Tony Perzow
Learn the invaluable skill of negotiation to achieve remarkable results with the renowned keynote speaker, Tony Perzow. As a distinguished Fortune 500 executive trainer, Tony Perzow will guide and equip you with the necessary tools and strategies to master the art of negotiation.
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Tony Perzow's 2024 biography
About Tony Perzow
In the dynamic world of negotiation, Tony Perzow stands as a beacon of inspiration, captivating global audiences with his unmatched expertise. His stage is graced by industry titans like Apple, Red Bull, and Rolls Royce, a testament to his unique ability to deliver training sessions and keynote speeches that transcend geographical and corporate borders, leaving an indelible mark on the trajectory of success.
Beyond the limelight, Tony’s entrepreneurial spirit ignites as the visionary CEO and Founder of transformative startups. His journey, spanning real estate development, financial markets, hospitality, and film production, paints a canvas of diverse industry insights. From negotiating high-value contracts to his nearly two-decades track record of exceeding sales targets and navigating financial markets, Tony’s experiences are the vibrant palette that enriches his training programs.
Organizations seeking a transformative journey in sales and negotiation turn to Tony for more than guidance; they seek a catalyst for meaningful change. His practical skills and creative problem-solving approach resonate with those hungry for success, making him the trusted guide for those on the quest to not only elevate their strategic negotiation and sales capabilities but to redefine what’s possible in their pursuit of excellence. With Tony Perzow, success isn’t just a destination; it’s an inspiring journey of continuous elevation and transformation.
Tony Perzow's 2024 talks & topics
Unleashing Your Negotiation Genius: The Golden Rule Revelation
Step into a realm where the latent power of your negotiation skills awaits liberation, far surpassing your wildest expectations. In this riveting presentation, Tony Perzow extends an invitation to shatter the conventional mindset fixated on potential pitfalls. Envision, instead, a negotiation approach that transcends self-concern, where empathy emerges as your clandestine weapon. Prepare yourself for an experience that transcends mere theories—an exhilarating journey set to forever redefine your negotiation landscape.
Tony, a fervent believer in the transformative power of practice over theory, will personally guide you and the entire audience through a real-world negotiation breakout session, leveraging his extensive experience training over 20,000 professionals. Here, he unveils the Golden Rule of negotiation—a singular principle poised to revolutionize your approach permanently. As the breakout session concludes, Tony seamlessly transitions into the role of mentor, casting a spotlight not on flaws, but on the illuminating path to negotiation mastery. The choices unveiled during Tony’s simulations often echo those made unconsciously in the real world, presenting a golden opportunity for transformative self-discovery.
Are you poised to embrace a future where negotiation transcends mere skill and becomes an empowering mindset? Join Tony Perzow on this inspiring journey, as he rewrites the rules of negotiation, unveiling the latent genius within each participant. Your negotiation revolution begins now—an exhilarating and transformative leap into a new era of negotiation mastery
Shifting Power in Your Favor: Mastering Planning and Preparation
Embark on a transformative journey into the heart of negotiation mastery with Tony Perzow’s groundbreaking presentation. Armed with cutting-edge AI data, Tony reveals the secrets of a dynamic planning process that transcends job titles, empowering you with skills crucial for negotiation success. Whether advocating for your viewpoint or navigating others’, strategic clarity is the key to triumph—understand objectives, leverage knowledge, and adopt a detective-like approach to glean crucial information. Tony’s presentation is an immersive experience, featuring a real-world negotiation breakout session conducted over 20,000 times. Post-session, he conducts a comprehensive critique, providing invaluable insights into the intricacies of negotiation strategy.
Explore the strategic intricacies of reference points, settlement expectations, walkaway positions, and the art of concessions. Tony’s presentation is more than an informational journey; it’s your portal to inspiration and actionable strategies that will elevate your negotiation prowess to unprecedented heights. Join Tony on this transformative adventure, and unlock the door to a new era of negotiation success.
Mastering the Game: How to Play Hardball with Hard-Nosed Negotiation Tactics
Embark on a riveting journey into the art of negotiation mastery with Tony Perzow’s empowering presentation on playing hardball using hard-nosed negotiation tactics. Tony’s electrifying approach not only reveals the intricate dynamics of negotiations but also transforms them into a strategic game where deploying tactics becomes an art form and a necessity. Drawing powerful parallels to the world of sports, Tony guides you through a dynamic repertoire of negotiation offenses like The Nibble, The Squeeze, and The Take It Or Leave It, arming you with strategies for countering defenses such as The “If-You” Rule, The Considered Response, and Limited or No Authority. Experience the thrill of gaining invaluable insights on maximizing profits, robust defenses against manipulative tactics, and fortifying your negotiation stance without compromise. Tony’s expert guidance and critique of a real-world negotiation breakout session, featuring the Surf Case, will illuminate the power of negotiation tactics, providing practical lessons to ensure you and your team leave less money on the table. This presentation promises a transformative learning experience with clear ROI potential—imagine a world where your team consistently secures just 3% more in every negotiation, translating into significant year-end profits.
Humanizing Negotiations: Mastering the Art of Strategic Communication in Crucial Business Relationships
Embark on a transformative exploration with Tony Perzow into the intricate world of strategic negotiation, specifically tailored for navigating impactful business relationships. Tony introduces a paradigm shift, likening negotiations to conversations on steroids—a realm where the crucial word is “pressure.” The pursuit of negotiation excellence involves unraveling the intricacies of navigating vital work relationships, fueled by the pressure to either buy or sell solutions. Without this essential pressure, the need for negotiation conversations would cease to exist, revealing why humans often do unexpected things during negotiations, becoming their own saboteurs.
This advanced presentation goes beyond theoretical discussions, featuring a dynamic negotiation breakout session that exposes unconscious choices capable of sabotaging success in critical relationships with vendors and customers. Tony not only raises awareness of these pitfalls but equips participants with immediately applicable strategies for tangible and impactful results. Learn to navigate negotiations assertively, mitigate friction, implement conflict-protective strategies, and skillfully engage with even the most assertive counterparts. Strategies include avoiding irritators, steering clear of negative transference, incorporating feeling commentary, and mastering the art of speed reading personality types to enhance relatability and appeal to adversaries.
Tony’s inspirational guidance promises to elevate your negotiation skills to unprecedented heights, turning every interaction into a potential pathway to success. Don’t leave your negotiations to chance; master the true art of negotiation with Tony’s transformative insights and make negotiations a dynamic catalyst for growth and achievement.
Mastering Price Negotiations: Strategies for Winning
In this riveting presentation, Tony unlocks the secrets to mastering the art of negotiating prices. Every transactional negotiation is a battlefield of interests, where both parties strive to secure the most favorable outcome for themselves and their organizations. Even in seemingly cooperative discussions, an undercurrent of self-interest prevails. Without a deep understanding of the competitive dynamics at play, achieving true success in negotiation remains elusive, regardless of your intentions for a win/win scenario.
Tony doesn’t just teach the rules of competitive price negotiation; he brings them to life through a captivating negotiation simulation and insightful critique. Anchoring, calculated risk-taking, flinching, strategic stinginess, effective trading, the art of not conceding first, and the nuances of telegraphing the right messages—all these techniques and more will be explored in detail. Elevate your negotiation prowess and gain the upper hand in any competitive scenario with Tony’s proven strategies. Don’t just negotiate; negotiate to win!
Infinite Potential: The Art of Win/Win Negotiations
In this enlightening presentation, Tony Perzow invites you on a transformative journey, redefining the essence of win/win negotiations and guiding you toward a realm of limitless possibilities in every negotiation. Beyond the cliché, win/win isn’t a mere warm and fuzzy feeling you get when shaking hands; it’s an intricate process demanding dedication, exploration, risk-taking, and a generous dose of creativity. Tony immerses the audience in a dynamic service-contract breakout session, challenging them to break free from their comfort zones and embrace innovative thinking for outcomes that enrich all involved. Win/win isn’t just an outcome; it’s an approach focused on constructive collaboration to create new value during negotiations.
Discover the profound intricacies of win/win negotiating and embrace practical tactics and strategies that will elevate your negotiation acumen. Tony imparts invaluable insights on navigating deadlocked negotiations, urging you to see challenges as gateways to more significant and better outcomes for everyone. Unleash the true potential of win/win negotiations, equipping yourself with the skills to navigate negotiations with boundless creativity and unwavering confidence. Let Tony’s guidance inspire you to turn every negotiation into an opportunity for collaborative success and growth.
You Suck At Negotiating: The Secret Sauce Of Negotiation [INCLUDES BREAKOUT SESSION]
In this eye-opening keynote, Tony Perzow will have your audience participate in an exciting negotiation simulation. Through his experience of training over 10,000 professionals, Tony learned that negotiation excellence is a skillset that is best attained through practice rather
than lecture. Once the simulation concludes, Tony will thoroughly critique everyone’s negotiation by putting a figurative spotlight on the choices that led to money being left on the table. Ineffective choices made during Tony’s negotiation simulations are often the same choices that professionals are making unconsciously in the real world. Tony will conclude the presentation with the SECRET SAUCE of negotiation, the one thing that’ll transform the way you negotiate forever. This is one talk audiences can’t afford to miss.
- Why do I suck at negotiating and how do I get better?
- What are the most common mistakes that I’m making when negotiating and what are the quick fixes?
- What is the one thing that I MUST learn to up my game?
You Suck At Being Prepared: How To Plan & Prepare For A Negotiation
In this “need-to-know” keynote, Tony Perzow demonstrates a highly effective planning and preparation process that’s backed by the latest AI data. In every negotiation, there’s always a buyer and seller – even when your job title doesn’t include the words sales or procurement. You see, when negotiating you’re either selling your point of view or buying someone else’s point of view. One of the biggest hindrances to negotiation success is negotiating before you’ve had a chance to sell your position. If you can sell your position successfully early on, a lot of the negotiation issues will disappear. However, for this to happen, an effective planning and preparation process will need to be implemented. We’ve all heard the expression “You’ll do better in life if you do your homework,” but how are you supposed to do your homework in a negotiation if you don’t know what the assignment is? Well, your audience is in luck, Tony will deliver the assignment in this presentation.
- What steps must I take before talking numbers?
- How do I determine whether I should be offering up discounts?
- How should I be approaching my conversations with prospects and/or clients?
You Suck At Playing Hardball: How To Win Using Hard-Nosed Negotiation Tactics
In this “crowd-pleasing” keynote, Tony demonstrates the importance of looking at negotiation as a game. And like all games, there are rules that one must abide. For example, in baseball, there are rules for how an offense can score points (i.e. home run) and of course rules for how a defense can prevent points (i.e. double play.) Negotiation has these same parameters; there are tactics (offense) and counter-tactics (defense). To play the “game” of negotiation successfully, one must use tactics to get a bigger slice of the proverbial pie as well as counter-tactics to protect the slices they already have.
- What are the best negotiation tactics that I can use to maximize profits?
- How can I protect myself from manipulative tactics being used on me?
- How can I be tougher without impacting my relationships in a negative way?
You Suck At Negotiating Price: How To Bargain Like A Pro [INCLUDES BREAKOUT SESSION]
In this illuminative keynote, Tony will explain the imperative fundamentals of negotiating price. All transactional negotiations are competitive in nature. Both parties are trying to get the best deal possible for themselves and their organization. Even in the most collaborative of negotiations, there is still an aspect where both parties involved are trying to protect their own interests. If you don’t know how to play the competitive “game” of negotiation, you will NEVER be successful no matter how win/win you try to be. Not only will Tony teach you the rules of competitive price negotiating in this module, but will also provide evidence of his principles through an entertaining negotiation simulation and critique.
- How much should I ask for and/or what should I offer?
- What are best-practices when conceding on price?
- Who should talk price first?
You Suck At Relationships: How To Negotiate With Business Relationships That Matter [INCLUDES BREAKOUT SESSION]
In this more advanced keynote, Tony will discuss how to strategically approach negotiations with important work and business relationships. You see, a negotiation is a conversation on steroids. The difference between a leisurely conversation and a conversation on steroids comes down to one word…pressure! In a negotiation, both sides are under pressure to achieve some sort of goal. So, the path to negotiation excellence is really about learning how to be in relation to another when under pressure. A negotiation simulation will be used in this module to exploit the many choices we make on an unconscious level that sabotage our success with important relationships. Tony will not only help you become aware of these ego-driven choices but he’ll also equip you with practical strategies that will begin producing results immediately.
- How can I be tougher in my negotiations without causing friction with my clients or colleagues?
- What strategies can I employ that’ll protect my negotiations from conflict?
- How do I approach negotiations with aggressive people?
You Suck At Win/win: How To Creatively And Collaboratively Negotiate Bigger And Better Deals [INCLUDES BREAKOUT SESSION]
In this revelatory keynote, Tony will define the true definition of win/win and provide a roadmap on how to creatively and collaboratively find win/win possibilities in every negotiation. You see, win/win has become an overly used cliché statement that is often misunderstood. Most would define win/win as a process where both parties leave the negotiation satisfied, however, that couldn’t be further from the truth. Win/win is NOT a warm and fuzzy feeling you have when you shake hands, it’s a complex process that requires work, discovery, risk-taking, and a healthy
dose of creativity. A complex service-contract simulation will be negotiated as part of Tony’s presentation. Audience members will be forced out of their comfort zone and challenged to think outside the box in order to find a bigger and better outcome for all involved.
- What is win/win negotiating and how do I do it?
- What are some win/win tactics and strategies that I can employ when I negotiate?
- How do I approach a negotiation once it has become deadlocked?
Tony Perzow's 2024 speaking fees
- United States
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