri Operating knowledge of the AI scale-up hiring market. SkillTorch places go-to-market, C-suite and technical leaders into companies across automation, robotics, semiconductors and enterprise AI. A founder’s view of what it takes to start and run a specialist business from cold, not a consultant’s view of someone else’s growth. A public platform built through BBC’s The Apprentice (2025) and a TEDxWorthing talk, giving her access to audiences beyond a typical recruitment specialist. A working perspective on how AI is changing recruiting itself, drawn from running an AI-focused search firm and hosting the SkillTorch Disrupt podcast with founders and operators in the field. Biography highlights Founder, SkillTorch, retained and embedded search for venture-backed AI companies across North America and Europe Host, SkillTorch Disrupt podcast on hiring, leadership and applied AI TEDxWorthing speaker, October 2025: “How to reconnect in a robotic world” BBC The Apprentice 2025 contestant, reached Week 8, won five tasks including Project Manager Speaking platforms include NBCUniversal, Spotify and the University of Brighton BA (Hons) Law with Business, University of Brighton Biography AI companies in their first scaling phase usually have two problems at once. The product is moving faster than the leadership team can hire for, and the executive roles they need most are the ones the founders have never personally done. SkillTorch was built to sit inside that gap. Melica Moshiri founded SkillTorch in 2022 after a decade in recruitment that took her from Pareto Law in the UK through executive search in advertising technology to Los Angeles and Orange County, where she opened a US office for a UK firm before launching her own. The firm runs retained and embedded search for venture-backed AI companies across the US and Europe, placing senior commercial, technical and operational leaders into businesses in automation, robotics, semiconductors and enterprise AI. In 2025 she became a contestant on BBC’s The Apprentice, reaching Week 8 and winning five tasks, including one as Project Manager. The platform extended her public reach across BBC News, BBC Radio 5 Live, the Daily Mail, The Mirror and Persian broadcaster Manoto TV, and led to a TEDxWorthing talk later that year on how technology is reshaping the way people connect at work. She also hosts SkillTorch Disrupt, a podcast with founders and operators building applied AI in real-world settings. The recurring theme across her client work, her broadcasting and her speaking is the same: how small, recently funded companies design leadership teams that can hold up when growth gets ahead of the org chart. Key speaking topics Building and scaling a specialist business in the AI sector Executive hiring for venture-backed technology companies AI’s effect on recruiting and talent strategy Resilience and reinvention as a first-time founder Women founding and leading in technology Personal brand and visibility for entrepreneurs Ideal for Founders and CEOs of early-stage and Series A to C technology companies Heads of Talent and CHROs scaling teams inside AI-native businesses Entrepreneurship programmes, accelerators and university enterprise audiences Conferences on women in technology, leadership and founding Audience outcomes A working picture of how senior hiring inside AI scale-ups actually runs, from brief to closed offer Specific examples of what goes wrong when founders hire too late or too senior, and how to read the signals earlier A candid account of the public, financial and personal exposure that comes with founding a business and a media profile at the same time Practical positioning for women entering or founding in technology, drawn from her own market

Why organisations work with Arunjay Katakam He has spent over a decade inside the GSMA and Bill and Melinda Gates Foundation portfolios building the financial infrastructure that brought a billion people into the formal economy, so he speaks about inclusion as an operating problem, not a values statement. His book Generation Hope sets out a five-principle model (growth, participation, opportunity, stability, sustainability) that boards can map directly onto strategy, pricing, and product decisions. He has co-founded three startups, mentored 20-plus emerging-market fintechs through DFS Lab, and built ventures at Catalyst Fund, which gives him real authority on scale-up economics rather than commentary. He brings operator credibility on cross-border payments, digital public infrastructure, and zero-fee payment design, all areas where boards now face direct regulatory and competitive pressure. Biography highlights Author, Generation Hope: How Inclusive Economics Can Help Us All Thrive (Otterpine, 2024). Author, The Power of Micro Money Transfers, a practitioner guide to profitable money-transfer operators. Strategic Advisor, Interledger Foundation. Founder and CEO, Yooz, a cross-border remittance company. Founder, Inclusive Action Lab, a non-profit incubating ventures aimed at poverty alleviation by 2030. Co-author of two GSMA State of the Industry reports on mobile financial services for the unbanked; former EY consultant; mentor to 20-plus inclusive fintech startups via DFS Lab. Biography Most organisations describe inclusion as a values problem. After a decade inside the GSMA and the Bill and Melinda Gates Foundation, building the rails that brought a billion people into the formal economy, the case is sharper than that. Inclusion is an operating problem, with measurable consequences for pricing, distribution, and risk. That is the argument behind Generation Hope (Otterpine, 2024), which sets out five principles: growth, participation, opportunity, stability, and sustainability. The book gives senior leaders a usable frame for redesigning commercial strategy when the extractive model is running out of road, not a moral lecture. The operator background is what makes the case credible. Arunjay Katakam co-founded three startups, including one acquired by Twitter, ran cross-border remittance company Yooz, mentored more than 20 emerging-market fintechs at DFS Lab, and built ventures with Catalyst Fund. His earlier book, The Power of Micro Money Transfers, is a working manual for building profitable payment operators on zero-fee economics. He now advises the Interledger Foundation on open payments infrastructure and runs Inclusive Action Lab, a non-profit incubating moonshot ventures aimed at ending extreme poverty by 2030. The throughline is consistent: commercial discipline applied to inclusive design, with the numbers to support it. Key speaking topics Inclusive economics as a commercial operating model Cross-border payments and digital public infrastructure Open and decentralised finance Scale-up leadership in emerging-market fintech Zero-fee payment design and unit economics Generation Hope: rebuilding growth around participation and sustainability Ideal for Boards and ExCos rethinking growth strategy under regulatory, customer, and capital pressure Financial services leaders (CEO, COO, Chief Strategy Officer, Chief Sustainability Officer) navigating cross-border payments, fintech disruption, and inclusion mandates Innovation and venture-building teams inside large institutions backing inclusive products Foundation, development finance, and policy audiences working on financial inclusion Audience outcomes A five-principle model audiences can apply to their own pricing, product, and strategy decisions A clearer view of where inclusive economics changes unit economics rather than just narrative Specific examples from cross-border payments and digital public infrastructure that show what works at scale A practical agenda for boards on how to position growth strategy for the next decade

Why organisations work with Michelle Stacy She has personally run the playbook she teaches. Keurig went from $200M to $2.5B in revenue on her watch, with category-defining partnerships built around Starbucks, Dunkin’, and Folgers. She brings sitting board director judgement, not retired-executive nostalgia. iRobot and Skullcandy are her current rooms; she speaks about commercial decisions she is still being held accountable for. She works with named operating frameworks, OGSM for strategic alignment and the Superconsumer model for customer prioritisation, so audiences leave with a structured way to attack the problem on Monday morning. Her 25 years inside P&G and Gillette give her a deep view on global brand building, including leading Gillette’s Oral Care across 70 countries and the launch of Mach3. She is one of a small group of speakers who can move credibly between a CEO offsite on growth strategy and a women’s leadership keynote without changing register. Biography highlights Former President, Keurig: grew revenue from $200M to $2.5B and built partnerships with Starbucks, Dunkin’, and Folgers 25 years at Procter & Gamble and Gillette, including leadership of Global Oral Care across 70+ countries and the launch of Gillette Mach3 Current board director: iRobot, Skullcandy, Milton’s Baking Company Prior board roles: Coravin, Hydrafacial, Tervis Tumblers, Young Innovations Advisor to growth-stage brands including Bellwether Coffee and Adventure Ready Brands MBA, Kellogg School of Management, Northwestern; BA, Dartmouth College Biography Keurig was a $200M business when Michelle Stacy took over as President. Five years later it was a $2.5B category leader, with Starbucks, Dunkin’, and Folgers running their coffee through its system. That story is the basis of nearly every keynote she gives, but it is not nostalgia. It is the case study she uses to teach portfolio choice, partnership design, and the operating decisions that separate growth from scale. Before Keurig she spent 25 years inside Procter & Gamble and Gillette, including a global Oral Care role across more than 70 countries and the launch of Mach3, one of the most successful product introductions in shaving category history. That background gives her a view of consumer business most speakers cannot match: how a global parent operates, how a category challenger competes, and where the two playbooks differ. She is still in the rooms where these decisions get made. As a current board director at iRobot, Skullcandy, and Milton’s Baking Company, with prior service at Coravin, Hydrafacial, Tervis Tumblers, and Young Innovations, she works on live commercial questions every quarter. Her advisory clients, including Bellwether Coffee and Adventure Ready Brands, get the same operating lens. What she brings to a stage is named, structured method. OGSM as a strategic planning tool. The Superconsumer model to find the 10% of customers driving most of the value. A view of engagement built on the premise that disengaged teams cannot execute a growth plan, regardless of how good the plan is. Senior audiences leave with a playbook they recognise, because she has run it. Key speaking topics Scaling consumer brands Strategic partnerships and category creation Superconsumer segmentation Innovation portfolio management Engagement-driven leadership Board-level commercial judgement Women in senior commercial roles Ideal for CEOs and commercial leaders of consumer, retail, and CPG businesses scaling past $200M Boards and executive teams setting innovation and growth strategy Heads of marketing and customer experience working on segmentation and brand prioritisation Senior women’s networks inside large commercial organisations Audience outcomes A clearer view of which customer segments warrant the largest share of investment and why A structured strategic planning approach (OGSM) audiences can apply to their own businesses Specific lessons from category-defining partnerships, told from the inside of the deal A practical model for how engaged leadership translates into commercial execution