Rasmus Hougaard

Founder & CEO Potential Project

Author •
Business Leader

Rasmus Hougaard is the Founder and Managing Director of Potential Project, a global research, leadership development, and consulting firm on a mission to create a more human world of work.

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Rasmus Hougaard's 2025 biography

About Rasmus Hougaard

His prescient views on the critical qualities of future leaders got him recognized by Thinkers50 as one of the world’s most influential business thinkers. He has partnered with forward-thinking organizations like IKEA, Unilever, and Cisco to create a more human world of work by helping individuals, leaders, and teams to unlock the full potential of the mind. Rasmus is an experienced, authentic, and engaging speaker, having led more than 1,500 keynotes and workshops.

Rasmus is the co-author of Compassionate Leadership: How to Do Hard Things in a Human Way (Harvard Business Review Press, 2022). Using data from thousands of leaders, employees, and companies in nearly 100 countries, the book finds that when leaders bring the right balance of compassion and wisdom to work, they foster much higher levels of employee engagement, performance, loyalty, and well-being.

Rasmus also co-authored The Mind of the Leader: How to Lead Yourself, Your People and Your Organization for Extraordinary Results and One Second Ahead: Enhance Your Performance at Work with Mindfulness. In addition, he writes for leading publications such as Harvard Business Review, Fortune, Forbes, and Business Insider.