Mark Schaefer
Author of eight best-selling books including “The Tao of Twitter”, the best-selling book on Twitter in the world. Mark Schaefer is also the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.
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Mark Schaefer's 2025 biography
About Mark Schaefer
Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and Social Media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.
Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books.
Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on the number of reader comments. In 2015 he was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world.
Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.
Mark Schaefer's 2025 talks & topics
Harnessing AI for your Business
The CEO of Microsoft called Artificial Intelligence the most profound technology in human history. But for many businesses, it’s simply hard to grasp.
There is no hotter topic and Mark has a unique take on it for your organization. AI doesn’t have to be overwhelming. Author Mark Schaefer tethers AI to familiar business principles to make sense of this new technology.
In this fast-paced and entertaining talk, Mark makes sense of the hype and provides actionable ideas that work, even in a fast-changing world.
In this talk, you will learn:
- How to stay relevant amid turmoil
- How to push the limits of AI for your company
- How to regard the three different types of AI in your company
- Practical marketing applications for AI right now
- The future of creativity
If you’re struggling to make sense of this new world, you’re not alone, and Mark Schaefer will help you create a practical plan for your organization.
KNOWN: Unleashing your personal brand in the digital age
Mark Schaefer’s new book KNOWN is inspiring people and changing their lives. Now feel the magic and power of KNOWN by booking Mark to address your audience. Becoming “known” is different than being famous, and may be the only sustainable career advantage we have today. Mark is “wow-ing” audiences around the world and moving them in a personal and powerful way! Appropriate for all audience, all professional levels.
Social Media Explained
Trying to absorb the complex and rapidly-changing world of social media can feel like trying to take a drink from a fire hose! But in this fast-paced and entertaining session, renowned marketing authority, educator, and author Mark W. Schaefer will put it all in perspective. Schaefer will cut through the hype and explain the four foundational elements of social media that every business professional must understand to be effective in an always-on digital world. If you understand these four principles, you can grasp the real purpose and role of social media in your business plan. Takeaways:
- What is the true role of social media in the marketing mix?
- Cutting through the hype, what does social media really do for a business?
- Can you use social media to sell?
- What is the one “killer app” every business MUST embrace to succeed in a noisy digital world?
Ignite your marketing, your customers and your business!
Facebook reach is in a freefall, brands are pumping out content at a breath-taking pace and in the next five years, the amount of information on the web will increase by 500 percent. How do you stand out in a world of such overwhelming information density? In this exciting and fast-paced speech, author and futurist Mark Schaefer outlines the visionary new rules of marketing engagement from his new book The Content Code. Some of the topics include:
- The new priority for branding
- Why “content” is not the finish line, it is the starting line.
- The true economic drivers of the social web.
This unforgettable speech is guaranteed to change the way you look at marketing forever.
The future of social media marketing
In a world where marketing platforms seem to be shifting daily, it might seem impossible to predict where the future of social media is going, but Mark Schaefer has a pretty good idea. In this acclaimed, entertaining, and unforgettable speech, Schaefer discusses
- The three digital marketing revolutions and the fourth that will begin in the next two years
- The very real business challenges presented by information density
- Six critical strategies to cut through the Internet noise to become the consumer’s signal
- The one “killer app” for digital marketing, sales and service for the next five years.
The Future of Social Media was named one of the Top 10 events of SXSW and has received acclaim from audiences around the world.
Measuring your PR and marketing efforts
“Measurement” is on everyone’s mind, especially when it comes to PR and social media. Using real, data-driven examples, Mark makes measurement accessible and even fun! Mark shows how “when” you measure may be as important as “what,” the critical consideration of qualitative measures, and a unique perspective of “relevance.”