James Lawrence: Biography highlights
James Lawrence is a top motivational speaker, endurance world record holder, triathlete, and subject of the documentary The Iron Cowboy: The Story of the 50.50.50. Known to the world as The Iron Cowboy for wearing a cowboy hat during Ironman races, James completed the greatest feat of human endurance: 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50).
Full biography of James Lawrence
James Lawrence Background
James Lawrence is known as the Iron Cowboy. This is the nickname that he received from the public after he started to wear a cowboy hat during the marathon portion of his Ironman races to be identified by his children quickly. Originally from Calgary, Canada, he now lives in Utah with his wife Sunny and their five children.
With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, the 50/50/50. Sports Illustrated ranked James in the top 50 fittest freaks with Lebron James and Conor McGregor, 2 of James’ favorite athletes. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World’. He has redefined the definition of impossible and is here today to share his journey with you: ladies and gentleman, James Lawrence, The Iron Cowboy.
- James was named one of Sports Illustrated’s 2017 Fittest 50
- James holds 2 world records- Most 70.3 Ironmans and Most Full Ironmans
- James did a 50.50.50. the greatest feat of human endurance
- James is the author of “Redefine Impossible”
- James is a Mental Strength Guru, a Renown Endurance Coach, and an In-Demand Public Speaker
Watch James in action
Clif Bar Baking Co. of Twin Falls, ID
Procter & Gamble
James 's speaking topics
When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day.
Even Lawrence’s coach didn’t think he could complete the challenge; enough that he penciled in another event the day Lawrence was supposed to complete the 50. But with the support of Sunny, their five children in tow, and with grassroots support always conjured at the last minute via Facebook, he accomplished what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the extraordinary, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission and winning two prior world records.
Key take-ways from Redefine Impossible:
- Going all in
- Breaking through mental and physical barriers.
- Be uniquely you.
- Belief and conviction on your journey.
- Mind over matter.
- Teamwork > One man’s feat
- Get your priorities straight.
- What’s your why? No goal too big – you just need the right steps.