Purpose-Driven Leadership

Why organisations work with Jenn Lim She carries the operating lineage of the Zappos culture work directly into the room. She built the original Zappos Culture Book and co-founded Delivering Happiness with Tony Hsieh, so the source material is hers, not borrowed. Her Beyond Happiness book gives buyers a single, named framework (the Greenhouse Method) they can point to, rather than a generic engagement talk. Wall Street Journal bestseller and Forbes Top Business Book of 2021. She works at the seam where personal purpose meets commercial outcome. The Me, We, Community model is built to be used by HR and leadership teams, not just admired on stage. Credibility with both ends of the buyer market: Fortune 500 cultures (Starbucks, McDonald’s, Pixar) and government audiences (World Government Summit, SHRM global events). Selection to the Global Happiness Council of Work and Wellbeing places her inside the small group setting the policy conversation on workplace wellbeing, not just commenting on it. Biography highlights Co-founder and CEO of Delivering Happiness, the culture consultancy that evolved from Tony Hsieh’s 2010 book of the same name. Author of Beyond Happiness (Grand Central Publishing, 2021), Wall Street Journal bestseller and a Forbes Top Business Book of 2021. Led the launch of Tony Hsieh’s Delivering Happiness, a #1 New York Times bestseller that stayed on the list for 27 weeks. Creator of the original Zappos Culture Book. Selected in 2017 to the Global Happiness Council of Work and Wellbeing. Delivering Happiness named to the Inc. 5000 list of fastest-growing private companies in 2020. Speaker at the World Government Summit, SHRM and inside Fortune 500 cultures including Starbucks, McDonald’s and Pixar. Biography Most workplace culture conversations start with the symptoms: low engagement, attrition, burnout, the lukewarm Glassdoor scores. Jenn Lim’s work starts a level deeper, with the question of whether the people inside an organisation actually have a reason to commit. That question has been her professional terrain for two decades, first inside Zappos, then through Delivering Happiness. The story is straight. Lim built the original Zappos Culture Book, which became the internal artefact that defined how Zappos talked about itself. She then co-founded Delivering Happiness with Tony Hsieh in 2010 and led the launch of his book, which sat on the New York Times bestseller list for 27 weeks. Delivering Happiness became a consultancy used by Fortune 500 cultures, Best Places to Work honourees and government bodies, and reached the Inc. 5000 list of fastest-growing private companies in 2020. Her own book, Beyond Happiness, was published by Grand Central in 2021 and named a Wall Street Journal bestseller and a Forbes Top Business Book of the year. The argument is operational: organisations get sustained engagement when individual purpose is connected to a clear organisational mission, and leaders are the variable that makes the connection real or hollow. The Greenhouse Method and the Me, We, Community framework give HR and leadership teams a structure they can run inside the business, not just a talk to applaud. What separates Lim from the broader wellbeing field is the lineage. She is not adapting someone else’s culture story for the stage. She built the source material, she co-founded the consultancy that productised it, and her selection to the Global Happiness Council of Work and Wellbeing in 2017 placed her inside the group shaping the policy conversation on this question. Key speaking topics Workplace culture and engagement Purpose-driven leadership Employee wellbeing Organisational change and resilience Authentic leadership Belonging and connection at work Ideal for CHROs and Chief People Officers redesigning engagement strategy after a period of restructure or fatigue Boards and executive teams reviewing the link between culture, purpose and commercial performance Heads of culture, DEI and employee experience inside Fortune 500 and large public-sector organisations Leadership development programmes focused on values-based and authentic leadership Audience outcomes A clear way to talk about purpose that connects individual employees to organisational mission, using the Me, We, Community model. The Greenhouse Method as a named structure for reducing burnout and rebuilding trust through change. The lessons from inside the Zappos culture build, told by the person who wrote the original Culture Book. A defensible language for wellbeing that goes beyond the surface wellness vocabulary leaders are tired of.

Why organisations work with Russell Beck His 6C© model (Compensation, Career, Cause, Community, Culture, Company) gives people teams a structured, actionable framework for talent strategy: not a list of principles, but a diagnostic and planning tool organisations can apply directly. His career spans engineering project leadership across 25 countries, European Head of Talent at Yahoo!, MD of a £120m talent outsourcing business, and Global Head of Consulting at Impellam Group: a level of operational depth that most future-of-work commentators do not have. The World of Work to 2030 was recognised by the Financial Times as a business book to read and won the Institute of Leadership’s Book of the Year giving his frameworks independent, named validation rather than self-asserted authority. He translates megatrend analysis into specific commercial decisions. His sessions leave teams with a clear view of what the talent market will require of them by 2030, not just why it matters. Biography highlights Author of The World of Work to 2030, published by Bloomsbury Business (2024) Winner, Institute of Leadership Leadership Book of the Year 2024 Recognised by the Financial Times as a business book to read; regular interviewee in the FT Former European Head of Talent, Yahoo! – built one of the first pan-European talent functions Former Managing Director, Carlisle Managed Solutions – grew business to £120m turnover in 30 months; former Global Head of Consulting, Impellam Group Engineering project leader across 25+ countries, including a USD500m programme; co-owner and Director of Inspiration, ImagineThinkDo Biography Work is changing faster than most organisations’ talent strategies can keep up with. The labour market that defined hiring and retention practices for the last thirty years has shifted structurally, and the organisations still winning on compensation alone are discovering the limits of that approach. Russell Beck has spent three decades working through this tension as an operator running large-scale engineering programmes across 25 countries to building Yahoo!’s first pan-European talent function, to leading a £120m talent outsourcing business as Managing Director. His book, The World of Work to 2030, published by Bloomsbury Business, maps the megatrends reshaping organisations and careers and translates them into a practical action framework. It won the Institute of Leadership’s Leadership Book of the Year in 2024 and was recognised by the Financial Times as a business book to read. The book’s argument is not that change is coming, it is that most organisations are already behind, and that closing that gap requires deliberate, structured action on people strategy now. The 6C© model (Compensation, Career, Cause, Community, Culture, Company) is Beck’s proprietary framework for diagnosing and rebuilding talent strategy in a market where employees hold structural leverage. It has been deployed with organisations across sectors including Vodafone, the NHS, Cambridge University Press and the Top Employers Institute. Through ImagineThinkDo, the consultancy and development firm he co-owns with Alison Beck, he works directly with senior leadership teams on workforce transformation, leadership development and cultural change. His perspective combines the research discipline of an engineer, the strategic experience of an operator who has led at scale, and the practical tools of a practitioner who has done the work inside organisations, not just advised on it from outside. Key speaking topics Future of work and workforce strategy Talent attraction, retention and the 6C© model Organisational culture and belonging The multigenerational workforce Purpose-led leadership Leadership in uncertainty Future skills and employability Megatrends and their organisational implications Ideal for CHROs and people directors designing future-fit talent strategy Senior leadership teams navigating workforce transformation Talent, learning and organisational development functions CEOs and MDs seeking a commercially grounded view of the future labour market Audience outcomes A structured view of the megatrends reshaping work, and their specific implications for organisational and talent strategy Familiarity with the 6C© model as a practical tool for rebuilding attraction and retention approaches Clearer understanding of why belonging – not diversity alone – determines whether inclusion strategies deliver measurable outcomes Practical steps leaders can take to close the gap between current people strategy and what the labour market will require by 2030 A leadership lens for embedding purpose and meaning at work in ways that affect retention and performance

Why organisations work with Paolo Petrocelli He runs a flagship cultural institution and can speak to the operating discipline behind cultural ambition, not the slogan version. His work in cultural diplomacy is recognised by named bodies that buyers respect: the World Economic Forum, the Italian Republic, the World Summit of Nobel Peace Laureates, UNESCO. He bridges Europe and the Gulf at a moment when both regions are rewriting their cultural and economic positioning, and he has executive experience inside that bridge. He is a credible voice on how youth, talent, and creative capital flow internationally, with a track record of building institutions that move those flows in practice. Biography highlights Head of Dubai Opera since 2023. Young Global Leader, World Economic Forum, Class of 2023. Knight of the Order of Merit of the Italian Republic. Founder and President of EMMA for Peace; co-founder of Opera for Peace. PhD, IULM Milan; Executive MBA, SDA Bocconi; Oxford Executive Leadership Programme, Said Business School. Author of The Evolution of Opera Theatre in the Middle East and North Africa, Cambridge Scholars Publishing; research affiliate at metaLAB at Harvard; Forbes contributor and TEDx speaker. Biography Dubai Opera is the kind of asset a city builds when it wants to be taken seriously on the international stage. Running it is closer to running an embassy than running a theatre. The person commissioning a season is making decisions about national positioning, talent attraction, and the symbolic capital of a place. Petrocelli took over the institution in 2023, after building EMMA for Peace into one of the better-known music-diplomacy platforms operating between Europe, the Middle East, and North Africa. The World Economic Forum named him a Young Global Leader the same year. His earlier book on the evolution of opera theatres in the MENA region, published by Cambridge Scholars Publishing, is one of the few serious surveys of cultural infrastructure across a region now investing heavily in it. The credential set is unusual. A PhD in cultural economics from IULM Milan and an Executive MBA from SDA Bocconi sit alongside an Oxford Executive Leadership certificate from Said Business School and a research affiliation at metaLAB at Harvard. He has held cultural diplomacy roles for the World Summit of Nobel Peace Laureates and within UNESCO-aligned youth structures. The Italian state has knighted him in the Order of Merit. What makes him commercially distinctive is the combination of operating responsibility and diplomatic standing. Most cultural strategists write about soft power from outside it. He runs one of its more visible instruments while sitting on the platforms that shape policy around it. Key speaking topics Cultural diplomacy and soft power Leadership of mission-driven cultural institutions Culture, creative industries and global development The Gulf, Europe and the new geography of cultural capital Music and the arts in international relations Youth, talent and the future of cultural leadership Cultural strategy for nations, cities and corporates Ideal for Government and city leaders working on cultural positioning, place branding, or soft-power strategy Boards and CEOs of foundations, sponsors, and corporates with serious cultural portfolios Heads of public affairs, communications, and brand who treat culture as strategy rather than sponsorship Senior leaders in international organisations and diplomatic services working on cultural cooperation Audience outcomes A clearer view of why culture has become a strategic asset for nations, cities and major brands A working sense of how cultural institutions actually run, and where ambition fails in execution Specific examples of soft power and music diplomacy as instruments of international standing A read on where the centre of gravity in global culture is shifting, and what it means for talent, capital, and policy

Why organisations work with John Mackey He took one Austin store to 540 locations and $22B in annual sales over four decades, so his account of stakeholder strategy is operating evidence, not theory. He co-authored the book, Conscious Capitalism (HBR Press, 2013), that gave the stakeholder argument its working vocabulary inside boardrooms and business schools. Few founders have lived the full arc he describes: IPO, activist investor pressure, a $13.7B sale to Amazon, and a second venture built on the same philosophy. His Love.Life venture applies the same conscious-business model to preventative healthcare, giving audiences a current case in a different sector. He speaks to capitalism’s critics from inside the system, useful for boards under pressure on purpose, ESG credibility and the social licence to operate. Biography highlights Co-founded Whole Foods Market in 1978; served as CEO until September 2022, growing the business to 540 stores in the US, UK and Canada and over $22B in annual sales. Co-author of Conscious Capitalism: Liberating the Heroic Spirit of Business (Harvard Business Review Press, 2013), New York Times and Wall Street Journal bestseller. Author of Conscious Leadership: Elevating Humanity Through Business (2020) and the memoir The Whole Story: Adventures in Love, Life, and Capitalism (2024). Co-founder and CEO of Love.Life, an integrated preventative healthcare and wellness venture, with its flagship centre in El Segundo, California. Inducted into the World Retail Congress Hall of Fame (2022); recognised by Fortune as one of the “World’s 50 Greatest Leaders” and Ernst & Young Entrepreneur of the Year US Overall Winner. Board roles include Conscious Capitalism Inc., The Motley Fool, Cato Institute, Institute for Cultural Evolution and Students for Liberty. Biography Whole Foods Market began in 1978 as a single store on a side street in Austin, Texas. Forty-four years later, when John Mackey stepped down as CEO, it had 540 stores, 105,000 team members and $22 billion in annual sales. That trajectory is the spine of his authority on stakeholder capitalism. The argument he co-built around it became Conscious Capitalism (Harvard Business Review Press, 2013), a New York Times and Wall Street Journal bestseller co-authored with Raj Sisodia. The book set out four operating tenets, higher purpose, stakeholder integration, conscious leadership, conscious culture, that boards and business schools now use as a working vocabulary for purpose-led business. Mackey has also lived the harder parts of the case. He took Whole Foods through an IPO, public clashes with critics on both left and right, sustained activist investor pressure from Jana Partners, and the $13.7 billion sale to Amazon in 2017. His 2024 memoir The Whole Story sets out what those moments cost and what they confirmed. He now runs Love.Life, a preventative healthcare and wellness company he co-founded with former Whole Foods executives, applying the same conscious-business model to a sector he argues is structurally set up to manage disease rather than prevent it. The work positions him as a serious voice on stakeholder strategy, board-level purpose, and the next test of conscious capitalism in healthcare. Key speaking topics Conscious Capitalism and stakeholder strategy Founder-led growth and scaling a category-defining business Purpose, culture and the operating model behind them Leadership through activist pressure, acquisition and succession Preventative healthcare and the future of wellness Higher-purpose leadership at board level Entrepreneurship and long-horizon company building Ideal for Boards and CEOs reframing purpose as an operating model rather than a communications layer Founders and senior leaders scaling mission-led businesses through institutional capital and public-market pressure Retail, consumer, grocery and health sector leadership teams Conferences on capitalism, ESG credibility and the social licence to operate Audience outcomes A working account of how stakeholder strategy held together through four decades of growth, IPO, activism and acquisition The four-tenet architecture of Conscious Capitalism applied to current board and executive decisions A founder’s view of when to fight activist investors and when to sell A live case on building a second purpose-led business, this time in healthcare Sharper language for explaining purpose to investors, employees and customers without losing credibility on either side

Why organisations work with Arunjay Katakam He has spent over a decade inside the GSMA and Bill and Melinda Gates Foundation portfolios building the financial infrastructure that brought a billion people into the formal economy, so he speaks about inclusion as an operating problem, not a values statement. His book Generation Hope sets out a five-principle model (growth, participation, opportunity, stability, sustainability) that boards can map directly onto strategy, pricing, and product decisions. He has co-founded three startups, mentored 20-plus emerging-market fintechs through DFS Lab, and built ventures at Catalyst Fund, which gives him real authority on scale-up economics rather than commentary. He brings operator credibility on cross-border payments, digital public infrastructure, and zero-fee payment design, all areas where boards now face direct regulatory and competitive pressure. Biography highlights Author, Generation Hope: How Inclusive Economics Can Help Us All Thrive (Otterpine, 2024). Author, The Power of Micro Money Transfers, a practitioner guide to profitable money-transfer operators. Strategic Advisor, Interledger Foundation. Founder and CEO, Yooz, a cross-border remittance company. Founder, Inclusive Action Lab, a non-profit incubating ventures aimed at poverty alleviation by 2030. Co-author of two GSMA State of the Industry reports on mobile financial services for the unbanked; former EY consultant; mentor to 20-plus inclusive fintech startups via DFS Lab. Biography Most organisations describe inclusion as a values problem. After a decade inside the GSMA and the Bill and Melinda Gates Foundation, building the rails that brought a billion people into the formal economy, the case is sharper than that. Inclusion is an operating problem, with measurable consequences for pricing, distribution, and risk. That is the argument behind Generation Hope (Otterpine, 2024), which sets out five principles: growth, participation, opportunity, stability, and sustainability. The book gives senior leaders a usable frame for redesigning commercial strategy when the extractive model is running out of road, not a moral lecture. The operator background is what makes the case credible. Arunjay Katakam co-founded three startups, including one acquired by Twitter, ran cross-border remittance company Yooz, mentored more than 20 emerging-market fintechs at DFS Lab, and built ventures with Catalyst Fund. His earlier book, The Power of Micro Money Transfers, is a working manual for building profitable payment operators on zero-fee economics. He now advises the Interledger Foundation on open payments infrastructure and runs Inclusive Action Lab, a non-profit incubating moonshot ventures aimed at ending extreme poverty by 2030. The throughline is consistent: commercial discipline applied to inclusive design, with the numbers to support it. Key speaking topics Inclusive economics as a commercial operating model Cross-border payments and digital public infrastructure Open and decentralised finance Scale-up leadership in emerging-market fintech Zero-fee payment design and unit economics Generation Hope: rebuilding growth around participation and sustainability Ideal for Boards and ExCos rethinking growth strategy under regulatory, customer, and capital pressure Financial services leaders (CEO, COO, Chief Strategy Officer, Chief Sustainability Officer) navigating cross-border payments, fintech disruption, and inclusion mandates Innovation and venture-building teams inside large institutions backing inclusive products Foundation, development finance, and policy audiences working on financial inclusion Audience outcomes A five-principle model audiences can apply to their own pricing, product, and strategy decisions A clearer view of where inclusive economics changes unit economics rather than just narrative Specific examples from cross-border payments and digital public infrastructure that show what works at scale A practical agenda for boards on how to position growth strategy for the next decade

Why organisations work with Ross Reekie He brings primary research material that most engagement speakers do not have: the Fun Jobs Project is a multi-year field experiment in which he personally took on roles from ski instructor to stand-up comedian to test where meaning actually originates at work. He treats meaning as a performance variable, not a wellbeing variable. The argument lands with operating leaders who have stopped believing engagement programmes pay back. His academic base is serious. An Engineering degree from Edinburgh, an MBA and a Master’s in Sustainable Leadership from MGSM Sydney, and PhD-track research at Macquarie give him a credible research spine to sit alongside the field work. He is built for interactive formats. His keynote uses live experiments, props and audience participation rather than slide narration, which suits internal leadership offsites and culture-launch events. He has tested the same content across two continents and across sectors, with named conference platforms including TEDxMonashUniversity, TEDxGlasgowCaledonianUniversity, and the Urban Future Global Conference. Biography highlights Founder of Rise Consulting, Sydney, working with leadership teams on meaningful work and workplace culture. TEDx speaker at TEDxMonashUniversity (2019) and TEDxGlasgowCaledonianUniversity (2019). Creator of the Fun Jobs Project, a live research experiment into the sources of meaning at work. Host of The Meaning of Work podcast, with hundreds of interviews from interns to chief executives. MBA and Master’s in Sustainable Leadership from MGSM Sydney; Engineering degree from the University of Edinburgh; Master’s in Research underway at Macquarie University. Twenty years of consulting work with leadership teams across Europe, Asia, the Middle East, and Australia. Biography Most organisations have stopped believing their own engagement data. Scores hold steady, but discretionary effort drains away, and the standard interventions of values workshops, recognition platforms and mission refreshes no longer change behaviour. The interesting question is no longer whether people are engaged. It is what they are committing to, and why. Ross Reekie has spent two decades inside that question. He founded Rise Consulting in Sydney to work with leadership teams on meaningful work and workplace culture, building on twenty years of consulting across Europe, Asia, the Middle East, and Australia. His academic base sits alongside the practice: an Engineering degree from the University of Edinburgh, an MBA and a Master’s in Sustainable Leadership from MGSM Sydney, and Master’s research at Macquarie University on what makes work matter. The Fun Jobs Project is what sets the work apart. After burning out as the meaningful-work expert who had lost meaning in his own work, Reekie ran a live experiment on himself, taking roles from ski instructor to stand-up comedian to opera extra to test where engagement actually comes from. The output is a model of meaning that starts with a playful, exploratory mindset rather than with mission statements, and that treats curiosity and connection as performance inputs. He brings the same material to TEDx stages at Monash and Glasgow Caledonian, to the Urban Future Global Conference, and to private leadership rooms. His keynote runs as a live, interactive session rather than a talk, with props and audience experiments built in. For a senior people or transformation leader trying to revive a tired culture, he gives them a research-grounded argument they can hand to an operating board. Key speaking topics Meaningful work and workplace culture Employee engagement and the social contract of work Purpose and authenticity in leadership Burnout and recovery in senior teams Belonging and team connection Fear as a performance blocker Playful curiosity as a leadership capability Ideal for CHROs and chief people officers rebuilding engagement after a period of flat scores or fatigued change programmes Heads of culture and internal communications launching or refreshing a purpose narrative Leadership teams and executive offsites looking for a working session rather than a talk Conference organisers in the future-of-work, employee experience, and urban or civic-leadership space Audience outcomes A research-grounded view of why meaning at work is a performance question, not a wellbeing question A clear distinction between engagement programmes that move behaviour and those that do not Specific language for the mindset shifts that produce more discretionary commitment at work Practical prompts for leaders to test on their own teams before changing anything organisation-wide A felt experience of a working session, not a lecture, that participants can replicate in their own offsites

Why organisations work with Anelia Uzunova A corporate operator’s read on wellbeing. She has run point for a CEO at Galderma and managed global innovation projects at Novartis, so the inner-leadership conversation lands as an executive discipline rather than a soft-skills add-on. Founder of the wellbeing community at the World Economic Forum, which gives her a credible vantage point on how peer organisations are actually structuring this work, not just how they describe it on their careers page. A structured method, the RISE Inner Leadership framework, that gives leadership teams something concrete to take back to their day-to-day, rather than a workshop afterglow. A bilingual, cross-cultural speaker with working experience across Switzerland, the US, and the UK, well suited to executive audiences in pharma, healthcare, and globally distributed corporate teams. INSEAD-trained executive coach who lectures on Leading for Wellbeing to its MBA audience, which translates into content that survives a sceptical senior room. Biography highlights Chief of Staff to the CEO, Galderma Global Leadership Fellow, World Economic Forum; founder of the WEF wellbeing community Former global digital innovation project lead at Novartis, Switzerland MBA and executive coaching certification, INSEAD Executive Masters in Global Leadership, World Economic Forum programme Lecturer to INSEAD MBA audiences on Leading for Wellbeing Biography Pharma is a useful test case for the limits of conventional wellbeing programmes. The work is high-stakes, the regulatory load is heavy, and the senior teams running global functions tend to be senior precisely because they absorb pressure for everyone else. That is the environment Anelia Uzunova has worked inside for most of her career, first at Novartis in Switzerland and then as Chief of Staff to the CEO of Galderma. Her shift from operating roles to coaching and speaking was not a reinvention away from corporate life. It was a decision to teach explicitly what she saw working at the top of complex organisations. The Global Leadership Fellows Programme at the World Economic Forum gave her a comparative view across industries; founding the WEF’s wellbeing community gave her a structured one. Both inform a body of work focused on the inner state of the leader as an operational variable. The teachable form of that work is the RISE Inner Leadership framework, organised around four stages: Root, Ignite, Surrender, Embody. It is used with executive audiences and with the INSEAD MBA cohort she lectures to on Leading for Wellbeing. The framing is not therapeutic. It is closer to executive coaching with a clear curriculum, designed for senior leaders who have already tried the surface interventions and want something that holds up under pressure. Her credentials sit across INSEAD, the World Economic Forum, and a fifteen-year corporate track record in pharma and healthcare. The reason this matters for serious organisations is straightforward: when wellbeing is treated as an HR programme, it stays peripheral. When it is treated as a leadership capability, it changes how people work. Uzunova argues, and demonstrates, that the second framing is the one that pays back. Key speaking topics Inner leadership and executive composure Wellbeing as a leadership capability Personal transformation and reinvention for senior leaders Leading through change and uncertainty Purpose and alignment in executive careers Mindful leadership for high-pressure industries Women in senior leadership Ideal for CHROs and Chief People Officers building wellbeing into the leadership agenda rather than the benefits stack C-suite and senior leadership offsites in pharma, healthcare, and other high-pressure regulated industries Executive development programmes and high-potential cohorts Women’s leadership and senior talent forums Audience outcomes A working definition of inner leadership that an executive team can use, not a wellness vocabulary The four-stage RISE framework as a reference structure for how senior leaders manage their own state A sharper view of how composure, alignment, and presence affect team performance and retention Practical anchors for executives navigating role transitions, restructure, or extended pressure A frame for treating wellbeing as a leadership discipline that boards and CEOs can sponsor with confidence

Why organisations work with Max Lenderman He wrote the founding text of experiential marketing. Experience the Message (2005) put the category on the map. Twenty years on, his thinking is the underlying logic most brand-experience practice still draws from. He has run the experiential function at the agencies that shape global brand work: founder of the global experiential practice at Crispin Porter + Bogusky, former CEO of School, current Chief Experience Officer at Omnicom’s GMR Marketing. He moves brands from broadcasting purpose to operating on it. His “invertising” approach starts inside the organisation, with employees, and makes brand purpose a commercial driver rather than a campaign line. He has been working on web3, NFTs, and the digital-physical convergence since 2021, before most CMOs had a position on any of it. His Adweek “Into the Metaverse” column is one of the longer-running serious treatments of the territory. He has built campaigns for Tommy Hilfiger, Procter & Gamble, Unilever, Absolut, and DaimlerChrysler. The case material in the room is from inside the work, not observed from outside it. Biography highlights Author of Experience the Message: How Experiential Marketing Is Changing the Brand World and Brand New World: How to Reach Billions, Not Millions Chief Experience Officer at Omnicom’s GMR Marketing, the world’s largest experiential marketing agency Founder of the global experiential practice at Crispin Porter + Bogusky; former CEO of School (Project Worldwide) Founding member of the International Experiential Marketing Association (IXMA) Columnist for Adweek and Campaign magazines, including the “Into the Metaverse” column Speaker at SXSW, Consensus, Forbes CMO Summit, Advertising Week, and X-Prize Biography Experience the Message was published in 2005. It is the book that put the phrase “experiential marketing” into the advertising vocabulary, and the thesis behind it, that the brand is what the customer experiences, not what the brand says about itself, is now treated as common sense by most serious CMOs. The author wrote it from inside the work, not as a theorist looking on. Max Lenderman has spent the last two decades building the function he named. He launched the global experiential practice at Crispin Porter + Bogusky, served as CEO of School, the purpose-led consultancy inside Project Worldwide, and now holds the first Chief Experience Officer post at Omnicom’s GMR Marketing. The client list, Tommy Hilfiger, Procter & Gamble, Unilever, Absolut, DaimlerChrysler, NASCAR Canada, gives him operating ground in categories where brand experience moves revenue. Two ideas anchor his current work with senior marketers. The first is “invertising,” the argument that brand purpose has to be operationalised through employees before it can be sold to customers, and that the financial return on purpose is measurable when treated this way. The second is the “phygital” frontier, where digital and physical experiences are designed as a single product rather than as a campaign with a digital extension. His Adweek column “Into the Metaverse” has tracked this territory since 2021. What he gives a senior marketing audience is the founding logic of the category and twenty years of inside work applying it. He cites a PwC finding that 86% of US buyers will pay more for a better brand experience, then shows what that figure actually requires of a brand operating model. Key speaking topics Customer experience and brand operating reality Experiential and “phygital” marketing Brand purpose as commercial driver Web3, NFTs, and the metaverse for marketers AI as creative amplifier in marketing Sports marketing and live brand experience Marketing innovation and emerging consumer behaviour Ideal for CMOs, CBOs, and brand directors rethinking the role of marketing in commercial strategy Customer experience and brand experience leads inside large consumer businesses Agency leaders and creative directors briefing on web3, AI, and digital-physical integration Sports, entertainment, and live-event sponsors building brand experience programmes Audience outcomes A working definition of brand experience that separates it from communications and advertising A view of brand purpose as an internal operating commitment, not a campaign theme A sharper read on where web3, NFTs, and the metaverse have commercial traction for marketers, and where they do not A direct argument for treating AI as a creative amplifier inside marketing teams Case material from Crispin Porter + Bogusky, School, and GMR Marketing applied to the audience’s own brand questions

Why organisations work with Ivelyse Andino She runs a revenue-generating company built inside the communities most health strategies talk about but rarely reach, so her recommendations are tested against real outcomes, not theory. She holds a seat on the American Medical Association’s External Equity and Innovation Advisory Group, which gives her a direct read on how the largest US physician body is attempting to embed equity into clinical innovation. She has built and commercialised an AI product, Radical Relay, that prepares patients for clinical visits, so she can speak credibly to boards about the operational gap between AI hype and AI that earns community trust. She has translated health equity from slogan to structure by founding the first Latina-owned-and-operated Benefit Corporation in New York City, offering a concrete model for mission-aligned commercial design. Her fellowships with the Roddenberry Foundation and the Aspen Institute, alongside Crain’s Whole Health Heroes recognition, signal that her perspective is taken seriously by institutional and philanthropic funders shaping the next decade of health policy. Biography highlights Founder and CEO, Radical Health, the first Latina-owned-and-operated Benefit Corporation in New York City. Member, American Medical Association Center for Health Equity External Equity and Innovation Advisory Group. 2022 Aspen Institute Health Innovators Fellow and 2019 Roddenberry Foundation Fellow. Former Commissioner, New York City Commission on Gender Equity. Recognised in Crain’s New York and Empire BlueCross BlueShield Whole Health Heroes, and reported on Rock Health’s Top 50 in Digital Health Luminaries. Featured in Washington Post, Forbes, Nasdaq and Crain’s New York; speaking credits include Aspen Ideas Festival, Harvard Intercollegiate Business Convention, and TEDx Bronx. Biography Health equity is one of the most heavily cited commitments in corporate and clinical strategy, and one of the least operationalised. Radical Health was built to close that gap from the bottom up. The company, founded and led by Ivelyse Andino, combines kitchen-table community organising with AI-enabled tools that help patients walk into clinical visits prepared, informed and able to advocate for themselves. Andino came to this work through the health technology industry, not around it. She spent her early career launching digital health products, including a mobile prescribing platform, and working with clients such as NHS London and Kaiser Permanente. When her mother was diagnosed with cancer, the limits of that system became personal, and the distance between clinical knowledge and community access became the problem she decided to solve. Radical Health is a Benefit Corporation, legally structured to hold commercial performance and community outcomes together. Its flagship product, Radical Relay, has been described as a “know your rights” app for healthcare, using peer-informed prompts and natural language tools to reduce the information asymmetry patients face in clinical settings. That product design sits alongside workshops and training that surface the social determinants of health inside workforces and provider networks. Her institutional standing reinforces the field work. She serves on the American Medical Association’s External Equity and Innovation Advisory Group, helping shape how the largest US physician body directs investment toward equitable innovation. She is a 2022 Aspen Institute Health Innovators Fellow, a 2019 Roddenberry Foundation Fellow, a former Commissioner on the New York City Commission on Gender Equity, and a recipient of the Obama Foundation’s My Brother’s Keeper grant for work on social determinants of health in NYC Community Schools. Key speaking topics Health equity as an operating discipline Community-led design in healthcare and employer wellbeing AI and digital health products that earn community trust Benefit Corporation models for mission-aligned growth Social determinants of health inside workforces and benefits design Women, Latina and founder-of-colour perspectives on health innovation Patient self-advocacy and health literacy at scale Ideal for CHROs and heads of benefits rebuilding employee health, wellbeing and maternal health programmes around underserved populations. Healthcare, payer and life sciences executives who need a credible outside voice on equitable AI deployment and community trust. DEI, ESG and impact leads accountable for measurable outcomes in health-related commitments. Foundation, public health and policy audiences working on health system reform and social determinants of health. Audience outcomes A clear view of where current health equity and wellbeing strategies are failing the people they claim to serve, and why. A working model for how a commercial organisation can hold mission and margin together through benefit-corp structure and community governance. A grounded assessment of how AI is being used in health settings today, which uses build trust and which erode it. Language and frameworks that CHROs, benefits leaders and clinical teams can use to reset conversations with marginalised employee and patient populations. Named examples from Radical Health, the AMA advisory work, and NYC community programmes that leaders can adapt for their own context.

Why organisations work with Maria Conceicao A first-person account of running a registered charity in Bangladesh for twenty years while financing it through endurance feats few professional athletes attempt. A specific lens on resilience as a long horizon discipline, drawn from summiting Everest and K2, completing the Explorers Grand Slam, and running ultramarathons across seven continents. Concrete material on starting with nothing: from working as a cleaner in Portugal to building an education programme that has served more than 600 children in Dhaka’s slums. A voice that lands with mixed corporate audiences, with keynote appearances at Harvard Alumni events, Mindvalley, and the John C. Maxwell annual event. A founder’s perspective on social impact that is operational, not aspirational. The Maria Cristina Foundation is registered in three jurisdictions and supports active enrolment in Dhaka schools. Biography highlights First Portuguese woman to summit Mount Everest (2013) and K2 (2024). First Portuguese person and 17th woman globally to complete the Explorers Grand Slam (2024). Ten Guinness World Records across ultramarathon, Ironman and endurance disciplines (2014 to 2023). Founder of the Maria Cristina Foundation, established 2005, registered in the UK, USA and Portugal. Author of A Woman on Top of the World (2022), Butterfly Stories Vol 1 and 2 (2023), Altered Path (2023) and The World Needs Superheroes (2024). Keynote speaker for Harvard Alumni events, Mindvalley summits and the John C. Maxwell annual event. Biography A routine layover in Dhaka in the early 2000s set the trajectory. Maria Conceicao was working as an Emirates flight attendant when she walked into the slums of Bangladesh. Within months she had sold her belongings, cancelled a planned trip and returned to set up a school. The Maria Cristina Foundation followed in 2005 and has supported more than 600 children since. Funding a registered charity from a flight attendant’s salary was never going to scale, so the endurance work began. She had no athletic background. She learned to climb, run and swim well enough to set ten Guinness World Records, summit Everest and K2, ski to both poles, and complete the Explorers Grand Slam as the first Portuguese person and the seventeenth woman in the world to finish it. The commercial proposition for corporate audiences is the discipline underneath those numbers. Twenty years of running a foundation in Dhaka through every cycle of regional disruption. Ten records earned without sponsorship infrastructure most professional athletes rely on. Four published books, all written while training and fundraising. Keynote appearances at Harvard Alumni events, Mindvalley and the John C. Maxwell annual event. Her early life is part of the credibility, not a footnote. She lost her adoptive mother Cristina at nine, worked as a cleaner in Portugal as a young woman, and built every credential from there. The foundation is named for Cristina. Key speaking topics Resilience under sustained pressure Self-leadership and composure Purpose-driven leadership Humanitarian entrepreneurship Endurance and goal setting Founder-led social impact Ideal for CHROs and people leaders rebuilding engagement after periods of fatigue or restructure Senior leadership offsites focused on resilience and self-leadership Conferences for purpose-led organisations, foundations and ESG functions Female leadership networks and emerging leader programmes Audience outcomes A first-hand account of decision-making at altitude, where margins are physiological and consequences are immediate. A working definition of resilience as a twenty-year practice, not a coping technique. Specific examples of operating a registered charity across three jurisdictions while funding it through personal endurance challenges. A reframing of what is possible from a starting point of no resources, no network and no formal training.

Why organisations work with Aniyia Williams She has built on both sides of the table. She founded and patented hardware at Tinsel, then moved into ecosystem leadership and capital strategy at Omidyar Network. Few responsible-tech voices have done both. Her work on Zebras Unite gave a vocabulary to a generation of founders who reject the unicorn default. That argument now shows up in boardrooms making real capital allocation decisions. Through Black & Brown Founders and the Black Innovation Alliance, she has spent years inside the operational detail of how 170+ organisations support entrepreneurs the standard system overlooks. The data is concrete. At Omidyar Network’s The Tech We Want, she shapes how a major philanthropic investor thinks about the next layer of technology infrastructure. Senior audiences hear primary-source thinking, not commentary. Biography highlights Director / Principal, Responsible Technology, Omidyar Network. Leads The Tech We Want initiative. Founder and board chair, Black & Brown Founders. Co-founder, Zebras Unite. Co-founder, Firefly Alliance. Convener, Black Innovation Alliance (170+ partner organisations). Founder and inventor, Tinsel. Patent holder for the world’s first audio necklace. 2019 Penn State Alumni Achievement Award (alumni aged 35 and under). Biography The venture model has produced an extraordinary generation of companies. It has also defined what a “real” company looks like in ways that exclude most of the operators who could build the next one. Aniyia Williams has spent the past decade arguing, in operating detail, that the model is one option, not the only one. She began as a fashion-tech founder. At Tinsel she designed, built and patented the world’s first audio necklace. The experience of raising hardware capital as a Black woman founder in Silicon Valley led to the work that followed: Black & Brown Founders, which she founded in 2017 to give Black and Latinx entrepreneurs the financial and community infrastructure that the standard system does not provide, and Zebras Unite, the co-founded movement that gave purpose-aligned founders a clear alternative to unicorn-chasing. That ecosystem work scaled. As convener of the Black Innovation Alliance, she now sits at the centre of a 170-organisation coalition working on the wealth gap for tech entrepreneurs of colour. At Omidyar Network, where she is a director on the Responsible Technology team, she leads The Tech We Want, an incubated initiative shaping how a major philanthropic investor backs the next layer of technology. For boards and executive teams, the value is concrete. She brings the founder’s view of capital, the funder’s view of portfolio strategy, and a working knowledge of governance for technology that has not yet been built. Penn State recognised the trajectory in 2019 with its Alumni Achievement Award. The substance behind the award is what makes her useful in a serious strategy conversation. Key speaking topics Responsible technology and the future of the innovation economy Alternatives to the venture capital model (the “zebra” thesis) Entrepreneurship and scale-up under different rules Inclusive innovation and access to capital Purpose-aligned business strategy Building and governing technology for the long term Ideal for Boards and investment committees rethinking how they back early-stage technology Innovation leaders, CSOs and corporate venture teams designing new operator models Heads of DEI, talent and ecosystem partnerships working on access to capital and supplier diversity Founder communities, accelerators and philanthropic funders Audience outcomes A sharper view of which startup orthodoxies are commercially load-bearing and which are not Working language for purpose-aligned business models that boards and investors can use A clearer map of the responsible-technology agenda and where it intersects with growth strategy Concrete examples of capital, governance and ecosystem design from operators outside the standard pattern A renewed argument for why inclusive innovation is a commercial question, not only a values question

Why organisations work with Katie Hilborn She built and ran a frontline humanitarian organisation across Nepal, Uganda, Bolivia, Tanzania, and Vietnam, so her account of leading under pressure is operational, not anecdotal. Her “Impact Architect” and “Change Compass” sessions translate that field experience into a usable model for leaders trying to hold culture together through restructure. She is a credible voice on purpose-led leadership for buyers who are tired of generic inspirational keynotes; the proof points are specific programmes, named countries, and measured outcomes at Compass Rose International. Recognition includes a Silver Anthem Award for Humanitarian Leader of the Year in the same cycle as the Dalai Lama and Jane Goodall, multiple Telly Awards, and The President’s Call to Service Award. She works as effectively with student and emerging-leader audiences as with executive groups, which gives her range across all-hands events, ERG summits, and leadership offsites. Biography highlights Founder and CEO, Compass Rose International (formerly Global Orphan Prevention), a nonprofit operating mental wellness and girls’ education programmes including the Girls INpowerment Centers in Nepal. Led 13 aid missions in Nepal after the 2015 earthquake; uncovered and reported a child trafficking ring during relief operations. Silver Anthem Award, Humanitarian Leader of the Year, recognised in the same cohort as the Dalai Lama and Jane Goodall. Multiple Telly Awards; The President’s Call to Service Award; member of the Forbes Nonprofit Council. B.A., Colorado Mesa University (Mass Communications, Public Relations, Political Science); M.Ed., Grand Canyon University; certified secondary teacher (English Language Arts and Social Studies). Featured in New York Magazine, NBC Denver, and ABC Chicago; speaker at the Global Family Office Investment Summit, Northern Illinois University, and the 100th Annual PTA Convention. Biography The 2015 Nepal earthquake collapsed entire villages within minutes. Katie Hilborn flew in without an organisation behind her, ran 13 aid missions across remote districts, and in the process uncovered an active child trafficking ring operating under cover of disaster response. The work that followed became Compass Rose International, a nonprofit running mental wellness and girls’ education programmes across Nepal, Uganda, Tanzania, Bolivia, and Vietnam. That field record is the substance behind her keynote work. Hilborn talks about purpose-led leadership because she has had to operationalise it under conditions where the wrong call has immediate human cost. Her two flagship sessions, Impact Architect and The Change Compass, translate that experience into a working model for senior teams trying to hold culture together through restructure, integration, or strategic reset. Her credentials sit on top of that operating record rather than substituting for it. She is a Silver Anthem Award winner for Humanitarian Leader of the Year, a recipient of The President’s Call to Service Award, a Forbes Nonprofit Council member, and holds an M.Ed. alongside teacher certification. Compass Rose International itself carries the Guidestar Platinum Seal of Transparency. For corporate audiences, the value is a leader who has built and run something real, can speak with conviction about why purpose holds when the strategy shifts, and offers a structured way to think about heart-led decisions without sliding into the soft register that senior buyers usually push back on. Key speaking topics Purpose-driven culture and leadership Heart-centric leadership through change Resilience and decision-making under pressure Social entrepreneurship and impact at scale Intuition and leadership judgment Employee engagement and meaning at work Humanitarian leadership lessons for business Ideal for CHROs and people leaders rebuilding engagement after restructure or mission drift CEOs and executive teams setting culture through integration, transformation, or strategic reset Foundations, family offices, and impact investors framing purpose for portfolio leadership teams All-hands and emerging-leader audiences where the brief is conviction and resilience, not content depth on a technical topic Audience outcomes A working definition of purpose that survives contact with budget, headcount, and reorganisation decisions A specific lens, drawn from frontline humanitarian operations, for making heart-led decisions that still hold up to scrutiny Renewed belief among leaders that conviction is a strategic asset, not a soft skill, with examples to back it up A vocabulary for talking about meaning at work that does not collapse into cliche when senior leaders use it Practical takeaways from Compass Rose’s operating record on building and sustaining mission-led teams