Lucy Cooke

The dominant model of leadership in most organisations is still alpha by default: assertive, hierarchical, individual. Decades of new animal behaviour research show that model is biologically wrong and operationally weaker than the alternatives. The question for leaders is what to put in its place when the old script no longer holds.

Lucy Cooke is a zoologist, National Geographic Explorer and New York Times bestselling author who uses evolutionary biology to challenge how leaders think about dominance, cooperation and gender at work.

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Why organisations work with Lucy Cooke

  • She brings primary-source evolutionary biology into leadership conversations that usually run on management frameworks, giving senior teams a different evidence base for talking about dominance, hierarchy and cooperation.
  • Her Bitch thesis, that female biology has been systematically misread by science, gives organisations a serious, research-led entry point into conversations about gender and authority that often default to slogan.
  • The Oxford zoology training under Richard Dawkins, the National Geographic Explorer designation and the Royal Society Science Book Prize shortlist for The Truth About Animals together establish a level of scientific credibility unusual on a corporate stage.
  • She is a working broadcaster with credits across BBC, Channel 4, National Geographic, PBS, Animal Planet and Discovery, which translates into stage craft that holds large audiences on technical material without losing them.

Biography highlights

  • Master’s in zoology, New College, Oxford, studying under Richard Dawkins.
  • National Geographic Explorer.
  • Author of Bitch: A Revolutionary Guide to Sex, Evolution and the Female Animal, a New York Times bestseller and one of the Telegraph’s 50 best books of 2022.
  • Author of The Truth About Animals, shortlisted for the Royal Society Science Book Prize.
  • TED speaker; documentary presenter and producer for BBC, Channel 4, National Geographic, PBS, Animal Planet and Discovery.
  • Founder of the Sloth Appreciation Society and regular contributor on BBC Radio 4 programmes including The Infinite Monkey Cage and Woman’s Hour.

Biography

The alpha leader, the lone silverback, the dominant male at the top of the troop: these are the images management writing has borrowed from animal behaviour for a century. Most of them turn out to be wrong. Newer evolutionary biology shows cooperation, female agency and flexible hierarchy doing more of the work that organisations actually want their leaders to do.

Lucy Cooke is the speaker who carries that research into the boardroom. She trained as a zoologist at New College, Oxford under Richard Dawkins, became a National Geographic Explorer, and built a parallel career as a documentary maker and writer, with credits across BBC, Channel 4, National Geographic, PBS, Animal Planet and Discovery.

Her book Bitch: A Revolutionary Guide to Sex, Evolution and the Female Animal, a New York Times bestseller and one of the Telegraph’s 50 best books of 2022, rewrites a great deal of received wisdom about female biology and what evolution actually selects for. The Truth About Animals, shortlisted for the Royal Society Science Book Prize, applies the same scrutiny to the popular myths organisations still tell themselves about wolves, alphas and pecking orders.

On stage she works the gap between the popular story and the peer-reviewed one. Bonobo societies run on female coalitions and conflict resolution, not dominance displays. Wolf packs are family units, not tournaments. The science is sharper than the management metaphor, and a serious audience leaves able to defend a different model of leadership than the one they walked in with.

Key speaking topics

  • Leadership beyond the alpha model
  • Evolutionary biology and human cooperation
  • Gender, biology and authority
  • Teamwork and collective intelligence in animal societies
  • Science communication and storytelling
  • Female leadership through an evolutionary lens

Ideal for

  • Senior leadership and executive team offsites where the brief is to reset assumptions about authority and dominance.
  • HR, DEI and culture leads looking for an evidence-based external voice on gender and leadership that sits outside the usual frameworks.
  • Conferences seeking a science-led keynote that lands with both technical and general audiences.

Audience outcomes

  • A fact-based critique of the alpha-leader model and why it does not hold up against current animal behaviour research.
  • A new vocabulary for talking about cooperation, female authority and group decision-making at work, drawn from named species and named studies.
  • Memorable case material from the animal kingdom that senior leaders can use in their own conversations and communications.
  • A sharper, science-grounded view of what evolution actually selects for in successful social groups.

Talks

Lead Like a Bonobo, not a Baboon: Smarter leadership lessons from the wild

Wolves were the original animal hierarchy, with an alpha male on top. However, the “alpha” model of leadership was never real, it was based on a biased view of animal behaviour and discounts the teamwork that embodies wolf society.

In this inspirational talk, Lucy gives a tour of cutting-edge research into the animal kingdom and explains how and why the most successful animal societies don’t thrive on dominance. She also draws on parallels with some of world’s most successful, and unsuccessful leaders, and shares the essential leadership lessons (honed by 3.5 billion years of evolution) to help you lead well and build successful teams.

Lead Like a Bonobo, Not a Baboon

A research-led tour of how the most successful animal societies organise themselves, and what that says about leadership in human organisations.

Key takeaways:

  • The alpha-leader story is largely a misreading of older primate research and does not describe the most successful social species.
  • Bonobo society shows female coalitions, conflict resolution and shared authority outperforming dominance hierarchies.
  • Leaders can borrow specific behaviours from these systems without borrowing the metaphor whole.

Survival of the Female

A talk on female biology, agency and authority drawn from the research underpinning Bitch.

Key takeaways:

  • Much of what is presented as settled science about female behaviour reflects the biases of the men who first described it.
  • Female animals across species show competitive, strategic and coalition-building behaviour that mainstream evolutionary stories underplay.
  • The implication for organisations is that the assumptions underneath gender at work need updating, not just the language.

Survival of the Flexible: Darwin in the Boardroom

A keynote on adaptability and innovation through the lens of evolution.

Key takeaways:

  • Evolution rewards flexibility, not strength, and the same is true of organisations under pressure.
  • Specific animal examples illustrate what adaptive behaviour looks like in practice.
  • Leaders can use these examples to reframe internal conversations about change and innovation.

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Testimonials

Lucy is a rare combination of smarts, savvy, and good humour. She presents scientific knowledge in a way that engages, informs, and even entertains.
Pat Mitchell
Curator, TED Women

Books

Bitch: A Revolutionary Guide to Sex, Evolution & the Female Animal
Women aren’t the only victims of misogyny. For centuries female animals have been marginalised and misunderstood by the scienti…
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The Truth About Animals
This “sure-fire summer winner” (New York Times) is an uproarious tour of the basest instincts and biggest mysteries of the an…
A Little Book of Sloth
Published in the UK as ‘The Power of Sloth’, this New York Times best-seller combines Lucy’s adorable sloth photos with the…
Life in the Sloth Lane: Slow Down and Smell the Hibiscus
Combining Lucy’s famous sloth photography with facts about the strange lives of the world’s slowest mammal and words of wisdo…