James Lawrence: Biography highlights

James Lawrence is a top motivational speaker, endurance world record holder, triathlete, and subject of the documentary The Iron Cowboy: The Story of the 50.50.50. Known to the world as The Iron Cowboy for wearing a cowboy hat during Ironman races, James completed the greatest feat of human endurance: 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50).

Based in:

North America

Languages spoken:

English

Full biography of James Lawrence

James Lawrence Background

James Lawrence is known as the Iron Cowboy. This is the nickname that he received from the public after he started to wear a cowboy hat during the marathon portion of his Ironman races to be identified by his children quickly. Originally from Calgary, Canada, he now lives in Utah with his wife Sunny and their five children.

With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, the 50/50/50. Sports Illustrated ranked James in the top 50 fittest freaks with Lebron James and Conor McGregor, 2 of James’ favorite athletes. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World’. He has redefined the definition of impossible and is here today to share his journey with you: ladies and gentleman, James Lawrence, The Iron Cowboy.

  • James was named one of Sports Illustrated’s 2017 Fittest 50
  • James holds 2 world records- Most 70.3 Ironmans and Most Full Ironmans
  • James did a 50.50.50. the greatest feat of human endurance
  • James is the author of “Redefine Impossible”
  • James is a Mental Strength Guru, a Renown Endurance Coach, and an In-Demand Public Speaker

 

 

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Available for:

Guest Appearance
TV and Media

Watch James in action

Playlist
1/5 videos
1
Iron Cowboy
Iron Cowboy
14:30
2
Isolate your FEARS and ATTACK them - Podcast with James 'The Iron Cowboy' Lawrence
Isolate your FEARS and ATTACK them - Podcast with James 'The Iron Cowboy' Lawrence
34:48
3
Breaking endurance barriers, one step at a time | Lucy Lawrence & James Lawrence | TEDxTWU
Breaking endurance barriers, one step at a time | Lucy Lawrence & James Lawrence | TEDxTWU
12:40
4
This Is How You Become the Best Version of Yourself in One Step | James Lawrence | Goalcast
This Is How You Become the Best Version of Yourself in One Step | James Lawrence | Goalcast
04:41
5
How to be Successful? | James Lawrence | CollectZone
How to be Successful? | James Lawrence | CollectZone
14:51
Clif Bar
..the story that I heard James talk about not only made me tear up and cry about 3 or 4 times while he was speaking. That led into a drive home with sobbing and just being overwhelmingly happy with the knowledge that I had gained from listening and knowing that now I could do whatever I wanted to do…James “IRON COWBOY” Lawrence, Thank you, Sir!!!
Jeremy Merchant
Clif Bar Baking Co. of Twin Falls, ID
We enjoyed our time with James tremendously. His stories were able to inspire so many of us with his message about the resiliency of the human spirit, and the power our decisions can have over our circumstances. He will leave you feeling encouraged, motivated, and ready to do something impactful!
Dale Ducommon
Bakery General Manager
Procter & Gamble
It really felt and came across that he listened to our feedback because the keynote he delivered felt perfectly tailored for our community and event! I’ve received overwhelmingly positive feedback on James keynote from the attendees. They raved about him with one of the top quotes being “James was the best speaker we’ve heard at one of our events in the last few years if not EVER!!” He really brought his Iron Cowboy presence to stage as he captivated our community with his experience weaving in the images, quotes and videos perfectly. He was charming and memorable even when we had a tech malfunction with the video – he kept the energy of the attendees high throughout.

James 's speaking topics

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