Andy Lopata

Just One Reason The Power of Professional Relatonships

Successful organisatons, projects and careers rest on strong relatonships. Whether with colleagues, clients, suppliers, investors or others, if you have a network developed on deep relatonships, you then have people who will refer you, advocate for you, feed you advice and insights and support you in whatever ways you need.

In this talk, Andy explores the fundamentals of building, nurturing and leveraging strong professional relatonships.

During the session he looks at:

• Where are the gaps in your professional relatonships?
• Understanding the ‘Relatonship Matrix©’ and how it helps projects thrive
• The importance of cognitve diversity
• The 7 Stages of Professional Relatonships
• When to be transactonal and when to be friends
• Knowing how to make it easy for your connectons to support you when they are ready to

Connected Leadership

Why are professional relatonships relevant to top leaders?

How can you make a difference by connectng with key employees, stakeholders, influencers and others?

Andy interviewed a number of top leaders on the role their relatonships have played in their success and in this presentaton he shares their thoughts, combined with his experience of the power of networks.

What You Will Learn:

• The role professional relatonships play in successful businesses
• How your network can communicate your brand and your values
• The importance of mentoring
• The role of strategic alliances
• How your network can keep you in tune with what is happening in your company, in your industry and beyond
• The importance of long term relatonships

How NOT to Get Referrals

With growing competton and more demands on budgets, it’s becoming harder and harder to win new business. Yet stll so many sales people leave potental new revenues untapped and unexplored.

The reason is very simple. Across a range of industries, referral strategies range from tred and predictable to passive to simply non­existent. A large number of sales people and business owners become complacent when it comes to referrals and simply expect them to appear. Networking is stll treated as a skill, not a core business strategy. Where referrals strategies do exist they tend to be lazy, poorly tmed and ineffectve.

As a result, potental new business simply goes elsewhere. In this talk, Andy will share with you the key mistakes he sees practced by so many unsuccessful companies tme and tme again.

The mistakes that ensure that they don’t get anywhere near as many referrals as they should.

Just One Reason Developing Strong Relatonships as Part of a Referrals Strategy

Referrals lie at the heart of successful business development strategies, yet ofen they are lef to chance. While we invest in almost every other route to market ­ PR, cold calling, advertsing, SEO and more ­ too many companies simply expect referrals as a result of happy clients.

This is an ineffectve approach and leaves a lot of business on the table untapped. In ‘Just One Reason’, Andy explores the fundamentals of building, nurturing and leveraging strong professional relatonships with people who can refer on a consistent basis.

During the session Andy will explore:

• How to develop a strong strategic network with key stakeholders in a positon to refer you both inside your organisaton and beyond
• The importance of Six Degrees of Separaton and why so many opportunites are missed
• Understanding the ‘Relatonship Matrix and how it helps projects thrive
• The 7 Stages of Professional Relatonships
• How to nurture relatonships so that people want to refer you
• What stops us from asking for help
• Why so many intermediary relatonships fail
• How to make it easy for people to help you

Managing Professional Relatonships While Socially Distanced

It is challenging to maintain professional relatonships with people when you can’t see them in person. In additon, the way people engage and react changes when anxiety levels have increased in other areas of their lives.

The period of lockdown during the Covid­19 crisis shone a spotlight on the importance of professional relatonships and human connecton. Those relatonships became more important than ever for so many people and yet, at the same time, much harder to maintain.

So how can we maintain and nurture remote relatonships and what can we learn from the challenges of maintaining connectons during Covid­19 that we can apply to our professional relatonships moving forward?

Designed as a short presentaton or discussion topic or, alternatvely, a longer presentaton incorporatng the key points from ‘Just One Reason’.

Strengthening Links: Building Stronger Connectons and Generatng Referrals Through LinkedIn

Too ofen dismissed as a job search site or a huntng ground for new cold leads, LinkedIn has the potental to be an incredibly powerful tool to support a strong professional relatonships strategy.

Using LinkedIn effectvely you can atract and seek referrals to prospects, great new talent and influental new contacts. The focus doesn’t have to be just on growing your network though, you can build stronger relatonships with existng connectons through ongoing engagement and increased visibility, ensuring that you’re top of mind when they need you or have an opportunity to support or refer you.

Whether a keynote talk, a short programme or a masterclass, Andy will work with you to understand:

• How LinkedIn can support your professional relatonships and referral strategy
• What’s needed to get your profile right so that your first impression leads to more
• With whom to connect and how to manage outbound and inbound connecton requests
• How to engage productvely with your connectons both ‘network­wide’ and ‘network­deep’
• How to use LinkedIn to generate strong referrals
  Programmes include a LinkedIn audit of partcipants’ profiles and actvity both before and during the duraton of the programme.