James King: Biography highlights

James King is a trusted advisor to some of the worlds most elite and exclusive organisations. He has worked with specialist military units, elite sports teams and world-leading investment funds.

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Full biography of James King

He is the author of ‘Accelerating Excellence’ that analyses the fundamental principles outlier individuals and organisations have leveraged to achieve and sustain superior performance.

James has presented case studies on his work for the MBA programmes at the University of Oxford, Harvard University and Massachusetts Institute of Technology (MIT).

James is a motivational, energetic and inspiring speaker who will provide you with a tangible roadmap so you can immediately put the words to work.

As an advisory King employs a robust principle based methodology for operationalizing the unrelenting pursuit of excellence guiding organisations on how to identify, develop and technically prepare outlier performers to deliver on demand and under pressure.

What is unique about James King:

  • Infectious passion and energy
  • Highly actionable principles
  • Worked in environments very few others have
  • Has delivered tangible results in those organizations (not just a quick talk)


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United Kingdom Special Mission Units

"I've watched and admired how James designs and build sustainable human performance programmes that deliver results. Accelerating Excellence, is a long overdue manifesto for elite performance and James King is the ideal ambassador"

Command Sergeant Major
Performance Red Bull

"Accelerating Excellence provides exclusive access into what it takes for both individuals and groups to excel. It's entertaining, uses real life examples, and is highly practical. It's about time this book was written."

Per Lundstam
Director of Athlete
Toronto Blue Jays

"Greatness is not achieved accidentally; from developing athletes to coaching to managing employees, James King’s Accelerating Excellence presents a deliberate and accessible roadmap for optimizing human behavior to maximise elite performance."

Mark Shapiro
President & CEO
San Antonio Spurs

"Accelerating Excellence is an important resource that provides valuable and unique insight on the topic of elite performance."

RC Buford
Mandara Capital

"James transformed the selection and training process at Mandara and an exponential increase in revenue followed immediately. James is relentless in his pursuit of improved performance. If I were to start my company from scratch he would be my very first hire ahead of any other person I have ever worked with."

Muwaffaq Salti
Founder and Chairman

"James King is the tip of the spear when it comes to motivation, confidence and resilience.His innovative and unique understanding of the mechanics of human performance make him the definitive coach of the future. He has cracked the algorithm for excellence."



"I have seen first hand how James King builds elite performance individuals and organisations. Accelerating Excellence will show you how. The strategies contained are unique, innovative and proven. I unreservedly recommend this book to anyone involved in high performance."



Jason Henderson
Master Chief (Retired)
Onyx Capital Group

"I owe James an insurmountable debt for what he has instilled in me. From day one his approach transitioned me from a young man with a naïve general desire to achieve, into a focused, aligned individual with a burning sense of mission. The principles in this book gave me a set of logical actions that enabled me to relentlessly advance my career beyond what I thought was possible- at lightning speed. Now, you have no excuse not to go out there and do the same."



Greg Newman
Chief Executive

"If you want to maximize your impact personally and professionally, you cannot leave it up to chance. James King has now given every person and high performing team a comprehensive plan for optimal performance. This book should be in every locker room, team room and corporate boardroom."

Trent Greener
Special Operations Human Performance Advisor

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