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Why organisations work with Zavier Coyne He is the rare generational expert who belongs to the generation in question. Most authorities on Gen Z are older researchers studying it from the outside; Zavier started his first business at 15 and works the subject as a digital native, so he can translate in both directions between senior leaders and the employees they struggle to read. His Generational Intelligence framework gives leaders something to fix instead of someone to blame. He treats young-employee friction as a structural mismatch in how digitally native people handle feedback and authority, not as an attitude or entitlement problem. The work is tied to numbers leaders already own. Gen Z Coach engages on retention and engagement with clients from tech start-ups to FTSE 100 and NYSE-listed companies, so sessions are built around measurable outcomes, not sentiment. One engagement can reach both sides of the divide. He speaks to senior leadership on leading digitally native talent and to early-career employees on working across generations without lowering standards, addressing the friction from both directions at once. Biography highlights Co-Founder of Gen Z Coach, a multigenerational performance consultancy whose clients range from tech start-ups and universities to FTSE 100 and NYSE-listed companies Originator of the Generational Intelligence (GQ) framework, a behavioural skillset for leading and working across digitally native generations TEDx speaker and guest contributor to the University of Bath School of Management Skills Series Accredited Coach at the highest level of the Association for Coaching and a Master Intuitive Psychology Coach Fellow of beVisioneers: The Mercedes-Benz Fellowship, taking part in the fellowship’s youth-entrepreneurship session at Davos during the 2026 World Economic Forum Featured guest on generational-leadership podcasts including TomorrowToday Global’s Elephants in the Boardroom, and founder of a self-development podcast that topped the Apple charts Biography Gen Z is the first generation shaped entirely by digital systems from birth, and it is now entering workplaces built for an earlier era. The result is friction that most leaders misread. Falling retention and flat engagement get blamed on attitude, when the real gap is in how digitally native employees handle feedback and authority. Zavier Coyne built his work around closing that gap. Through Gen Z Coach, the consultancy he co-founded, he reframes the issue as a structural mismatch rather than a values problem. He gives it a name: Generational Intelligence, a behavioural skillset that both leaders and young employees can be trained in. His clients run from tech start-ups and universities to FTSE 100 and NYSE-listed companies, and the work is measured on retention and engagement. What separates him from most voices on the subject is position. The established authorities on Gen Z tend to be older researchers describing it from the outside. Zavier is a digital native who started his first business at 15 and works the subject from inside the generation. That lets him translate in both directions, which is why senior leaders use him as a bridge to employees they find hard to read. The credentials are concrete. Zavier is a TEDx speaker and an Association for Coaching accredited coach at the highest level. As a fellow of beVisioneers: The Mercedes-Benz Fellowship, he joined the programme’s youth-entrepreneurship session at Davos during the 2026 World Economic Forum. Key speaking topics Generational intelligence in the workplace The digitally native workforce Gen Z retention and engagement Multigenerational team dynamics The future of work Early-career talent development Ideal for CHROs and Heads of Talent facing falling retention or engagement among early-career employees HR and L&D leaders, including Heads of Learning & Development, designing programmes for a five-generation workforce Senior leaders and people managers who run digitally native teams and want to reduce generational friction Organisations whose growth depends on recruiting and keeping Gen Z talent, from tech start-ups to large listed firms Audience outcomes A shared language for naming generational friction, so teams stop putting it down to attitude or entitlement Specific changes managers can make to feedback and expectations with digitally native employees A clearer read on what actually makes Gen Z different at work, separated from what is simply misunderstood For younger employees, practical ways to work across age groups without lowering their own standards

Why organisations work with Joy Poole Joy addresses a gap most leadership development programmes leave entirely open: not what leaders should do under pressure, but how they actually operate internally when clarity is scarce, the stakes are high, and the team is watching. Her background at Meta, in large-scale consulting environments, and across high-growth technology companies gives her a working knowledge of the specific pressures that senior audiences are navigating. As a credentialed executive coach with a practice built around leaders under sustained load, she brings a level of depth and practical tool-transfer that most leadership keynote speakers cannot replicate from the stage. The sailing narrative, crewing an ocean circumnavigation as part of a team, is not an adventure story bolted onto a leadership talk. It provides an environment in which the same principles about self-leadership under pressure have been tested and proven. Joy customises her engagements as a matter of principle. A leadership team at a fintech navigating rapid growth is not the same audience as a professional services firm managing restructuring, and she treats them accordingly. Biography highlights 20 years in senior sales, consulting and leadership roles across Google, Facebook/Meta, Capgemini, and Arthur Andersen Certified Professional Coach, Institute for Professional Excellence in Coaching (iPEC); Master Practitioner of the Energy Leadership Index; Transitions Dynamics Specialist Executive Programme certificates from the University of Oxford and the London School of Economics Speaker at internal leadership forums for Meta and at industry conferences across technology, media, and financial services Completed a round-the-world sailing circumnavigation – her second parallel environment for testing how leaders perform when conditions are extreme Biography Senior leadership in fast-moving technology and consulting organisations teaches you a great deal about performance under pressure. It teaches you rather less about what is actually happening inside a leader while all of that performance is required. Joy Poole spent two decades at the centre of that tension in senior roles at Meta, Capgemini, and Arthur Andersen, before building a practice around the gap she identified. Her core argument is precise: when organisations face uncertainty, change, or sustained pressure, the variable that most determines leadership quality is not expertise or experience alone. It is how clearly and calmly a leader can operate within themselves; how they think when the picture is incomplete, how they make decisions when there is no clean answer, and how they show up for their teams while also carrying their own uncertainty. This is self-leadership, and she treats it as a practical capability, not a motivational concept. Joy holds executive credentials from the University of Oxford and the London School of Economics alongside certification from the Institute for Professional Excellence in Coaching. She brings to the stage what most leadership speakers cannot: a decade of operational experience at genuine scale, combined with years of coaching senior executives through exactly the internal dynamics she speaks about. An unusual secondary proof point sits alongside her professional record. Joy is currently completing a round-the-world sailing circumnavigation; an environment that applies the same conditions her leadership audiences face, stripped to their essentials. The lessons from both settings reinforce the same argument: what determines performance under pressure is not position or preparation. It is the quality of self-leadership. Key speaking topics Self-leadership under pressure and uncertainty Decision-making in ambiguous conditions Composure and credibility under sustained organisational load Leadership during restructuring and change Confidence and presence for senior leaders Trust as a leadership capability Ideal for HR and L&D directors commissioning leadership development sessions for offsites, internal forums, or away-days during periods of significant organisational change: restructuring, reorganisation, or high-growth phases Executive and senior leadership programme managers looking for a session that is grounded and practical rather than motivational Senior leadership teams in technology, financial services, professional services, and consulting where pace and pressure are structural features of the environment Audience outcomes A clearer, more honest account of how they actually operate under pressure, not how they think they should operate Practical tools for improving self-leadership composure in high-stakes situations that can be applied immediately A reframe of uncertainty and incomplete information as conditions to be navigated rather than problems to be solved Greater understanding of how their own internal state affects team performance and organisational credibility A shared vocabulary for a leadership conversation that most organisations do not currently have language for

Why organisations work with Clare Kenny Her material starts from nervous system science: what sustained activation does to decision quality, and which working norms are producing it. As Global Wellbeing Lead at Burberry she owned a strategy covering 9,000 employees globally, so she argues the business case for wellbeing investment at scale, not only the human one. Her grounding is behavioural science and leadership psychology, from MindGym and from YSC Consulting, now part of Accenture. She has a TEDx talk on addiction and stigma, and lived experience of burnout, anxiety, addiction, and late-diagnosed ADHD, so the material on pressure is not delivered at a distance from it. On neuro-inclusion she starts from the arithmetic: around one in five people are neurodivergent, and most workplaces are designed for one type of brain. Biography highlights Former Global Wellbeing Lead, Burberry: led global wellbeing strategy for a 9,000-person workforce Two decades in leadership and learning and development across Europe and Asia Former Head of Client Operations (Europe) at YSC Consulting, now part of Accenture, and Client Executive at MindGym, the behavioural science consultancy BSc in Psychology, University of Manchester TEDx speaker on addiction and stigma Clients include KPMG, Warner Bros Discovery, Channel 4, Novartis, Fidelity International, the Ministry of Justice, Specsavers, and the Harry Potter Studios Biography The ADHD diagnosis came at 40. The two decades before it involved extreme anxiety, emotional dysregulation, memory problems, addiction and overwhelm. Nobody suggested the obvious explanation, Clare Kenny included. She did not fit the picture most people carry of what ADHD looks like. Living with an unregulated nervous system and no account of why is what pushed her towards the neuroscience of performance. The professional grounding came first. A BSc in Psychology from the University of Manchester, then MindGym, the behavioural science learning consultancy, then senior director roles in leadership consultancy across Europe and Asia. At YSC Consulting, now part of Accenture, she ran client operations for Europe. As Global Wellbeing Lead at Burberry she built and ran the wellbeing strategy for a 9,000-person global workforce. That in-house experience shapes where she puts the intervention: how leaders behave, how work is distributed, and when people are expected to be available. It is the starting point for her work with KPMG, Warner Bros Discovery, Channel 4, Novartis and the Ministry of Justice. Her current material is translation work, taking the science of stress and behaviour and turning it into changes a senior team can make the following Monday. Her TEDx talk, “We Need to Change How We See Addiction”, sits behind the lived experience she brings to it. The keynotes lean on Google’s Project Aristotle, which found psychological safety was the single most important factor in high-performing teams. She also works from a simpler fact: around one in five people are neurodivergent, and most workplaces are designed for one kind of brain. Key speaking topics Neuroscience of stress and performance Nervous system regulation and leadership Psychological safety in high-performing teams Burnout prevention and sustainable performance Neuro-inclusion and diversity of thought Late-diagnosed ADHD in the workplace Ideal for CHROs, people directors, and L&D leads resetting a wellbeing or performance strategy Executive teams and senior leadership offsites where burnout or sustained pressure is the presenting problem Leadership conferences and all-staff events on pressure, performance and workplace culture Culture change programmes, management development programmes, and inclusion events Audience outcomes How to identify the working norms in their own organisation that are keeping people in a stress response What a leader’s own regulation does to a team, and how to change it deliberately How organisations undermine psychological safety without meaning to, and the leader behaviours that rebuild it Why neuro-inclusion is a question of how the environment is designed, and where to start changing it Language for having honest conversations about mental health inside a high-performance culture

Why organisations work with Rahaf Harfoush Her work is anthropological, not predictive. It is grounded in fieldwork, behavioural research, and fifteen years of watching what technology does to the people who use it. That matters when leadership teams have already absorbed every version of the AI hype cycle and want something more durable. Her positions on AI move with the research, because the research is hers. What she takes into a boardroom in 2026 is not what she said in 2024, and the next book she is writing on humane productivity in the age of AI is shaping her current thinking in real time. She works across the full institutional range. The same questions she takes into board conversations on AI strategy show up in her policy work at the UN, her research at Oxford and Cambridge, and her teaching at Sciences Po. That range means she can speak credibly to executives, regulators, and creative teams in the same week. The Decoded Company thesis; that organisations should apply the same analytical rigour to understanding their talent as they apply to understanding their customers, gives CHROs and people strategy teams a precise, data-grounded argument for workforce intelligence. She brings an active body of work. The Decoded Company was a New York Times bestseller, Hustle & Float set the structural argument on productivity and creative work, a fourth book on humane productivity in the age of AI is in progress, and her weekly newsletter and original research mean she arrives at every engagement with new material rather than a fixed deck. Biography highlights Executive Director, Red Thread Institute of Digital Culture; former Associate Director, Technology Pioneer Programme, World Economic Forum, Geneva Member, UN Secretary-General’s High-Level Advisory Body on Artificial Intelligence; member, France’s National Digital Council; served on President Macron’s “Enlightenment in the Digital Age” commission on AI and democracy Visiting Policy Fellow, Oxford Internet Institute; Research Affiliate, Minderoo Centre for Technology and Democracy, University of Cambridge Author of Hustle & Float (2019); co-author of The Decoded Company (New York Times and USA Today bestseller; 2015 Gold Axiom Award for Best Business Technology Book) Named to the Thinkers50 2025 ranking; shortlisted for the Thinkers50 Innovation Award (2021); writing featured in Harvard Business Review, Wired, Financial Times, and Fast Company Faculty at Sciences Po’s School of Management and Innovation, Paris, teaching “Innovation and Emerging Business Models” Biography For the past fifteen years, the same question has run through her work. What happens to human beings when the systems they work and live inside change faster than their ability to absorb the change? That question has taken her into the early Obama campaign, the World Economic Forum, the UN, the Oxford Internet Institute, and the boardrooms of some of the largest companies in the world. The pattern she keeps finding is the same. The technology gets the attention. The behavioural and cultural consequences get ignored until they show up as a problem no one can solve with another tool. Her first book, Yes We Did, documented the digital infrastructure behind the 2008 Obama campaign from inside the war room. Her second, The Decoded Company (co-authored, and a New York Times and USA Today bestseller), argued that organisations apply rigorous analytics to their customers and intuition to their people, and pay for that mismatch in every retention number. Her third, Hustle and Float, made the case that the conflict between productivity culture and creative work is older than any of the tools we blame for it, and cannot be solved by another wellness programme. Her current research focuses on AI’s impact on human cognition and learning. This is the territory where the most urgent questions are being asked, and where the gap between what the technology can do and what organisations actually need is widest. She is writing about it, teaching about it at Sciences Po, advising on it at the UN, and bringing what she finds onto the stage as it develops. She holds research affiliations with the Oxford Internet Institute and Cambridge’s Minderoo Centre for Technology and Democracy. She served on President Macron’s “Enlightenment in the Digital Age” commission and on France’s National Digital Council. Her work has been featured in the Harvard Business Review, Wired, the Financial Times, and Fast Company. She was named to the Thinkers50 2025 ranking and shortlisted for the Thinkers50 Innovation Award in 2021. Key speaking topics Digital culture and organisational behaviour Artificial intelligence governance and ethics The future of creative and knowledge work Human-centred AI strategy Innovation and emerging business models Leadership in technological disruption Data intelligence and talent strategy Ideal for C-suite leadership teams who want to think clearly about AI before committing to a strategy they will have to defend in eighteen months CHROs and people leaders facing the talent, learning, and creative-performance consequences of AI adoption Government, regulatory, and policy audiences working on AI governance and digital policy Innovation, foresight, and strategy functions in technology-intensive and creative industries Audience outcomes A working framework for understanding what AI is actually doing to the people in your organization, beyond productivity metrics Language for the cultural and cognitive shifts your leaders are already sensing but have not been able to name A clearer position on AI governance, grounded in research and lived policy experience at the UN and national level A sharper read on the gap between what your technology strategy assumes and what your people are experiencing

Why organisations work with Nilofer Merchant Her Onlyness framework offers a structural diagnosis for why innovation stalls inside organisations: not a confidence problem or a diversity problem, but a systemic filtering-out of unconventional ideas that the existing norms were built to do. Our Best Work (HarperBusiness, 2026) names 24 specific norms – including performance reviews, servant leadership, and “move fast and break things” – that actively undermine the conditions for great work, and provides a measurable, team-applicable alternative for each one. She holds a position few speakers occupy: genuine technology executive experience (Apple, Autodesk, Symantec; 100+ products; $18B in revenues) combined with management research that Thinkers50 cited as among the five ideas most likely to shape business for the next twenty years. She reframes the productivity and innovation conversation away from individual behaviour change – where most leadership speakers operate – and onto the systems and norms that leaders themselves control, which is a more actionable entry point for a board or senior team. Ranked by Thinkers50 as the “#1 person most likely to influence the future of management in both theory and practice,” her work carries both intellectual authority and practical application at the senior level. Biography highlights Author of four books on organisational performance and work design: The New How (O’Reilly, 2010), 11 Rules for Creating Value in the #SocialEra (Harvard Business Review, 2012), The Power of Onlyness (Viking, 2017), and Our Best Work (HarperBusiness, 2026) Thinkers50 “Future Thinker” Award, 2013; ranked #22 globally in 2017 ranking; Thinkers50 Top 50, 2021; The Power of Onlyness shortlisted for the Thinkers50 Breakthrough Idea Award TED mainstage speaker; “Sitting Is the Smoking of Our Generation” ranks in the top 10% of TED’s most-viewed talks Harvard Business Review contributor; media coverage includes Wall Street Journal, New York Times, Financial Times, Bloomberg, Fast Company, and CNN Former executive at Apple, Autodesk, and GoLive; personally launched more than 100 products generating $18 billion in revenue across 25 years in technology Teaches business strategy and collaborative management at Stanford University and Santa Clara University; MBA, Santa Clara University Founder, The Intangible Labs; top 10 HR thinker, HR Magazine Biography Nilofer Merchant starts from an observation that most organisations resist: the management tools that delivered performance in the twentieth century are actively limiting performance now. From her position as founder of The Intangible Labs and author of four books on work design, she has spent twenty-five years building an evidence base for that claim, and an alternative. Her Onlyness framework, developed in The Power of Onlyness (Viking, 2017) and cited by Thinkers50 as one of five ideas most likely to shape business for the next twenty years, holds that modern value creation flows not from hierarchy or title, but from the distinct perspective that only each individual can bring. When organisations filter out that perspective through deference, conformity, and outdated norms, they lose the one input that capital and process cannot replicate. Our Best Work (HarperBusiness, 2026) takes that argument into the operational detail boards and leadership teams can actually act on. It names 24 specific norms – from performance reviews to servant leadership to “move fast and break things” – that suppress contribution, trust, and innovation, and pairs each with a measurable alternative. The argument is structural: the problem is not the willingness of people to perform, but the systems they are asked to perform inside. Merchant’s authority on this is grounded in operating experience. A former executive at Apple, Autodesk, and Symantec, she personally launched more than 100 products generating $18 billion in revenue. She has contributed to Harvard Business Review, been ranked #22 among the world’s top management thinkers by Thinkers50, and teaches business strategy at Stanford University and Santa Clara University. Her TED talk “Sitting Is the Smoking of Our Generation” ranks in the top 10% of TED’s most-viewed talks. Key speaking topics Organisational norms and performance systems The Onlyness framework and value creation Intangible value in modern organisations Collaborative strategy and execution Innovation and idea suppression in hierarchical structures Future of work and work design Culture change as systems change Ideal for CHROs and People leaders designing or overhauling performance and culture systems CEOs and senior leadership teams asking why execution consistently falls short of strategy Chief Innovation Officers and transformation leads examining why new ideas fail to scale internally Boards and executive committees evaluating whether their management models are still fit for purpose Audience outcomes A named diagnostic framework (Onlyness) for identifying where organisational value is being systematically suppressed – and why Specific understanding of which widely adopted management practices are actively limiting innovation and contribution in their own organisations A practical model for replacing competition-based and hierarchy-based norms with trust and collaboration-based alternatives, drawn from Our Best Work‘s 24-indicator framework Language for the gap between what organisations currently measure and what actually creates value – useful for board-level and senior team conversations Concrete team-level practices applicable immediately post-session, drawn from the chapter-by-chapter practice model in Our Best Work

Why organisations work with Caroline Elliott Crisis decision-making earned in real avalanche rescues. Caroline has been on the team making the call when a four-year-old was buried under two metres of snow and the survival window was eighteen minutes. A rare set of named technical credentials inside a closed European emergency system: the only British woman fully qualified across French ski patrol rescue disciplines, the first British woman in a French Fire and Rescue mountain SAR dog handler unit, and a graduate of ENSA Chamonix. Direct experience of multi-agency coordination when none of the agencies have worked together before. Most leadership audiences understand the problem in theory; few have heard it explained by someone who has run it. Practical content on psychological safety and team performance, drawn from environments where the cost of getting it wrong is measured in survival rates. A track record of operating across language and cultural barriers inside a male-led emergency profession in France, told without standard motivational packaging. Biography highlights Only British woman to hold the full pisteur secouriste 2ème degré qualification, including avalanche bombing, NivoMétéo snow weather forecasting and avalanche dog handling. Graduate of École Nationale de Ski et d’Alpinisme (ENSA), Chamonix, 2011. First British woman to enter a French Fire and Rescue specialist mountain Search and Rescue dog handler unit (CGSR 64, Pyrénées-Atlantiques). Author of Fjord’s Mountain Mission (2021), the children’s snow safety book endorsed by the International Ski Federation (FIS). French edition published by Catherine Destivelle’s Les Éditions du Mont Blanc; the book is available in four languages. Holds the artificier qualification with ANENA (Association Nationale pour l’Étude de la Neige et des Avalanches) and the NivoMétéo qualification with Météo France. Founder of FjordSAR. Works as an international keynote speaker, snow safety educator, and risk management consultant for wintersports accidents. Represented at the Fédération Internationale des Patrouilles de Ski (FIPS) Conference, Riksgrenzen, 2024. Biography An avalanche call gives a rescue team about eighteen minutes. After that, survival rates collapse. Caroline Elliott has spent her professional life inside that window, working as a fully qualified pisteur secouriste in France and as an avalanche search and rescue dog handler with a specialist French Fire and Rescue mountain unit. That career is unusual on multiple counts. Caroline is the only British woman fully qualified across the French ski patrol rescue system, graduating from the École Nationale de Ski et d’Alpinisme (ENSA) in Chamonix in 2011. Alongside the patrol qualification, she holds artificier accreditation with ANENA, the French authority on controlled avalanche blasting, and NivoMétéo accreditation with Météo France. She was also the first British woman to enter a specialist French Fire and Rescue mountain SAR dog handler unit. What this profession teaches, and what makes it useful in a corporate setting, is the operating reality of high-stakes environments. Teams making the decisions are often working with incomplete information and across services that have never worked together. Communication has to be clear in two languages. Trust between strangers has to be operational before the rescue starts. For corporate audiences, Caroline translates those operating conditions into team performance terms, particularly composure under pressure and the communication discipline that holds when conditions deteriorate. Her illustrations come straight from the work. An early-morning controlled blast above a sleeping resort. A family rescue where the four-year-old came up alive after two hours under two metres of snow. A multi-agency operation where command authority had to be established in real time. Key speaking topics Leadership in high-pressure environments Crisis communication under stress Risk management and decision-making under uncertainty Multi-agency coordination in crisis Resilience in hazardous environments Psychological safety in high-stakes teams Women in male-led professional cultures Ideal for Leadership and operational teams in industries where decisions carry real risk, particularly emergency services, healthcare, energy, manufacturing, defence and insurance. Organisations preparing teams for restructuring, multi-agency programmes, or environments where cross-silo coordination has to work the first time it is tested. All-staff and conference audiences at events on resilience, crisis leadership, and team performance under pressure. Women-in-leadership programmes inside male-led professional cultures. Audience outcomes A specific picture of how decisions actually get made when time pressure is genuine, drawn from named operational scenarios rather than case study reconstructions. Concrete tests for whether their own team’s communication and coordination would hold when conditions deteriorate. A view of psychological safety as an operational variable, grounded in environments where it functions or fails in real time. Renewed energy and a different reference point for what “high pressure” actually means in their own work.

Why organisations work with Andy Bass His Suits & Geeks Trap framework gives leaders a named, structured diagnosis for one of the most persistent and underacknowledged barriers to growth in technology-driven businesses – the breakdown between commercial and technical functions – and a clear method for resolving it. His Start With What Works thesis (Pearson) challenges the default assumption that growth requires new investment; the argument is that most organisations are sitting on underused capabilities, relationships and knowledge that can be mobilised before new capital is sought. His C.E.O. Roadmap from Committed Action – Curiosity, Exploration, Ownership – gives leaders a specific, repeatable method for moving people from passive compliance to genuine ownership of strategic priorities. His PhD in Software Engineering and early career at BT Research Labs give him standing inside technical organisations that a leadership generalist cannot credibly claim – he can hold the room with engineers and commercial directors simultaneously. Inducted into the Million Dollar Consulting Hall of Fame (2017) and named to Ogilvy’s #ogilvychange Big Thinkers panel – external recognitions of consulting practice, earned outside the speaking circuit. Biography highlights Founder and principal of BassClusker Consulting; advisory work spanning more than 30 industries across 12 countries PhD in Software Engineering and BSc in Computer Science and Ergonomics, both from Aston University; career began at BT Research Labs, Human Factors Division Executive educator at Oxford Saïd, Warwick, Aston and Strathclyde Business Schools; Visiting Professor in Consulting Practice, Birmingham City University Inducted into the Million Dollar Consulting Hall of Fame (2017) by Alan Weiss Author of five books including The Suits & Geeks Trap, Start With What Works (Pearson) and Committed Action Named to Ogilvy’s #ogilvychange ‘Big Thinkers’ panel of experts Corporate clients include L’Oréal, Barclays, Deutsche Bank, KPMG and International Automotive Components Group Biography In technology-driven organisations, one of the most consistent barriers to growth is not the strategy, it is the relationship between the people who build things and the people who sell them. Andy Bass, founder of BassClusker Consulting and author of The Suits & Geeks Trap, has spent over two decades working on that specific problem: helping senior leaders diagnose and close the gap between strategic intent and organisational execution. His Suits & Geeks Trap framework identifies a pattern that recurs across industries: commercial and technical teams defaulting to stereotyping and blame, with leaders drawn into refereeing internal politics rather than facing the market. The framework, developed through advisory work with organisations ranging from Deutsche Bank and L’Oréal to mid-sized growth businesses across 12 countries, gives leaders a structured way to reverse that dynamic and redirect energy toward the customer. His parallel argument, developed in Start With What Works (Pearson), challenges what he calls one of the most persistent thinking traps in business: that growth requires new investment. Bass makes the case (supported by client work across 30 industries) that most organisations have more usable capability than they recognise. The book presents practical tools for identifying and deploying those hidden assets before leaders turn to capital-intensive alternatives. His third major framework, the C.E.O. Roadmap from Committed Action, addresses the question leaders ask most consistently: why their people do not engage with strategic priorities as fully as intended. Bass’s answer, structured around Curiosity, Exploration and Ownership, gives leaders a repeatable method for building genuine commitment rather than managed compliance. His credentials span both sides of the technical-commercial divide he studies: a PhD in Software Engineering from Aston University, an early career at BT Research Labs, executive education delivered at Oxford Saïd, Warwick, Aston and Strathclyde business schools, and induction into the Million Dollar Consulting Hall of Fame in 2017. Key speaking topics Commercial and technical team alignment Organisational learning and execution Growth strategy using existing resources Leadership and committed action Change management and strategic engagement Organisational culture in technology-driven businesses Executive decision-making and capability development Ideal for CEOs and MDs of technology-driven, engineering-led or innovation-focused organisations managing persistent commercial-technical friction Senior leadership teams where execution consistently falls short of strategic ambition CHROs and organisational development leads working on engagement, ownership and culture in mixed commercial-technical workforces Professional services, financial services, manufacturing and growth-stage businesses navigating rapid change Audience outcomes A named framework for diagnosing commercial-technical team friction – and a clear method for resolving it before it becomes a leadership crisis Practical tools for identifying underused organisational assets and applying them to growth priorities, before seeking new capital or resource The C.E.O. Roadmap – a three-stage method for building genuine team commitment rather than surface-level compliance Sharper understanding of how leadership behaviour, not strategy alone, determines whether execution succeeds Specific questions and diagnostic approaches leaders can apply immediately to unlock stalled priorities or disengaged teams

Why organisations work with Dr Sue Mitchell Her PEP framework gives leaders a portable and memorable model for navigating uncertainty – field-tested across sectors from global pharma to policing, and consistently recalled by participants months after delivery. Her background in evolutionary ecology – studying adaptive strategies across complex, dynamic systems – informs an analytical approach to leadership that goes beyond behavioural coaching, connecting individual mindset to systemic structures. She completed training with Peter Senge in Compassionate Systems Leadership, giving her work a rigorous intellectual foundation that distinguishes her from practitioners working from applied psychology or HR frameworks alone. Her concept of “inner sustainability” reframes resilience as a proactive leadership capacity rather than a reactive stress-management tool – a distinction that senior leaders in high-change environments find practically useful. Biography highlights PhD in evolutionary ecology; post-doctoral research at the University of Edinburgh and a Max Planck Institute, Germany Trained in Compassionate Systems Leadership with Peter Senge, author of The Fifth Discipline Author, The Authority Guide to Engaging Your People (SRA Books) Founder and Director, Aeona Ltd; clients include EY, Lloyds Banking Group, Bayer, Gilead Sciences, Scottish Enterprise, and Police Scotland Fellow and former Regional President (Scotland, 2019–2020), Professional Speaking Association UK & Ireland Co-founder, IDG Edinburgh Resilience Hub – applying the Inner Development Goals framework to leadership and organisational change Biography When engagement falls and burnout rises, the root cause is rarely individual. It is usually a leadership culture that was built for stability and has not been redesigned for permanent disruption. Dr Sue Mitchell has spent two decades helping organisations close that gap. Her starting point is unusual. Before moving into coaching and leadership development, she was an evolutionary ecologist, with post-doctoral research at the University of Edinburgh and a Max Planck Institute in Germany. The discipline – studying how organisms sustain effective strategies across dynamic, interconnected systems – gave her a framework for understanding organisations that is structurally different from standard behavioural models. She later trained with Peter Senge in Compassionate Systems Leadership, deepening that foundation. That systems perspective runs through her proprietary PEP framework: a practical model for helping leaders maintain clarity, commitment and adaptability under pressure. It has been delivered across a client base that includes EY, Lloyds Banking Group, Gilead Sciences, Bayer, Scottish Enterprise, and Police Scotland. More recently, she co-founded the IDG Edinburgh Resilience Hub, bringing the Inner Development Goals framework – developed as a companion to the UN Sustainable Development Goals – into leadership and organisational practice. She is the author of The Authority Guide to Engaging Your People (SRA Books) and a Fellow of the Professional Speaking Association UK & Ireland, where she served as Regional President for Scotland. Through Aeona, her Edinburgh-based consultancy, she works across keynote speaking, executive coaching, and multiday leadership development programmes. Key speaking topics Adaptable leadership Navigating change and uncertainty Employee engagement and sustainable performance Systems thinking in organisations Organisational resilience Inner sustainability and mindset Diversity, decision-making and team dynamics Ideal for Senior leadership teams navigating restructure, sustained organisational change, or rapid growth HR directors and heads of OD commissioning leadership development programmes or all-staff development events Organisations in professional services, financial services, life sciences, or public sector seeking structured leadership development programmes Mid-to-senior management cohorts where engagement, performance, and wellbeing are competing tensions Audience outcomes A portable framework (PEP) for managing their own mindset and their team’s behaviour through uncertainty and change Clearer understanding of how unconscious mental models shape decision-making under pressure – and how to intervene A common language for discussing change, resilience and engagement across a leadership group Practical tools for sustaining performance without trading off wellbeing Greater awareness of how organisational systems and structures – not just individual behaviour – drive or undermine engagement

Why organisations work with Mick Mahoney His framework treats creativity as a recoverable organisational capability. The Creative Nudge applies behavioural science to retrain how teams generate ideas, through small repeatable steps that work in regulated, risk-averse environments where standard creativity training fails. He has been Chief Creative Officer at Ogilvy UK, Havas Worldwide London, and RKCR/Y&R, featuring on Campaign‘s annual top creative directors list at all three. Senior buyers booking him get a practitioner with C-suite operating experience inside global holding companies. He has commercial proof that creativity moves numbers. At Ogilvy he turned a 35% revenue decline into a 70% increase by winning twelve new business pitches in twelve months, anchored on a shared creative direction. His written work is reference material in the field. The Creative Nudge has been translated into multiple languages and ranks among the best creative thinking books; The Complete Creative Director is the first comprehensive manual for the role, published by BIS Publishers. Biography highlights Cannes Grand Prix winner for Stella Artois and One Show Best in Show winner for Johnnie Walker Former Chief Creative Officer at Ogilvy UK, Havas Worldwide London, and RKCR/Y&R Co-author of The Creative Nudge (Laurence King, 2021) with Kevin Chesters and author of The Complete Creative Director (BIS Publishers, 2025) Chairman of the D&AD Film Jury, Cannes Lion film judge, and D&AD Black Pencil judge Holder of 16 Cannes Lions, 32 D&AD Pencils, and over 150 industry awards across his career Fellow of the Royal Society of Arts; author of The Guardian‘s Creativity Masterclass and a TED talk on the misinterpretation of forensic science Biography Most organisations now ask for innovation more loudly than at any point in the last two decades. They also produce less of it than they used to. The cause is structural. Risk aversion and the consensus politics of polite teams quietly close down the conditions in which original ideas form. Mick Mahoney has spent thirty years working at the point where creative ambition meets commercial reality. He has been Chief Creative Officer at Ogilvy UK, Havas Worldwide London, and RKCR/Y&R, with a place on Campaign‘s annual top creative directors list at all three. At Ogilvy he turned a 35% revenue decline into a 70% increase by winning twelve new business pitches in twelve months. His books treat creativity as a discipline that can be recovered with practice. The Creative Nudge, co-written with Kevin Chesters, applies behavioural science to creative practice through small repeatable steps that survive risk-averse cultures. The Complete Creative Director, published by BIS Publishers in 2025, is the first comprehensive manual for the role. His campaign work has shaped the brand identities of Stella Artois, Johnnie Walker, Vodafone, and Land Rover. He holds 16 Cannes Lions, 32 D&AD Pencils, and over 150 industry awards. He has chaired the D&AD Film Jury and written The Guardian‘s Creativity Masterclass. He now runs M Creative Industries from London, advising boards and leadership teams in regulated and traditional industries on how to put creativity back into the operating system. Key speaking topics Creativity as an organisational capability Creative leadership and creative direction Behavioural science applied to creative practice Risk aversion and the loss of creative culture Brand and advertising effectiveness Resilience and adaptive thinking under accelerating change Ideal for CMOs and brand leaders rebuilding creative confidence inside marketing and communications teams CHROs, L&D directors, and executive development leads embedding creativity into leadership development Innovation directors and transformation leads inside regulated or traditional industries that struggle to differentiate Boards and executive teams whose growth strategy depends on differentiation but whose operating habits favour caution Audience outcomes A behavioural method, drawn from The Creative Nudge, for restoring creative thinking inside risk-averse teams A practitioner’s view of how creative leadership actually operates inside global agencies and the world’s largest brands, drawn from CCO roles at Ogilvy, Havas, and RKCR/Y&R A working definition of creativity as a commercial capability, separable from artistic talent or agency-style creative theatre Permission, with evidence, to back ideas that feel uncomfortable inside conservative organisations Direct answers to the question senior leaders most often ask: how do we get more creative output from people who say they aren’t creative?

Why organisations work with Trabucchi and Buganza The Platform Thinking Matrix gives strategy and transformation teams a structured instrument for identifying precisely where platform mechanisms can be applied to existing business models, built from a decade of research on established companies, not borrowed from startup literature. The Digital Phoenix Effect draws on analysis of 140 platform initiatives across S&P 500 companies, with detailed cases from Siemens, AXA, Eni, and Domino’s – the organisations their research is built around look like most audiences, not like Silicon Valley startups. With 100+ peer-reviewed publications in journals including the Journal of Product Innovation Management and Technovation, their frameworks can be tested against sustained evidence – not just a practitioner’s conviction codified into a model. As Scientific Directors of the Platform Thinking HUB within Politecnico’s Digital Innovation Observatories, they give organisations access to live, connected research, not a fixed set of frameworks. Shortlisted for the Thinkers50 Distinguished Achievement Award in Digital Thinking: the body that the Financial Times has described as producing the Oscars of management thinking. Biography highlights Associate Professor of Platform Thinking (Trabucchi) and Full Professor of Leadership & Innovation (Buganza), School of Management, Politecnico di Milano Co-founders and Scientific Directors of the Platform Thinking HUB within Politecnico’s Digital Innovation Observatories, and of LEADIN’Lab; Buganza chairs the EIASM International Product Development Management Conference Thinkers50 Radar Class of 2024; shortlisted for the Thinkers50 Distinguished Achievement Award, Digital Thinking category Co-authors of Platform Thinking: Read the Past. Write the Future (Business Expert Press, 2023) – shortlisted for the Business Book Awards 2024 and translated into Italian and Chinese – and The Digital Phoenix Effect (Platform Thinking Publishing, 2025) 100+ peer-reviewed articles in journals including the Journal of Product Innovation Management, Technovation, and Information Systems Journal Co-founders of Symplatform (2018), the annual international conference on digital platforms connecting researchers and practitioners Biography Most digital transformation advice is written for companies that do not yet exist. Trabucchi and Buganza study the ones that do: established firms with legacy assets, existing customer relationships, and infrastructure they cannot simply abandon. Over more than a decade at Politecnico di Milano’s School of Management, they developed Platform Thinking as a named strategic framework. It is not a description of what Uber or Airbnb do. It is a method for how any established organisation can activate its existing assets to generate the multi-sided value that platform businesses create. The Platform Thinking Matrix formalises this as a practical instrument for strategy and transformation teams. Their 2025 book, The Digital Phoenix Effect, draws on 140 platform initiatives analysed across S&P 500 companies, with cases from Siemens, AXA, Eni, and Domino’s. The argument that incumbent firms cannot compete in the platform economy on their own terms is a common one. Trabucchi and Buganza make the opposite case, and back it with sustained empirical research. Both were included in the Thinkers50 Radar Class of 2024 and shortlisted for the Thinkers50 Distinguished Achievement Award in Digital Thinking. As co-founders of Symplatform and Scientific Directors of the Platform Thinking HUB, they connect rigorous academic research to active practitioner communities. Their frameworks emerge from sustained, peer-reviewed inquiry – over 100 published articles across journals including the Journal of Product Innovation Management and Technovation – not from advisory work alone. Key speaking topics Platform thinking and business model transformation Legacy organisations in the platform economy The Platform Thinking Matrix Data as a platform asset GenAI and internal platform development Platform leadership and innovation management Multi-sided platforms and ecosystem strategy Ideal for Chief Strategy Officers and Chief Digital Officers leading platform transformation in established businesses CEOs and boards of legacy organisations facing disruption from platform competitors Innovation and transformation leads in non-digital-native companies Executive MBA and corporate learning audiences focused on digital business model innovation Audience outcomes A working definition of Platform Thinking and how it differs from conventional digital transformation advice The Platform Thinking Matrix as a practical framework for identifying where platform mechanisms apply to existing business models Real cases from established firms – Siemens, AXA, Eni, Domino’s – showing how legacy assets become platform advantages Clarity on the specific leadership conditions that enable platform-based change within established organisations A starting point for assessing their organisation’s platform potential against a research-backed framework

Why organisations work with Sarah Furness The H.A.B.I.T.S. (Healthy Automatic Behaviours In Threatening Scenarios) formula gives leaders a structured, repeatable system for sustaining performance under pressure – not a set of principles, but a behavioural methodology built from combat aviation and formal human factors instruction. Her “Practise Scared” methodology reframes discomfort as a development mechanism directly addressing the conditions under which most leadership training fails to stick. Her argument in The Uni-tasking Revolution, that focus is a competitive performance variable that organisations are systematically destroying through multitasking culture, gives senior teams a specific, actionable lens for redesigning how work gets done. She brings an instructor’s precision, not only a practitioner’s story: she taught human performance and risk management at the Defence Academy of the UK, which means the frameworks she delivers have been built and tested in a formal training environment, not assembled retrospectively for a speaking career. Her status as the first female helicopter pilot to fly and lead UK Special Forces missions in Iraq is not a biographical detail, it is evidence of what her approach to fear, credibility, and inclusion in high-performance cultures actually looks like in practice. Biography highlights RAF Squadron Leader; approximately 20 years of service including operational combat tours in Iraq and Afghanistan First female helicopter pilot to fly and lead UK Special Forces missions in Iraq Graduate of Newnham College, Cambridge University (Natural Sciences and Theology) Instructor in human performance and risk management at the Defence Academy of the UK, Shrivenham Creator of the H.A.B.I.T.S. (Healthy Automatic Behaviours In Threatening Scenarios) performance framework and the “Practise Scared” methodology Author of two Amazon no.1 bestselling books: Fly Higher and The Uni-tasking Revolution Founder of Well Be It, an executive coaching and leadership development practice (est. 2020) Qualified mindfulness coach and human factors facilitator; trained in cognitive behavioural techniques Biography Most performance under pressure research stays theoretical. Sarah Furness spent two decades testing it as a Cambridge-educated RAF helicopter pilot, then as a Squadron Leader leading combat operations in Iraq and Afghanistan, then as the first female pilot to fly and lead UK Special Forces missions in Iraq. That operational record informs everything she brings to organisations. But it is not the point of the work. The point is that she identified, in conditions of genuine risk, that resilience and performance under pressure are not instinctive. They are skills. And skills can be built. This observation – simple in articulation, significant in implication – is the foundation of her H.A.B.I.T.S. framework and her “Practise Scared” methodology, both of which sit at the centre of her leadership development work. Before founding Well Be It in 2020, Furness formalised that thinking as an instructor in human performance and risk management at the Defence Academy of the UK. That background gives her frameworks a rigour that distinguishes them from testimony alone: these are methods that were built in a professional military training environment before they were taken to the boardroom. Her two no.1 bestselling books, Fly Higher and The Uni-tasking Revolution, extend the argument into self-leadership and organisational focus respectively. Together, they represent a coherent intellectual position: that the gap between how capable leaders look and how they actually perform under pressure is a structural problem, and that closing it requires deliberate behavioural practice, not motivation. Key speaking topics Leadership under pressure Resilience and mental performance Human factors in high-stakes decision-making Focus, attention, and uni-tasking as a performance strategy Psychological safety and growth culture Inclusive leadership and leading in the new era Decision-making and gut instinct under pressure Ideal for Senior leadership teams preparing for high-stakes change or transformation CHROs and L&D leaders building performance and resilience programmes Executive development audiences where the gap between visible capability and felt confidence is a recognised issue Organisations in sectors where pressure, speed, and accountability are structural features – professional services, financial services, defence, manufacturing, engineering Audience outcomes A clear understanding of why performance under pressure is a trainable skill, not a personality trait, with a framework for developing it Practical application of the H.A.B.I.T.S. formula and “Practise Scared” methodology to real workplace conditions A concrete argument for redesigning how attention and focus are managed at team and organisational level Greater leader confidence in decision-making under time pressure and ambiguity A reframe of fear, failure, and discomfort as development data rather than performance problems

Why organisations work with Jeremy Blain He has published the operating detail behind distributed leadership, including a five-point organisational blueprint and a 90-day implementation roadmap, so the conversation moves past intent into execution. His OpenHR framework, co-authored with Dr. Rochelle Haynes, gives HR and people leaders a working model for designing a workforce that blends employees, contractors, and open talent without losing coherence. Twenty-five years operating as a CEO and board officer across the UK and Asia, including seven years running an international consultancy from Singapore, mean the boardroom register is native, not learned. Recognition from credible third parties, Gold at the 2024 Global Book Awards for Unleash the Inner CEO and ACQ5 International Gamechanger of the Year 2023, confirms the work has been independently judged on substance. He brings frameworks that travel beyond the keynote, with diagnostic tools and culture-building activities organisations can take into their own leadership development programmes. Biography highlights Founder and CEO, Performance Works International, advising boards and executive teams on leadership and digital transformation. Author of The Inner CEO and the second edition Unleash the Inner CEO, both award-winning titles on distributed leadership. Co-author with Dr. Rochelle Haynes of OpenHR: The Human Capital Framework for the Blended Workforce. Fellow of the Institute of Directors, London since 2003; senior board advisor to WDHB and co-founder of the Transformational Leadership Acceleration Institute. Named International Gamechanger of the Year by ACQ5 in 2023. Featured in Forbes, The Times of London, CEO Today, Dialogue by Duke CE, and Business Matters; host of the Rethink Leadership podcast. Biography Distributed leadership has been talked about for two decades. What has been missing is a working model that boards and operating committees can actually run. Jeremy Blain has spent his career building that model, first as a CEO and board officer in the UK and Asia, and now as the founder of Performance Works International. The argument is set out in The Inner CEO and its updated second edition, Unleash the Inner CEO, which won Gold in the Business Leadership category at the 2024 Global Book Awards. The book offers a five-point blueprint for the conditions, structures, and processes that make distributed leadership operational, plus a 90-day roadmap for managers and individual contributors. It is closer to an implementation manual than a thesis. A second strand of the work, OpenHR, co-authored with Dr. Rochelle Haynes, addresses what happens when the workforce itself is no longer a single category. As organisations blend employees, contractors, freelancers, and open talent, traditional human capital systems strain. OpenHR offers a framework, glossary, and templates for designing people strategy across that mix. The credibility behind the frameworks is operational. Seven years running an international consultancy from Singapore. Twenty-five years in corporate learning and human capital. Senior board roles at WDHB and the Intercontinental School of Economics and Applied Sciences. ACQ5 named him International Gamechanger of the Year in 2023, and his commentary appears in Forbes, The Times of London, and Dialogue by Duke CE. Boards work with him because the prescriptions come with the receipts. Key speaking topics Distributed leadership as an operating model Digital and AI transformation for boards and executive teams Human capital strategy for the blended workforce Empowerment and accountability at scale Leadership development across multinational and multi-generational teams Culture and capability for hybrid, AI-enabled organisations Ideal for CEOs, COOs, and executive committees rewiring decision rights and accountability across the organisation CHROs and chief people officers designing for a workforce that combines full-time, contract, and open talent Boards reviewing the leadership and culture preconditions for digital and AI transformation Transformation, change, and leadership development leads building scalable programmes across regions Audience outcomes A clearer view of where authority and accountability are misaligned in their own organisation A practical reference model for distributing leadership without losing strategic coherence A framework for designing human capital strategy across employees, contractors, and open talent Specific diagnostic questions to take into the next executive committee or board agenda Language for confronting the gap between stated leadership values and observed leadership behaviour