Roger Dooley speaker

Roger Dooley

International Keynote Speaker, Author, Friction Hunger

Roger Dooley is an author, marketing pro and international keynote speaker with a history of success in building high-traffic web properties and customer-oriented businesses.

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Roger Dooley's 2025 Biography

Meet Roger Dooley

Roger Dooley is an author and international keynote speaker. He is a recognized expert in the use of brain and behavior research to improve marketing, sales, customer experience, and corporate culture.

Dooley is the author of Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named a Top 3 Management Book and a Best Business Book by strategy+business) and the best-selling Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing  (John Wiley & Sons). The latter has been translated into eleven languages. He writes the popular blog Neuromarketing and a column at Forbes.com. He hosts the Brainfluence podcast, now with more than 400 episodes. He  co-founded College Confidential, the leading college-bound website. The latter business was acquired by a unit of the UK’s Daily Mail Group, where Dooley served as Vice President of Digital Marketing after the acquisition.

Dooley’s work focuses on the practical application of brain and behavioral science to marketing, customer experience, and employee experience. He brings a well-grounded understanding of how business works to every project. He has worked with companies ranging from Fortune 500 firms to entrepreneurial startups to enhance their digital and conventional marketing. He has been named a Top 50 Global Thought Leader on Customer Loyalty.

The Persuasion Slide™ is a model created by Dooley that puts marketing and customer experience in an easy to understand framework. This model allows businesses to focus on the four key elements needed to persuade customers to act and aids in identifying friction points in the customer experience that prevent sales and reduce satisfaction. The framework has been applied to other behavior change topics, such as compliance with medical instructions.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate planning for a Fortune 1000 company.  He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Roger Dooley's 2025 Talks & Topics

Roger Dooley's Latest Books

FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

NAMED A “BEST BUSINESS BOOK OF 2019” by strategy+business Annually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades. If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today’s high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones—all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of: • Empowering frank conversations • Guiding individual and team behaviors • Getting ahead of friction • Optimizing the customer experience • Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Friction provides the know-how you need to lead your company to industry dominance.

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

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