Roger Dooley

Loyalty Keynote – 2023/24

Neuro-Loyalty: The Better Way to Attract and Keep Great Customers

A Better Path to Loyal Customers & Engaged Employees

What do your most valuable customers and employees have in common? They are LOYAL. There’s something else: they are HUMAN. We all spend far too much on acquiring new customers – advertising, marketing, social media, sales incentives, and more. A loyal customer doesn’t incur those costs, and is far more likely to do your marketing for you by recommending you to others. The same logic applies to your people – recruitment and training are the costly alternative to retaining your best team members. The key to a high-performing organization is understanding how our brains govern our behavior. Science-based business expert Roger Dooley, a Top 50 Global Thought Leader on Customer Loyalty, will show you how simple changes in customer and employee experience can increase profits, reduce employee turnover, and cut customer churn.

Neuromarketing 2.0 – 2023/24

Neuromarketing and consumer neuroscience aren’t just for big brands studying big problems anymore. A trend to less expensive but still powerful techniques began before the pandemic but greatly accelerated when lab testing became much more difficult and expensive. Today, a combination of new ways to measure customer non-conscious responses and the use of artificial intelligences is revolutionizing the field. Studies that used to cost tens of thousands of dollars can be performed for a tiny fraction of that. Neuromarketing services have come out of the lab and are now offered as inexpensive software subscriptions. New tools allow evaluating not just advertising and packaging, but also in-person training, sales pitches, and live events. Roger Dooley will show your audience how they can use these new tools to cut wasted marketing expense and improve every area of their business that involves humans.

Brainfluence Keynotes

Neuromarketing: How to Engage Your Customer’s Non-conscious Mind

Brainfluence for Business: B2B Customers are Human, Too

Neuro-CX: Brand Experience and Your Customer’s Brain

Roger is one of the world’s best-recognized experts on neuromarketing and applying behavioral science to marketing, sales and customer experience. His global bestseller Brainfluence has been translated into eleven languages and he has brought his insights to audiences around the world.

Topics vary by audience – affiliate marketers, consumer brands, B2B firms, and non-profits have very different objectives and needs. But, all keynotes start from the concept that 95% of human decisions are non-conscious. Appeals based on logic and reason alone never work. Even worse, marketing using facts, figures, and logic pushes customers into what Nobel winner Daniel Kahneman calls “System 2” thinking. Our brains don’t like that effortful thinking, and will try to exit that mode as soon as possible.

Each of Roger’s keynotes is full of startling insights and real-world examples. Roger inspire the audience with the one big idea – it’s important to sell to your customer’s brain and how it really works. Beyond that core principle, every audience member will leave with specific “neuro” tactics for messaging, pricing, and more.