Morten Toft

Add more value and strengthen your competitiveness

• How to generate up to 7 times greater sales through Co-Creation.
• How to establish a healthy innovation culture by involving the company’s key stakeholders.
• How to create credible unique selling points (USPs) – that differentiate you from others in the market.

Morten focuses on the ability to create added value, such as increased sales, improved bottom line, enhanced quality, greater efficiency, customer or employee satisfaction, and much more.

It’s about NOT putting oneself on a pedestal and believing one is untouchable. Even if you hold a leadership position now, it can change VERY quickly if your innovative muscles and cells have become weak and sluggish.

Co-creation = Those who excel at involving their key stakeholders, including customers, potential new customers, and employees, in development (both ongoing and new), sell up to 7 times more than those who don’t. They also achieve increased satisfaction. Deep and broad involvement throughout the entire process, from the ideation phase to successful implementation, is crucial. Investing time in creating co-ownership and shared responsibility (ambassadors) pays off.

Morten concludes the session with a sneak peek into “Morten’s time machine.” A journey into the future where participants will need to utilize their most crucial skill: imagination and the ability to envision, which is a significant part of creative power. In the time machine, you can travel to five different insight stations. However, our focus will be on taking a brief trip into the appealing future.

Based on the book INNOVATIONS RECIPE

Creating added value is a central factor for individual, organizational, and societal progress. Here are some reasons why it is important to create added value:

Customer Satisfaction: Added value often refers to the extra benefits, products, or services that go beyond their basic function. When companies focus on creating added value for their customers, they increase customer satisfaction. This can lead to increased loyalty and repeat purchases.

Competitive Advantage: Companies that can offer added value beyond the ordinary can gain a competitive advantage in the market. This makes it harder for competitors to copy or replace their offerings.

Branding and Reputation: Added value is often linked to an organization’s reputation. Companies known for delivering high quality and added value build a positive brand identity and attract more customers.

Long-Term Customer Relationships: When customers experience added value, they are more likely to build long-lasting relationships with the company. This leads to stable revenue over time and reduces the need to constantly attract new customers.

Innovation: Striving to create added value can stimulate innovation and creativity within the company. It encourages the development of new products, services, and solutions that can meet both stated and unstated customer needs.

Employee Engagement: Added value applies not only to customers but also to employees. When employees see how their work contributes to creating added value for customers or society, they feel a greater sense of purpose and engagement in their work.

Social Responsibility: Offering products and services that create added value can have a positive impact on society as a whole. This may involve sustainability initiatives, support for local communities, or the creation of products that improve the quality of life.

Building Trust: Added value contributes to building trust between a company and its stakeholders, including customers, investors, employees, and society. Trust is a fundamental factor in sustaining long-term success.

Economic Growth: Creating added value can lead to increased demand for products and services, which in turn can contribute to economic growth and development.

Personal Satisfaction: For individuals working to create added value, this can lead to a deep sense of personal satisfaction. Knowing that one’s efforts make a positive difference for others can be a powerful motivator.

Overall, creating added value is a crucial component of achieving success on many levels – from individual to organizational and societal. It is an approach that goes beyond merely meeting basic needs and strives to exceed expectations to make a positive impact.

To Be Perfectly Honest - Authentic leadership

It’s about being a healthy role model and embodying one’s character as a human being – both in private life and as an employee, leader, or CEO.

It revolves around the ability to live out one’s values, be authentic, and leave genuine and credible footprints. Something that isn’t always easy in practice. The author believes that we increasingly need to focus on our core values and become more conscious of what they fundamentally mean to us. As a result, our dreams and goals will be realized through the driving force of these values – with more flow and synchronicity. Based on my book “To Be Perfectly Honest”.

Authentic leadership is important for several reasons, as it can have a positive impact on both leaders and organizations. Here are some of the key reasons why authentic leadership is significant:

Trust and Credibility: Authentic leaders act in accordance with their values and principles. This creates trust and credibility among employees, as they see their leaders as reliable and honest, which is crucial for a positive work environment and collaboration.

Employee Engagement: Authentic leaders tend to understand and appreciate their employees’ needs and ambitions. This leads to increased employee engagement, as employees feel valued and motivated to give their best effort.

Open Communication: Authentic leaders are open to listening and communicating honestly with their employees. This creates an atmosphere where employees feel comfortable expressing their opinions and concerns.

Inspirational Leadership: Authentic leaders serve as role models for their employees. Their personal integrity and dedication inspire others to follow their example and strive to reach their full potential.

Flexibility and Adaptability: Authentic leaders are more likely to show flexibility and adaptability in their approach to problem-solving and decision-making. This creates a more agile organization that can better handle changes and challenges.

Conflict Reduction: By being authentic and transparent about their values and decision-making rationale, leaders can reduce misunderstandings and conflicts that may arise due to lack of clarity.

Long-Term Growth: Authentic leadership promotes a culture based on honesty and integrity. This can contribute to creating an organization that focuses on sustainable growth and long-term success.

Talent Recruitment and Retention: Authentic leaders often attract talented employees who seek a workplace where they can work under inspiring and respectful leaders. Additionally, authentic leadership can help retain skilled employees in the organization.

Overall, authentic leadership fosters an environment of trust, transparency, and mutual respect. It encourages collaboration, employee satisfaction, and the organization’s ability to adapt to changing circumstances, ultimately leading to long-term success and growth.

Fitting Together The Puzzle Of Your Life

The quest for purpose, meaning, and fulfilling your dreams and goals. Here, you’ll be both inspired and challenged in relation to your personal development. Create an adventurous life filled with joy, health, and personal strength. The hidden forces of the subconscious affect all of us, both positively and negatively, but not everyone is aware of this. Based on the book “Fitting Together The Puzzle Of Your Life”.

The pursuit of purpose, meaning, and the fulfillment of your dreams and goals is essential for personal development, satisfaction, and overall quality of life. Here are some reasons why engaging in this pursuit is important:

Personal Fulfillment: Pursuing your dreams and goals provides a sense of personal fulfillment. When you work towards something that means a lot to you, you experience deep satisfaction when you achieve it. This contributes to your overall well-being and happiness.

Motivation and Direction: Having a purpose or dream to strive for gives you motivation and direction in life. It gives you a reason to work hard, overcome challenges, and persevere when things get tough.

Self-Discovery: In the pursuit of purpose and fulfillment, you learn more about yourself. You discover your strengths, weaknesses, interests, and values. This self-discovery can help you make more informed decisions and shape your identity.

Sense of Control: Pursuing your dreams gives you a sense of control over your own life. You are not just a passive participant; you actively take the reins and shape your own destiny.

Self-Development: The path to fulfilling your goals and dreams is often filled with challenges and opportunities for personal growth. You learn to handle adversity, develop problem-solving skills, and expand your abilities, leading to ongoing self-development.

Inspiration for Others: When you pursue your dreams and achieve your goals, you can inspire others around you to do the same. Your example shows that it’s possible to overcome obstacles and create positive change.

Creation of Meaning: Having a purpose and working towards it gives depth and meaning to your life. It provides something to strive for, something greater than yourself, that can give your life a sense of significance.

Life Experiences: Along the journey of pursuing purpose and fulfillment, you will encounter a range of experiences, both good and bad. These experiences contribute to your personal development and provide invaluable life lessons.

Prioritization: Pursuing your dreams and goals can help you identify what truly matters to you. This can assist you in focusing your resources on the things that are most meaningful to you.

Legacy Building: When you work on something larger than yourself, you create a legacy. Your contributions can continue to influence and inspire future generations.

Ultimately, the pursuit of purpose, meaning, and the fulfillment of dreams and goals is a source of personal satisfaction, growth, and a deeper connection to life as a whole. It provides a framework for creating a meaningful and satisfying existence.