Richard Shotton
Richard Shotton specialises in applying behavioural science to marketing. In 2018 he set up Astroten, a company that helps brands such as Google, Facebook, BrewDog and Barclays apply behavioural science to solve their challenges.
Richard Shotton's videos
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- English
Richard Shotton's 2024 biography
About Richard Shotton
Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising.
Richard started his career as a media planner 18 years ago, working on accounts such as Coke, Lexus, and comparethemarket, before specialising in applying behavioural science to business problems.
He is the founder of Astroten, a consultancy that applies behavioural science to marketing.
He regularly runs training session with brands, big and small, using insights from behavioural science to help solve their problems.
Richard Shotton's 2024 talks & topics
Why brands that admit a weakness are more appealing
How brands can build new customer habits
Why the evidence for brand purpose is flawed
How we can understand what motivates consumers when they don’t always tell the truth
Richard Shotton's 2024 speaking fees
- United Kingdom
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