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Jochen Wirtz
Vice Dean, MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore (NUS)
Jochen Wirtz is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, US.
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- English
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Jochen Wirtz's 2024 biography
About Jochen Wirtz
Previously, Dr Wirtz was an Associate Fellow at the Saïd Business School, University of Oxford (2008 to 2013), a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (2009 to 2015) and the founding director of the dual degree UCLA – NUS Executive MBA Program (2002 to 2017). Dr Wirtz holds a Ph.D. in services marketing from the London Business School. His research focuses on service marketing and management, and he has published more than 200 academic articles, book chapters and industry reports (incl. six features in Harvard Business Review).
In recognition of his excellence in research and teaching, Professor Wirtz has received more than 50 awards, including the prestigious Christopher Lovelock Career Contributions to the Services Discipline Award in 2019 (the highest recognition of the American Marketing Association (AMA) service community), the Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally), and the top university-level Outstanding Educator Award at NUS.
He also was the winner of the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both awarded by Emerald Group Publications. He serves on the editorial review boards of some ten academic journals, including the Journal of Service Management, Journal of Service Research, and Cornell Hospitality Quarterly.
Dr Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms around the world. He has been involved in a number of start-ups including in Accellion (Accellion.com; exit in 2021), TranscribeMe (TranscribeMe.com), and Uplifting Service (UpliftingService.com; exit in 2021).
Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between Asia, Europe and the US.
Jochen Wirtz's 2024 talks & topics
Creating & Capturing Value in Modern Service Economies
Intelligent Automation, AI & Service Robots
Platform Business Models
From Products to Services & Solutions
Productizing & Branding Services
Managing Customer Loyalty
Jochen Wirtz's 2024 speaking fees
Jochen travels from:
- Singapore
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