Jack Stratten
Retail is no longer a store with a website attached. The commercial model sits across physical space, digital channels, supply chain and brand experience at the same time, and most retailers still run these as separate teams with separate budgets. Leaders need a sharper read on where customer behaviour is actually moving, and what to build next, before competitors reset the category.
Jack Stratten is Head of Trends at Insider Trends, helping retailers and consumer brands turn fast-moving shifts in customer behaviour into concrete decisions about stores, channels and commercial strategy.
Full Profile
Why organisations work with Jack Stratten
- Pattern recognition grounded in fieldwork. Insider Trends runs retail safaris in London, New York, Tokyo and Seoul, which means his examples come from stores he has physically been inside, not slide decks recycled from conference circuits.
- A named RETHINK Retail Top Retail Influencer in both 2023 and 2024, giving buyers a third-party signal of standing in the retail community.
- Direct experience advising Nike, LVMH, Ikea, Marks and Spencer, Jaguar Land Rover and Microsoft on retail formats and customer experience, so the frame of reference fits enterprise decision-makers.
- Works across the full retail stack, from store roles and staff models to omnichannel, supply chain and sustainability, which lets a single session connect teams that usually plan in silos.
- Format flexibility. Keynote, boardroom session, trend workshop or guided retail safari, all drawn from the same underlying research base.
Biography highlights
- Head of Trends, Insider Trends, a London-based retail futures agency advising C-suite clients globally.
- Selected for RETHINK Retail’s Top Retail Influencers list in 2023 and 2024.
- Clients include Nike, Johnson and Johnson, Converse, Ikea, Shell, Marks and Spencer, Jaguar Land Rover, Costa Coffee, Diageo, Microsoft, LVMH, Nespresso, Twilio, The National Trust and Galeries Lafayette.
- Has run trend seminars for senior business audiences in partnership with the British Library.
- Media commentator on retail change, including appearances on Channel 4 and BBC Radio 5.
- Published author on Insider Trends and contributor to industry outlets including Retail Technology Innovation Hub.
Biography
Physical stores, e-commerce, app, social commerce, marketplace listings, supply chain footprint. For most retailers these are still governed as separate projects with separate owners, even though a single customer now moves across all of them inside one buying decision. That gap between how customers shop and how retailers are organised is the core tension Jack Stratten’s work addresses.
As Head of Trends at Insider Trends, a London-based retail futures agency, he sits on top of a continuous research engine that tracks new store formats, brand experiences and commercial models in the cities where retail is evolving fastest. The agency’s client list spans Nike, LVMH, Ikea, Marks and Spencer, Jaguar Land Rover, Microsoft and Galeries Lafayette, and the work typically lands as a keynote, a boardroom session, a workshop, or a guided retail safari through live stores.
The value to a leadership team is diagnostic as much as inspirational. Stratten is good at naming which shifts are real signals versus which are noise, which store formats actually drive commercial outcomes, and where omnichannel investment translates into loyalty rather than cost. RETHINK Retail named him one of its Top Retail Influencers in both 2023 and 2024, a practitioner-voted signal that buyers in the sector recognise his read on the category.
What separates his sessions from a standard retail trends talk is the grounding. The examples are stores he has walked, brands his team has studied in depth, and commercial decisions he has watched play out, which makes the content usable inside a planning cycle rather than a year-end inspiration slot.
Key speaking topics
- Retail trends and customer behaviour
- Omnichannel strategy
- Store of the future and new retail formats
- Customer experience in consumer brands
- Retail innovation and business model change
- Sustainability in retail and supply chain
- Direct to consumer and brand experience
Ideal for
- Retail and consumer goods executive teams setting store, channel and format strategy.
- Heads of customer experience, digital and e-commerce aligning on a single commercial plan.
- Property, leasing and shopping centre leadership rethinking the role of physical space.
- Senior marketing and brand leaders in consumer categories adjacent to retail.
Audience outcomes
- A clearer view of which retail shifts are material signals and which are surface noise.
- Concrete examples of store formats, brand experiences and omnichannel models that are working in 2025, with the commercial logic behind them.
- A shared vocabulary across store, digital, marketing and supply chain teams for the next planning cycle.
- Specific prompts for where to test, invest or pull back in the next 12 to 24 months.
- A sharper sense of how consumer brands and retailers are redefining the role of the store.
Talks
A working view of how the role of the store is changing, and how retailers can operate physical and digital channels as one commercial system rather than parallel projects.
Key takeaways:
- How store roles are being redrawn as stock, service, brand and media assets at once.
- Where omnichannel investment actually converts into customer loyalty and margin.
- Named examples of retailers running an integrated channel model well, and where they have had to reorganise to do it.