Dr. Thom Mayer

Medical Director for the NFL Players Association

  • Disaster Leadership- Pentagon on 9/11, Inhalation Anthrax at the US Capitol in 2001
  • Managing NFL Concussion and Covid-19 Pandemic Crisis
  • New book “Leadership is Worthless…But Leading is Priceless”
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Full Profile

About Dr. Thom Mayer

Dr. Thom Mayer stands among the world’s foremost authorities on crisis leadership, medical emergency response, organisational resilience, and operational excellence in high-performance environments. With a career defined by navigating some of the most significant public and corporate crises of our generation, Dr. Mayer’s insights and strategies are highly sought after by executive teams, healthcare leaders, and organisations facing rapid transformation.

As Medical Director for the NFL Players Association, Executive Vice President of Leadership at LogixHealth, and Founder of BestPractices, Inc., Dr. Mayer has shaped policy and safeguarded well-being on the NFL’s front lines for over two decades. He is also a Clinical Professor at George Washington University, Senior Lecturing Fellow at Duke University, and a “Master of Disaster” credited with lifesaving leadership during events such as 9/11 at the Pentagon and bioterrorism incidents at the US Capitol. His crisis deployment in Ukraine further demonstrates a hands-on approach to global emergency response.

Tom Peters, the celebrated leadership expert, and USA Today have recognised Dr. Mayer as both “gaspworthy” and among the “100 Most Important People in the NFL.” Dr. Mayer has received the American College of Emergency Physicians’ highest honour and has been acknowledged for entrepreneurship, building, and successfully exiting multimillion-dollar ventures in healthcare staffing, management, and innovation.

Business Challenges Addressed

Dr. Mayer helps organisations tackle complex, high-impact challenges such as:

  • Leading teams through crisis: Offering frameworks drawn from disaster zones, NFL emergencies, and hospital frontline practice, Dr. Mayer equips businesses to thrive under intense pressure and uncertainty.​
  • Battling burnout and driving resilience: His evidence-based approach to employee wellbeing, resilience, and adaptive capacity is rooted in research, unique field experience, and the latest strategies from sports medicine and emergency care.​
  • Cultivating innovation and trust: Dr. Mayer’s keynote “Making Failure Your Fuel” demonstrates how innovation grows fastest where trust is strongest, and how leaders can reframe setbacks to unlock creativity and positive transformation.​
  • Hardwiring patient/customer flow: Drawing from his seminal work, “Hardwiring Flow,” Dr. Mayer equips executives and managers with tools to increase efficiency, optimise service delivery, and address bottlenecks across healthcare and corporate operations.​
  • Building high-impact culture: With unique stories from NFL sidelines, trauma centres, and war zones, he shares methods to instil purpose-driven, adaptable teams ready to meet tomorrow’s challenges.​

Awards and Publications

  • Author of 20 acclaimed textbooks and hundreds of articles on leadership, emergency medicine, and patient experience.
  • Multiple award-winner: including the ACHE’s James Hamilton Award and the ACEP’s Outstanding Speaker of the Year.
  • Nominated to the Pro Football Hall of Fame for his work transforming sports medicine safety protocols worldwide.

Talks

Leadership is Worthless…But Leading is Priceless: What I Learned from 9/11, the NFL, and Ukraine

Dr. Thom Mayer has led a life at the forefront of leading through some of the most prominent crises of our generation, including serving as the Command Physician at the Pentagon on 9/11, Incident Commander for the US’s first bioterrorism incident, Medical Director of the NFL Players Association, and leading a Mobile Emergency Team during the Ukraine invasion. This keynote is a contrarian approach to leadership, which is: Leadership is worthless…because it is a noun – something you say. But Leading is priceless…because it is a verb – the things you do, all day, every day, in every walk of life.

Dr. Mayer challenges his audiences to ask the right question – “How will I lead myself and my team today?” By helping them to embrace that leading occurs – no matter what job you do – in everything you do, he inspires others to lead themselves, their teams, and their families

Filled with stories and examples from Dr. Mayer’s career as “The Master of Disaster,” leading at the forefront of crises on the world stage, this presentation challenges but also inspires new and practical approaches to leading your life in times of crisis.

Making Failure Your Fuel: A Key Aspect of Leadership is Worthless…But Leading is Priceless

In his book “Leadership is Worthless…But Leading is Priceless” Dr. Thom Mayer presents many actionable yet contrarian concepts. One of the most intriguing of these is the idea of “Making Failure Your Fuel,” which builds upon the idea that innovation, which is an essential skill in these turbulent times, occurs not at the speed of genius, creativity, or intelligence, but rather at the speed of…trust. And the only way we can trust ourselves and our teams to innovate is to develop and perfect the talent of making failure our fuel.

Using stories and personal experiences from the NFL, the US Women’s’ National Soccer Team (including Mia Hamm and Abby Wambach), 9/11 at the Pentagon, Ukraine, Capital One, and world history and literature, this talk examines the details of using failure to motivate success, including:

  • Failure is not the opposite of success-it is an integral part of success
  • Failure motivates-Tom Brady and the NFL Draft
  • Developing Your Failure Muscles-11 ways to use failure as fuel
  • The Healing Power of Failure
  • Limits Begin Where Vision Ends
  • Taking ourselves lightly-and failure as our fuel

As Senator Mark Warner said in his comments on Dr. Mayer’s book, “Perhaps the greatest lesson Dr. Mayer has to offer is not to be discouraged by failure, but rather to use it as fuel-to take risks and get yourself back in the game. Leaders of all stripes can learn much from reading this book.” You can learn much from this talk.

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Testimonials

Dr. Mayer’s talk was simple, eloquent…and devastatingly penetrating. In the 10 years of our leadership program, this was the best session we have had-and we have the world’s best!
Duke University Leadership Institute
HE DID A GREAT JOB. Our folks really liked his presentation.
Oklahoma Hospital Association
Fantastic - Dr. Mayer did a masterful job weaving in details about our organization and really understood what our leaders needed to hear. He talked about the things that concerned them the most while also celebrating our highlights. I have worked with speakers for years but never before has one made it so personal, so relevant for our organization. Thank you, Dr. Mayer, for an inspirational and motivational presentation!
MultiCare
Dr. Mayer was incredible! He kept our audience engaged and they really enjoyed his stories.
creativeMINDS Data
Dr. Mayer was very engaging and a real draw for our conference. We received very positive feedback from our audience!
HRMA Region 2
Mr. Mayer was very engaging with our members and held to the topic we discussed in pre-planning calls. He was a pleasure to work with. He was positive with his message.
North Carolina Healthcare Association
Dr. Mayer was fantastic. He was very engaging and our audience loved him!
San Antonio Medical Foundation
At Bernstein, we work with many of the most successful, influential and innovative business leaders, artists, athletes and inventors on the planet. It is not easy to find speakers that can truly engage this type of audience, but Dr. Thom Mayer had them enthralled. His ability to craft a message and inspire listeners through anecdote, and the always well-placed quote, is unapparelled. Thom remains one of the most requested speakers Bernstein Private Wealth has had.
Bernstein Private Wealth
Your keynote was a massive success and resonated with everyone, moving them from laughter to tears. You are changing lives with your powerful message.
Thom Mayer, MD is a humble genius and a world-class communicator! His talk captivated a global audience and brought them to tears, while motivating them for action.
I have heard most of the world-class speakers and honestly, I have never heard anyone who so totally captivated an audience like you did. You wove stories, quotes, philosophical insights, and historical vignettes into a moving, meaningful fabric that affected us all deeply.
Dr. Mayer’s incredible leadership and infectious humor are gifts for all of us.
You brought a truly superb and essential element to our Summit that will live long in the hearts and minds of all those who were privileged to hear you.

Books

Leadership Is Worthless…But Leading Is Priceless: What I Learned from 9/11, the NFL, and Ukraine
Practical leadership for difficult times, from a crisis management expert who has led response teams through the 9/11 Pentagon at…
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Battling Healthcare Burnout: Learning to Love the Job You Have, While Creating the Job You Love
When physicians and nurses suffer from burnout, patients suffer as well. This book pinpoints the how and why and shows what healt…
Hardwiring Flow: Systems and Processes for Seamless Patient Care
You know you have great healthcare providers. But are your systems and processes letting them maximize the time they spend with p…