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Why organisations work with Alan Stein Jr. Direct working access to Kevin Durant, Stephen Curry, and Kobe Bryant during their formative years gives him firsthand observation of how the highest performers in modern basketball actually prepare, not the version told in interviews. Three published books (Raise Your Game, Sustain Your Game, Next Play) form a connected curriculum on individual performance, sustained output without burnout, and focus discipline. Leaders can extend a keynote into a longer programme. Translates athletic preparation into language a corporate audience already uses. Sales teams, retail operators, and frontline managers leave with habits they can run on Monday morning. Repeat client list crosses retail, financial services, healthcare, and franchise operations: American Express, Pepsi, Under Armour, Starbucks, Charles Schwab, Orangetheory Fitness. The material travels across sectors. Biography highlights Performance coach at the LeBron James Skills Academy and the Jordan Brand Classic Trained Stephen Curry in the month before the 2009 NBA Draft Author of Raise Your Game (Hachette), Sustain Your Game (Hachette Book Group), and Next Play (Amplify Publishing, 2025) Foreword to Raise Your Game by ESPN analyst Jay Bilas, who also features on the Next Play audiobook Corporate clients include American Express, Pepsi, Under Armour, Starbucks, Charles Schwab, Orangetheory Fitness Host of the Raise Your Game podcast Biography The best basketball players in the world are not the most physically gifted people in the room. They are the most prepared. Alan Stein Jr. spent fifteen years inside that preparation as a basketball performance coach, training Kevin Durant, Stephen Curry, and Kobe Bryant during the years their habits were being formed. That access is the substance of his work. As a coach at the LeBron James Skills Academy, the Jordan Brand Classic, and Mike Jones’s DeMatha programme, Stein watched how elite players approached the unseen hours: warm-ups, recovery, film, the same drills repeated for years. The behaviours were unglamorous and learnable. He now teaches them to senior leaders and their teams. His three books map a single argument across individual, sustained, and focused performance. Raise Your Game (Hachette), with a foreword by ESPN’s Jay Bilas, sets out the habits. Sustain Your Game (Hachette Book Group) addresses stress, stagnation, and burnout. Next Play (Amplify Publishing, 2025) takes Coach K’s two-word philosophy and turns it into a discipline for what to do after a mistake or a win. Corporate clients use the material because it crosses sectors without losing specificity. American Express, Pepsi, Under Armour, Starbucks, Charles Schwab, and Orangetheory Fitness have all booked him. The vocabulary is athletic, but the application is operational: how a sales team prepares for a quarter, how a frontline manager recovers from a bad week, how a leader sets a daily standard the team can see. Key speaking topics Peak performance habits for senior leaders Self-leadership and preparation under pressure Team cohesion and high-performance culture Stress, burnout, and sustained output Sales performance mindset Lessons from elite athletes for corporate leaders Ideal for Sales leaders and chief revenue officers running performance offsites CHROs and L&D leads building leadership development programmes Franchise and retail operations leaders running annual conferences Senior leadership teams resetting standards after a difficult quarter or year Audience outcomes A clear set of preparation habits modelled on how elite athletes actually train Specific routines for managing stress and sustaining performance over a full year, not a quarter A shared vocabulary for accountability and standard-setting that a leadership team can use the next day Concrete examples from named NBA players that make the principles memorable for frontline staff A reframe of “talent” as habit and preparation, useful for managers building younger teams

Why organisations work with Alex Hunter He ran Virgin Group’s global digital strategy and Sir Richard Branson’s personal digital presence. That is rare operator experience at the intersection of corporate brand and personal brand at global scale. As a founding-team member at Virgin America, he built the marketing campaign that won the airline public support during its certification process. His work was covered by Time, CNN and CNBC. His travel series Attaché has been named Travel Vlogger of the Year at the Travel Media Awards four separate times. He has had to build and keep a digital audience himself, which sharpens how he thinks about customer loyalty for the brands he advises. His client work spans Volkswagen, IKEA, Adobe, Shell, Salesforce, L’Oréal, Pepsi and McDonald’s. The pattern recognition he brings to a brand question comes from operating across categories where customer expectations look nothing alike. Biography highlights Former Global Head of Online for the Virgin Group, including oversight of Sir Richard Branson’s personal digital strategy. Founding-team member at Virgin America as Manager of Interactive Marketing. Work honoured with ad:tech and Webby Award recognition and covered by Time, CNN and CNBC. Creator and host of Attaché. Named Travel Vlogger of the Year at the Travel Media Awards in 2016, 2017, 2023 and 2024. Co-host of Layovers, an air travel and aviation podcast that has charted at number one in more than fifty countries. Venture Partner at Ignite Accelerator. Former trustee of UK alcohol education charity Drinkaware and advisor to the Prince of Wales’ Rainforest Trust on social media engagement. Speaker and advisor to organisations including Volkswagen, IKEA, Adobe, Shell, Salesforce, Twitter, L’Oréal, Pepsi, McDonald’s and the BBC. Biography Virgin runs across airlines, telecoms, music, trains, space travel and wellness, and the brand reads as a single personality in each. Getting that kind of consistency out of a global portfolio is a specific operational discipline. Alex Hunter spent years running it. As Global Head of Online for the Virgin Group, Hunter oversaw digital strategy across the entire brand portfolio and ran Sir Richard Branson’s personal digital presence. Before that he was a founding-team member at Virgin America, where his marketing campaign won the airline public support during certification and was covered by Time, CNN and CNBC. He has also worked the other side of the table, as a creator. His travel series Attaché has been named Travel Vlogger of the Year at the Travel Media Awards four times since 2016. His aviation podcast Layovers has charted at number one in over fifty countries. Both have required him to build and hold an audience himself, which is what the brands he advises are trying to do at scale. His client list runs through Volkswagen, IKEA, Adobe, Shell, Salesforce, L’Oréal, Pepsi and McDonald’s. What he gives each is a view shaped by running Virgin’s digital brand at portfolio scale and then earning his own audiences from zero. The first taught him that brand consistency is a daily editorial discipline. The second taught him that customer loyalty is won episode by episode and can be lost in one. Key speaking topics Brand strategy in a digital-first market Customer experience and loyalty Digital marketing and audience engagement Content, storytelling and brand voice Building brands at corporate scale and startup pace Customer expectations across industries Ideal for Chief Marketing Officers, Chief Brand Officers and Chief Customer Officers setting brand and loyalty agendas Digital, e-commerce and customer experience leadership teams Agency leadership and in-house creative teams briefing against enterprise clients Board and executive forums where brand reputation sits alongside revenue and risk Audience outcomes A sharper view of where their brand actually lives in a customer’s day, and where it does not The specific places digital investment earns loyalty and the specific places it wastes it A working definition of customer experience that separates noise from the decisions that move repeat business Examples from inside Virgin, Virgin America and his own Attaché audience of what consistency costs and what it earns

Why organisations work with Andrew Lloyd Gordon He brings a working academic’s grasp of behavioural science into the room where pricing, positioning and campaign calls actually get made, rather than leaving it at theory. His Google Digital Academy and “We Are Squared” training work gives him a current, practitioner-grade read on how digital marketing is actually taught and executed inside the platforms buyers depend on. His Warwick teaching post on the business MSc at WMG means his material is tested on senior post-graduate students, not only conference audiences, which sharpens the frameworks before they reach a client room. He has delivered to commercial, public-sector and charitable buyers at the same level of specificity – Cabinet Office, Vodafone, Lloyds, Dyson, the NHS, University of Cambridge – so the behavioural-science argument holds up outside the usual marketing-conference audience. Biography highlights Assistant Professor, WMG, University of Warwick, teaching on the post-graduate business MSc. MSc Business Psychology (Distinction), Coventry University; BA (Hons) Psychology, University of Liverpool; Organisation Studies, Warwick Business School. Trainer on Google’s “We Are Squared” digital marketing programme and member of Google’s Digital Academy training team. Client work with the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst Magazines, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. Signature keynote topics include customer psychology, the psychology of pricing, marketing-led growth and innovation adoption. Speaks internationally across the UK, USA, Middle East, Europe and the West Indies, to audiences ranging from 30 to 3,000. Biography Buying decisions are not made on the spreadsheet side of the brain. Price sensitivity, brand preference, the decision to try something new, the decision to stay with a supplier – these sit in territory that behavioural science has spent four decades mapping. Most commercial functions have not caught up. That gap is the working material of Andrew Lloyd Gordon’s career. He is a business psychologist with an MSc from Coventry, undergraduate psychology from Liverpool and organisation studies from Warwick Business School, and he holds an Assistant Professor post at WMG, University of Warwick, teaching on the post-graduate business MSc. The academic grounding is real; the output is commercial. His practitioner credentials sit next to the academic ones. He is a trainer on Google’s “We Are Squared” digital marketing programme and a member of Google’s Digital Academy training team, which keeps his material close to how digital acquisition is actually executed inside the platforms most organisations rely on. Client work spans the UK Cabinet Office, Vodafone, Lloyds, Dyson, Hitachi, Hearst, the NHS, Universal Music, Kings College London, UCAS and the University of Cambridge. The argument he makes to senior commercial audiences is narrow and useful. Pricing, persuasion, innovation adoption and customer retention are psychological problems before they are channel problems, and teams built around funnels and attribution models routinely miss this. His keynotes walk leaders through the specific behavioural mechanisms – how price is perceived, how influence actually works, why new products stall on launch – and translate them into decisions marketing and product teams can take the next morning. Key speaking topics Customer psychology and the science of influence Behavioural pricing Marketing-led business growth Innovation adoption inside organisations Digital marketing strategy Applied behavioural science for commercial teams Ideal for CMOs, marketing directors and commercial leaders rebuilding how their teams think about customer decision-making. Pricing, revenue and product leaders who need a behavioural-science lens on pricing architecture and positioning. Innovation and transformation leads launching new propositions into sceptical internal and external audiences. Senior leadership teams in regulated or public-sector contexts where persuasion and adoption matter as much as the policy itself. Audience outcomes A working vocabulary for the behavioural mechanisms that drive customer choice, with named principles rather than anecdotes. Specific questions to take back to pricing, marketing and product teams about where psychology is being ignored in current practice. A sharper read on why well-resourced campaigns and launches underperform, and what to change first. Practical examples drawn from Google training and FTSE-scale client work, not laboratory studies alone.

Why organisations work with Brent Adamson He co-authored the two books that redefined how serious B2B organisations think about commercial effectiveness; the Challenger thesis is now the reference point most large sales transformations are measured against. His research at CEB and Gartner, conducted over nearly two decades with thousands of B2B sales organisations, gives him a dataset on buyer behaviour that almost no individual practitioner can match. He gives commercial leaders a specific diagnosis of why win rates fall in complex deals, decision complexity, information overload, implementation uncertainty and value opacity, and a vocabulary their teams can act on. He works at the boundary between sales and marketing, which is where most B2B revenue problems actually live, and addresses both functions as one commercial system. His sensemaking and buyer-confidence work has moved the conversation past closing technique into the harder question of how customers come to a decision they will defend internally. Biography highlights Co-author, The Challenger Sale (Portfolio, 2011) and The Challenger Customer (Portfolio, 2015), with Matthew Dixon, Pat Spenner and Nick Toman. Chief storyteller for CEB, now Gartner’s, sales, marketing and customer service practices, 2003 to 2022; Distinguished Vice President at Gartner. Current Global Head of Research, Advisory and Communities at Ecosystems, a SaaS platform for collaborative customer value management. Harvard Business Review contributor, including “Sensemaking for Sales” (January to February 2022) and “Traditional B2B Sales and Marketing Are Becoming Obsolete” (2022). Originator, with colleagues, of the Mobilizer profile, Buyer Enablement and Customer Decision Confidence as working concepts in B2B sales. MBA, University of Michigan Ross School of Business; PhD in Applied Linguistics, University of Texas; former faculty member at Michigan State University. Biography The Challenger Sale argued, on the basis of CEB research across thousands of B2B reps, that the best performers do not build relationships and then sell. They teach, tailor and take control of the conversation. Published in 2011, it became the reference text for a generation of sales transformation programmes. That book was the first chapter of a longer argument. With The Challenger Customer in 2015, Adamson and his co-authors turned their attention from the seller to the buyer, showing that the average B2B purchase now involves more than five stakeholders and that consensus, not persuasion, is the binding constraint. The Mobilizer, the stakeholder willing to drive change inside their own organisation, became the figure most B2B commercial teams now train to find. From 2003 to 2022, Adamson served as chief storyteller for CEB, later Gartner, where he held the role of Distinguished Vice President. His “Sensemaking for Sales” article in the Harvard Business Review set out the next step in the work: in markets saturated with information, the seller’s job is to help the buyer make sense of what they already know, not to add to the pile. He now leads research, advisory and communities at Ecosystems, a SaaS platform for collaborative customer value management. The throughline across two decades is the same question. What does an effective commercial organisation look like when the buyer has more information than they can use and less confidence than they need to act on it? Key speaking topics B2B sales effectiveness and the Challenger model Buyer enablement and customer decision confidence Sensemaking as a commercial discipline Mobilizers and consensus selling in complex B2B deals The sales and marketing operating system Commercial leadership for digital-first buyers Ideal for Chief revenue officers, chief sales officers and chief commercial officers leading B2B sales transformation Chief marketing officers in B2B environments aligning demand and revenue functions Sales enablement and sales operations leaders rebuilding methodology and training Boards and executive teams reviewing the commercial model in complex, multi-stakeholder markets Audience outcomes A clear diagnosis of why complex B2B deals stall, framed around decision complexity, information overload, implementation uncertainty and value opacity A working vocabulary for buyer enablement, sensemaking and customer decision confidence that sales and marketing teams can apply together A concrete picture of the Mobilizer profile and what it changes about how teams qualify and pursue accounts A sharper view of where the commercial organisation needs to invest next, beyond seller skills, into how customers actually buy

Why organisations work with Chad Foster He pairs a personal resilience story with a Fortune 500 sales record, which means he lands with revenue leaders, not only HR and culture audiences. The Blind Ambition Framework gives sales and operating leaders a structured five-step model rather than an inspirational set piece, and it has been delivered to 175,000+ attendees across six continents. He is credible on technology and commercial execution because he built the first CRM software for visually impaired users, a project Oracle had judged impossible. His Harvard Business School leadership credential, the first awarded to a blind executive, gives buyers cover when programming a resilience speaker for senior commercial audiences. Named client list includes Google, Salesforce, IBM, Microsoft, GE, Caterpillar and Nestle Purina, which signals comfort with the standards of large enterprise commercial events. Biography highlights First blind executive to graduate Harvard Business School’s leadership program. Author of Blind Ambition: How to Go from Victim to Visionary, HarperCollins Leadership, 2021. Creator of the Blind Ambition Framework, a five-step methodology applied across sales, leadership and culture programmes. Fortune 500 finance and sales executive credited with directing strategies tied to $45 billion in technology contracts. Built the first CRM software for visually impaired users. Keynote clients include Google, Salesforce, IBM, Microsoft, GE, Caterpillar, Nestle Purina and Amgen. Biography Resilience as a commercial topic has a credibility problem. Most speakers in the category sit on the personal side of the stage, helpful for a culture day, harder to programme into a sales kickoff or a senior leadership offsite. Chad Foster sits on the other side of that line. Foster lost his eyesight at twenty-one and went on to become the first blind executive to graduate from Harvard Business School’s leadership program. He then spent his career inside Fortune 500 technology companies, directing financial and sales strategies tied to $45 billion in contracts and building the first CRM software designed for visually impaired users, a project Oracle had said was not feasible. His book, Blind Ambition: How to Go from Victim to Visionary, was published by HarperCollins Leadership in 2021 and sets out the Blind Ambition Framework, a five-step methodology now used inside Google, Salesforce, IBM, Microsoft, GE, Caterpillar and Nestle Purina. He has delivered it more than 200 times to over 175,000 attendees across six continents. The reason buyers programme him into senior commercial settings is that the framework is presented as an operating discipline for performance under pressure, not a story about overcoming adversity. The personal account is the proof. The argument is about how leaders sustain judgement and revenue when the conditions stay hard for longer than the playbook assumes. Key speaking topics Resilience as a commercial leadership capability Performance under sustained pressure Sales leadership and revenue under disruption Mindset and decision-making for senior teams Inclusion and diversity as competitive advantage Change leadership and culture under strain Ideal for Sales kickoffs and CRO-led revenue events Senior leadership offsites and executive development programmes Culture, inclusion and people leadership conferences with a commercial audience Technology and financial services firms running multi-year transformation Audience outcomes A structured five-step framework for sustaining performance through disruption. A clearer language for resilience that travels into a sales and commercial setting. Specific tools for reframing setbacks into operating decisions. Renewed conviction at senior level on the link between mindset and revenue performance.

Why organisations work with Charlie Whyman A working B2B marketing operating model. The OTTER Framework gives commercial teams a five-step planning structure that ties objectives to tools, training, expectations and review, used inside her consultancy and her current managing director role. Operator credibility, not consultant theory. She runs a specialised aviation services business as managing director of TGIS Aviation, so her commercial advice lands as something already being applied at the top of a P&L. A point of view on customer curiosity as a commercial discipline. Her podcast, The Curiosity Key, and her speaker work argue that better questioning of customers is the input that most B2B marketing teams skip and most commercial strategies depend on. A direct route into the experience of women leading in male-dominated commercial sectors. She has built her career across automotive, mining, shipping and aviation, and speaks credibly to organisations trying to move that conversation past slogans. Biography highlights Managing Director, TGIS Aviation Ltd, appointed 2024 Founder, Curious B2B Marketing, 2017 Creator of the OTTER Framework, a five-step B2B marketing planning system Host, The Curiosity Key podcast Founder, Palmavera, an award-winning Sardinian olive oil business, 2006 Keynote speaker, BHBIA Annual Conference 2025 Biography Most B2B marketing functions are full of activity and short of insight. Campaigns get built before customer questions get asked. That gap is what Whyman has spent the last decade attacking, first through her consultancy Curious B2B Marketing and now through the OTTER Framework, a five-step planning structure that forces objectives, tools, training, expectations and review into one commercial conversation. She is unusual in pairing that practitioner work with an operating role. In 2024 she was appointed Managing Director of TGIS Aviation, a UK firm specialising in airworthiness management for aircraft and engine owners. The appointment came from inside the client base, after she ran the growth strategy as a consultant. It puts her on the board of a niche commercial business while she continues to teach and speak. Her career sits across sectors most marketers avoid: automotive, mining, shipping and aviation. She founded an award-winning Sardinian olive oil business in 2006, weathered redundancy twice, and built Curious B2B Marketing in 2017. She hosts The Curiosity Key podcast, where the recurring argument is that intentional curiosity about customers is the cheapest, most under-used commercial input available to B2B leaders. For organisations, the value is direct. She is a serving managing director with a structured method, a clear position on what marketing is for, and the lived experience of a woman leading in industries that do not naturally make space for her. She talks to commercial teams as one of them, and to leadership audiences as someone who has just come from the P&L. Key speaking topics B2B marketing strategy and operating systems Customer curiosity as a commercial discipline Sales and marketing alignment for commercial leaders Courage and action in career and commercial decisions Women leading in male-dominated industries Growth strategy in specialist B2B firms Ideal for CMOs, marketing directors and B2B commercial leaders CEOs and managing directors of specialist or technical SMEs Sales and marketing leadership teams under pressure to prove pipeline impact Industry conferences in engineering, manufacturing, life sciences and aviation Audience outcomes A clear test for whether a current marketing plan is built on customer insight or assumption The OTTER Framework as a working structure for B2B marketing planning A sharper position on how curiosity, questioning and customer research feed commercial strategy Practical language for talking about courage and action when career or commercial decisions stall A perspective on visibility and influence for women operating in male-dominated commercial environments

Why organisations work with Chris Voss He brings a method built in the only setting where negotiation failure is counted in lives, then translated into vocabulary sales, procurement, and executive teams can apply on Monday. Tactical Empathy, mirroring, labeling, and calibrated questions are named, teachable moves, which means the approach survives the room and becomes company muscle memory rather than a memorable keynote. The Black Swan Group is a working consultancy, so the same principles that land on stage can be extended into deal-desk coaching, procurement clinics, and bespoke leadership training. His credibility reads instantly to a sceptical senior audience: 24 years in the FBI Crisis Negotiation Unit, the US National Security Council Hostage Working Group, lead negotiator on the Jill Carroll and Steve Centanni cases. “Never Split the Difference” has made his vocabulary common currency across revenue, HR, and leadership functions, so a keynote plugs into language teams already recognise. Biography highlights Former FBI lead international kidnapping negotiator, 2003 to 2007, inside a 24-year FBI career across more than 150 international hostage cases. Founder and CEO of The Black Swan Group, a negotiation training and consulting firm serving corporate clients globally. Co-author of “Never Split the Difference: Negotiating As If Your Life Depended On It” with Tahl Raz, reported at more than 5 million copies sold. Adjunct professor at Harvard Law School and Georgetown University’s McDonough School of Business; lecturer at the USC Marshall School of Business. Represented the FBI on the US National Security Council’s Hostage Working Group. Instructor of the MasterClass “Chris Voss Teaches the Art of Negotiation”; recipient of the Attorney General’s Award for Excellence in Law Enforcement. Biography Jill Carroll was held in Iraq. Steve Centanni was held in Gaza. Chris Voss was the lead FBI negotiator on both. That is the operational record that sits underneath his commercial work, and it is why his language about negotiation reads differently from most of what senior teams have heard before. For 24 years inside the FBI, including four as the Bureau’s lead international kidnapping negotiator, he worked cases where concession logic, position-trading, and splitting the difference were not available moves. The alternative he developed, and later named Tactical Empathy, is a discipline of understanding the counterpart’s emotional world accurately enough to influence the decision in front of them. Mirroring, labeling, and calibrated questions are the operating components. In 2008 he founded The Black Swan Group to teach that discipline to commercial teams, and in 2016 he codified it with Tahl Raz in “Never Split the Difference”. The book has moved more than 5 million copies and reshaped how sales, procurement, legal, and executive teams in large organisations talk about difficult conversations. He has carried the same material into classrooms at Harvard Law School, Georgetown McDonough, and USC Marshall. What buyers get when they book him is the original source of that vocabulary, with the cases that generated it. The US National Security Council’s Hostage Working Group asked him to represent the FBI on it. The Attorney General’s Award for Excellence in Law Enforcement went to him on the strength of the same work. A room of senior commercial leaders is a softer setting than the one that built his method, which is precisely why the method holds. Key speaking topics High-stakes negotiation Tactical empathy and influence Sales and commercial negotiation Procurement and deal-desk strategy Crisis communication Leadership under pressure Conflict resolution Ideal for Chief Revenue Officers, sales leadership, and enterprise account teams preparing for contested renewals and complex deals. Chief Procurement Officers and commercial directors leading supplier and cost negotiations with long-term partners. C-suite and board audiences managing stakeholder, activist, regulator, or crisis conversations where positions harden fast. Senior legal, HR, and people leaders handling disputes, restructurings, and executive-level conflict. Audience outcomes Specific language moves (mirroring, labeling, calibrated questions) the audience can test in their next live call. A reframe of empathy as a commercial tool, separated from concession and rapport. A shared vocabulary across revenue, procurement, and leadership functions for the deals and disputes that matter. Sharper preparation habits for high-stakes conversations, including how to identify the “Black Swans” that reset a negotiation. Confidence handling the counterpart who will not move, drawn from cases where not moving had life-or-death consequences.

Why organisations work with Colette Carlson A Master’s in Human Behavior anchors the content in behavioural science rather than speaker anecdote, which holds up in front of senior, sceptical audiences. The Human Edge framework organises five distinct programmes against specific buyer briefs: leadership, sales, team performance, burnout and resilience, and women’s leadership. CPAE Speaker Hall of Fame membership signals platform reliability for high-stakes conferences and executive offsites where delivery risk is itself a procurement criterion. A career arc that begins on straight commission and ends in front of Microsoft, PepsiCo, and Boeing audiences makes the trust and connection content land with sales and revenue teams, not only with HR. Biography highlights Master’s Degree in Human Behavior. Certified Speaking Professional (CSP), a credential held by fewer than 10% of International Federation for Professional Speakers members. Inducted into the CPAE Speaker Hall of Fame in 2017. Founder of Speak Your Truth, Inc. and author of Stop Playing Fictionary: Speak Your Truth to Stress Less and Connect More. Keynote work for Microsoft, PepsiCo, FedEx, ExxonMobil, Procter & Gamble, Fidelity, Costco, Domino’s, Boeing, PwC, and Accenture. Contributor to Success, Business Management Daily, and Working Mother; co-authored Conversations on Success Vol. 4 alongside Deepak Chopra and Mark Victor Hansen. Biography The relational fabric of most organisations has thinned. Hybrid schedules, lean middle layers, and rapid restructures have left teams collaborating by habit rather than by design, and the result shows up in disengagement scores, deal cycles that stall, and change programmes that miss the people piece. Colette Carlson works on that exact problem. Her content draws on a Master’s in Human Behavior and two decades on commission-based sales floors, then translates the behavioural science into communication moves senior leaders, salespeople, and team managers can use the next morning. The Human Edge framework organises this into five keynote programmes spanning leadership, sales, team performance, resilience, and women’s leadership. The credential trail is unusually concentrated. She holds the CSP designation held by under 10% of IFPS members and was inducted into the CPAE Speaker Hall of Fame in 2017, an NSA lifetime award. Her client list, including Microsoft, PepsiCo, FedEx, ExxonMobil, Procter & Gamble, Boeing, and Accenture, indicates a track record across both regulated and consumer-facing environments. What separates her in the workplace-culture pillar is the bridge between scientific framing and revenue-floor experience. Buyers booking a culture or engagement keynote often get one or the other. Carlson is fluent with HR audiences and with sales kick-offs, which is why her work travels across the org chart rather than sitting only in the people function. Key speaking topics Trust and connection in hybrid organisations Psychological safety and team performance Communication under pressure Resilience and burnout prevention Sales relationships and influence Women’s leadership and executive presence Human skills in an AI-augmented workplace Ideal for CHROs and people leaders rebuilding engagement after restructure or hybrid transition Sales leaders running national kick-offs that need a behavioural, relationship-led keynote Executive teams introducing psychological safety and trust as operating principles Women’s leadership networks and ERG flagship events Audience outcomes A working vocabulary for trust and psychological safety that leaders can use in their next team meeting Specific communication moves for difficult conversations, candour, and feedback Behavioural tools to protect focus and energy through sustained organisational pressure A relationship-first sales mindset that closes the gap between rapport and revenue Practical confidence cues for women navigating senior rooms and negotiation moments

Why organisations work with Colleen Francis She reframes where growth actually comes from. Her Right on the Money thesis argues that the installed base, not the prospecting funnel, is the primary engine of bold growth, and gives revenue leaders a playbook for acting on it. She closes the gap between sales strategy and sales behaviour. Her work with Chevron, Merck, Royal Bank, John Deere and Dow is focused on what frontline sellers and managers actually do differently on Monday morning. She brings a full-cycle pipeline discipline rather than a single tactic. Nonstop Sales Boom is built around ending the boom-and-bust cycle through continuous engagement, qualification shared with the buyer, and disciplined prioritisation. She carries the credentials that senior audiences expect without leaning on them. Induction into the Professional Speakers Hall of Fame and the Canadian Speaking Hall of Fame is the signal; the room is there for the argument. Biography highlights Founder and President, Engage Selling Solutions. Author of Right on the Money: New Principles for Bold Growth (Morgan James, 2022), Nonstop Sales Boom, and Honesty Sells. Inductee, Professional Speakers Hall of Fame. Inductee, Canadian Speaking Hall of Fame, and past President of the Canadian Association of Professional Speakers. Named a LinkedIn Top Voice for Sales. Keynote speaker at Dreamforce and MDRT Experience, with client work across Chevron, John Deere, Merck, Abbott, Experian, Royal Bank, Dow, Adobe and Salesforce. Biography Most B2B organisations still build their growth model around new-logo acquisition. The numbers tell a different story. The accounts already inside the house are usually under-penetrated, under-priced, and handed off to service teams the moment the contract signs. Colleen Francis has spent more than twenty years arguing that this is where bold growth is actually hiding, and building the systems that let revenue leaders reach it. That argument is the spine of Right on the Money, published by Morgan James in 2022, and the thread that runs through Engage Selling Solutions, the firm she founded and leads. Her earlier book, Nonstop Sales Boom, sets out the other half of the discipline: ending the boom-and-bust quarter by treating pipeline generation, deal progression, customer retention and account expansion as one connected system, not four competing ones. The work is built on client evidence, not theory. Engage Selling has run programmes with Chevron, John Deere, Merck, Abbott, Experian, Royal Bank, Dow, Adobe and Salesforce, among others. Francis speaks on the main stages these clients attend, including Dreamforce and MDRT Experience, and has been named a LinkedIn Top Voice for Sales. The credentials are there – induction into the Professional Speakers Hall of Fame and the Canadian Speaking Hall of Fame, past President of the Canadian Association of Professional Speakers – but the reason senior revenue leaders book her is simpler. She tells a sales organisation what to stop doing, with specifics, and then what to do instead. Key speaking topics Sales strategy and commercial growth Account expansion and customer retention Pipeline discipline and revenue predictability Sales leadership and frontline management Buyer behaviour and modern B2B selling Sales transformation in mature businesses Ideal for Chief Revenue Officers, Chief Sales Officers and VPs of Sales running large distributed sales organisations. Senior sales leadership audiences inside B2B businesses where retention and expansion matter more than new-logo volume. Partner, channel and enterprise account leaders responsible for growing inside existing customers. Sales kickoffs and annual conferences looking for a commercial keynote with a practical, named methodology. Audience outcomes A clear commercial case for treating the installed customer base as the primary growth engine, with the metrics to defend it. Named behaviours that separate consistent sales teams from boom-and-bust ones, at both rep and manager level. A sharper view of where pipeline is leaking – qualification, handoff, account planning – and which of those to fix first. Language senior sales leaders can take straight into their next QBR on retention, expansion and forecast discipline.

Why organisations work with Cyril Jamelot He has launched products that reached scale inside the world’s most demanding FMCG marketing machines: Coke Light Lemon at Coca-Cola, Nalu, and Alpro Light at Danone Alpro. The storytelling discipline he teaches is the one he used on shelf, not a theoretical model. Two TEDx talks at TEDxULB, “Offering your soul, a disruptive marketing strategy” and “From silver to gold”, show him able to hold a serious commercial argument in a 15-minute format that translates directly to a keynote stage. His book I love marketing: The soul of tomorrow’s Marketing is yours sets out a thesis that brand love is built through specific narrative practice, not adjectives, and gives senior commercial teams a shared vocabulary for what their content is actually for. He delivers in French and English to international audiences, with more than 200 conferences across 10 countries; useful for European groups running cross-market brand or sales kick-offs. Through CECYDI and Morphoblue he is still operating as a consultant and researcher, so the material in the room is current commercial practice, not retrospective. Biography highlights Former marketing executive at Coca-Cola and Danone Alpro, with product launches including Coke Light Lemon, Nalu and Alpro Light. Founder of CECYDI, a marketing and communications agency, and principal of Morphoblue, a market research agency. Author of I love marketing: The soul of tomorrow’s Marketing is yours, Les secrets du Storytelling Stratégique and Ils étaient là. Two TEDx talks delivered at TEDxULB on marketing strategy and the senior consumer market. More than 200 conferences delivered across 10 countries in French and English. Marketing and communication faculty in business schools. Biography Coke Light Lemon, Nalu and Alpro Light all reached shelf because someone inside the marketing teams at Coca-Cola and Danone Alpro could explain, in a sentence a buyer would repeat, why the product mattered. Cyril Jamelot built that habit as an FMCG marketing executive before he ever called it storytelling. That operating background is what separates his work from agency-side storytelling consultancy. The argument running through his book I love marketing: The soul of tomorrow’s Marketing is yours is direct: brands earn attention by saying something specific about themselves, in language built for the customer, repeated across every channel the business actually controls. Adjectives and brand decks do not do this work. Narrative architecture does. He now runs two firms: CECYDI, a marketing and communications agency, and Morphoblue, a market research practice. He teaches marketing and communication in business schools, has delivered two TEDx talks at TEDxULB, and has spoken at more than 200 conferences across 10 countries in French and English. Les secrets du Storytelling Stratégique sets out the ten-step method behind the keynote material, used by sales, marketing and internal communication teams. The room he is most useful in is the commercial leadership offsite where the question is no longer what the brand says but whether anyone outside the building still recognises it. He gives marketing, sales and customer-experience teams a shared way of building a story the business can stand behind and the market will repeat. Key speaking topics Strategic storytelling for brands Brand positioning and differentiation Customer experience in retail and FMCG Sales narrative and social selling Internal communications and leadership communication Marketing innovation and product launch Ideal for CMOs and senior marketing leaders running brand refresh, repositioning or product launch programmes Sales leadership and customer-experience teams at consumer brands and B2B sellers building a narrative-driven commercial approach Internal communications leaders and HRDs needing senior leaders to communicate change more memorably European commercial offsites and kick-offs requiring a bilingual (French and English) keynote Audience outcomes A working definition of strategic storytelling that maps to commercial outputs: a launch, a campaign, a sales pitch, an internal message. A clearer view of what a brand story is for, and what it is not, with examples from Coca-Cola, Danone Alpro and other FMCG operators. A vocabulary the marketing, sales and internal communication teams can share when they argue about content. Specific moves senior leaders can use to make their own messages more repeatable.

Why organisations work with Dan Clark He is one of fewer than 250 speakers ever inducted into the National Speakers Association Speakers Hall of Fame, a peer-voted recognition that signals craft at the level of Zig Ziglar, Colin Powell, and Earl Nightingale. His Art of Significance framework gives leadership teams a language for the difference between hitting targets and building something people want to stay inside. It travels well in family business, sales, and military leadership settings. He was a primary contributing author to the first twelve volumes of Chicken Soup for the Soul, including the number two New York Times bestseller Chicken Soup for the College Soul. His stories are already in the bloodstream of audiences who did not know his name. He works at the top end of storytelling as a business discipline, teaching sales leaders and executives to construct narrative arcs that land without veering into motivational cliche. He has a long track record with U.S. military leadership audiences and with Fortune 500 sales organisations, which gives him a wider room to work than most motivational keynoters. He has closed the main platform at Million Dollar Round Table, the global summit for top-producing financial advisers, which is the room sales organisations most want a keynote to hold. Biography highlights Inducted into the National Speakers Association Speakers Hall of Fame, 2005. Earned the Certified Speaking Professional designation from the National Speakers Association in 1987. Primary contributing author to the first twelve volumes of Chicken Soup for the Soul; author of Chicken Soup for the College Soul, a number two New York Times bestseller. Author of The Art of Significance: Achieving the Level Beyond Success, and further titles including Influential Impact, Making of a Champion, and Transference of Trust. His short story Puppies for Sale was adapted into a 1998 Paramount short film starring Jack Lemmon, directed by Ron Krauss, with a score by Elmer Bernstein. International Board of Governors member, Operation Smile; National Advisory Board member, Operation Kids. Author of Story Selling: How to 5x Your Value, 10x Your Influence, and Turn Your Words into Wealth, built on a six-neurochemical model of narrative persuasion. Biography Most leadership keynotes run on frameworks. Clark runs on stories, and that choice is the argument. The Art of Significance separates successful people, who get what they think they want, from significant people, who want what they get. Clark treats that distinction as the working problem of senior leadership, not as motivational dressing. The credential stack sits behind the craft. He was inducted into the National Speakers Association Speakers Hall of Fame in 2005, a peer-voted designation held by fewer than 250 speakers in the association’s history. He earned the Certified Speaking Professional mark in 1987. Before that, he was a scholarship athlete at the University of Utah whose football career ended with a spinal injury in a tackling drill, which is where the speaking work began. Clark’s reach into general audiences predates the keynote career by a decade. He was a primary contributing author to the first twelve volumes of Chicken Soup for the Soul, and author of Chicken Soup for the College Soul, which reached number two on the New York Times bestseller list. His short story Puppies for Sale was produced as a 1998 Paramount short film starring Jack Lemmon. The stories travel on their own, which is why the keynote lands inside corporate, military, and family business audiences that would otherwise resist the form. The work for serious organisations is not the motivation. It is the transfer. Clark teaches sales and leadership teams to build narrative arcs their own people can retell without losing the point. For organisations trying to tie culture, performance, and purpose together in front of a leadership audience, that is a specific craft, and there are very few speakers at this level still actively working the room. Key speaking topics The Art of Significance and leadership character Storytelling as a sales and leadership discipline Resilience after setback Team building and high performance culture Executive communication and platform skills Purpose-driven leadership Workplace safety culture and human factors Ideal for CEO and senior leadership offsites where the goal is shared conviction, not a content download Sales leadership kickoffs and top-performer incentive events Family business and family office leadership gatherings Military, public sector, and values-led organisations looking for a Hall of Fame keynote headliner Audience outcomes A working distinction between success and significance that leadership teams can apply to their own decisions. A repeatable approach to building and telling a business story so that it lands with a customer, a team, or a board. A renewed sense of standard inside senior teams that have drifted into transactional mode. Specific, retellable stories that give a leadership event a centre of gravity long after the session ends.

Why organisations work with Dan Waldschmidt He has run the turnaround himself. As CRO then CEO of Panzura, he led 150% year-on-year customer base growth and 288% three-year revenue expansion, which gives the speaking material a current operator’s authority. The Edgy Conversations thesis is research-based, drawing on 1,000 case studies of outlier performers across business, science, and sport, and gives audiences a defensible argument for unconventional commercial choices. He speaks credibly to enterprise technology buyers. The Panzura mandate sits in hybrid cloud storage and ransomware resilience, which makes him useful for boards balancing growth ambition with infrastructure risk. His work travels well from sales kickoffs to executive offsites because the same framework is applied to revenue, talent, and brand positioning. The voice is direct and confrontational by design. Senior teams that are tired of motivational keynotes tend to respond to a speaker willing to name what is not working in the room. Biography highlights Chief Executive Officer of Panzura, appointed January 2024, having joined as reFounder and Chief Revenue Officer in 2020. Author of Edgy Conversations: How Ordinary People Can Achieve Outrageous Success, published 2014. Founder of Waldschmidt Partners International, a strategy consultancy active 2010 to 2018. Wall Street Journal listed his Edgy Conversations blog among the top sales blogs online. Contributor at Entrepreneur.com; featured in Forbes, CNBC, and Business Insider. Ultra-endurance athlete with multiple 100-mile race finishes, including the Everest Marathon course. Biography The hardest part of a turnaround is not the diagnosis. It is doing the work while the business is still running. Revenue targets do not pause for restructuring, customers do not wait for a refreshed value proposition, and the sales team needs a story to tell on Monday morning. Most strategy advice does not survive contact with that pressure. Dan Waldschmidt’s career has been built inside that pressure. At Panzura, the hybrid cloud storage company, he joined in 2020 as reFounder and Chief Revenue Officer, rebuilt the commercial engine, and was appointed CEO in January 2024. The published numbers, 150% year-on-year customer base growth, 288% three-year revenue expansion, 125% net retention, and Inc. 5000 recognition, came from a deliberate repositioning into the enterprise market and a tightening of the sales motion around ransomware resilience and data security. The intellectual backbone is Edgy Conversations, his book based on the stories of 1,000 outlier performers across business, science, mathematics, and sport. The argument is that breakthrough commercial outcomes come from a small number of unfashionable behaviours: deliberate focus, willingness to refuse the conventional path, and a narrow definition of what counts as success. Before Panzura, he ran Waldschmidt Partners International, advising leadership teams on revenue strategy, and his columns and blog have been cited by the Wall Street Journal and Entrepreneur.com. For senior buyers, the practical relevance is the combination of operator and author. The frameworks are not abstract. They are the same frameworks he is currently applying to a public-stage enterprise technology business with real customers and real quarterly numbers. Key speaking topics Revenue turnaround and commercial repositioning Sales transformation in enterprise technology High-performance behaviour in commercial teams Brand and category differentiation under pressure AI and data security as growth narratives Leadership of restructured commercial functions Ideal for Chief Revenue Officers and sales leadership teams resetting commercial strategy CEOs and boards navigating a turnaround or strategic repositioning Founders and scale-up leadership teams in enterprise technology Sales kickoffs, partner summits, and executive offsites where the audience is operators rather than observers Audience outcomes A direct read on which commercial behaviours predict outlier results and which do not A framework for tightening sales motion and customer focus during a strategy reset Specific operating examples from a current enterprise technology turnaround Language for repositioning a business in a contested category A challenge to the default assumption that incremental change will deliver step-change growth