Michelle Rozen
Most change programmes stall in the gap between what leaders ask people to do and what people actually do. Restructures, AI rollouts and new operating models depend on behaviour change inside a workforce that is already tired of being changed. The leadership question is no longer what to do; it is how to get a real human organisation to follow through.
Michelle Rozen is a behavioural scientist who helps senior leaders close the gap between change decisions on paper and behaviour change inside the organisation.
Full Profile
Why organisations work with Michelle Rozen
- She brings peer-reviewed research on why goals fail, published in the Journal of Social Sciences, into a room of operators wrestling with stalled transformation.
- Her national study of 5,000 US professionals on AI adoption reframes the resistance problem from a technology question to a psychology question, which is where most enterprise AI programmes are actually losing ground.
- Branded, teachable frameworks (The 6% Club, the 0-10 Rule, The Change Doctor’s Playbook for Adapting to AI) give a leadership team shared language to use after the keynote, not a one-time message.
- A repeat client list across Fortune 100 and 500 organisations, including Pfizer, Cisco, Coca-Cola, Johnson & Johnson and Merrill Lynch, signals she translates the research into something senior leadership groups will sit with for ninety minutes and then apply on Monday.
Biography highlights
- PhD and Master’s in psychology; founder of the Dr. Rozen Institute.
- Author of The 6% Club (Wiley, 2024), a USA Today bestseller.
- Author of 2 Second Decisions and The Change Doctor’s Playbook for Adapting to AI.
- Research on goal execution published in the Journal of Social Sciences.
- Huffington Post contributor; quoted across NBC, ABC, FOX News and CNN.
- Repeat speaker for Pfizer, Coca-Cola, Cisco, Johnson & Johnson, Merrill Lynch, IKEA and Illumina.
Biography
Most change programmes do not fail at the strategy layer. They fail at the point where a senior team has decided what should happen and a wider workforce, already worn down by previous change, has to make it real. Rozen’s work sits squarely on that point of failure. She is a behavioural scientist trained at masters and doctoral level in psychology, and her published research in the Journal of Social Sciences was the empirical basis for what became her best-known framework, The 6% Club.
The headline finding from that research is uncomfortable for any leadership team running a transformation: of people who publicly commit to a change, only six percent sustain it past a month. The 6% Club, published by Wiley in 2024, took that finding into the boardroom. It became a USA Today bestseller and the spine of how she now works with Fortune 100 and Fortune 500 clients including Pfizer, Coca-Cola, Cisco, Johnson and Johnson, and Merrill Lynch.
Her newer work follows the same logic into the AI conversation. A national study of five thousand US professionals, summarised in The Change Doctor’s Playbook for Adapting to AI, treats the AI adoption problem as psychological rather than technical. The point a senior buyer cares about is that this reframes where the bottleneck sits: not in the technology stack, but in the human response to it.
What distinguishes her from the broader change-keynote field is the apparatus around the talk. Named frameworks, peer-reviewed research, a publishing record at a major business press, an institute under her name, and a Huffington Post column give a leadership team something to reach for after the room empties. The 6% problem is the one she has built her career on naming. Her contribution is giving senior leaders a defensible, research-grounded way to do something about it.
Key speaking topics
- Behavioural science of organisational change
- The psychology of AI adoption and resistance
- Decision-making under pressure
- Goal execution and follow-through inside large organisations
- Leadership through restructure and uncertainty
- Motivation and influence at the team level
Ideal for
- CHROs, transformation leads and change directors running multi-year restructures with stalled adoption.
- CIOs, CDOs and AI programme owners trying to move enterprise AI from pilot to operational use.
- Senior leadership offsites where the agenda is execution, not strategy.
- Sales and commercial leadership groups working on influence, decision-making and habit change in client-facing teams.
Audience outcomes
- A research-backed account of why most change initiatives stall after the launch moment, and what a leader can do about it.
- Named frameworks (The 6% Club, the 0-10 Rule) the audience can use in their own teams without further translation.
- A specific reading of where AI adoption is actually breaking inside their organisation, drawn from her 5,000-professional study.
- Sharper language for talking to a tired workforce about another wave of change without losing credibility.