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Former RAF pilot, POW, author and motivational speaker
John Peters came to the world’s attention in January 1991, when his bruised and battered face flashed onto television screens around the world. It was his disfigured image that became a potent symbol of Saddam Hussein’s ruthless aggression.
John Peters's videos
What John Peters's clients say
"Your address was truly excellent. The sustained applause for you was almost unstoppable."
"Not only was John an excellent presenter he was also an organiser's dream in both his professionalism, his flexibility and his genuine enthusiasm in mixing and mingling with the delegates after the session."
"The effect you provoked was extraordinary. You made an outstanding, brave and emotionally honest presentation which moved and inspired us all. What you communicated about how you felt and what you had learnt about yourself touched a chord, I know, in every individual present - in a unique and profound way."
"To be in a room containing over 200 people with total silence was awesome and I can't remember that ever happening before. I don't know if you were aware of the silence but there wasn't a single cough, any sound of people whispering or shuffling, just stillness. I think that some people had even forgotten to breathe!"
"Anyone who has had the privilege of listening to you speak cannot be anything other than impressed by your attitude to life and your determination, courage and integrity. Yours is a gripping and extremely moving story. Everyone to whom I have spoken since your presentation has unreservedly said that it was excellent."
"Continue to have inspiring external and motivational speakers. John Peters was amazing..... I took a lot away from his story at a personal level."
John Peters's 2023 biography
About John Peters
His dramatic and sometimes harrowing experiences reach deep into our innermost minds, showing us how we can overcome even our worst fears and nightmares. His war was not all as he expected – it became a seven-week ordeal of torture and interrogation testing John Peters to the absolute limit and bringing him close to death.
John is an experienced speaker of international repute to corporates, public sector and charities. He was the sole reader representing the British Armed Forces at the National Gulf Memorial Service, in front of Her Majesty, The Queen and presented the Sir James Martin Lecture at the Royal Aeronautical society in the presence of Prince Philip and followed Mr Nelson Mandela on stage in South Africa. He has written two best-selling books and the documentary, ‘Tornado Down’ was Independent Documentary of the Year and a BAFTA Award Nominee. He has extensive international TV, radio, PR and Media experience.
During his RAF career, he flew Tornado GR1 on various squadrons and then, within the MoD, he led programmes on leadership, safety and human error in aviation. Using this experience, on leaving the RAF, he founded a management consultancy providing business critical development, consulting and coaching – through a leadership lens. His company, Monkey Business, provides expertise on leadership, strategy and innovation for senior business teams.
Clients include Capital One, Virgin media, NDS, Lloyds Bank. He is Fellow of Kingston Business School and Henley Business School and a former Chair of the Association of MBAs and Associate Professor at RANEPA in Moscow. Married with two grown up children, he is a Trustee of the RAF Club, a RAFA Ambassador, a former Chair of the Association of MBAs, is Patron to KidsOut, a charity supporting abused children and a Governor of Worcester Royal Grammar School.
John Peters's 2023 speaking fees
- United Kingdom
Specific fees fall within the ranges shown. These are presented as a guide only and are subject to change without notice.
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