Justin Hughes Speaker

Justin Hughes

Renowned presenter on leadership, execution and risk, former Red Arrow & RAF jet fighter pilot

Justin Hughes: Biography highlights

As a former fighter pilot and Executive Officer of the Red Arrows, Justin Hughes is no stranger to high performance in the most demanding of high-risk environments. And after a further 15 years as a consultant on building high-performance cultures, he is uniquely placed to both inspire and offer practical insights into the drivers of excellence.

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Full biography of Justin Hughes

Justin Hughes’ background

Justin is the Managing Director or Mission Excellence, a consultancy specialising in the development of high-performance cultures. Clients range from global corporations (e.g. 3M, Microsoft) to the public sector (e.g. Bank of England, NATO) and world championship-winning sports franchises (e.g. Mercedes F1). He has presented at hundreds of management meetings, conferences, academic forums and dinners worldwide, including as a guest presenter on Oxford University’s MSc in Major Programme Management London Business School’s ‘Executing Strategy for Results’.

Justin is the author of The Business of Excellence (Bloomsbury, 2016), has been profiled in the London Standard, Director and the Daily Telegraph), and interviewed for BBC World ‘Talking Business’ and BBC Breakfast.

Justin’s breadth of operational, speaking, academic and consulting experience allows him to develop tailored content, specific to the client audience. As well as keynote and after-dinner speaking engagements, Justin’s consulting experience includes conference design, ‘MC-ing’ and coaching of internal speakers. With the Mission Excellence team, he also runs high-impact team-building seminars and workshop programmes for meetings and he co-presents with James Woudhuysen (on agility), Stephen Bungay (on executing strategy) and Anna McNuff (on motivation).

Prior to his current roles, Justin was an RAF fighter pilot. He graduated as a top cadet of his officer training and went on to fly the Tornado F3 air defence fighter. He subsequently served for 3 years on the Red Arrows performing over 250 displays worldwide including 3 international tours. Justin has an MBA with Distinction from London Business School and is currently studying International Relations at the University of Cambridge.



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Available for:

After Dinner Engagement
Guest Appearance
Moderating and Emcee
Organisation Development Programme
Panel Participation
TV and Media

Watch Justin in action

1/3 videos
Justin Hughes Speaker Showreel 2018
Justin Hughes Speaker Showreel 2018
BBC World Business Live
BBC World Business Live
The Business of Excellence - the author's perspective
The Business of Excellence - the author's perspective
The MOJO Project Ltd

“We wanted ‘wow’ and we wanted world class credibility. We got both. We also got truly lasting impact. Justin and his team took our core messages and wove them so tightly into their narrative even I began to believe they were his ideas. This positively reinforced and elevated our audience beliefs. So much so that that we worked further with Justin and pretty soon it took on a life of its own as a force for positive change within our organisation. Deeply impressive stuff.”

Ian Beer
Harrington Starr, North Starr, HSTC

“Justin is one of a rare breed of speakers who absolutely engages and captivates an audience, providing clear takeaways to action straight away into positive business results.  His ability to take experiences from his consultancy work and bring to life what high-performance environments are really like truly resonated with the team.  Whilst there were a number of factors leading to a record performance for the company this month, I am certain that the impact and motivation provided from hearing the common sense approach that Justin provided was one of them. An outstanding person with a world-class ability to bring excellence to life.”

Toby Babb
Trican Completion Solutions (Canada)

“Would not hesitate to bring Justin back.”

Maersk Deutschland

“A year on we still use the language and some of the principles.”

Trican Completion Solutions

“Justin hosted a two-day workshop in Canada for my global management team.  He delivered a thought-provoking and hands-on programme focused on high reliability and managing the tension between growth and safety. The session was extremely worthwhile, and I would not hesitate to bring Justin back.”

Andrew Buzinsky
Senior Vice President
Maersk Deutschland

“We hired Justin to help lift the leadership community’s managerial competencies at Maersk Line. Our goal for them was specifically to address the cultural requirements of high performing teams. Close to a year on in our team talks we still use the language and some of the principles Justin and his team used in our sessions. A thoroughly enjoyable and engaging session and highly recommendable.”

Richard Bingham
Senior Director, Trade and Marketing

“A superb first-class delivery with captivating real-life experiences around leadership behaviours and accelerated learning through high impact de-brief sessions all underpinned with attitude over skill. Insights, learnings and business models in abundance notwithstanding a real pleasure to work with.”

Mark Bradley
Managing Director
GEMM Productions

“Justin and the Mission Excellence team take the definition of ‘teamwork’ to a new level. It is inspiring, eye-opening and more to the point, brings about sustainable development”

Gael MacLeod-MacLean
Fujitsu Services

“Justin delivered an excellent keynote at our Distinguished Engineers Conference.  The feedback we received from our delegates was massively positive and some of the best we’ve had. With a thought provoking and engaging story telling style he brings practical knowledge and insights mixed with just the right level of humour.”

Beth Rowlands
Head of Technical Talent EMEIA
ASIS International

“The feedback has been little short of sensational and is still the talking point of the day!  You absolutely nailed what we were looking for.”

World Class Leadership Conference

“Justin wowed our audience at the World Class Leadership 2018 Conference. His blend of insight and humour was both entertaining and captivating. He provided a powerful and unique view into world-class teamwork and leadership. I very much look forward to working with him again.”

Simon Hartley

“Justin Hughes and the team, through their “Learn2Win” methodology brought clarity, structure and best practice to our ability to execute and learn fast.  Their use of practical examples, workshops, and application of a simple to use and easily implementable methodology, provided us with yet another weapon in our armoury to drive improved team performance in a fast-moving environment. Would definitely recommend.”

Julian L. Lee
Director, Sales Enablement
Guardian Wealth Management International

“Although Justin’s background is not from the financial world his vast experience provided clear analogies that really engaged our highly competitive sales force. Justin listened to our business needs and created a session that had impact and will add value to our business as we move into future expansion.”

Leighton Jones
London Luton Airport

“We chose Justin because of his unique skillset and experience along with the ability to relate to the workforce and their needs. He was nothing short of excellent demonstrating a wealth of operational experience, knowledge and the ability to relate that to our environment. All expectations were exceeded.”

Simon Bown
Head of Health, Safety & Environment

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