Ting Li
Most large organisations have built AI proofs of concept, signed cloud contracts, and stood up data teams, yet still cannot point to a measurable change in how decisions are made or where margin is captured. The harder question is which digital capabilities, deployed in which sequence, actually shift competitive position. Buyers want a clear read on where the evidence supports investment and where the hype outruns the data.
Ting Li is Professor of Digital Business at Rotterdam School of Management who helps senior leaders convert peer-reviewed evidence on AI, platforms, and digital pricing into operating decisions.
Full Profile
Why organisations work with Ting Li
- A sitting professor at a top European business school whose work appears in Management Science, MIS Quarterly, and Information Systems Research, which means the frameworks she brings to a leadership room have already been tested against the strongest academic standards.
- Director of Digital Business Practice at the Erasmus Centre for Data Analytics, where research is run alongside large corporates and the Dutch government, so the recommendations are grounded in operating reality rather than slideware.
- One of the few academic voices working across digital pricing, online advertising, social and mobile analytics, and immersive technology, which lets her connect AI investment decisions to concrete commercial levers.
- Named to the Poets and Quants Top 40 Under 40 ranking of business school professors, an external signal that the teaching translates for senior executive audiences, not only doctoral students.
- Bilingual in English and Mandarin, with research and teaching ties across Europe, North America, and China, useful for boards working through digital strategy with operations on both sides of the rules-based order.
Biography highlights
- Professor of Digital Business and head of the Information Systems group at Rotterdam School of Management, Erasmus University.
- Founding member and Academic Director of Digital Business Practice at the Erasmus Centre for Data Analytics, and head of the Immersive Tech and AI Lab.
- Visiting Professor positions at Wharton, MIT, Tsinghua, Temple, Arizona State, and City University of Hong Kong.
- Published in Management Science, MIS Quarterly, Information Systems Research, Nature Communications, Production and Operations Management, and Harvard Business Review.
- Named by Poets and Quants as one of the Top 40 Best Business School Professors Under 40 Worldwide.
- Research funded by the Dutch National Science Foundation and by industry partners including VIVAT, AllSafe, and the Dutch Police.
Biography
Most digital strategy advice on AI and platforms is opinion dressed as evidence. Ting Li works the other way around. Her research at Rotterdam School of Management uses econometrics, field experiments, and machine learning to test what digital technologies actually do to consumer behaviour, pricing, and competitive position, then translates the result for the people making the investment call.
At RSM she holds the chair in Digital Business and runs the Information Systems group. She is also Academic Director of Digital Business Practice at the Erasmus Centre for Data Analytics, where she works with corporates and Dutch public bodies on live problems in digital advertising, platform design, and AI deployment. The Immersive Tech and AI Lab she leads gives her a working view of where AR, VR, and generative tools are starting to change customer experience rather than only marketing decks.
Her academic record sits at the top of the field. Papers in Management Science, MIS Quarterly, Information Systems Research, and Nature Communications, alongside articles in Harvard Business Review, mean a board hearing her on digital pricing or online advertising is hearing the underlying evidence, not a secondhand reading of it. Visiting positions at Wharton, MIT, and Tsinghua give her a working network across the leading research centres on the digital economy.
The Poets and Quants Top 40 Under 40 ranking captured what executive education clients already report: she is a researcher who can hold a senior room. That is what makes her useful when the question on the table is whether a specific AI or platform bet will move the business.
Key speaking topics
- Digital strategy and the digital economy
- AI and decision-making in the enterprise
- Digital platforms and online advertising
- Pricing and revenue management
- Social and mobile analytics
- Digital privacy and algorithmic accountability
- Generative AI, AR, VR, and immersive technology
Ideal for
- Boards and executive committees setting digital and AI investment priorities.
- Chief Digital, Data, and AI Officers moving from pilots to operating deployment.
- Chief Marketing Officers and revenue leaders working on pricing, platform, and advertising decisions.
- Strategy and innovation leads in retail, financial services, and consumer-facing platforms.
Audience outcomes
- A clearer read on which AI and digital investments have evidence behind them and which do not.
- A sharper view of how digital pricing, advertising, and platform mechanics affect customer behaviour at scale.
- Practical reference points for governing AI use in commercial decisions.
- A working sense of how immersive and generative technologies are starting to reshape customer experience.