Storytelling & Business Communication

Why organisations work with Arnt Eriksen PayPal, American Express, Visa, Domino’s, and Salesforce all sit on his client list. His point of contact is usually the senior marketing leader carrying the number. His forthcoming book Marketing at Velocity (Kogan Page, April 2027) sets out a thesis on B2B brand compounding, with proprietary frameworks (Velocity Loops, the TRUTH Framework, the Velocity Brand Scorecard) that audiences can apply once they leave the room. Thirty years agency-side at Grey, DDB, Ogilvy, and Isobar means his frameworks come out of work that shipped and clients who renewed. He is a practitioner with a published thesis, which is rarer in this category than buyers expect. Senior marketing audiences have heard the AI-and-content pitch from a dozen other speakers. He gives them a diagnosis of why brand activity is not converting into category position, and a working set of tools for fixing it. Biography highlights Forthcoming book: Marketing at Velocity: B2B Brand Building, Momentum and Category Leadership (Kogan Page, April 2027) Author of Brand You Economics (2021) Thirty years of senior brand experience across more than 75 global brands, including PayPal, American Express, Visa, Domino’s, Salesforce, Meta, and doTERRA Senior agency career at Grey, DDB, Ogilvy, and Isobar; co-founded his first agency at twenty-five Host of the Marketing at Heart podcast Keynotes delivered across the Nordics, Europe, North America, and Australia, including for Salesforce stages Biography Most B2B brands run their marketing as a continuous feed of campaigns and content. Activity rises, dashboards look healthy, and category position barely moves. Arnt Eriksen’s argument is that this is a compounding problem, not an effort problem. For thirty years he has worked inside the marketing functions of global brands including PayPal, American Express, Visa, Domino’s, Salesforce, and doTERRA. His agency career covered Grey, DDB, Ogilvy, and Isobar; he co-founded his first agency at twenty-five. The pattern in his work is consistent. The brands that pulled away from their categories were the ones whose positioning held long enough to compound. That argument runs book-length in his forthcoming Marketing at Velocity, published by Kogan Page in April 2027. The premise is that speed wins moments and velocity wins markets. Around it sits a working set of frameworks. The One Rule (1rE²Zag), Velocity Loops, the TRUTH Framework, and the Velocity Brand Scorecard are tools senior marketers can take back into a planning cycle, not concepts that live only on a stage. Beyond the book, he hosts the Marketing at Heart podcast and runs Conquer OS, his London-based consultancy. His client work has produced concrete commercial outcomes, including a Domino’s Internet-of-Things pizza-ordering button that the company’s Digital Director, Nick Dutch, publicly credited with what he called “mind-blowing” return on investment across PR coverage and sales. Key speaking topics B2B brand building Brand velocity and category leadership Marketing strategy for senior leaders Customer relationship economics AI and the modern marketing function B2B narrative and positioning Ideal for CMOs and senior marketing leaders accountable for brand position and revenue contribution B2B leadership teams in crowded categories where differentiation is starting to blur Founders and CEOs of growth-stage businesses where marketing is being asked to translate spend into category position Audience outcomes A working diagnosis of why their B2B brand activity is not converting into category position A set of named frameworks, including Velocity Loops, the TRUTH Framework, and the Velocity Brand Scorecard, that translate directly into next-quarter marketing planning A clear read on whether their current marketing is producing speed or velocity, and what to change if the answer is speed A reframe of trust, story, and consistency as commercial assets that compound, with implications for budget allocation and channel mix

Why organisations work with Neelu Kaur She treats workplace silence as a structural problem. Most speakers in this space coach individuals to be more confident; her intervention sits in meeting design and the conversational rules that decide who gets to challenge a senior idea. The Self-Trust Recession is her named diagnosis of the moment: capable leaders, surrounded by AI and competing opinion, are second-guessing themselves and outsourcing decision authority. Her Self-Trust Reset framework is the way back. Her cross-cultural lens, the collective “we” she was raised in meeting the individualistic “I” of American corporate life, makes her credible to global and AAPI audiences who have lived that gap themselves. Her tools combine cognitive and body-based techniques. The pairing of organisational psychology training (Columbia, NYU Stern) and sixteen years of yoga and Ayurveda teaching produces practical methods her audiences can apply in the next meeting they walk into. Be Your Own Cheerleader, published by Post Hill Press in January 2023, gives her work a published thesis a senior buyer can read before commissioning. Biography highlights Author of Be Your Own Cheerleader (Post Hill Press, 2023), a guide to self-advocacy that addresses the cultural gap between collective and individualistic workplace norms. MA in Social and Organizational Psychology, Columbia University, and BS from NYU Stern School of Business. Certified NLP Master Practitioner and Coach, NLP Center of New York. Client list includes Google, Bloomberg, Sony Music, RBC, Ernst & Young, and Jefferies. Featured on Morning Brew’s Good Work and TV Asia / SEEMA Network’s Sundays with Seema. Chief Guide at Chief (NYC), with over sixteen years as a yoga teacher and Ayurveda practitioner. Biography Most organisations have more talent than they have contribution. Capable people stay quiet at exactly the moments their judgement is most needed, and what looks like alignment is often silence. This is the tension Neelu Kaur takes on. Trained as an organisational psychologist at Columbia and with an undergraduate degree from NYU Stern, she has spent over fifteen years inside Fortune 500 organisations. The question her work returns to is why capable people stay quiet in the moments that matter. Her client list, which includes Google, Bloomberg, Sony Music, RBC, Ernst & Young, and Jefferies, gives her a view across financial services, consulting, and tech. Her current diagnosis is what she calls the Self-Trust Recession. Leaders are surrounded by AI tools and competing opinion, and the quiet effect is that capable people are outsourcing their own judgement. The Self-Trust Reset framework she has built around this idea is a way to recognise when fear is shaping a decision and rebuild internal authority before acting on it. The earlier strand of her work runs through Be Your Own Cheerleader (Post Hill Press, January 2023). She wrote the book out of her own experience growing up between two cultures: Indian at home, American at work. It examines why people raised in collective ‘we’ cultures struggle to advocate for themselves in workplaces built around the individualistic ‘I’. That cultural lens still shapes her work and is part of what makes her credible to global teams and AAPI audiences who have lived the same code-switch. Key speaking topics Self-trust and decision-making in high-pressure environments Self-advocacy in the workplace Cross-cultural communication in global teams The cost of consensus and over-collaboration AAPI and underrepresented voices in corporate life Burnout and sustainable leadership Ideal for Leadership teams in Fortune 500 environments where decision speed and contribution quality are the bottleneck CHROs, Chief Learning Officers, and L&D leaders building cultures of voice and accountability DEI, AAPI, and Employee Resource Group programmes looking for content that goes beyond representation language High-potential talent and mid-career professionals working across cultures in global organisations Audience outcomes A clear way to recognise when fear, perfectionism, or comparison is shaping a decision instead of judgement Behavioural tools to speak up in high-stakes moments without overshooting or shutting down A vocabulary for the cultural gap between collective and individualistic workplace norms, useful for global team conversations A diagnostic for where consensus and over-discussion are slowing the team’s decisions

James is a multi-bestselling author whose books span sport, comedy, mindset, performance and fitness, all delivered with his trademark honesty, humour and unfiltered storytelling. Since retiring from professional rugby in 2019, James has built a hugely successful career as a podcaster, presenter, author, DJ and high-demand public speaker. He is co-host of the smash hit weekly podcast The Good, The Bad & The Rugby, one of the UK’s most popular sports shows with over 120,000 listeners per episode. He has also launched a host of other successful podcasts including What A Flanker, Couple’s Quarantine, Backrow Radio, and the comedy led Amuse Douche, collectively amassing more than 500 episodes and 500+ hours of content.

Why organisations work with Shil Shanghavi His methodology has been stress-tested against the hardest possible conditions. Shanghavi manages a severe stutter and has built his entire framework from the requirement to communicate fluently under pressure. When he teaches communication, there is no abstraction – the techniques work because they had to. He turns a soft skill into a data problem. The SpeakerLab AI platform he developed measures pace, structure, eye contact, jargon, repetition, and narrative flow, giving organisations a means to track communication development in the same way they would any other performance metric. The music-based delivery technique is genuinely novel. His method of using musical time signatures and rhythm to manage presence, pacing, and fluency is not borrowed from conventional coaching. It is proprietary, demonstrably effective, and unmatched by other communication speakers in the market. His coaching background shapes the quality of practical output. As former Head of Speaker Coaching for TEDxPerth, he has worked with speakers whose performance is publicly scrutinised against one of the most demanding spoken-word formats in the world. That standard transfers to boardroom and conference work. Cross-cultural reach is operationally demonstrated. He has delivered keynotes and workshops to audiences across more than 70 countries, which means his frameworks have been tested for cultural transference, not just constructed for a single market. Biography highlights Former Head of Speaker Coaching, TEDxPerth Creator of SpeakerLab, an AI-powered platform that measures and analyses communication performance LinkedIn Top Voice for Public Speaking Subject of SHIL, an award-winning short film documentary (2021) chronicling his communication journey Presentation mentor, IMPACT 100 WA Has delivered keynotes and workshops to audiences across more than 70 countries Developed a proprietary communication technique using musical time signatures to manage fluency and stage presence Biography The most persistent failure in leadership development is not a shortage of smart people. It is a shortage of leaders who can make their thinking land. Communication breakdowns are rarely about content; they are about trust, presence, and the ability to make an audience believe that the person speaking has actually lived what they are saying. That problem sits at the centre of Shil Shanghavi’s work. Shanghavi built his communication framework from necessity. Managing a severe stutter since childhood, he developed a proprietary technique rooted in musical time signatures: using rhythm, pace, and structure drawn from progressive house music to achieve fluency and presence on stage. What began as a personal survival mechanism became a coaching methodology, tested over decades of practice and refined through his role as Head of Speaker Coaching for TEDxPerth, one of the most demanding public speaking environments in the world. His contribution to the field extends beyond technique. Shanghavi developed SpeakerLab, an AI platform that analyses communication performance across dimensions including eye contact, pacing, structure, jargon, and narrative coherence – translating what most coaches treat as intuition into measurable, actionable data. For organisations that have tried conventional presentation training and found it evaporates within weeks, the ability to quantify progress changes what improvement looks like in practice. His work spans more than 70 countries and a range of industries, with clients that include senior executives, leadership teams, and TEDx speakers preparing for high-scrutiny environments. He is a LinkedIn Top Voice for Public Speaking and the subject of a 2021 award-winning documentary, SHIL, which traces his journey from communication fear to global platform. Key speaking topics Storytelling as a leadership and trust-building discipline Communication under pressure and high-stakes environments AI and measurement in communication development Executive presence and authentic leadership communication Building organisational culture through narrative Cross-cultural communication and global audiences Overcoming communication fear and building confidence Ideal for CHROs and L&D leads commissioning leadership communication programmes Senior executive and C-suite teams preparing for high-visibility engagements Conference organisers seeking a keynote that combines personal narrative with practical communication frameworks Organisations embedding authenticity and trust as cultural values at senior level Audience outcomes A practical framework for structuring stories in professional contexts – pitches, presentations, and leadership communications Familiarity with the SpeakerLab AI approach to measuring and improving communication performance Techniques for managing pressure, presence, and fluency in front of audiences of varying sizes and seniority A reframed understanding of authenticity as a practical communication tool, not a personality trait Confidence in applying storytelling principles to business communication across digital and in-person formats

Why organisations work with Maja Jovanovic She has built an entire body of work around one specific, observable behaviour, the unnecessary workplace apology, which gives her sessions a level of practical specificity that most “women’s confidence” programming lacks. Her TEDxTrinityBellwoodsWomen talk and the follow-on TED Ideas article gave her a clearly identifiable thesis that travels beyond the room, useful for internal communications and post-event reinforcement. She works from a sociological lens rather than a self-help one, framing communication patterns as products of culture and structure, which lands well with audiences sceptical of motivational content. She has been engaged across regulated and conservative environments, including programming associated with TD Bank, RBC Financial Group and Harvard Business School, and consulted on Midol’s “No Apologies. Period.” campaign. She delivers in keynote, half-day workshop and online-course formats, viable for both flagship women’s leadership events and ongoing manager-level capability work. Biography highlights PhD in Sociology, with research focus on the sociology of women’s health. Contract and sessional faculty, Department of Sociology, McMaster University. Author of Hey Ladies, Stop Apologizing… and Other Career Mistakes Women Make (Rock’s Mills Press), with a published workbook and audiobook edition. TEDxTrinityBellwoodsWomen speaker, “How apologies kill our confidence”. Contributor to TED Ideas on workplace apology language and confidence. Consultant on Midol’s “No Apologies. Period.” campaign; broadcast appearances on Global News, CHCH and CTV’s The Social. Biography The unnecessary apology is one of the most reliable predictors of how a woman will be perceived in a meeting. Maja Jovanovic has spent over a decade studying it. As a sociologist trained at the doctoral level in the sociology of women’s health, she treats workplace communication as a social phenomenon, not a personality trait, which is what gives her work its bite. Her book, Hey Ladies, Stop Apologizing… and Other Career Mistakes Women Make, names a category of behaviour that most leadership programmes gesture at but rarely isolate. The argument is straightforward. Women in professional settings apologise reflexively in moments that do not call for it, and each instance erodes credibility with the stakeholders who decide who gets sponsored. The book has appeared in multiple editions through Rock’s Mills Press, alongside a workbook and audiobook. The thesis travelled further through her TEDxTrinityBellwoodsWomen talk, “How apologies kill our confidence”, and a TED Ideas feature that her own site identifies as the platform’s most-read piece of 2019. That visibility has translated into corporate workshops with audiences at TD Bank, RBC Financial Group and Harvard Business School programming, plus consulting work on Midol’s “No Apologies. Period.” campaign. What sets her apart in the women’s leadership speaker pool is her refusal to generalise. She does not talk about confidence as an attitude. She talks about confidence as a set of identifiable speech acts, written and spoken, that can be observed, measured and changed inside a quarter, the form of intervention that operations-minded HR and DEI functions can actually use. Key speaking topics Workplace communication and gendered language patterns Confidence as a learnable behaviour Apology language and professional credibility Imposter syndrome and structural bias Allyship and male sponsorship in mixed teams Perfectionism and people-pleasing at work Women’s leadership and career progression Ideal for CHRO, Chief Diversity Officer and DEI leads designing women’s progression programmes Heads of Talent and Learning building manager and high-potential curricula Employee resource group and women’s network leads booking flagship events Financial services, professional services and regulated-industry firms running women’s leadership tracks Audience outcomes A sharper, sociologically grounded vocabulary for naming the communication patterns that limit progression. Specific edits to spoken and written language that audiences can apply the next working day. A reframe of confidence as observable behaviour rather than personal trait, coachable at scale. A clearer view of where individual habit ends and organisational culture begins, useful for managers and sponsors.

Why organisations work with Lucy Shepherd She has actually led teams through conditions where decisions carry physical consequence: a 50-day, 400km first-recorded crossing of Guyana’s Kanuku Mountains with an Indigenous Macushi and Wapishana team, captured in Channel 4’s Secret Amazon: Into the Wild. Her credentials sit inside the institutions that historically define exploration: Fellow of the Royal Geographical Society at 23, co-opted council member of the Scientific Exploration Society, with a Penguin Michael Joseph book, Into the Wild, that documents the thinking behind the expedition. She speaks credibly to mixed-team leadership in cultures and conditions she does not control, a closer analogy for senior leaders running global teams than the usual sports or military comparisons. She brings a current, on-camera profile, rather than a single-event story repeated for years. Each new expedition and broadcast updates the material she draws on. Biography highlights Fellow of the Royal Geographical Society, appointed at age 23. Co-opted council member of the Scientific Exploration Society. Led the first recorded east-to-west traverse of Guyana’s Kanuku Mountains, a 50-day, 400km expedition with an all-Indigenous team. Author of Into the Wild, published by Penguin Michael Joseph. Star and self-shooting subject of Channel 4’s Secret Amazon: Into the Wild, a two-part series that aired in 2024. Described by The Times as «the most hardcore member of the new generation of British adventurers». Biography The first recorded east-to-west crossing of Guyana’s Kanuku Mountains took 50 days and roughly 400 kilometres on foot. Lucy Shepherd led it in 2021 with an Indigenous Macushi and Wapishana team, navigating jungle, river and uncharted terrain on outdated maps. Channel 4 turned the expedition into Secret Amazon: Into the Wild, broadcast in 2024. Shepherd’s credentials read like an older era of exploration. She was elected a Fellow of the Royal Geographical Society at 23 and co-opted onto the council of the Scientific Exploration Society, the bodies that have historically vetted serious British expedition work. The Times has called her «the most hardcore member of the new generation of British adventurers,» a line that travels because it is uncharacteristically literal about what she does. The keynote material draws on a decade of leading and joining expeditions across Arctic plateaus, high mountains, deep jungle and desert. The themes that recur are practical: composure when conditions degrade, trust built across cultural and language boundaries, decisions made on incomplete information, and the discipline of carrying on when the plan no longer applies. Her Penguin Michael Joseph book, Into the Wild, sets out the thinking behind those decisions in long form. Senior audiences tend to find the analogy useful because the field she works in is unforgiving in ways business rarely is. The leadership questions translate without softening, and the speaker bringing them has carried the consequences personally. Key speaking topics Expedition leadership in extreme environments Decision-making under physical and psychological pressure Leading mixed and cross-cultural teams Risk, preparation and the limits of planning Wilderness, biodiversity and environmental stewardship Resilience drawn from expedition fieldwork Ideal for Senior leadership offsites and partner conferences seeking a substantive keynote on judgment under pressure Teams coming through restructure, sustained change, or operational shock who need a renewed sense of composure and trust Sustainability, ESG and conservation-themed audiences who want a credible field voice rather than a policy speaker All-hands and inspirational anchor slots where the standard sports or military keynote has worn thin Audience outcomes A grounded sense of what real decision-making under pressure looks like, told through a specific 50-day expedition rather than abstract framework. A more honest reading of risk, preparation and the point at which planning stops being useful. A practical model for building trust across a team when language, culture and authority are not stable. A renewed argument for protecting wilderness and biodiversity, made by someone who has spent time inside it.

Why organisations work with Dominic Sandbrook Reach and recognition that few historians can match. The Rest is History, the podcast he co-hosts with Tom Holland, was named Apple Podcasts’ 2025 Global Show of the Year, the first UK-based show to take the award. A serious academic record behind the public profile: Oxford, St Andrews, Cambridge, a Sara Norton Prize PhD, a visiting professorship at King’s College London and a fellowship of the Royal Historical Society. A specific body of work on Britain since 1945, five volumes from Never Had It So Good to Who Dares Wins, that gives him an unusually deep evidence base for parallels between the post-war decades and the disruptions leaders are now navigating. Storytelling craft developed across BBC Two documentary series, a national newspaper column and one of the world’s most-listened-to podcasts. He briefs senior audiences without lecturing them. Biography highlights Co-host of The Rest is History with Tom Holland; Apple Podcasts’ 2025 Global Show of the Year. Visiting Professor at King’s College London; Fellow of the Royal Historical Society; trustee of the National Archives Trust. Author of five volumes on post-war Britain: Never Had It So Good, White Heat, State of Emergency, Seasons in the Sun, Who Dares Wins. Earlier US-history work: Eugene McCarthy and Mad as Hell, on American politics and the 1970s. Writer-presenter of BBC Two series The 70s, The 80s, Tomorrow’s Worlds, Strange Days: Cold War Britain, Let Us Entertain You, and Das Auto. Columnist for the Daily Mail and the Sunday Times. Nominated Critic of the Year (National Press Awards, 2018) and Comment Journalist of the Year (British Journalism Awards, 2021). Biography Britain since 1945 has lived through repeated cycles of inflation, energy crisis, industrial conflict, technological upheaval and political realignment. Dominic Sandbrook has spent two decades writing the definitive popular history of those decades, in five volumes running from Never Had It So Good to Who Dares Wins. That work gives senior audiences something rare: a careful, evidence-based account of how earlier generations of leaders, governments and companies handled the conditions that today’s executives often describe as unprecedented. The academic foundation is serious. Balliol College, Oxford for an undergraduate degree in history and French; an MLitt at St Andrews; a Sara Norton Prize PhD at Jesus College, Cambridge that became his first book, a biography of Senator Eugene McCarthy. A lectureship at Sheffield and a senior fellowship at Oxford’s Rothermere American Institute followed. Since 2012 he has been a Visiting Professor at King’s College London, and he is a Fellow of the Royal Historical Society and a trustee of the National Archives Trust. What sets his work apart is the public reach. Since 2020, Sandbrook and his co-host Tom Holland have built The Rest is History into the world’s most listened-to history podcast, named Apple Podcasts’ 2025 Global Show of the Year. He writes columns for the Daily Mail and the Sunday Times, with award nominations from the National Press Awards and the British Journalism Awards, and he has written and presented major BBC Two series on the 1970s, the 1980s, Cold War Britain and the cultural history of science fiction. For a board or leadership audience, the appeal is the combination of scholarly authority and broadcast craft. Sandbrook makes the post-war record useable: how Heath, Callaghan, Thatcher and the country around them dealt with strikes, currency crises, energy shocks and rapid technological change, and what those episodes reveal about how senior decisions actually get made under pressure. He briefs the room without moralising or romanticising the past. Key speaking topics Post-war British political and economic history The 1970s and 1980s as a leadership case study Cold War culture, politics and global influence Historical parallels for present-day disruption Storytelling and narrative craft for senior communicators American politics and society in the post-war era Ideal for Boards and executive committees commissioning a long-view perspective on current economic and political volatility Annual partner conferences, leadership offsites and after-dinner events that want intellectual heft alongside broadcast-grade delivery Communications, public affairs and corporate-narrative teams interested in how serious storytelling holds an audience Member organisations and trade bodies marking anniversaries or commemorating institutional history Audience outcomes A sharper sense of how earlier decades of British and Western history rhyme with present conditions, and where they do not Specific case material on how political and business leaders handled inflation, industrial disputes, energy crises and technological change A more confident vocabulary for putting current events into historical perspective when briefing teams, clients or stakeholders A reminder of how narrative authority is built: through evidence, character and pace rather than slogans

Why organisations work with Rich Mulholland He runs a working AI agency, Too Many Robots, alongside a presentation business, so the advice on staying relevant in an AI-saturated market comes from someone deploying the tools, not commenting on them. Legacide gives him a precise argument that flips the standard innovation conversation: the constraint is not new ideas, it is the old behaviour that keeps surviving every restructure. Here Be Dragons codifies “storyselling” as a discipline for commercial teams, useful for sales leaders trying to move buyers without resorting to feature lists or discounting. Missing Link has shaped the presentation craft of corporate leaders across South Africa and beyond for over two decades, which means he speaks to senior executives about communication as someone who has trained the room rather than just spoken in it. Biography highlights Founder of Missing Link, described by multiple sources as South Africa’s largest presentation and communication training firm. Founder of Too Many Robots, an AI agency advising clients on practical AI deployment. Co-founder of 21Tanks, a problem-identification consultancy positioned as South Africa’s first perspective lab. Author of four books: Legacide, Boredom Slayer, Here Be Dragons, and Relentless Relevance. Guest lecturer at the University of Cape Town Graduate School of Business and the Gordon Institute of Business Science. TEDx speaker at TEDxJohannesburg and TEDxCapeTown; has delivered keynotes in 50 countries across six continents. Biography Innovation programmes rarely fail at the idea stage. They fail at the legacy stage, where the existing way of doing things absorbs the new initiative and digests it back into business as usual. This is the territory Rich Mulholland has spent two decades working in, first through Missing Link, the South African presentation and communication firm he founded, and then through the writing that made Legacide a reference point for executives trying to understand why their change programmes keep stalling. His thesis is direct. Innovation does not happen when an organisation starts doing something new. It happens when it stops doing something old. That distinction reframes the senior team’s job from generating ideas to clearing space, and it is the spine that connects his work across innovation, sales, and communication. In Here Be Dragons he applies the same logic to commercial teams, treating storytelling not as a soft skill but as the operating discipline that decides whether a deal moves. The AI dimension is the more recent layer. Through Too Many Robots, the agency he founded to help clients deploy AI tactically rather than rhetorically, Mulholland has been working inside the question that most boards are still asking from the outside: what remains a human advantage when expectation, attention, and execution can all be automated. His answer, set out in the Humanity’s Unfair Advantage keynote, is that relevance is the perpetual play, not a position you achieve once. He is a guest lecturer at the University of Cape Town Graduate School of Business and at GIBS, has spoken in 50 countries across six continents, and has appeared on TEDx stages including TEDxJohannesburg and TEDxCapeTown. Before any of this he was a touring roadie running lights for Iron Maiden, Def Leppard, and Bon Jovi, which is where the obsession with what makes a room respond actually started. Key speaking topics Relentless relevance and the discipline of staying useful to customers Legacy thinking as the silent constraint on innovation Storyselling and persuasion for commercial teams Humanity’s unfair advantage in an AI-driven market Leadership communication and executive presence Strategy for autonomous and purpose-driven organisations Ideal for Chief commercial officers, chief revenue officers, and sales leadership audiences working on storytelling and buyer persuasion Innovation leads, transformation heads, and strategy teams trying to dismantle legacy behaviour rather than add new initiatives Executive communicators and senior leaders preparing for high-stakes platforms, investor days, and town halls Boards and leadership teams scoping where AI substitutes human work and where human relevance still holds Audience outcomes A working definition of what legacy thinking looks like inside their own organisation, and where it is absorbing innovation effort A sharper framing for sales and commercial narratives that moves beyond feature lists into customer-centred story A clearer view of which parts of their work AI will eat and which parts depend on human relevance A practical standard for what a senior executive presentation should do, drawn from someone who has trained presenters for two decades

Why organisations work with Paolo Petrocelli He runs a flagship cultural institution and can speak to the operating discipline behind cultural ambition, not the slogan version. His work in cultural diplomacy is recognised by named bodies that buyers respect: the World Economic Forum, the Italian Republic, the World Summit of Nobel Peace Laureates, UNESCO. He bridges Europe and the Gulf at a moment when both regions are rewriting their cultural and economic positioning, and he has executive experience inside that bridge. He is a credible voice on how youth, talent, and creative capital flow internationally, with a track record of building institutions that move those flows in practice. Biography highlights Head of Dubai Opera since 2023. Young Global Leader, World Economic Forum, Class of 2023. Knight of the Order of Merit of the Italian Republic. Founder and President of EMMA for Peace; co-founder of Opera for Peace. PhD, IULM Milan; Executive MBA, SDA Bocconi; Oxford Executive Leadership Programme, Said Business School. Author of The Evolution of Opera Theatre in the Middle East and North Africa, Cambridge Scholars Publishing; research affiliate at metaLAB at Harvard; Forbes contributor and TEDx speaker. Biography Dubai Opera is the kind of asset a city builds when it wants to be taken seriously on the international stage. Running it is closer to running an embassy than running a theatre. The person commissioning a season is making decisions about national positioning, talent attraction, and the symbolic capital of a place. Petrocelli took over the institution in 2023, after building EMMA for Peace into one of the better-known music-diplomacy platforms operating between Europe, the Middle East, and North Africa. The World Economic Forum named him a Young Global Leader the same year. His earlier book on the evolution of opera theatres in the MENA region, published by Cambridge Scholars Publishing, is one of the few serious surveys of cultural infrastructure across a region now investing heavily in it. The credential set is unusual. A PhD in cultural economics from IULM Milan and an Executive MBA from SDA Bocconi sit alongside an Oxford Executive Leadership certificate from Said Business School and a research affiliation at metaLAB at Harvard. He has held cultural diplomacy roles for the World Summit of Nobel Peace Laureates and within UNESCO-aligned youth structures. The Italian state has knighted him in the Order of Merit. What makes him commercially distinctive is the combination of operating responsibility and diplomatic standing. Most cultural strategists write about soft power from outside it. He runs one of its more visible instruments while sitting on the platforms that shape policy around it. Key speaking topics Cultural diplomacy and soft power Leadership of mission-driven cultural institutions Culture, creative industries and global development The Gulf, Europe and the new geography of cultural capital Music and the arts in international relations Youth, talent and the future of cultural leadership Cultural strategy for nations, cities and corporates Ideal for Government and city leaders working on cultural positioning, place branding, or soft-power strategy Boards and CEOs of foundations, sponsors, and corporates with serious cultural portfolios Heads of public affairs, communications, and brand who treat culture as strategy rather than sponsorship Senior leaders in international organisations and diplomatic services working on cultural cooperation Audience outcomes A clearer view of why culture has become a strategic asset for nations, cities and major brands A working sense of how cultural institutions actually run, and where ambition fails in execution Specific examples of soft power and music diplomacy as instruments of international standing A read on where the centre of gravity in global culture is shifting, and what it means for talent, capital, and policy

Why organisations work with Martin Brooks He has taught body language to leaders at Henley Business School, London Business School and Judge Business School, giving the content a teaching-grade structure that most communication coaches lack. His sales-leadership background means the work lands with commercial audiences who tend to dismiss communication coaching as soft skills. His Body Language Decoder gives delegates a reference artefact that travels back into the business after the session, not just a one-day boost. Broadcasters book him to analyse political and corporate figures live on air (BBC2, LBC, Discovery, The Times), which is a useful proxy for how quickly he can read a room. Clients including IBM, PwC, KPMG, Procter & Gamble and the Financial Times have used him for executive coaching, pitch preparation, and leadership development. Biography highlights Author of Body Language Decoder (Laurence King / Hachette, 2021). Teaches “Body Language for Leaders” at Henley Business School. Course Director at the Chartered Institute of Marketing since 2008. Founder of his communications consultancy in 2002, after a career in sales and sales leadership. Media commentator on body language for BBC Radio, LBC, BBC2 election coverage, Discovery Channel and The Times. Clients include IBM, PwC, KPMG, Procter & Gamble and the Financial Times. Biography Most leaders prepare what they will say in a high-stakes meeting and almost nothing about how they will appear while saying it. The asymmetry shows. Boards, investors and senior peers form judgements on credibility within seconds, and the data they use is mostly nonverbal. Martin Brooks works in that gap. He has run his own communication consultancy since 2002, after a career in sales and sales leadership where the cost of looking uncertain in front of a buyer was immediate and personal. That commercial origin shapes how he teaches. The work is not theatre training and not motivational, it is operator instruction on what hands, eyes, voice, and posture are doing while a leader argues a point. The teaching has institutional weight behind it. Brooks delivers “Body Language for Leaders” at Henley Business School and has taught at London Business School and Judge Business School. He has been a Course Director at the Chartered Institute of Marketing since 2008. His Body Language Decoder, published in 2021 by Laurence King, sits as a 50-card field reference that delegates use after the session. Broadcasters use him as the in-studio analyst for politicians and corporate leaders under pressure. He provided live analysis on Discovery Channel of Mark Zuckerberg’s US Senate testimony, has covered UK general elections on BBC2, and contributes to BBC Radio, LBC and The Times. For a senior buyer, that body of live, on-record reading is the best available evidence that what he teaches in the room actually works under fire. Key speaking topics Body language for senior leaders Executive presence and credibility on stage Nonverbal communication in high-stakes meetings Pitch and presentation coaching Reading political and business figures in real time Ideal for Executive committees and senior leadership teams preparing for investor, board or town-hall communication CEOs and C-suite leaders stepping into more public-facing roles Sales leadership and pitch teams running competitive bids Leadership development and high-potential programmes Audience outcomes A vocabulary for what their own body is signalling while they speak The ability to read confidence, hesitation and disagreement in a room before words confirm it Concrete adjustments to posture, gesture and eye contact that they can use the same week A reference artefact (the Body Language Decoder cards) for ongoing use post-session Sharper judgement on how political and corporate figures are performing under pressure

Why organisations work with Jane Dougall Live news discipline transfers directly to the stage. She runs a corporate panel the way she runs a BBC studio segment: tight timing, controlled handovers, and a clear line of questioning that does not drift. She handles awkward moments without making them awkward. A guest who refuses the question, a panellist who dominates, a technical failure on stage; the audience sees a host in command rather than a host coping. She brings a credible second voice on women’s sport. Having co-created Sportswomen, the first dedicated women’s sport programme on British television, and hosted the Scottish Women’s Football Awards since 2018, she can hold a substantive panel on the commercial rise of the women’s game. She is comfortable across formats. Awards host, conference moderator, fireside interviewer, after-dinner speaker; the same journalistic discipline carries across. Biography highlights BBC sports news presenter, regular on BBC Breakfast, BBC World, and the Six and Ten O’Clock News. Co-creator and former presenter of Sportswomen at Sky Sports News. Previous senior reporting roles at Sky News, Channel 5 and ITV Granada. Host of the Scottish Women’s Football Awards since 2018. On-air coverage of UEFA Women’s EURO 2025, UEFA EURO 2024, FIFA Women’s World Cup 2023, alongside US political coverage and Hurricane Katrina. More than twenty years in live broadcast journalism. Biography A corporate event is a piece of live television without a producer in the gallery. Run badly, the audience drifts. Run well, the room leaves with something useful. The hosts who do this best are usually people who have spent years on live news, where the consequences of losing the thread are visible in real time. Jane has been a BBC sports news presenter for more than five years, with regular appearances on BBC Breakfast and the Six and Ten O’Clock News. Before the BBC she spent a long period at Sky Sports News, where she co-created and fronted Sportswomen, the first British television programme dedicated exclusively to women’s sport. Earlier in her career she reported for Sky News, Channel 5 and ITV Granada, covering Hurricane Katrina and US presidential politics among other assignments. Two strands matter for corporate buyers. The first is the hosting and moderation discipline that comes from twenty years of live work: pacing, listening, controlled interruption, the ability to keep a panel moving when a guest is dodging the question. The second is a credible second-string keynote on the commercial rise of women’s sport, supported by her ongoing role as host of the Scottish Women’s Football Awards since 2018 and on-air coverage of UEFA Women’s EURO 2025 and the FIFA Women’s World Cup 2023. The strongest brief for Jane is a conference, awards night, or leadership event where the organisation needs a host who reads the room as carefully as a newsroom reads a developing story. Key speaking topics Event hosting and emcee Panel moderation and fireside interviews Awards ceremony hosting Women’s sport: commercial growth and media coverage Sports journalism and broadcast storytelling Representation and inclusion in sport Ideal for Marketing, brand and communications leaders running flagship customer or partner conferences. HR and DEI leads programming events around inclusion, representation or women in leadership. Sponsorship, partnerships and rights teams across sport and sport-adjacent brands. Awards organisers and industry associations needing a senior host on the night. Audience outcomes A panel that stays on the question and ends on time. A clearer view of why women’s sport is now a serious commercial category rather than a CSR line. Difficult questions asked of senior panellists without the room tightening. An event that feels professionally run rather than improvised.

Why organisations work with Eleanor Mills She has built the most detailed evidence base in the UK on ABC1 women aged 45 to 60, including partnership research with HSBC on midlife female entrepreneurs and with Accenture on the economic power of women over 45. She names a category most boardrooms still treat as a footnote, the “Queenager”, and gives employers and brands a working vocabulary for talent retention, marketing strategy and product design aimed at this group. She has 22 years of editorial authority at The Sunday Times, including running the magazine when it won Supplement of the Year at the 2018 Press Awards, which gives her communications work with senior leaders genuine craft behind it. Her book, Much More to Come (HarperCollins, 2024), turns midlife transition into a leadership story about reinvention after redundancy, divorce and caring responsibilities, the same pressures organisations are failing to design around. She convenes a 50,000-strong community at Noon, which means her insight is continually refreshed by the audience itself, not drawn from a one-off study. Biography highlights Founder and Editor-in-Chief, Noon (noon.org.uk), launched 8 March 2021. Former Editorial Director of The Sunday Times and Editor of The Sunday Times Magazine, 1998 to 2020. Chair of Women in Journalism, 2013 to 2021. Author of Much More to Come (HarperCollins, 2024), a Sunday Times bestseller; co-editor of Cupcakes and Kalashnikovs (2005). Recipient of the International Alliance for Women World of Difference Award (2012); editor of the Press Awards Supplement of the Year (2018). Research partnerships with HSBC (Fearless and Thriving) and Accenture (The Rise of the Queenager). Biography The most economically active female demographic in Britain is also the one most likely to leave senior roles before reaching the top. Women aged 45 to 60 hold disposable income, household decision-making power and decades of operating experience, yet employers and consumer brands consistently underestimate both their commercial weight and their willingness to stay. This is the gap Eleanor Mills has spent the last five years documenting. After 22 years at Times Newspapers, including running The Sunday Times Magazine when it won Supplement of the Year at the 2018 Press Awards, she left in March 2020 and founded Noon on International Women’s Day 2021. Noon is now a 50,000-strong community and a research platform, with partnership studies for HSBC on midlife female entrepreneurs and Accenture on the economic power of women over 45. Her book Much More to Come (HarperCollins, 2024) extends that argument into the territory of reinvention. It draws on her own redundancy and the pressures her readers describe: menopause, divorce, empty nests, caring for elderly parents, second careers. The book reframes midlife as a productive stage organisations should design around, not write off. For a senior buyer, the value is precise. She gives a board the vocabulary, the data and the editorial sharpness to act on a workforce and consumer segment most strategy decks treat as a rounding error. Key speaking topics Women in midlife as a talent and consumer category Retention of senior women through menopause and caring years Reinvention after redundancy and career disruption Marketing and brand strategy for women over 45 Personal storytelling in leadership communication Resilience in transition Ideal for CHROs and talent leaders designing retention strategies for senior women CMOs and brand leaders targeting the over-45 female consumer Boards reviewing DEI and culture beyond entry and mid-career pipelines Leadership programmes for women navigating career and life transitions in their forties and fifties Audience outcomes A working definition of the Queenager category and what makes it commercially distinct Specific intervention points where organisations lose senior women, and what changes the curve Evidence drawn from named partnership research with HSBC and Accenture, not generic DEI argument A reframing of midlife transition as a leadership and reinvention story rather than a wellness theme