Scott Deming
Customer Service and Leadership Keynote Speaker
With more than 30 years of corporate experience, Scott is your go-to customer service and leadership speaker! He offers actionable insights through keynotes, workshops, coaching, and consulting.
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Scott Deming's 2025 Biography
About Scott Deming
Scott Deming is a highly accomplished business leader and senior executive with more than 30 years of success across a diverse range of industries, including agriculture, franchising, restaurants, food & beverage, not-for-profits, automotive, healthcare, retail, pharmaceuticals, utilities, visitor and tourism, financial and professional services, insurance, technology, distribution, manufacturing, and real estate. Recognized for his extensive brand development and strategic planning expertise, Scott leverages innovative solutions to drive organizational growth and transformation. An accomplished author, Scott has written two books–Powered by Purpose: Identify Your Values, Discover Your Purpose, and Build Success for Life! and The Brand Who Cried Wolf: Deliver on Your Company’s Promise and Create Customers for Life–which further establish his expertise in leadership, branding, and customer experience. As a business leader, he excels at building and motivating teams, developing unparalleled customer experience strategies, and spearheading innovation and leadership initiatives through his internationally acclaimed keynote presentations, training sessions, and consulting engagements.
Scott’s client portfolio spans global brands and organizations such as Kansas Hospital Association, Canadian Association of Fairs & Exhibitions, Daikon Heating & Cooling, New Balance Athletic Shoe Inc., McDonald’s of Russia, Hershey Foods, Pfizer, Delta Airlines, Verizon Wireless, General Motors, Farm Credit Bank, AT&T, and PriceWaterhouseCoopers. He works closely with clients to identify core requirements and deliver solutions focused on culture transformation, employee engagement, and corporate goal attainment. His impact is evidenced by results such as CXO Certification issued to all attendees of his Vision Council training, consultancy contributions to record sales achievements for national manufacturers, and customer service improvements for a Verizon Wireless franchisee that led to an 80% increase in sales.
From 1986 to 2003, Scott founded and led Deming Advertising, later rebranded as Ryan Communications Inc., where he grew the business to 70 employees and $30 million in annual revenue, serving clients from local businesses to major corporations like Benjamin Moore Paints, The Scotts Company, Bryant, Carrier, TroyBuilt, and Oki Data.
In addition to his executive achievements, Scott is President and Chair of Safe & Sound with Amaya, Founder and former Board Member of Service Nation / Service Roundtable, and has served on the boards of the Leukemia & Lymphoma Foundation, United Way, American Heart Association, Salvation Army, Children’s Cancer Foundation, and Upstate Medical. He is also an advisor and lecturer on career development at universities and a mentor in prison engagement programs.
A recognized thought leader and media personality, Scott regularly contributes to leading publications such as Inc. Magazine, Entrepreneur, Boston Globe, Sales & Service Excellence, and the Huffington Post. He has been featured on Fox News and national radio programs, further establishing his profile in the business and leadership space. As a prolific speaker, he has delivered keynotes at national and global leadership events, sales and customer conferences.
Scott Deming’s reputation as a business leader is built on his ability to deliver measurable results, inspire growth, and transform organizations through actionable insights and a commitment to excellence in leadership and customer experience.
Scott Deming's 2025 Talks & Topics
Scott Deming’s “Powered by Purpose” program emphasizes the critical role of a purpose-driven culture in organizational success, highlighting that leadership and collaboration are key to fostering innovation and exceptional customer experiences. Drawing from his extensive corporate experience, Scott demonstrates how aligning on mission and values, while encouraging diverse perspectives, can transform teams and drive sustainable growth. Through real-world case studies, he shows that companies without a purpose-oriented culture cannot thrive in today’s relationship-driven world.
Scott Deming’s “Creating the Ultimate Customer Experience” presentation redefines brand building by guiding audiences on how to create a powerful, emotional, and sustainable brand that turns customers into lifelong loyalists. With over 30 years of corporate experience, Scott demonstrates simple, actionable steps to transform every customer interaction into a lasting, positive impression. His approach inspires immediate implementation, aiming to elevate brands to the highest level of customer loyalty and advocacy
Scott Deming's Latest Books
Powered by Purpose: Identify Your Values, Discover Your Purpose, and Build Success for Life!
According to consultant, coach, and speaker Scott Deming, you and your company, your foundation, or any organization you belong to have the power to truly affect change, but too often you focus on policies and procedures instead of values and purpose. And without values and purpose, your power and your ability to influence go to waste or even become destructive.
Deming developed a philosophy from his earliest days as an advertising and marketing executive that was based on three core values his parents taught him: honesty, integrity, and respect for humanity. From that foundation, he realized his purpose: to help businesses–big and small, old and new–create lasting, meaningful brands by focusing on what matters most to them and to those they serve. His love of business–the fact that someone can have an idea and use passion, smarts, and hard work to make a go of it–propels his drive to return you and your organization to the right formula for success: viewing values and purpose as the essentials.
Powered by Purpose deftly integrates conceptual knowledge with case studies and Deming’s firsthand experiences. The result is an engaging work that shows you how to identify your values, declare your purpose, surround yourself with others of like mind, and then communicate that purpose to the world in a manner laced with emotion, relevance, and intrigue.
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life
In this insightful book, Scott Deming explores the unique brand development challenges faced by individuals, organizations, and businesses of all sizes. He shows how these challenges can be significantly eased by developing a clear understanding of brand identity.
Scott guides readers through the process of creating distinctive and lasting customer experiences. He emphasizes that strong branding begins with building genuine relationships.
Throughout the book, Scott has centered on how customers connect with a brand. In the final chapter, he turns the focus inward—encouraging readers to reflect on how they themselves perceive and connect with their own brand.
Articles & Podcasts
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