Richard Shotton Speaker

Richard Shotton

Author of The Choice Factory and founder of Astroten

Richard Shotton specialises in applying behavioural science to marketing. In 2018 he set up Astroten, a company that helps brands such as Google, Facebook, BrewDog and Barclays apply behavioural science to solve their challenges.

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Richard Shotton's videos

What Richard Shotton's clients say

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Languages: 

  • English
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Complete the form below to check Richard Shotton's availability. If you prefer, you can also send an email directly to our head office.

How would Richard Shotton deliver their presentation at your event?
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Richard Shotton's 2023 biography

About Richard Shotton

Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising.

Richard started his career as a media planner 18 years ago, working on accounts such as Coke, Lexus, and comparethemarket, before specialising in applying behavioural science to business problems.

He is the founder of Astroten, a consultancy that applies behavioural science to marketing.

He regularly runs training session with brands, big and small, using insights from behavioural science to help solve their problems.

Richard Shotton's 2023 talks & topics

Why brands that admit a weakness are more appealing

How brands can build new customer habits

Why the evidence for brand purpose is flawed

How we can understand what motivates consumers when they don’t always tell the truth

Richard Shotton's 2023 speaking fees

Richard travels from:
  • United Kingdom

Specific fees fall within the ranges shown. These are presented as a guide only and are subject to change without notice.

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