Max Lenderman
Visionary Marketing Strategist, Experiential Marketing Innovator, Author
Max Lenderman has a pulse on the future so that you and your business can win today. As founder and chief creative officer, he is a pioneering authority on purpose-led brand building, experiential marketing, and large-scale advertising campaigns.
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Max Lenderman's 2025 biography
Meet Max Lenderman
Max Lenderman has a pulse on the future so that you and your business can win today.
Throughout his career as CCO, CMO and CEO at global ad agencies and fast-growing brands, Max has worked at the forefront of marketing’s evolution. His first book 15 years ago made the term “experiential marketing” part of a brand’s lexicon and is still considered “the best book on experiential marketing.” His second book presented outrageously effective marketing campaigns from around the world. And for the past decade, he has consulted Fortune 100 companies on the power of purpose in marketing – years before the term “brand purpose” became a must-have in business.
He is also a well-known marketing voice in the world of web3, having launched one of the earliest web3 consulting agencies in early 2021. He is currently helping brands and businesses understand the “phygital” connections between digital and physical worlds that will be the next frontier of marketing and advertising.
He is a columnist for Adweek and Campaign magazines, where he writes the “Into the Metaverse” column. He has spoken at major conferences like SXSW, Consensus, Forbes CMO Summit, Advertising Week, The Art of Marketing and X-Prize, as well as dozens of marketing conferences and company off-sites.
Max is a masterful “explainer” and connecter. If you are interested in innovation, creativity and insight to unlock business growth and social impact, Max will help you look within and see around the corner.
Max Lenderman's 2025 talks & topics
Why Web3 Matters To Marketers
You may be a believer in web3, are interested in it, or think it is a hyped-up fad – all three of these perspectives are all to be discussed – but you have to get a good understanding on why it may be a huge opportunity for your marketing and innovation.
The blending of digital and physical worlds – the “phygital” – will be instrumental in the marketing of the future. Learn how the creators, influencers and entrepreneurs are reshaping the marketing landscape, and what brands and companies can do right now to capitalize on the surge of physical and digital integration.
Max guides his audience on the philosophies that are driving the ever-increasing blending of URL and IRL creativity, innovation and brand-building. And he gives applicable examples of how brands and companies are using the latest technologies being appropriated in the metaverse to drive customer loyalty, earned media, product innovation and more.
Brand Purpose: Now More Than Ever
People want brands and businesses to stand for something now more than ever. Brand purpose was a major conversation in marketing and advertising before than pandemic and truly flourished during it. But in a post-pandemic world, people are changing their views on what brands should be doing to be more purposeful. And brands are rethinking how to prove their purpose credentials.
After consulting with Gallup on revelatory research, Max introduces an “invertising” approach to brand purpose, showing how employee-level purpose and meaning in work is at the heart of the biggest competitive advantage for businesses and brands.
This isn’t just a speech or presentation. It’s an exploration of the greatest work in the world that has the potential to do the greatest good in the world. Let Max Lenderman show you why that matters today more than ever.
Your Brand Is A Verb
Brand experience and customer experience have fast become top priorities for businesses, replacing product and price as a priority. According to PWC, 86% of US buyers will pay extra for a better brand experience. This talk moves the audience to understand the fundamental aspects of great brand experience, the trends that are driving its growth and the implications for its business.
Max presents mind-blowing examples from around the world and first-hand accounts of creating some of the most awarded brand experience campaigns in history.
He should know; he literally wrote the books on experiential marketing and experience-based innovation: “Experience the Message” and “Brand New World.”
The Fifth “P”: “Purpose Is The New Digital”
The notion that brands need to stand for something in order to stand out is a powerful driver of modern marketing. Believing that “purpose is the new digital,” Max Lenderman takes the audience on a creative journey of the most effective modern marketing campaigns that prove that purpose is the next and biggest competitive advantage for business.
The audience will see how the original marketing principles have been transformed by purpose and will be inspired by the latest and greatest creative work in the world. We’ll see the step-by-step process to find purpose in brands, and the different tactical executions that have resulted in massive sales lifts and awareness for purposeful brands. The audience is not just informed; it’s motivated and enlightened.
This isn’t just a speech or presentation. It’s an exploration of the greatest work in the world that has the potential to do the greatest good in the world. Let Max Lenderman show you why that matters.
Perfect for: Company Annual Conferences, Creative Summits, CSR/Cause Conferences, HR/Corporate Communications Meetings, Future Trends Meetings
Experience The Message: “Brands Are Verbs”
“Easily the best book on experiential marketing out there.” –B. Joseph Pine, co-author of the best-selling The Experience Economy
“Looking for life after the 30-second ad? A veteran experiential marketer hits the road with hands-on marketing leaders Apple, Toyota, the US Army.” — Fast Company
“Brand New World isn’t just a mind-blowing read, it’s a cultural adventure.” — Jeremy Gutsche, best-selling author of Better and Faster
Brand experience and customer experience have fast become top priorities for businesses, replacing product and price as a priority. According to PWC, 86% of US buyers will pay extra for a better brand experience. This talk moves the audience to understand the fundamental aspects of great brand experience, the trends that are driving its growth, and the implications for its business. Max presents mind-blowing examples from around the world and first-hand accounts of creating some of the most awarded brand experience campaigns in history. He should know; he literally wrote the book on experiential marketing and experience-based innovation.
Perfect for: Company Annual Conferences, Creative Summits, B2B/Trade Conferences, Future Trends Meetings
A Web3 World: “Let’s Get Phygital!”
Much attention in experiential marketing is (rightly) being paid to AR, VR, XR and other hyper-reality, metaverse tools. But equal weight should be given to web 3 communities centered on decentralized autonomous organizations (DAOs) such as NFTs, digital currencies, index funds and tokenized communities.
Max guides his audience on the philosophies that are driving the ever-increasing blending or URL and IRL creativity. And he gives applicable examples of how brands and companies are using the latest technologies being appropriated in the metaverse to drive customer loyalty, massive earned media, product innovation and more.
Learn how the creators, influencers and entrepreneurs of the future are reshaping the marketing landscape, and what brands and companies can do right now to capitalize on the surge of physical and digital integration.
Perfect For: Branding Workshops, Company Annual Conferences, Creative Summits, Agency Workshops, Future Trends Meetings
Programmes, workshops and services
Introducing - “Web3 101”
An engaging, hands-on, and entry-level workshop to accelerate your teams’ knowledge of web3 and metaverse fundamentals. Teams Onboarding: Fundamentals of Web3 Metaverse, Metaverse Marketing, Intellectual Property, Blockchain & Data, DAOs & Communities, Media/Audience Targeting, Digital Rights & Loyal Custom & Focused: Specific insights, Custome Case Studies, Competitive Analysis, Category Data, Hands-On Tech Demos, Targeted Brainstorming, Tailored KPIs Flexible Agendas: 1- and 2- Day Sessions, On-Site or Off-Site, Virtual or In-Person, Shareable Video Recap, 1-on1 Follow-Ups, Various Pricing Tiers, Bespoke Account Service Contact us for more information a round process and sample agenda.
The Principles And Practices Of Web3 For Brands And Business
Get a birds-eye view of the web3 landscape and learn together vital tools, communities and tactics to use for your brand or business. It’s not an easy ecosystem to navigate. Let Max be the sherpa.
Let's Get Phygital
The more digital the world gets, the more brands need to create physical experiences IRL (in real life). This workshop is perfect for companies looking to create deeper engagement and growth through experience-based strategy and tactics.
Your Marketing Needs Sports
Imagine tapping into a market that unites billions globally—a market igniting passion and engagement like no other. With the World Cup and Olympics coming to North America over the next eight years, the opportunity for businesses to harness sports marketing has never been more potent. Max Lenderman is the Chief Experience Officer at Omnicom’s GMR Marketing, the world’s premier sports and experience agency. He’s created a presentation and workshop that is a “must-know” for marketers and brand leaders to experience. Why? Explosive Growth and Engagement: In 2023, global sports sponsorship spending hit $66 billion. The global sports market is expected to reach $600 billion by 2025. Women’s sports are exploding. New spots like pickleball and e-sports are garnering massive attention. The consumer reach of is undeniable. Unmatched Brand Loyalty: Aligning your brand with sports forges an emotional connection with consumers. 60% of sports fans are more likely to purchase from brands that sponsor their favorite teams. 70% of sports viewers are more likely to remember a brand seen during an event. Commercial Goldmine: Opportunities are immense. From sponsorships, digital content and experiential marketing, the avenues are lucrative. The Time Is Now: With North America hosting major global sports events, now is the time to act. The 2026 World Cup alone is expected to generate over $5 billion in economic activity across host cities. It’s like a giant, sports-themed Black Friday that lasts for weeks. Workshop Deliverables 1. Identify Your Target Sport and Audience: Where is the alignment with the sports your target demographic is passionate about and the growth goals you want to see? 2. Engage in Authentic Local, National and Global Activations: What are ways that your brand can create authentic engagement through sponsorships, influencer partnerships, CSR and community involvement that resonate with today’s savvy consumers? 3. Leverage All Your Platforms: How can you use social media, live streaming, and digital content to amplify your reach? Sports content generates 30% higher engagement rates compared to non-sports content. Seize the once-in-a-lifetime business opportunity to use the power of sports to build, grow and elevate your business and brand.
AI And Creativity: A Workshop For The Future Of Ideas
In today's fast-evolving marketing and advertising landscape, the role of AI is a double-edged sword, perceived by some as a threat and by others as an opportunity. For companies and brands that work with creatives and creative agencies, AI can amplify the output of talented creatives by 10 to 20 times, rather than replacing them. This workshop is designed to demystify AI's impact on creativity and illustrate how it can be a powerful ally for marketers and advertisers. This isn’t another talk about AI. It's a dynamic, hands-on and thought-provoking workshop that will challenge your preconceptions and provide actionable insights into how AI can amplify your creative potential rather than replace it. Key Workshop Topics: The Collaborative Power of AI: Discover how AI acts as a creative partner, enhancing human ingenuity through feedback loops, data-driven insights, and pattern recognition. Learn how AI can review and refine creative outputs, ensuring they align with your brand's vision and audience expectations. Innovative Tools and Techniques: Explore the latest AI tools that support creative processes, from generative AI that crafts unique content to algorithms that personalize marketing strategies based on consumer behavior. Real-World Success Stories: Hear about projects where AI has played a crucial role in overcoming creative challenges, leading to groundbreaking campaigns and substantial ROI. These stories will illustrate the practical benefits of integrating AI into your creative toolkit. Future Trends and Ethical Considerations: Stay ahead of the curve by understanding future trends in AI and creativity. We'll also address ethical considerations, ensuring that AI is used responsibly and sustainably in your marketing efforts. Join Max on a fascinating journey into the future of creativity, where AI and human talent combine to push the boundaries of what's possible in marketing and advertising. Don't miss this opportunity to transform your approach to creativity and stay competitive in a rapidly changing industry.