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Richard Shotton Speaker

Richard Shotton

Author of The Choice Factory and founder of Astroten

Richard Shotton specialises in applying behavioural science to marketing. In 2018 he set up Astroten, a company that helps brands such as Google, Facebook, BrewDog and Barclays apply behavioural science to solve their challenges.

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Richard Shotton's videos

What Richard Shotton's clients say

Here is some of the feedback from audiences and clients who have worked with Richard.
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"We love working with Rich for WARC’s events. When he presents, we know we’re guaranteed three things – 1) a fascinating set of insights, 2) evidence and examples to back up all the theory and, 3) a crowd in raptures to hear what he says next!"

Imaad Ahmed, 
Head of Marketing, 
EMEA at Warc

"Richard is everything you need from a conference speaker - thought-provoking, sparky and useful. Taking part in a debate at the Festival of Marketing last year, Richard delivered a case against brand purpose that was well argued, robust and sent those watching away with plenty to think about."

Russell Parsons, 
Editor, 
Marketing Week

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Richard’s speaking themes

Languages: 

  • English
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Richard Shotton's 2024 biography

About Richard Shotton

Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising.

Richard started his career as a media planner 18 years ago, working on accounts such as Coke, Lexus, and comparethemarket, before specialising in applying behavioural science to business problems.

He is the founder of Astroten, a consultancy that applies behavioural science to marketing.

He regularly runs training session with brands, big and small, using insights from behavioural science to help solve their problems.

Richard’s latest books
Richard Shotton Book

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Richard Shotton's 2024 talks & topics

Why brands that admit a weakness are more appealing

How brands can build new customer habits

Why the evidence for brand purpose is flawed

How we can understand what motivates consumers when they don’t always tell the truth

Richard Shotton's 2024 speaking fees

Richard travels from:
  • United Kingdom

Specific fees fall within the ranges shown. These are presented as a guide only and are subject to change without notice.

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