Michael Solomon Speaker

Michael Solomon

Consumer behaviour expert & marketing specialist

Michael Solomon: Biography highlights

A thought leader in marketing and advertising, Michael’s presentations reveal cutting-edge trends in advertising and marketing, branding, consumer behavior, and social media.

Known for:

Authors

Languages spoken:

English

Full biography of Michael Solomon

He creates a visual excursion into the minds of consumers and what influences them to buy. He captivates audiences with the insights he unveils during his interactive keynotes and seminars.

Michael is a regular Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding. He has spoken to Fortune 500 companies, top advertising agencies, associations and branches of government on five continents and received rave reviews.

Michael Solomon works with Leading Industries

Michael’s client roster includes leading industries such as financial services and insurance, consumer goods and food, apparel design and fashion, as well as aviation and technology. He has spoken to business groups around the world delivering keynotes in South Korea, Brazil, Peru, Japan, Germany, Mexico, the United Kingdom and Poland.

Passionate about the extraordinary world of the ordinary consumer, Michael has advised numerous companies on lifestyle marketing issues and consumer research to fine tune product and service offerings for brand launches and stronger sales results.

Meeting Professionals

Michael works with speaking clients to customize every presentation and make the program as relevant as possible to the audience. He incorporates content provided by the sponsor and actively researches each speech with the goal of exceeding expectations.

Michael provides briefings to global executive teams who want significant increases in their bottom line and who understand that requires a deeper connection with customers. He is on top of the latest trends in consumer behavior and customer decision making, customer insights and customer engagement, and brand identity.

Michael speaks about cutting-edge approaches to sales and consumer psychology, including:

– Gamification
– Customer journey mapping
– Sentiment analysis
– Network marketing
– Augmented reality marketing
– Word of mouth marketing

He shares the latest research on what drives important consumer subcultures such as Millennials, Baby Boomers, women, and multicultural marketing. In addition, he is one of the founders of the field of fashion psychology, and works with major companies to address luxury brand marketing, wearable technology, and the role of social media in promoting the diffusion of new styles and trends.

Media Exposure

Michael is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. He is a regular Contributor to Forbes.com, where he writes columns about emerging issues in retailing, branding and consumer behavior.

Noted Scholar

Michael has been recognized as one of the Top 10 Most Productive Scholars with published research on consumer behavior, fashion psychology, branding, retailing, and marketing research in numerous academic journals. He has written over 30 books on these and related topics, as well as many feature articles in national magazines.

Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs and improve the bottom line. Marketing guru Philip Kotler summed up his expertise this way, “Solomon has the mind of a scientist and the writing flair of a journalist.”

Michael literally “wrote the book” on understanding consumers — his textbooks on Consumer Behavior, Social Media Marketing, Advertising, Fashion Psychology and Marketing are required reading in hundreds of business schools around the world. He holds a Ph.D. in Social Psychology from The University of North Carolina at Chapel Hill, and he has been on the faculty at New York University, Rutgers University, Auburn University, and The University of Manchester in the U.K. He has given invited lectures on every continent except Antarctica (still waiting for one there!). Michael currently is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia.

 

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Watch Michael in action

Playlist
1/4 videos
1
Michael R. Solomon, Ph.D. -Presentation to a small audience-
Michael R. Solomon, Ph.D. -Presentation to a small audience-
40:13
2
Michael:  "You are what you buy and you buy what you are."
Michael: "You are what you buy and you buy what you are."
02:24
3
Walk a Mile in Your Customer's Shoes
Walk a Mile in Your Customer's Shoes
45:39
4
How to Develop a Customer-Centric Marketing Strategy
How to Develop a Customer-Centric Marketing Strategy
01:26
Accessories Council

I knew Michael's presentation was a big success when our attendees took out their phones and started snapping photos of his slides! Michael's presentation includes a mix of history, pop culture and statistics that kept the room engaged. We thank him for this high quality seminar!'

Karen Giberson
President
Grupo Padrao (Brazil)

'Michael is a constant source of inspiration and knowledge for any professional in any relevant market who wants to understand consumers behavior more deeply. His work is constantly being updated and his presentations bring powerful ideas that take us out of the comfort zone and pushes our need to act with more strength to develop strategies able to transform the culture of the companies and make them customer-centric organizations.'

Jacques Meir
Chief Knowledge Officer
Informa Health & Nutrition

'We were looking for a speaker who could challenge conventional thinking about how to approach consumers in the finished goods space. Michael's presentation was a great combination of strategic thinking, tactical strategies and humor, augmented with insights directly from our own industry. Consumers are driving the conversation around healthy products, and Michael's talk gave our professional audience great new ways to develop their own marketing strategies to connect with those shoppers.'

Heather Granato
Vice President, Content
U.S. Cellular

'Prof. Solomon...was able to make us think of new ways to use consumer behavior to frame our own activities.... He was able to inject humor to maintain attention yet did not deviate from the basic task at hand that was to educate and provoke thought.'

David Friedman
V.P. Marketing
NCR Corporation (Prague)

'I found Dr. Solomon to be a great asset to the programme through his willingness to adapt the focus and content of his presentation to suit the audience as well as the timely delivery of the presentation in advance of the conference.... I wouldn't hesitate to ask Dr. Solomon to speak at future events as I am confident that he would deliver excellent value for the conference.'

Fiona McCallum
Global Events Manager
Ford Motor Company

'I had the opportunity to work with Michael for Marketing Innovation Day for our topic of Human Centric Design. Michael is very well versed and knowledgeable of the subject matter and was able to give tons of relevant insight, especially relating back to the automotive industry. He was able to provide the audience with tools to use in the real world and take back to our jobs.'

Natalie Simon
Vehicle Personalization and Ford Performance Parts Events & Communication Manager
Subaru of America

'The man is a scholar who is current and street-wise.'

Joe Barstys
Manager, Customer Satisfaction
Direct Selling Association

'Michael Solomon is a great resource on today's consumer and customer expectations. His presentation on building a brand that engages customers in the wild new world of marketing provided a wealth of needed knowledge to our direct selling executives.'

Melissa Brunton
Senior Vice President, Education and Meeting Services
Microsoft Advertising

'...an enlightened resource on consumer motivations and shopping habits.... he brings forth new consumer insights that resonate with our diverse audience... I highly recommend Mike Solomon as a speaker if you want your audience to be truly engaged as they learn about fresh, trend-setting consumer insights that are impacting how marketers can use technology to better connect with today's consumers.'

Libby S. Johnson
Market Engagement Manager
Symantec Corporation

'I highly recommend Michael Solomon to be a speaker at any event where you want to educate and entertain your audience. Michael has a wealth of knowledge in the consumer space that was very relevant to our audience of retailers. Not only was he poignant with them, but I received overwhelmingly positive responses from the attendees. The use of media in his presentation also added some flair that took the data from your standard presentation to something memorable.'

Sally Stephens
Sr. Channel Marketing Manager, Consumer Marketing

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