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Jay Baer

Hall of Fame Speaker, New York Times best-selling author, internet pioneer, entrepreneur, and the most inspirational expert on marketing, customer experience, and customer service

Business Growth Expert: With 30 years of experience, has helped 700+ global brands like Nike and Salesforce grow and retain customers. Renowned Author & Entrepreneur: A 7th-generation entrepreneur, written seven best-sellers on marketing and customer experience, and founded five multimillion-dollar companies. Top Global Speaker & Influencer: Voted the #1 Global Marketing Guru, a Hall of Fame speaker, and the world’s #2 tequila influencer, creating popular content on social media.

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How would Jay Baer deliver their presentation at your event?
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Jay Baer's 2025 biography

Jay Baer: Global Expert in Business Growth, Customer Experience, and Marketing Leadership

Jay Baer is a business growth and customer experience expert, advisor, researcher, author, and analyst.

He has spent 30 years helping more than 700 of the world’s most iconic brands, including Nike, Oracle, Salesforce, Bentley, and The United Nations, gain and keep more customers.

A 7th-generation entrepreneur, Jay has written seven best-selling books on marketing and customer experience, and founded five, multimillion-dollar companies.

Jay is an inductee into the professional speaking hall of fame, and travels globally teaching business growth principles to in-person audiences.

This year, Jay was voted the #1 Global Guru for marketing, and the #2 Global Guru for customer experience.

Also the creator of multiple award-winning podcasts, Jay currently hosts The Spirit Guides show, about the entrepreneurial journey of the world’s top content creators.

A lover of plaid suits and a hater of red tape, Jay is also the world’s #2 tequila influencer, publishing 25 videos per month on Instagram, TikTok, and beyond.

Jay Baer's 2025 talks & topics

QUICK. CLEAR. KIND.: THE 3 UNBREAKABLE RULES OF CUSTOMER LOYALTY

Customer expectations are always rising. Customers demand perfection (or nearly so) and they want it instantly. With customer experience often outweighing price as a deciding purchase factor, mastering crucial customer interactions is vital for success.

In Quick. Clear. Kind. The 3 Unbreakable Rules of Customer Loyalty, Jay Baer delivers an energetic, compelling, HIGHLY customized, and hilarious presentation backed by real data.

This keynote reveals the three essential components that foster customer loyalty: being quick, clear, and kind.

Attendees will learn actionable strategies to improve these pivotal areas, helping to win more customers and keep them coming back.

Elevate your customer experience and turn these non-negotiables into your competitive edge.

Key points in this program:

  • Why customer experience is the fastest route to growth
  • When customer experience stops and customer service stops
  • The three elements of your business that are non-negotiable for your customers, and where they’ll give you a pass
  • What customers really expect from your business category, and how to exceed it (without spending a fortune)
  • Specific, concrete plans you can put into practice tomorrow that will create a customer experience worth coveting, that produces big results
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

TIME IS MONEY: HOW TO EXCEED CUSTOMERS’ NEED FOR SPEED

How long are you willing to wait? If you’re like most of your customers, the answer is very little. In today’s fast-paced market, your customers are deciding to buy from you based on how quickly you respond to their needs.

Speed is not just a luxury; it’s a critical factor driving purchase decisions.

In “Time IS Money: How to Exceed Customers’ Need for Speed,” Jay Baer explores why over half of customers choose businesses that respond first, even at a higher price.

Discover why 2/3 of customers rate speed as important as price. This engaging presentation will arm you with actionable insights and strategies to outpace your competition, exceed customer expectations, and turn speed into your ultimate competitive advantage.

Key points in this program:

  • Why speed is the most important element of customer experience
  • How long consumers will wait to hear back from a business
  • How consumers feel when brands are faster (or slower) than they expect
  • The huge connection between responsiveness and revenue
  • Which generation is the most patient, and which is the least patient
  • Specific, concrete plans you can use to determine the perfect responsiveness (The Right Now) in any customer interaction
  • You’ll be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

IGNITE A WORD OF MOUTH WAVE: HOW TO STAND OUT AND CREATE CUSTOMER CONVERSATIONS

The best way to grow any business is for your customers to grow it for you.

But achieving this requires delivering a customer experience that sparks conversations. Word of mouth drives 50% of all purchases, yet it’s often overlooked. We can’t assume our customers will talk about us—they need a compelling story to share.

In “Ignite a Word of Mouth Wave: How to Stand Out and Spark Conversations,” Jay Baer offers a hilarious and interactive presentation filled with real-world examples and cutting-edge research.

He reveals how to craft a unique story for your business, transforming customers into your most effective sales and marketing force.

This powerful keynote inspires real change among attendees, reshaping their understanding of how customer experience intersects with marketing, sales, and operations. The insights provided lead to significant growth and enhanced cooperation.

Key points in this program:

  • Learn how to grow your business with word of mouth
  • Discover why customers talk and why they remain silent
  • Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation)
  • Discover the 4 Requirements of a Talk Trigger
  • Learn the different types/categories of Talk Triggers
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay in his work for hundreds of major brands) that provides specific, actionable tactics and techniques that can be implemented immediately.

EMBRACE COMPLAINTS AND BOOST YOUR BUSINESS

Haters aren’t your problem—ignoring them is.

In today’s climate of complaint, people are more vocal with their dissatisfaction, making it feel like you’re constantly managing negativity. But this rise in complaints actually presents a tremendous opportunity for growth.

In “Embrace Complaints and Boost Your Business,” Jay Baer delves into The Science of Complaints—exploring why and where your customers (and team members) voice their dissatisfaction and how to convert it into a powerful business edge.

This eye-opening presentation equips attendees with critical steps to retain and delight customers in a disrupted era, where customer service has become a spectator sport.

Jay also shares strategies for effectively handling feedback, including negativity from colleagues and teammates, transforming discord into collaboration and growth.

Key points in this program:

  • Learn why customer expectations are rising faster than ever
  • Discover the huge disconnect between what customers and companies think about service
  • Learn the one, giant, recent shift that changed everything about customer service
  • Discover why praise is the most overrated thing in business (and in life)
  • Learn how to handle unhappy customers, online and offline
  • Be entertained and inspired by relevant, customized (and often hilarious) examples and case studies

All attendees will be taught a proven framework (developed by Jay
in his work for hundreds of major brands) that provides specific,
actionable tactics and techniques that can be implemented
immediately.

EMCEE AND EVENT HOST

Hall of Fame keynote speaker Jay Baer is also an in-demand emcee and event host. Whether it’s a full-day program or a complex, multi-day event, Jay has hosted events [both virtually and in-person] for IBM, Oracle, Roche, D&H Distributing, and many other major brands for audiences as large as 15,000 attendees.

He prepares vigorously, reviewing presentations of all main stage speakers with event organizers beforehand, and remains largely unscripted to be able to connect the thematic dots on-the-fly.

Jay even offers to create a closing keynote written DURING the event, that closes the show with key takeaways and lessons for the audience.

He can easily pull double or triple duty at your event (keynote + emcee + panel moderator), and he can assist with run-of-show, tech platform selection, speaker coaching, interactive elements, marketing, and more.

AI or Die: How to Use Practical AI to Empower Employees and Convince Customers

In today’s rapidly evolving business landscape, AI is no longer a futuristic concept—it’s a critical tool for day-to-day success. AI is escalating customer expectations and redefining what it means to deliver exceptional experiences. In this thought-provoking and actionable presentation, Jay Baer explores the transformative power of practical AI and reveals how you can harness its potential and succeed in the face of intense competition.

Through real-world examples and up-to-the-minute data, attendees will discover how to move beyond the buzz with AI, the five steps every business leader must take to stay ahead (or catch up), the impact it will have on your workforce (including how to train your people to use AI tools), and where to use AI to boost revenue and grow market share.

You Will Learn:

  • Understand the true importance of AI adoption for business success in today’s competitive landscape.
  • Discover how AI is revolutionizing customer expectations and what businesses must do to keep pace.
  • Explore the transformative potential of AI agents and why they may ultimately outpace generative AI tools in terms of impact.
  • Learn practical strategies for fostering cross-departmental collaboration and developing effective AI policies.
  • Gain insights into empowering team members to identify and leverage AI for productivity gains in their day-to-day work.
  • Understand the rise of AI-fueled competitors and how to position your business for success in the face of heightened competition.
  • Acquire a roadmap for implementing practical AI solutions drive measurable outcomes.

Attendees will leave inspired and laughing, equipped with the knowledge and strategies needed to embrace practical AI, empower their workforce, and deliver unrivaled customer experiences. Through engaging storytelling, real-world case studies, actionable insights, and no bs whatsoever, Jay Baer delivers a compelling REALISTIC vision for how you must use AI in your business right now.

The Time to Win: Grow Your Business by Exceeding Customers’ Need for Speed

How much are you willing to wait? If you’re like most of your customers, the answer is very little. Your customers are deciding to buy from you today (and every day) based on how fast you are (or aren’t). More than half of all customers have made a recent purchase from a business that responded first, even if they were more expensive. And, 2/3 of all customers say speed is as important as price.

You Will Learn:

  • Why speed is the most important element of customer experience.
  • How long consumers will wait to hear back from a business.
  • Why business needs to elevate speed on their priority list (because customers already have).
  • The huge connection between responsiveness and revenue.
  • Includes the 6-piece Time to Win framework to use speed as a competitive business advantage.
  • You’ll be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies.

Talk Triggers: Turn Your Customers Into Your Ultimate Sales and Marketing Advantage

The best way to grow ANY business is for your customers to grow it for you. But that only occurs if you deliver a customer experience that creates conversations. Word of mouth influences 50% of all purchases, but we too often take this for granted. We just assume that our customers will talk about us. But they won’t, unless you give them a story to tell.

In this hilarious and interactive presentation filled with examples and research, Jay Baer teaches audiences how to create a unique story for their business; a tale that will turn their customers into their most effective sales and marketing advantage.

This powerful keynote creates real change among attendees. It alters the way they think about the intersection of customer experience, marketing, sales, and operations, yielding big growth and enhanced cooperation.

Audiences Will:

  • Learn how to grow their business with word of mouth
  • Discover why customers talk, and why they remain silent
  • Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation)
  • Discover the 4 Requirements of a Talk Trigger
  • Learn the different types/categories of Talk Triggers
  • Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies

Coveted Customer Experience: Grow Your Business by Focusing on 3 Things Your Customers Truly Care About

Customer expectations never move backwards. They want it right, and they want it right now. And given that customer experience is at least as important as price in most scenarios, getting those interactions perfect has a big impact on your success.

But you can’t magically get better at every component of customer experience. However, you CAN get better at the ingredients that matter most.

Coveted Customer Experience is a fast-paced, dynamic, inspirational, and hilarious presentation backed by real data, that shows you how to gain and keep more customers by improving on the three things that really matter to them.

You Will Learn:

  • Why customer experience is the fastest route to growth
  • When customer experience stops and customer service starts
  • The 3 elements of your business that are non-negotiable for your customers, and where they’ll give you a pass
  • What customers really expect from your business category, and how to exceed it (without spending a fortune)

3 Drawbridges: How to Cross Your Customers’ Moat of Attention

Don’t Attack Your Customers’ Castle, Get an Invitation to Go Inside.

Total marketing messages increased 40% last year. To protect their attention, audiences’ are stashing it away inside a castle.

You cannot breach this castle by creating even MORE messages. But you can exceed your communication goals IF you convince your audiences to lower a drawbridge and invite you in.

To win with content in today’s world, you have to fundamentally realign your thinking and your expectations, and make CERTAIN your communication passes the three tests required for success.

These tests are called the “Three Drawbridges.” Your customers constantly have their hands on the levers, deciding when and whether to lower the bridges and let you in to their hearts, minds, and wallets.

This fast-paced and funny presentation will entertain and inspire. Filled with real-world examples!

Audiences Will:

  • Learn how the pandemic changed B2B and B2C customer expectations and desires
  • Discover why content and communications success isn’t found inside a technology platform
  • Understand how “radical relevance” offers the key to customer hearts and minds
  • Learn about the 3 Drawbridges of radical relevancy that will increase sales
  • Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies

Hug Your Haters: How to Embrace Complaints and Keep Your Customers

Haters aren’t your problem … ignoring them is.

If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.

In this eye-opening presentation, Jay reveals proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.

80% of companies say they deliver exceptional customer service. 8% of their customers agree. Jay teaches the critical steps necessary to retain and delight customers in this disrupted era when customer service has become a spectator sport.

Audiences Will:

  • Learn why customer expectations are rising faster than ever
  • Discover the huge disconnect between what customers and companies think about service
  • Learn the one, giant, recent shift that changed everything about customer service
  • Discover why praise is the most overrated thing in business (and in life)
  • Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies

Youtility: Why Smart Marketing is About Help not Hype

Your customers’ expectations are going up and up and up. That’s scary, yes. But it is also the single greatest business opportunity since electricity. Look past the “old ways” of marketing. Look past the old ways of customer service, and what you find is a once in a lifetime opportunity to massively propel your business forward in ways that were unthinkable just a few years ago.

The key to breaking through customer cynicism and competitor messaging clutter isn’t shouting louder, it’s becoming truly, massively relevant.

Relevancy is the coin of the realm, and you’ll find out how to out-relevance your competition in dynamic, hilarious, thought-provoking presentation.