Jennifer Willey

Leaders are tired and teams are out of capacity. The state that everyone keeps calling temporary has become permanent, and most leadership development was not designed for it. The question is no longer how to motivate through one disruption, but how to lead repeatedly when nothing settles.

Jennifer Willey is the founder and CEO of Wet Cement and a CSP-certified keynote speaker who builds the leadership and team capability that organisations need to perform through repeated change.

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Why organisations work with Jennifer Willey

  • The Certified Speaking Professional designation from the National Speakers Association is held by fewer than 12% of NSA members. For a main-stage keynote where delivery quality is part of the decision, that level of platform competence reduces the risk on the booking.
  • Behind every keynote sits a deployable methodology, the Fearless Fundamentals framework (Confidence, Communication, Connection, Control and Courage), built from Wet Cement’s Fearless@Work Survey and a decade of leadership programme delivery. The work can continue inside the organisation after the event.
  • The career arc, from TV news anchor to senior commercial leader at Yahoo, AOL and The Trade Desk to founder of a leadership development firm, gives her credibility with two audiences at once: the people running culture and the people running the business.
  • Wet Cement is dual-certified as a Woman-Owned (WBENC) and Disability-Owned (Disability:IN) business, which matters for organisations applying supplier diversity criteria in procurement, and reinforces the lived basis of her work on confidence, voice and inclusion.
  • Her book Fearless in 5: Confidence, Communication, Connection, Control and Courage is being published by Pearson in September with a UK and European launch, giving clients in the region a credible local moment to anchor a leadership programme around.

Biography highlights

  • Founder and CEO, Wet Cement (founded 2017); dual-certified Woman-Owned (WBENC) and Disability-Owned (Disability:IN) business
  • Certified Speaking Professional (CSP), National Speakers Association
  • Author, Fearless in 5: Confidence, Communication, Connection, Control and Courage (Pearson, September 2026; UK and European launch)
  • Creator of the Fearless in 5 microlearning series and the Advance Women at Work practice; co-founder of WE.DOOH at the Digital Place Based Advertising Association
  • Twenty-year commercial career across Yahoo, AOL, pwc, WebMD, Sharecare and The Trade Desk; earlier career as a TV news anchor and reporter for ABC and CBS affiliates
  • Clients include Johnson & Johnson, Nissan, Paramount, Samsung, Genentech, NBCUniversal, Comcast, NPR, Walmart and Wesco

Biography

The leadership capabilities that mattered most a decade ago are not the ones under most pressure now. The pressure has shifted to composure, to communicating clearly when the brief keeps changing, and to keeping teams engaged through the third or fourth restructure of the year. That is the work Wet Cement was built around.

Jenn Willey founded the firm in 2017 after twenty years leading sales and marketing teams at Yahoo, AOL, pwc, WebMD and The Trade Desk, with an earlier career as a TV news anchor and reporter for ABC and CBS affiliates. The firm’s methodology, the Fearless Fundamentals framework, is anchored on five capabilities: Confidence, Communication, Connection, Control and Courage. It draws on the Wet Cement Fearless@Work Survey and a research collaboration with Wharton behavioural scientists, and has been deployed at Johnson & Johnson, Nissan, Paramount, Samsung and Genentech.

The September publication of Fearless in 5: Confidence, Communication, Connection, Control and Courage with Pearson is the first time the methodology has been put between hard covers. The retitling, from a women’s leadership guide in earlier framing to a broader leadership framework now, mirrors a real shift in how Wet Cement is bought. Women’s leadership remains a substantial specialty, anchored by the Advance Women at Work practice and her co-founding role at WE.DOOH at the Digital Place Based Advertising Association. The primary work is now leadership development for change-fatigued teams across the seniority range.

The Certified Speaking Professional designation from the National Speakers Association, earned by fewer than 12% of NSA members, is the platform credential most large rooms screen for. It marks Jenn out from most leadership development founders, who do not keynote at her standard. The combination of CSP-grade delivery and a deployable methodology is what makes her work usable past the event itself.

Key speaking topics

  • Fearless leadership and team capability under repeated change
  • Self-leadership and resilience under sustained pressure
  • Executive presence and confident communication for senior leaders
  • Inclusive leadership and the next phase after DEI
  • Women’s leadership and the Advance Women at Work approach
  • Career navigation, sponsorship and the personal board of directors

Ideal for

  • Heads of leadership development and CHROs designing executive and senior-leader programmes for change-fatigued teams
  • Executive teams and senior off-sites looking for a speaker who can also run the programme behind the keynote
  • Women’s leadership networks, ERGs and high-potential cohorts that need a credible voice on confidence, advancement and inclusion without performative DEI framing
  • Media, technology, advertising and life sciences organisations where her commercial vocabulary maps directly onto the audience

Audience outcomes

  • A working version of the Fearless Fundamentals (Confidence, Communication, Connection, Control and Courage) applied to their own context
  • Specific behaviours for staying composed and decisive when the brief keeps changing, drawn from the Wet Cement Fearless@Work research
  • The vocabulary to coach team members through impostor patterns, confidence gaps and self-advocacy challenges
  • A defensible argument for why inclusion still matters as a leadership capability, useful in rooms where DEI as a label has been retired
  • A method for designing and using a personal board of directors as a working career navigation tool

Talks

Fearless in 5: A Journey of Resilience and Reinvention

A keynote on the five capabilities that allow leaders to keep performing through repeated career and organisational change: confidence, communication, connection, control and courage.

Key takeaways:

  • A specific account of what fearless behaviour looks like at work, drawn from the underlying research and Jenn’s own career arc
  • The five capabilities at the centre of the Fearless Fundamentals framework, with worked examples for each
  • A way to recognise when fear is producing a performance cost in the audience’s own teams, and what to do about it

The Innovation Mindset: Embracing Creativity, Collaboration and Change

A session on what actually drives innovation inside teams: psychological safety, inclusive behaviour at the moment of idea generation, and the readiness to keep contributing when conditions are unstable.

Key takeaways:

  • The link between inclusive behaviour and innovation performance, named at the level of specific team practices
  • A framework for surfacing better ideas in mixed-seniority and mixed-background rooms
  • A diagnosis of which structural conditions in the audience’s organisation help or hinder new ideas

Lead Through Change: Building Trust and Reducing Fear in Times of Transformation

A keynote for senior leaders on the neuroscience of change resistance, the stress responses that show up when teams are fatigued, and the leadership behaviours that hold a team together through the next round.

Key takeaways:

  • Why teams default to fight, flight, fawn or freeze under change pressure, and how that shows up in performance
  • A repeatable five-part approach to creating psychological safety through structure, empathy and shared purpose
  • Practical use of generative AI as a thinking partner for change communication and decision-making

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Testimonials

I love everything that Wet Cement is doing to provide resources and tools to empower women in the workforce. I had the pleasure of working with Jenn and the Wet Cement team on a workshop for the Viacom Women’s Employee Resource Group. Jenn provided a dynamic, interactive and engaging workshop around the theme of Imposter Syndrome. The workshop had a profound impact on the attendees and provided insight and strategies to manage and overcome Imposter Syndrome. I look forward to working with Wet Cement again to curate some new workshops in 2021.
Lisa Bull
VP of Integrated Marketing, Paramount
My experience with Wet Cement was nothing short of wonderful. Jenn was highly collaborative, provided thoughtful feedback and recommendations, and remained in close connection during our project. I always felt like a priority with Jenn, and I look forward to exploring future partnership opportunities with her.
Virginia Solis
Sr. Manager of Strategic Partnerships & Engagement Programs, Genentech
Jennifer was a wonderful, upbeat keynote speaker for our International Women’s Day celebration. She brought forth a factual, relatable and actionable speech that inspired our employees to reflect and embrace equity. We were impressed with Jennifer’s professionalism and enthusiasm from our first point of contact. This was a 10 out of 10 experience and we would highly recommend her!
LaTisha Perry
Strategic Account Manager & Women’s Impact Network Professional Development Lead, Wesco
A successful, confident and resilient woman open to empowering and guiding other women, Jenn is an inspiration I hope to replicate and pass on as well.
Allison Sanjuanelo
Senior Manager, Samsung
Our company asked Jenn to host workshops at its annual women’s leadership network event. I was blown away by the content, mainly because of the thought process behind it. Jenn was engaging, interactive and educational in her presentation. Her topics were relevant and helpful to supporting advancement of the key leaders. That’s not just my feedback; some of that language is pulled directly from our post-event survey. Jenn made a difference in our lives, which is why I can’t speak highly enough of her.
Karen Paff
Director, Communications, Salix Pharmaceuticals
Jennifer has helped us build and deploy a world-class Women's Empowerment program that has provided tremendous value and community for our 150 member companies around the world. She helps us across so many areas–from creating insightful, engaging and inspiring in-person and virtual workshops to building content and communications plus helping lead the strategy. We've enjoyed having Jenn as an extension of our team for the past 2 years, and we look forward to continuing our impact together across the marketing and media world.
Barry Frey
President & CEO, DPAA
Jenn has made a big impact on our work at KYNE. Her training sessions with me and my colleagues in advance of big presentations have been instrumental in helping us to focus our ideas, sync-up as a team and increase our presentation effectiveness, clarity and persuasiveness! Thank you Jenn for these collaborative, fun and powerful sessions – looking forward to more in the year ahead!
Maureen Byrne
EVP and General Manager, Evoke Kyne
The Women’s Leadership & Inclusion group at the Johnson & Johnson Consumer site in Skillman, NJ was fortunate to host Jennifer Willey as part of our week-long celebration of International Women’s Day 2019. Jenn started the day with an engaging and insightful keynote on Confident Communications, and followed this with a deep-dive workshop on Self-Advocacy. I was impressed at how Jenn structured this event to be both inspirational and highly actionable. All participants walked away from the half-day immersive event with several clear and tangible strategies for communicating more confidently, strategically building our Personal Board of Directors, tackling Imposter Syndrome, and effectively advocating for ourselves. Working with Jenn has been a pleasure, and I am looking forward to future engagements with her Wet Cement team!
Patricia Golas
R&D Leader, Johnson & Johnson
Thank you for delivering such an impassioned presentation, Jennifer! It was a pleasure to be in the audience learning about various case studies and personal stories focused on elevating inclusion in the workforce.
Nicole Tucker
Manager Talent Acquisition, iCIMS
[Jennifer Willey] is a gifted presenter and a powerful role model for all professional women.
Maia Cody
Global Customer Operations, Ocean Spray
The WEGO Health team is still raving about your half-day kickoff session with us. Thanks for taking the time to understand our needs and to make your training the most impactful we've ever had at an all-hands meeting; our team now has a shared language and strategic, customer-centric approach that is changing how we work with our clients and agencies. Our initial workshop was so valuable that my sales and account teams found budget to have Wet Cement continue working as an extension to the WEGO Health team, providing ongoing sales and communications strategy and coaching to all of our customer-facing teams. What they appreciate most is that every session is customized and designed based on our team and business needs–this is definitely not like a boiler-plate training program.
Jack Barrette
CEO, Wego Health
​Jenn's presentation was compelling and an eye-opener for our summit audience. Gender equity is an important theme for Japan but it's penetration into the working force will still take time. With astonishing data and a great presentation style, we are delighted that Jenn was able to join us.
Christine Mari Hori
Marketing Director, COMEXPOSIUM | ADTECH & IMEDIA
Working with Jenn has been a tremendously easy process. She’s flexible and open to a collaborative approach to creating content that best suits the needs of various end users. I’ve brought her on for a few projects with different goals, audiences and desired outcomes and she’s come to the table with wonderful, fresh ideas for each. The attendees of my events have found her content to be tremendously valuable, and I can attest that she’s a wonderful presenter. In short, we’ve worked together to create valuable synergies with mutual benefit to our brands and clients alike. I highly recommend her!
Katharine Panessidi
Chief Content Officer, Consciousness Economy
I was one of 100 male leaders at the iMedia Brand Summit 2018 who had the good fortune of attending a Wet Cement presentation on Gender Equity. What I loved about it was that she shared research that helped highlight some of the barriers that hold women back, and how we as managers can address sensitive topics like communication styles or how to build confidence.​ It wasn’t just a presentation–it incorporated easy-to-apply exercises and sparked conversations on how to tackle tough issues. The information was shared in a fun, engaging way, and it never felt like we were being preached at. Rather, this new understanding could help each one of us accelerate our own growth as well as the women we work with.​ I would highly recommend Wet Cement’s programs—it will change the mindsets, actions and culture of your teams.
Joshua Palau
SVP Growth Marketing and Media, Lending Tree
It’s hard to say whether Jenn’s talk affected me more as a manager or as the father of a young girl. In either case, I will be more keenly aware of the opportunities and challenges women face in the workplace.
Mark Karlan
Director of Marketing, Prestige Brands
Wet Cement facilitated Medline’s first annual Women’s Advancement Summit where we held a 2-part workshop to address topics that were relevant to our Women’s Employee Resource Group; Imposter Syndrome and self-advocacy. Across two days, these workshops inspired, motivated, and gave tools to our group that they could put into place to advance in their career and personally. Wet Cement also helped us with surveys and communication to our group to truly customize the content to what our team needed. We are already planning our next set of workshops with the Wet Cement group and are grateful for the partnership.
Amanda Nerwin
VP Product Management, MedLine
We’re still coming off of the high of what was an amazing session. You delivered exactly what we needed and we couldn’t be happier.
Gina D'Andrea
SVP Sales, What To Expect

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Fees

EUR GBP USD
Home Country €12000 to €40000 £10,001 - £35,000 $15000 - $50000
Asia Pacific €12000 to €40000 £10,001 - £35,000 $15000 - $50000
Europe €12000 to €40000 £10,001 - £35,000 $15000 - $50000
Middle East & Africa €12000 to €40000 £10,001 - £35,000 $15000 - $50000
South America €12000 to €40000 £10,001 - £35,000 $15000 - $50000
United Kingdom €12000 to €40000 £10,001 - £35,000 $15000 - $50000
US East Coast €12000 to €40000 £10,001 - £35,000 $15000 - $50000
US West Coast €12000 to €40000 £10,001 - £35,000 $15000 - $50000
Virtual Under €12000 Under £10,000 Under $15000