
Jennifer Willey
Global keynote speaker and leadership trainer specializing in confidence, communication, gender equity and inclusive leadership. She’s the Founder and CEO of Wet Cement and their Women’s Leadership Practice, Advance Women at Work, and has been invited to speak at Fortune 500 companies, global conferences, and industry associations to help professionals become fearless leaders and growth drivers, leveraging her deep research and unique journey from childhood actor, to TV News Anchor and Journalist, to Sales, Strategy and Marketing Executive to Entrepreneur.
Jennifer Willey's videos
What Jennifer Willey's clients say
"I love everything that Wet Cement is doing to provide resources and tools to empower women in the workforce. I had the pleasure of working with Jenn and the Wet Cement team on a workshop for the Viacom Women’s Employee Resource Group. Jenn provided a dynamic, interactive and engaging workshop around the theme of Imposter Syndrome. The workshop had a profound impact on the attendees and provided insight and strategies to manage and overcome Imposter Syndrome. I look forward to working with Wet Cement again to curate some new workshops in 2021."
"My experience with Wet Cement was nothing short of wonderful. Jenn was highly collaborative, provided thoughtful feedback and recommendations, and remained in close connection during our project. I always felt like a priority with Jenn, and I look forward to exploring future partnership opportunities with her."
"Jennifer was a wonderful, upbeat keynote speaker for our International Women’s Day celebration. She brought forth a factual, relatable and actionable speech that inspired our employees to reflect and embrace equity. We were impressed with Jennifer’s professionalism and enthusiasm from our first point of contact. This was a 10 out of 10 experience and we would highly recommend her!"
"A successful, confident and resilient woman open to empowering and guiding other women, Jenn is an inspiration I hope to replicate and pass on as well."
"Our company asked Jenn to host workshops at its annual women’s leadership network event. I was blown away by the content, mainly because of the thought process behind it. Jenn was engaging, interactive and educational in her presentation. Her topics were relevant and helpful to supporting advancement of the key leaders. That’s not just my feedback; some of that language is pulled directly from our post-event survey. Jenn made a difference in our lives, which is why I can’t speak highly enough of her."
"Jennifer has helped us build and deploy a world-class Women's Empowerment program that has provided tremendous value and community for our 150 member companies around the world. She helps us across so many areas–from creating insightful, engaging and inspiring in-person and virtual workshops to building content and communications plus helping lead the strategy. We've enjoyed having Jenn as an extension of our team for the past 2 years, and we look forward to continuing our impact together across the marketing and media world."
"Jenn has made a big impact on our work at KYNE. Her training sessions with me and my colleagues in advance of big presentations have been instrumental in helping us to focus our ideas, sync-up as a team and increase our presentation effectiveness, clarity and persuasiveness! Thank you Jenn for these collaborative, fun and powerful sessions – looking forward to more in the year ahead!"
"The Women’s Leadership & Inclusion group at the Johnson & Johnson Consumer site in Skillman, NJ was fortunate to host Jennifer Willey as part of our week-long celebration of International Women’s Day 2019. Jenn started the day with an engaging and insightful keynote on Confident Communications, and followed this with a deep-dive workshop on Self-Advocacy. I was impressed at how Jenn structured this event to be both inspirational and highly actionable. All participants walked away from the half-day immersive event with several clear and tangible strategies for communicating more confidently, strategically building our Personal Board of Directors, tackling Imposter Syndrome, and effectively advocating for ourselves. Working with Jenn has been a pleasure, and I am looking forward to future engagements with her Wet Cement team!"
"Thank you for delivering such an impassioned presentation, Jennifer! It was a pleasure to be in the audience learning about various case studies and personal stories focused on elevating inclusion in the workforce."
"[Jennifer Willey] is a gifted presenter and a powerful role model for all professional women."
"The WEGO Health team is still raving about your half-day kickoff session with us. Thanks for taking the time to understand our needs and to make your training the most impactful we've ever had at an all-hands meeting; our team now has a shared language and strategic, customer-centric approach that is changing how we work with our clients and agencies. Our initial workshop was so valuable that my sales and account teams found budget to have Wet Cement continue working as an extension to the WEGO Health team, providing ongoing sales and communications strategy and coaching to all of our customer-facing teams. What they appreciate most is that every session is customized and designed based on our team and business needs–this is definitely not like a boiler-plate training program."
"Jenn's presentation was compelling and an eye-opener for our summit audience. Gender equity is an important theme for Japan but it's penetration into the working force will still take time. With astonishing data and a great presentation style, we are delighted that Jenn was able to join us."
"Working with Jenn has been a tremendously easy process. She’s flexible and open to a collaborative approach to creating content that best suits the needs of various end users. I’ve brought her on for a few projects with different goals, audiences and desired outcomes and she’s come to the table with wonderful, fresh ideas for each. The attendees of my events have found her content to be tremendously valuable, and I can attest that she’s a wonderful presenter. In short, we’ve worked together to create valuable synergies with mutual benefit to our brands and clients alike. I highly recommend her!"
"I was one of 100 male leaders at the iMedia Brand Summit 2018 who had the good fortune of attending a Wet Cement presentation on Gender Equity. What I loved about it was that she shared research that helped highlight some of the barriers that hold women back, and how we as managers can address sensitive topics like communication styles or how to build confidence. It wasn’t just a presentation–it incorporated easy-to-apply exercises and sparked conversations on how to tackle tough issues. The information was shared in a fun, engaging way, and it never felt like we were being preached at. Rather, this new understanding could help each one of us accelerate our own growth as well as the women we work with. I would highly recommend Wet Cement’s programs—it will change the mindsets, actions and culture of your teams."
"It’s hard to say whether Jenn’s talk affected me more as a manager or as the father of a young girl. In either case, I will be more keenly aware of the opportunities and challenges women face in the workplace."
"Wet Cement facilitated Medline’s first annual Women’s Advancement Summit where we held a 2-part workshop to address topics that were relevant to our Women’s Employee Resource Group; Imposter Syndrome and self-advocacy. Across two days, these workshops inspired, motivated, and gave tools to our group that they could put into place to advance in their career and personally. Wet Cement also helped us with surveys and communication to our group to truly customize the content to what our team needed. We are already planning our next set of workshops with the Wet Cement group and are grateful for the partnership."
"We’re still coming off of the high of what was an amazing session. You delivered exactly what we needed and we couldn’t be happier."
Available for
Languages:
- English
Jennifer Willey's 2025 biography
Jennifer Willey – Creator of ‘Fearless in 5′
Jennifer Willey is the Founder and CEO of Wet Cement, a certified woman- and disability-owned business dedicated to building fearless and confident teams and inclusive cultures where innovation and growth thrive. Through global keynotes, workshops and leadership programs, Jennifer has empowered thousands of professionals worldwide on nearly every continent.
She is the creator of the Fearless in 5 microlearning series, providing career-enhancing tips for time-starved professionals, and is currently publishing a book called “Fearless in 5: A Women’s Guide to Confidence, Communication and Courage.” A recognized expert in women’s leadership, Jennifer collaborates with global companies and associations including Walmart, Aflac, Medline, Wesco and the DPAA to tackle systemic barriers, transform culture and create actionable strategies for fostering gender equity.
Jennifer’s career spans over two decades as a recognized strategy, sales and marketing executive for innovative technology, media and advertising companies, including Yahoo, AOL, pwc, WebMD and The Trade Desk. Before transitioning to corporate leadership, Jennifer was an award-winning journalist, serving as a TV news anchor and reporter for ABC and CBS affiliates, where she mastered the art of storytelling, presence and audience engagement. She first learned how to command a room when she was initially certified as a Fitness Instructor more than 30 years ago–and today, she still combines her love of empowering and motivating others to achieve their potential by teaching at Crunch Fitness.
She is member of the National Speakers Association and will apply for her CSP in 2025, the Central New Jersey Chapter of the Society for Human Resources Managers (SHRM) and Diversity Alliance for Science, where she co-chairs a supplier-to-supplier leadership initiative.
Beyond her corporate impact, Jennifer is deeply committed to philanthropy and advancing women. She serves on the Leadership Advisory Council for Executive Women of New Jersey, is a faculty member of the WBENC SAGE programs, training female founders, and is a mentor circle leader for NextUp, guiding rising female executives in leadership. Wet Cement proudly supports the non-profit Working for Women, helping underprivileged women gain economic independence. Jenn was also the founding chairperson of the WebMD Women’s Leadership Network and a founding member of the AOL Women’s Network. She previously served on the Board of the Alliance for Women in Media.
Jennifer is proud Wet Cement earned an Ecovadis Silver Award in 2025, placing them in the top 15% of companies globally when it comes to sustainability. Jenn graduated from Cornell University with a degree in Communications, and earned her Diversity and Inclusion certificate from eCornell. She is a proud mom of two and lives in New Jersey with her husband of 25 years, who was her videographer at her first job.
Achievements
- Founder of Wet Cement’s Advance Women at Work and Advance Women at Work Japan
- Inaugural Recipient of the “Driver of Diversity” Awards, by Captivate
- Awarded Princeton Mercer Regional Chamber’s Women of Achievement for 2023
- Featured Speaker 2022, International Women’s Day Global Organization
- Award-Winning Sales, Marketing + Strategy Executive and Journalist
Professional Appointments/Volunteer Work
- Gender Equality Advisor and Subject-Matter Expert for the global industry trade organization, the Digital Place-Based Ad Association (DPAA); Co-creator and Advisory Board Leader of its Women’s Leadership Initiative, WE.DOOH: 2018-Present
- Innovation, Inclusivity + Gender Equity Advisor for Comexposium Japan: 2019-Present
- Advisor, committee member and sponsor of the non-profit Working for Women: 2019-Present
- Event Host / Moderator + Founding member of the Enrichment Committee for Impact100 Jersey Coast, a philanthropic organization for women
- Expert sales and communications trainer for female entrepreneurs for UBS’ non-profit Project Entrepreneur program
- NextUp Mentor Circle Leader for Executive Women
- Executive Mentor for female leaders in technology and healthcare through Csweetener
- Founding chairperson of the WebMD Women’s Leadership Network
- Founding member of the AOL Women’s Network
- Former Board of Directors and Programming Chair, Alliance for Women in Media New York
Jennifer Willey's 2025 talks & topics
The Path to Fearlessness: A Journey of Resilience & Reinvention
Intended Audience: General
What if the only thing standing between you and success was your own mindset?
In this funny, vulnerable, and deeply relatable keynote, Jennifer Willey takes audiences on an unforgettable journey through her path to fearlessness—one filled with unexpected twists, cringe-worthy moments, self-doubt, and breakthrough lessons. Starting as an awkward kid on a 1980s TV show to becoming the youngest certified fitness instructor in the U.S., then stepping in front of the camera as a TV news anchor, pivoting into IT management consulting and finally, leading sales and marketing teams at innovative companies—Jennifer’s career has been anything but predictable.
But through every setback, reinvention, and period of self-doubt, Jennifer learned that adaptability, resilience, and confidence are not inherent traits we’re born with—they’re skills we build. Now, as an entrepreneur, global keynote speaker, and author, she shares how to overcome external obstacles and internal barriers with humor, heart, and a few embarrassing stories along the way. Jennifer reveals the mindset shifts that helped her embrace uncertainty, navigate challenges and push past fear to create a career and life on her own terms.
Attendees will walk away feeling inspired, entertained, and equipped with actionable strategies to:
- Turn fear into fuel – transforming challenges into opportunities for growth
- Embrace change with confidence – thriving through reinvention instead of fearing it
- Silence self-doubt – replacing impostor syndrome with self-assurance
- Own their unique value – stepping into their power with boldness
- Find humor in the hard stuff – strengthening resilience with a little laughter
Being fearless isn’t about eradicating all fear—it’s about taking action in the face of natural anxieties. With the right mindset, you can build a career and life beyond what you ever imagined.
The Innovation Mindset: Embracing Creativity, Collaboration and Change
Intended Audience: General
In today’s fast-moving world, adaptability, collaboration, and innovation are essential for success. Many employees struggle with perfectionism, uncertainty while resisting change, slowing down progress and stifling creativity. Research shows that organizations fostering psychological safety and a culture of belonging outperform their peers, experiencing a 5x increase in productivity (Stanford) and 21% higher profitability (Gallup). To stay competitive and drive meaningful results, employees at all levels must develop skills to navigate uncertainty, embrace change, and build trust across teams.
This interactive workshop helps participants collaborate more effectively and overcome habits that hinder innovation. Attendees will learn how to adopt a progress-over-perfection mindset by participating in a rapid problem-solving challenge that highlights the power of action vs waiting for the “perfect” solution. Participants will engage in a reverse brainstorming exercise, identifying and flipping common teamwork pitfalls to understand collaboration best practices. A self-assessment and improv-based exercise help develop adaptability and resilience by reframing uncertainty as an opportunity for growth. Attendees also learn how to ensure their colleagues feel heard and valued. Finally, each participant will develop a personalized action plan outlining specific strategies to enhance their agility, teamwork and problem-solving skills in their day-to-day roles.
Attendees Leave With:
- A practical framework to confidently navigate change and uncertainty.
- Proven collaboration techniques to break down silos, improve communication, and drive results.
- Strategies to overcome perfectionism and take action even when all answers aren’t clear.
- A personalized action plan to apply key takeaways in their daily work.
Evict the Impostor: Overcome Self=Doubt and Build Confidence
Intended Audience: All employees; Manager Version also available
Have you ever thought of yourself as a fraud or a fake, waiting for others to “find out” that you aren’t as smart or talented as everyone thinks you are? If you haven’t personally felt this way, your team members probably have. Our proprietary research reveals that 98% of professionals struggle with aspects of impostor syndrome, and it remains one of the most pervasive challenges in the modern workplace. Many professionals secretly lack confidence at work and identify with one or more impostor syndrome “types.” Employees are hungry for strategies to understand and overcome their limiting beliefs and self-doubt.
Imposter syndrome keeps high-performing, intelligent and creative people from achieving their potential while wreaking havoc on team dynamics. Left unaddressed, it can lead to costly outcomes for organizations, including higher turnover, and lower levels of innovation, productivity and morale. Those touched by the impostor wand withhold their best ideas, shy away from taking calculated risks and pursuing leadership opportunities, delay action, and burn themselves out. This workshop builds confidence, connections, and trust across your team so they can overcome roadblocks and reach their goals together
Attendees Leave With:
- A clear understanding of the triggers for impostor syndrome, why it matters and how it impacts workplace performance and job satisfaction.
- Proven tools to reframe limiting beliefs, silence their inner critic and foster resilience.
- Strategies to advocate for themselves, embrace imperfection and get comfortable asking for help.
- Methods for managing team members who suffer from low self-confidence or impostor syndrome.
Build Your Personal Board of Directors: Advance Through Allies and Advocates
Intended Audience: General
The relationships you build throughout your career profoundly impact your professional growth and success. Research shows that individuals with strong networks of mentors, sponsors, and advocates solve problems better, are promoted faster, earn more, and are 23% more likely to advance in their careers (Center for Talent Innovation).
This actionable workshop gives participants a roadmap to create their own Personal Board of Directors—a network of trusted advisors who can help navigate challenges, provide guidance, and open doors to new opportunities. Attendees learn how sponsors, mentors, peers, allies and protégés can impact professional development through mutually beneficial relationships. Participants identify their career growth needs and outline a plan to build a network of trusted partners who will share a vested interest in their future.
Attendees Will Leave With:
- A clear understanding of how a Personal Board of Directors can accelerate career growth.
- Professional development priorities and strategies to build meaningful relationships.
- A roadmap to identify and “recruit” board members and define their unique roles in supporting career goals.
- Practical tools and conversation starters to approach potential advocates and secure support.
- Prospective “Board Members” from interactive group breakout activities.