Jenk​ Oz

Why organisations work with Jenk Oz

• A live daily feed of Gen Z behaviour. Thred.com publishes in 17 languages across 220+ countries and territories, feeding his brand advice with first-party data instead of commissioned surveys.
• Consulting credibility built on named client work. Thred Media has advised Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, and Ogilvy on Gen Z strategy, so executive audiences engage with a working commercial operator.
• Primary-source Gen Z insight. Thred’s editorial team is almost entirely Gen Z, which grounds brand strategy work in lived cohort behaviour.
• A structural edge in data. The combination of publishing arm, Change Maker Discord community, and consulting practice generates zero- and first-party signals on emerging youth culture that traditional agencies do not hold.

Biography highlights

• Founder and CEO of Thred Media, the Gen Z publishing and consulting business headquartered in London.
• Thred.com publishes in 17 languages, reaches audiences in 220+ countries and territories, and generates approximately 350,000 monthly article reads alongside 200,000+ social followers.
• Consulting clients include Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, Ogilvy, Hilton, Meta, Universal Music Group, and Epic Games.
• Named on Forbes 30 Under 30 (Europe), winner of Digiday’s Future Leader Award and Greater Good Award, and recipient of a Webby/Anthem Young Leader Award in Diversity, Equity & Inclusion. Fellow of the Royal Society of Arts.
• Member of the Google Z-Council, Oracle for Startups, and the Microsoft Surface young entrepreneur programme.
• Delivered three TEDx talks and has spoken at 90+ international conferences, including Amazon AWS Summit London (where he interviewed Amazon CTO Werner Vogels), Forbes Summit Cincinnati, Vox YMS New York, Oxford University Model UN, and Brand Week Istanbul.

Biography

Most brand advice about Gen Z is produced from outside the generation it describes. Survey data and panel research reach brand teams after the fact, often long after the behaviour they track has moved on. Thred Media was built on the opposite principle.

What became Thred Media began with a school show-and-tell by an eight-year-old Jenk Oz about the activities he was doing outside class. That project grew into iCoolKid, which was rebranded and repositioned as Thred Media in 2019. Today, Thred.com publishes in 17 languages and reaches audiences in 220+ countries, giving the business a live first-party read on what young consumers are actually doing and buying.

The consulting arm applies that feed to commercial questions. Coca-Cola, Google, Ford, Dunkin’, Microsoft, Snapchat, Ogilvy, and Hilton have used Thred Media for Gen Z strategy work that draws on live behaviour from the Change Maker Discord community and the editorial desk. Recognition has followed: Forbes 30 Under 30 (Europe), the Digiday Future Leader Award, a Webby/Anthem Award in Diversity, Equity & Inclusion, and a Fellowship of the Royal Society of Arts.

The commercial distinction is straightforward. He runs a functioning Gen Z business that advises major consumer brands, and he belongs to the generation he is paid to interpret. He has delivered three TEDx talks, interviewed Amazon CTO Werner Vogels at AWS Summit London, and been featured in Forbes, Business Insider, Fortune, and the Evening Standard.

Key speaking topics

• Gen Z consumer behaviour
• Brand relevance and the Gen Z market
• Gen Z marketing strategy
• Youth culture and social change
• Digital activism and clicktivism
• Youth entrepreneurship
• The future of work through a Gen Z lens

Ideal for

• Chief marketing officers, brand directors, and consumer strategy teams are trying to close the relevance gap with Gen Z consumers.
• Agencies and consultancies whose clients are asking sharper questions about youth audiences than internal research can answer.
• Corporate innovation and growth teams are building commercial plans that depend on reaching emerging consumer cohorts.
• Board and executive audiences wanting a primary source on Gen Z behaviour, not secondhand interpretation.

Audience outcomes

• A live view of how Gen Z is actually behaving across purchase and media decisions, drawn from Thred.com’s daily publishing feed and Change Maker community.
• Recalibrated assumptions about the signals brands use to judge youth relevance, with examples from named client work.
• Specific examples of where established brands are winning and losing Gen Z attention, drawn from Thred Media’s advisory engagements.
• A direct read on how social change and purpose shape purchase decisions in the generation that now accounts for the largest share of emerging consumer spend.