Avinash Kaushik
Avinash Kaushik is an author, speaker, and marketing and analytics strategist who helps organisations use digital analytics and data-driven marketing to improve decision-making.
- Author of Web Analytics: An Hour a Day and Web Analytics 2.0.
- Former Senior Director, Global Analytics and Digital Marketing Evangelist at Google.
- Chief Strategy Officer at Human Made Machine and Brand Strategy and Marketing Transformation Consultant at Tapestry.
- Co-founder and former Chief Education Officer of Market Motive.
- Recipient of the American Statistical Association’s Statistical Advocate of the Year award and the Web Analytics Association’s Most Influential Industry Contributor award.
- Has worked with organisations including IBM, Unilever, AOL, Time Warner, Toyota, Google, L’Oréal, Autodesk, and Vanguard.
Full Profile
Key speaking topics
- Digital analytics strategy
- Data-driven marketing
- Marketing experimentation and optimisation
- Data-informed decision-making
- Digital marketing measurement
- Marketing strategy and transformation
- Customer data and marketing performance
Ideal for
- Marketing leaders and digital marketing teams
- Data, analytics, and insights professionals
- Senior leaders responsible for digital strategy
- Organisations seeking to improve marketing measurement and performance
Audience outcomes
- Clear understanding of how digital analytics informs marketing strategy
- Frameworks for measuring and improving marketing performance
- Practical perspectives on experimentation and optimisation in digital marketing
- Insight into how organisations can use data to support better decision-making
Why organisations work with Avinash Kaushik
- Combines senior industry experience with practical frameworks for digital analytics and marketing strategy.
- Brings perspective from leadership roles in global technology and marketing organisations.
- Connects data, analytics, and marketing performance in ways relevant to commercial decision-makers.
- Draws on experience advising and speaking to global companies across multiple industries.
Biography
Avinash Kaushik is recognised for his work in digital analytics and data-driven marketing, helping organisations understand how data can inform better marketing strategy and decision-making. His expertise focuses on the practical use of digital analytics, experimentation, and measurement to improve marketing performance and guide more effective business choices.
He previously served at Google as Senior Director of Global Analytics and Digital Marketing Evangelist, where his work centred on helping organisations make better use of digital data to understand customer behaviour and optimise marketing outcomes. His broader career reflects a consistent focus on connecting analytics with strategic marketing decisions.
Avinash is the co-founder and former Chief Education Officer of Market Motive, an education platform dedicated to digital marketing and analytics training. His official biography also lists him as Chief Strategy Officer at Human Made Machine and a Brand Strategy and Marketing Transformation Consultant at Tapestry, where he works with organisations on marketing strategy and transformation.
He is the author of Web Analytics: An Hour a Day and Web Analytics 2.0, widely referenced books on digital analytics and marketing measurement. His work with organisations has included IBM, Unilever, AOL, Time Warner, Toyota, Google, L’Oréal, Autodesk, and Vanguard, reflecting the relevance of his insights across industries.
Avinash has received the American Statistical Association’s Statistical Advocate of the Year award and the Web Analytics Association’s Most Influential Industry Contributor award. He has also spoken at industry conferences, for companies, and at universities including Stanford University, the University of Utah, the University of Virginia, Santa Clara University, and VCU Brandcenter.