Jinsop Lee

About Jinsop Lee

• Former associate professor of design at Kyung-Il University – the top design university in Korea
• Successful TED talk on multi sense design
• Founder of design firm Uncle Oswald Is My Hero
• Believes in improving everyday objects by incorporating more of the 5 senses into product design

Speaking Style

• Amusing, educational and story telling.

There is a great energy and sense of fun about everything Jinsop Lee does – he is “innovative, fun and effective.”

Jinsop Lee says his design background began when he was 5 years old and his mother refused to buy him a Star Wars X-wing fighter – so he designed his own out of Lego.

After a childhood spent living and absorbing cultures all over the world he started his career as what he called “a suit-wearing design consultant.” He spent his time designing products and creating strategies for large companies. A compulsory 2 year stint in the Korean Army followed, before taking up a post as an associate professor of industrial design at Kyung-Il University – the top design university in Korea. He has founded his own design firm Uncle Oswald Is My Hero, which produces clever iPod speakers from old telephone handsets. He has incorporated his innovative ideas for improving design into imaginative keynote speeches and was invited to address a TED conference in Long Beach on his ideas for multi-sensory design in 2013 after winning a Global Talent Search competition. As well as his speaking engagements he is working on a series of short videos about industrial design.