Rachel Sheerin
High performers are the people organisations rely on most, and they are the people quietly exiting first. Engagement scores keep falling while the workload on the strongest contributors keeps rising. Standard wellness benefits do not change the underlying maths of who is carrying what.
Rachel Sheerin is a Certified Professional Behavioral Analyst and burnout specialist who helps organisations protect the engagement and output of their highest performers.
Full Profile
Why organisations work with Rachel Sheerin
- Speaks to burnout as a performance problem, not a wellness problem, which lets senior teams act on it without rebranding it as HR theatre.
- Behavioural-analyst training underpins the work, so the content has a diagnostic spine rather than relying on personal-story keynote tropes.
- TEDx talk “How to Burnout and Be Successful” reached a wide audience and gives the topic a recognisable hook for internal marketing of an event.
- Hospitality and sales operating background means she reads the room of a client-facing workforce accurately, including Ritz-Carlton, Marriott and SHRM audiences.
- Doubles as a tested conference emcee, which is useful when the buyer wants a single voice to anchor a multi-day programme rather than a one-off keynote.
Biography highlights
- Certified Professional Behavioral Analyst.
- TEDx speaker: “How to Burnout and Be Successful,” TEDxPuntaCanaWomen.
- Author, “Better All The Time” (2024) and “BETTER: How to live, lead and succeed” (Hawthorn Road Press, 2023).
- Named NACE Speaker of the Year, 2019.
- Featured in Inc. Magazine; host of the podcast “F THIS S with Rachel Sheerin.”
- Clients include The Ritz-Carlton, Marriott International, Walmart, Freddie Mac, Berkshire Hathaway, SHRM and the James Beard Foundation.
Biography
Burnout has become the workforce conversation that organisations cannot afford to keep handling at the edges. The cost shows up first in the highest performers, the people whose output the rest of the operation is built on. Standard wellbeing benefits do not move that needle.
Rachel Sheerin works in that gap. A Certified Professional Behavioral Analyst with a former career in hospitality and events sales leadership, she treats burnout as a behavioural and operational problem rather than a feelings problem. Her TEDx talk “How to Burnout and Be Successful” framed the territory for a wide audience and remains the most-cited entry point into her work.
Her two books, “BETTER: How to live, lead and succeed” (Hawthorn Road Press, 2023) and “Better All The Time” (2024), set out a practical method for high performers who keep over-extending themselves. The same content reaches a recurring audience through the podcast “F THIS S with Rachel Sheerin” and through coverage in Inc. Magazine.
She was named Speaker of the Year by NACE in 2019, and now works regularly with clients including The Ritz-Carlton, Marriott International, Walmart, Berkshire Hathaway, Freddie Mac, SHRM and the James Beard Foundation. The audiences are typically sales, service and operating leaders inside organisations that depend on people performing at a high level in customer-facing roles.
Key speaking topics
- Burnout prevention and recovery
- Self-leadership and energy management
- Employee engagement
- High-performer psychology
- Sales authenticity and motivation
- Workplace culture and wellbeing
- Conference emcee and event hosting
Ideal for
- CHROs, heads of people and chief wellbeing officers in service, hospitality and sales-driven organisations
- Sales leadership audiences in client-facing industries
- Annual conferences for associations and franchises that need a keynote plus emcee in a single voice
- Post-merger or post-restructure events where the workforce is visibly fatigued
Audience outcomes
- A clearer read on where burnout is showing up inside the team and what is driving it
- Practical language for talking about workload, energy and recovery in a working environment
- Tools high performers can apply without giving up the standard they hold themselves to
- Renewed engagement and focus in audiences entering a demanding quarter or season
Talks
How to recharge, reunite and redirect leadership energy to reach the biggest goals on the agenda.
Key takeaways:
- A working definition of self-leadership for senior people operating at the edge of capacity
- Practical methods for managing stress response, boundaries and team trust in periods of change
- A redirection of leadership effort towards what produces results and renewed engagement
How to identify, manage and recover from burnout while staying in a demanding role.
Key takeaways:
- The signals of burnout in high performers, including the ones people hide
- Trigger and pattern management drawn from behavioural science
- A reset method that fits inside a working calendar rather than requiring a sabbatical
How to boost sales, career and happiness through authenticity rather than traditional closing technique.
Key takeaways:
- A signature sales style that aligns personal values with commercial goals
- Deeper-trust prospecting and relationship building for client-facing teams
- Engagement and motivation methods for sales floors that are losing energy