Experiência do cliente e marketing

Why organisations work with Thomas Barta He shows organisations where their next growth comes from and, just as importantly, how to get risk-averse teams to actually pursue it. His McKinsey work training over a thousand internal leaders on driving change without formal authority is the engine of his method: growth needs people who can move an organisation they do not control. The behaviours he teaches are drawn from the largest dataset of its kind, more than 68,000 leadership assessments of what separates leaders who shift company performance from those who do not. His McGraw-Hill book with Patrick Barwise of London Business School, The 12 Powers of a Marketing Leader, gives the work a research spine rather than another opinion on growth. As leadership dean of the McKinsey and Marketing Academy CMO Fellowship, he prepares senior leaders for the step up to running a business, which keeps his view of growth leadership current. Biography highlights Former partner, McKinsey & Company; advised more than two dozen Fortune 500 organisations across 14 industries and 45 countries. Co-author with Patrick Barwise of The 12 Powers of a Marketing Leader (McGraw-Hill). CEO, Marketing Leadership Institute; founder of the Marketing Leadership Masterclass. Leadership dean, CMO Fellowship, run by The Marketing Academy with McKinsey. Honorary Fellow of The Marketing Society. Contributor to Forbes, Marketing Week, Nikkei and the Adobe blog; speaker at events for Adobe, Google, IBM, SAP, Oracle, Amazon and the Financial Times. Biography Most large organisations are structured to protect what already works. That is exactly why so many of them miss the next wave: over half the Fortune 500 from the year 2000, Kodak and Nokia among them, no longer exist. Thomas Barta’s work addresses the gap between the people who can see a growth opportunity and the far smaller number who can move an organisation to back it. His method rests on the largest study of its kind. Built on more than 68,000 leadership assessments, conducted with Patrick Barwise of London Business School, it identified the behaviours that separate leaders who shift their company’s trajectory from those who do not. That research became The 12 Powers of a Marketing Leader, published by McGraw-Hill. The behavioural engine came earlier, at McKinsey. As a partner he led growth transformations across 14 industries in 45 countries for more than two dozen Fortune 500 organisations. He was also dean of the firm’s highest-rated internal programme, where he trained over a thousand leaders on one problem: how to drive change when you have responsibility without formal authority. That is the daily reality of anyone trying to start something new inside a large company. He runs the Marketing Leadership Institute, serves as long-standing leadership dean of the McKinsey and Marketing Academy CMO Fellowship, and is an Honorary Fellow of The Marketing Society. An MBA from London Business School sits alongside a Master’s in Organisational Psychology from INSEAD, which is why his keynotes work less as strategy lectures and more as a practical account of how growth actually gets started, championed, and funded inside organisations that would rather play safe. Key speaking topics Finding and acting on new sources of growth Growth leadership and organisational entrepreneurship Driving change without formal authority Why incumbents lose relevance and how to stop it Customer-led growth Marketing leadership and CMO effectiveness Ideal for Executive teams looking for their next source of growth, not just defending the core CEOs and CGOs who want growth owned across the business rather than parked in one function CMOs and senior marketers stepping up to broader commercial and board-level roles Senior leadership offsites and growth or innovation programmes at large organisations Audience outcomes A clear method for spotting growth opportunities their organisation is currently structured to miss. A practical way to get peers and senior leaders to back a growth bet when the lever sits outside your control. The behaviours that research links to leaders who move company performance, not just manage their remit. A read on how to create permission for sensible risk so good ideas stop dying in committee.

Why organisations work with Adam Thomas Two decades of broadcast presence on ITV and BBC primetime, including Emmerdale, Waterloo Road, I’m a Celebrity and Strictly Come Dancing, which translates directly into stage warmth in front of corporate audiences. A working founder’s perspective on consumer brand building, drawn from operating Oh My Glaze through retail at the Trafford Centre and surviving the public liquidation of a sister hospitality venture. Public, named experience of leading and performing while managing rheumatoid arthritis, a credible point of view for audiences interested in chronic illness and high-output careers. Comfort across awards hosting, panel moderation, fireside Q&A and after-dinner formats, with the broadcast pacing that those formats need. Biography highlights Played Adam Barton in ITV’s Emmerdale from 2009 to 2018, one of the longest single-character runs of his generation on the soap. Played Donte Charles in BBC’s Waterloo Road from 2006 to 2009, returning for the 2023 BBC reboot. Third-place finalist on I’m a Celebrity, Get Me Out of Here in 2016, later co-host of the companion show I’m a Celebrity: Extra Camp. Strictly Come Dancing 2023 contestant, finishing in eighth place while publicly managing a recent rheumatoid arthritis diagnosis. Co-host of ITV’s 99 To Beat in 2025 with his brother Ryan Thomas. Founder of consumer hot sauce brand Oh My Glaze, with a flagship retail unit at the Trafford Centre in Manchester. Won Best Soap Newcomer at the 2010 TV Choice Awards. Biography Most consumer founders pitch their story after the win. Oh My Glaze sits in a less tidy place. The hot sauce brand is trading through a Trafford Centre flagship and grocery channels, while a sister hospitality business, the Manchester restaurant The Spinn, ended in voluntary liquidation. Running both at once, in public, is the substance of what Adam Thomas brings to a corporate stage on entrepreneurship. The platform underneath that is two decades of British primetime. Emmerdale carried him through almost a decade as Adam Barton from 2009. Waterloo Road framed his early career as Donte Charles and brought him back for the BBC reboot in 2023. I’m a Celebrity put him in front of a peak ITV audience and earned him a third-place finish in 2016, followed by co-hosting on Extra Camp. Strictly Come Dancing in 2023 added a live-broadcast performance credit while he was managing a recent diagnosis of rheumatoid arthritis, a condition he now discusses publicly on Good Morning Britain and This Morning. For corporate buyers, that record translates into a specific kind of stage product. He hosts awards, opens conferences, runs fireside panels and closes evenings. The broadcast training shows. Where the brief calls for it, he can speak to the founder track and to the experience of leading visible work through chronic illness. Key speaking topics Consumer brand building and founder operations Retail and hospitality entrepreneurship Television and broadcast careers Resilience while managing chronic illness Reality television and live performance Awards and event hosting Ideal for Corporate awards nights, gala dinners and team celebrations seeking a recognisable broadcast host Founder communities and SME audiences interested in consumer brand operations Retail, hospitality and FMCG events looking for a working-founder voice Workplace wellbeing audiences exploring chronic illness and high-output careers Audience outcomes A grounded view of what running a consumer hot sauce brand actually involves through retail and grocery stores An honest reading of what happened around the closure of The Spinn and what a founder takes from a public liquidation A first-person account of competing on Strictly Come Dancing with a recent rheumatoid arthritis diagnosis A warmer, looser room than a standard keynote slot, with broadcast-paced Q&A

Why organisations work with Adolfo Fernandez Operator perspective from inside the two platforms reshaping global retail. He has led commercialisation strategy for Google Shopping’s mid-market segment and now Global Product Strategy and Operations for TikTok’s eCommerce advertising suite. A working framework for cross-border growth, drawn from running Google’s internationalization advisory practice for the mid-market. It addresses the question most growth-stage companies misjudge: when domestic plateau means it is time to enter a new market, and on what terms. Recognised by the World Economic Forum, which invited him into its Expert Network on Retail, Consumer Goods and Lifestyle, and Digital Communications. That credential signals depth that bureau platforms alone cannot. Comfort across three buyer registers: regulators and policy bodies (UN, WTO), executive education audiences (IE Business School, MIT), and corporate boards. Leaders get a speaker who can move between policy frame and operating frame without losing either. Delivery in English, Spanish, Italian and Portuguese, which makes him useful for European and Latin American leadership audiences that other Silicon Valley operators cannot reach without translation. Biography highlights Global Director of Product Strategy and Operations for eCommerce advertising at TikTok, based in San Francisco Former Google leader: Business Development Manager for Spain and Portugal, Global Program Manager for Internationalization advisory, and Google Shopping commercialisation strategy lead for the SMB segment World Economic Forum Expert Network member since 2019 in Retail, Consumer Goods and Lifestyle, and Digital Communications Speaker at more than 200 international conferences, including United Nations and World Trade Organization platforms Guest lecturer at IE Business School and MIT MA in International Management, IE Business School; BA in Business Administration, University of Santiago de Compostela Biography Most companies still treat international expansion as a sequencing problem: which market next, in what order, on what timeline. The harder question is platform-shaped. Discovery, conversion and brand association now run through a small number of global commerce environments, and the rules of entry differ across them. That is the terrain Adolfo Fernandez works in. He is currently Global Director of Product Strategy and Operations for eCommerce advertising at TikTok, where he leads product strategy, product marketing and go-to-market for the platform’s commerce advertising suite. The role sits at the centre of one of the most consequential shifts in consumer attention of the last five years. Before TikTok, he spent close to a decade at Google. He started as Business Development Manager for Spain and Portugal in 2015, then took over Google’s Internationalization advisory services for the mid-market in 2018, before moving to San Francisco to lead Google Shopping commercialisation strategy for the SMB segment. The arc gave him an unusual vantage on how mid-sized firms actually win, and lose, in cross-border digital commerce. His public-facing work has reached the UN and the World Trade Organization, executive audiences at IE Business School and MIT, and the World Economic Forum, which invited him into its Expert Network on retail, consumer goods and digital communications in 2019. He works in English, Spanish, Italian and Portuguese, which extends his reach into European and Latin American audiences that most Silicon Valley operators cannot serve directly. Key speaking topics Digital commerce and platform strategy International growth and market entry Retail technology and consumer behaviour Brand building in digital-first markets Innovation and product strategy Future of work in technology-led organisations Ideal for Boards and executive teams of mid-market and large companies planning international growth CMOs, commercial directors and digital leaders rethinking discovery, paid media and conversion economics Retail, consumer goods and lifestyle leadership teams reassessing platform dependency Executive education and leadership development audiences in Europe and Latin America Audience outcomes A clearer read on how Google and TikTok are changing the economics of consumer attention and commerce A practical lens for deciding when and how to enter new international markets A working distinction between innovation and creativity inside large organisations Specific examples of how digital-native brands have built relevance and speed without losing core values

Why organisations work with Aimee Connolly She has grown a cosmetics brand from one product to more than 100, and from a founder-led startup to around EUR 32.6 million in revenue in 2024 without external investment, giving her a concrete view on capital discipline most consumer founders do not have. She has worked every stage of modern beauty distribution in person: independent pharmacies, Boots, Brown Thomas, Dunnes Stores, Selfridges, airport retail, direct-to-consumer and standalone stores in Kildare Village, Belfast and London. Her team has scaled from her alone to more than 100 staff across Ireland and the UK, which makes her credible on the operational and cultural shifts a founder has to make to stop being the bottleneck. She is preparing a US launch for Q4 2026 and speaks openly about how AI is being used inside the business to lift productivity and support that expansion, which is unusually specific for a consumer-brand founder. Her awards are from credible named bodies (EY Entrepreneur of the Year Ireland 2021 in the Emerging category, IMAGE PwC Businesswoman of the Year 2025, UCD Alumni Award in Business 2025), so her authority does not rest on a single category or year. Biography highlights Founder and CEO, Sculpted by Aimee; founded the business at age 23 while finishing her degree. Scaled the brand to EUR 32.6 million in 2024 revenue, 47% year-on-year growth, with more than 100 staff and over 500 stockists across Ireland, the UK and the Middle East. Retail footprint includes Boots, Brown Thomas, Dunnes Stores and Selfridges, plus own-brand stores in Kildare Village, Belfast and London. EY Entrepreneur of the Year Ireland 2021, Emerging category. IMAGE PwC Businesswoman of the Year 2025; Young Businesswoman of the Year 2022; Business and Finance Elevation Award 2024. University College Dublin Alumni Award in Business 2025; BComm International (first-class honours), UCD. Founder of Sculpted: The Academy, a professional training business for makeup artists. Biography Sculpted by Aimee did not exist in 2016. By 2024 it was turning over EUR 32.6 million, growing 47% year on year, and sitting on shelves in Boots, Brown Thomas, Dunnes Stores and Selfridges. It got there without outside investors. That single fact changes the conversation about what a bootstrapped consumer brand can realistically do inside a category dominated by multinationals. Aimee Connolly built the business at 23, while finishing a first-class BComm International at University College Dublin. The first product was a three-pan sculpting palette, which is where the name came from. The range is now past 100 SKUs, the team past 100 people, and the retail footprint covers Ireland, the UK and the Middle East, with own-brand stores in Kildare Village, Belfast and London and a US launch planned for the fourth quarter of 2026. Her credibility on growth is not theoretical. She has lived each transition that breaks most consumer founders: from practitioner to operator, from single-market to multi-market, from independent stockists to listings with Boots and Selfridges, from founder-led decisions to a structured team. She has been named EY Entrepreneur of the Year Ireland in the Emerging category, IMAGE PwC Businesswoman of the Year 2025, and received the University College Dublin Alumni Award in Business 2025. What she brings into a room is unusually specific for a consumer founder: the mechanics of self-funded scaling, retail buyer relationships, product discipline under rapid range expansion, and, more recently, how AI is being embedded inside the business to support the US move. She is the operator buyers want when the brief is how to grow without losing the brand, and without giving it away. Key speaking topics Scaling a self-funded consumer brand Founder to CEO transition Retail and omnichannel strategy in beauty Direct-to-consumer and e-commerce growth International market entry AI in operations and brand building Building and retaining a high-growth team Ideal for Founders and CEOs of consumer and beauty brands preparing for a step-change in scale. Retail, buying and category leadership teams looking at how challenger brands are winning shelf space. Women’s leadership and entrepreneurship programmes in large corporates. Marketing and e-commerce leadership teams in founder-led or founder-adjacent businesses. Audience outcomes A concrete sense of what self-funded scaling actually demands, from working capital to retail terms. A clearer view of the decisions that break founders at the EUR 10 million to EUR 50 million transition. Practical perspective on how a challenger brand gets and keeps listings at Boots, Brown Thomas and Selfridges. A grounded read on where AI is genuinely moving the needle in a consumer business today. Renewed confidence in the case for patient, brand-led growth over capital-heavy expansion.

Why organisations work with Alberto Levy Operator credibility on emerging tech: he is the co-founder and CEO of Poly Crypto Rewards and innovation advisor to the Royal Commission for AlUla, so the perspective comes from current decisions, not commentary. Teaches innovation and entrepreneurship inside the IE University International MBA, which gives executives the frameworks his book Start Here codifies for first-time founders and intrapreneurs. Track record across roughly 1,500 projects with 300+ clients in more than 15 countries, including Fortune 500 work spanning automotive, FMCG, media and technology. Recognised on the platforms senior buyers track: World Economic Forum, Harvard Business Review Summit, MIT EmTech, Singularity University, TEDx. A distinctive human-centred voice in a category dominated by hype: his keynotes connect AI, Web3 and design to leadership behaviour and culture, not just technology roadmaps. Biography highlights Adjunct Professor on the International MBA at IE University, Madrid, since 2018, and faculty member on innovation, design thinking and digital leadership programmes at Porto Business School, EGADE / Tec de Monterrey, IPADE, and Financial Times Headspring. Co-founder and CEO of Poly Crypto Rewards, a crypto rewards platform. Innovation and Technology Advisor to the Royal Commission for AlUla, Saudi Arabia, and board advisor at the Founder Institute. Author of Start Here: A Practical Guide to Entrepreneurship for First-Time Founders. Featured speaker at the World Economic Forum, MIT EmTech, Harvard Business Review Summit, TEDx, Singularity University, and Oracle Leaders Circle. Master’s in Interactive Telecommunications, New York University; Bachelor’s in Computer Engineering, Pontifical Catholic University of Rio de Janeiro; Aspen Institute alumnus and Forbes Business Council member. Biography The technology cycle has compressed. AI, Web3 and design tools that organisations were piloting two years ago are now embedded in their products, their go-to-market, and the daily work of their teams. Most leadership teams are still trying to convert that into durable operating advantage rather than another wave of pilots. Alberto Levy works in that gap. He has spent more than two decades inside roughly 1,500 projects across 15+ countries, advising Fortune 500 organisations in automotive, media, FMCG and technology, and has carried that experience into the classroom as an Adjunct Professor on the IE University International MBA, where he teaches innovation, design thinking and digital leadership. His operating profile gives the work weight. He is co-founder and CEO of Poly Crypto Rewards, an Innovation and Technology Advisor to the Royal Commission for AlUla in Saudi Arabia, and a board advisor at the Founder Institute. His book, Start Here: A Practical Guide to Entrepreneurship for First-Time Founders, distils the same playbook he uses with executive teams: spotting real problems, building businesses around them, and stress-testing them against modern tools, AI and digital business models included. Levy is described as an Innovation Evangelist by the Harvard Business Review Summit and the World Economic Forum, and has spoken at MIT EmTech, TEDx, Singularity University and Oracle Leaders Circle. The thread through all of it is a refusal to treat technology as the answer on its own. His argument to senior leaders is that AI, Web3 and design only become advantage when matched to a clear human problem the organisation has decided to solve. Key speaking topics Innovation as an operating discipline AI and human intelligence in the enterprise Web3, blockchain and the future of digital business Digital transformation with a human-centred lens Entrepreneurship and intrapreneurship at scale Creative leadership and culture Customer experience and experiential storytelling Ideal for Board and executive teams setting an AI, Web3 or digital strategy that has to outlast the current technology cycle Chief Innovation Officers, CTOs and transformation leads moving from pilots to operating model Corporate venture, intrapreneurship and founder-track programmes inside large organisations CMOs and customer experience leaders rebuilding around emerging technology Audience outcomes A clearer view of where AI and Web3 produce real operating advantage and where they do not A working model for translating innovation strategy into product, team and culture decisions Practical entrepreneurship tools drawn from Start Here, applicable to both founders and intrapreneurs A sharper sense of how to keep customers and employees at the centre of a technology agenda Confidence to make decisions on emerging technology without waiting for the next hype cycle

Why organisations work with Alex Connock He runs the AI for Executives module on the Oxford Executive MBA and co-directs Oxford’s postgraduate course in Artificial Intelligence for Business, so the content has been pressure-tested with senior leaders before it reaches a corporate audience. He spent two decades running media businesses at scale, including thirteen years as co-founder and CEO of Ten Alps with Bob Geldof and five as Managing Director of Endemol Shine North, which means his framing of AI is grounded in production economics, not vendor narrative. His Routledge textbook on media business models in the AI age is a teaching reference at multiple business schools and has been translated into Korean and Turkish, giving him a coherent published argument rather than a deck of demos. He moves credibly between a board conversation about AI strategy and a creative team session on generative tools, which is rare in a topic dominated by either technologists or policy commentators. Biography highlights Senior Fellow, Saïd Business School, University of Oxford; co-director of Oxford’s postgraduate course in Artificial Intelligence for Business. Professor of Media and Artificial Intelligence, University of Exeter. Head of Department, Creative Business, National Film and Television School. Author of three Routledge titles, including “Media Management and Artificial Intelligence” (2022), “Media Management and Live Experience” (2024), and “Entrepreneurship in Media and Entertainment” (2025). Co-founder and former CEO of Ten Alps (now Zinc Media) with Bob Geldof; former Managing Director of Endemol Shine North. Education: PPE (Oxford), Journalism (Columbia), MBA (INSEAD), PhD in video optimisation for e-commerce. Biography Generative AI has reordered the cost base of every business that produces content, software, or marketing, and the question for leadership teams is no longer whether to engage but where the operating model actually changes. That question is harder to answer well than the public debate suggests. It needs someone who has run a production company through a previous wave of digital disruption, and who teaches the underlying technology to senior executives now. That is the position Alex Connock occupies. At Saïd Business School in Oxford he co-directs the postgraduate course in Artificial Intelligence for Business and runs the AI for Executives module on the Executive MBA. He holds a Professorship in Media and Artificial Intelligence at the University of Exeter and leads the Creative Business department at the National Film and Television School. Before the academic work he spent two decades as an operator. He co-founded Ten Alps with Bob Geldof in 1998 and ran it as chief executive for thirteen years, producing programming for UK and international broadcasters and the UK government’s Teachers TV. He then ran Endemol Shine North as Managing Director through a period of substantial growth. His three Routledge titles, including the 2022 textbook “Media Management and Artificial Intelligence” with Korean and Turkish translations, give the talks a published spine. The result is a speaker who can take a board conversation from generative AI as topic to specific decisions about content, channel, and capital, with a vocabulary that holds up in front of both the strategy team and the creative team. Key speaking topics Generative AI and the media business AI for executives and the corporate operating model AI applied to marketing and brand The economics of synthetic content and creator platforms AI, national strategy and creative industries policy Entrepreneurship and growth in media and entertainment Ideal for Boards and executive committees commissioning an AI strategy session that goes beyond capability demos. CMOs, CSOs, and content leaders in media, entertainment, publishing, advertising, and marketing. Executive education and senior leadership programmes inside large corporates. Industry conferences in media, technology, and creative industries seeking a credentialed academic voice with operator history. Audience outcomes A clear read on where generative AI changes the unit economics of content, marketing, and customer-facing operations. A structured view of the AI tooling landscape, anchored to specific business decisions rather than vendor categories. Reference points from media businesses already running AI in production, including platforms, broadcasters, and creator economies. A working vocabulary for the boardroom conversation on AI strategy that holds up with both technical and commercial colleagues.

Why organisations work with Alex Hunter He ran Virgin Group’s global digital strategy and Sir Richard Branson’s personal digital presence. That is rare operator experience at the intersection of corporate brand and personal brand at global scale. As a founding-team member at Virgin America, he built the marketing campaign that won the airline public support during its certification process. His work was covered by Time, CNN and CNBC. His travel series Attaché has been named Travel Vlogger of the Year at the Travel Media Awards four separate times. He has had to build and keep a digital audience himself, which sharpens how he thinks about customer loyalty for the brands he advises. His client work spans Volkswagen, IKEA, Adobe, Shell, Salesforce, L’Oréal, Pepsi and McDonald’s. The pattern recognition he brings to a brand question comes from operating across categories where customer expectations look nothing alike. Biography highlights Former Global Head of Online for the Virgin Group, including oversight of Sir Richard Branson’s personal digital strategy. Founding-team member at Virgin America as Manager of Interactive Marketing. Work honoured with ad:tech and Webby Award recognition and covered by Time, CNN and CNBC. Creator and host of Attaché. Named Travel Vlogger of the Year at the Travel Media Awards in 2016, 2017, 2023 and 2024. Co-host of Layovers, an air travel and aviation podcast that has charted at number one in more than fifty countries. Venture Partner at Ignite Accelerator. Former trustee of UK alcohol education charity Drinkaware and advisor to the Prince of Wales’ Rainforest Trust on social media engagement. Speaker and advisor to organisations including Volkswagen, IKEA, Adobe, Shell, Salesforce, Twitter, L’Oréal, Pepsi, McDonald’s and the BBC. Biography Virgin runs across airlines, telecoms, music, trains, space travel and wellness, and the brand reads as a single personality in each. Getting that kind of consistency out of a global portfolio is a specific operational discipline. Alex Hunter spent years running it. As Global Head of Online for the Virgin Group, Hunter oversaw digital strategy across the entire brand portfolio and ran Sir Richard Branson’s personal digital presence. Before that he was a founding-team member at Virgin America, where his marketing campaign won the airline public support during certification and was covered by Time, CNN and CNBC. He has also worked the other side of the table, as a creator. His travel series Attaché has been named Travel Vlogger of the Year at the Travel Media Awards four times since 2016. His aviation podcast Layovers has charted at number one in over fifty countries. Both have required him to build and hold an audience himself, which is what the brands he advises are trying to do at scale. His client list runs through Volkswagen, IKEA, Adobe, Shell, Salesforce, L’Oréal, Pepsi and McDonald’s. What he gives each is a view shaped by running Virgin’s digital brand at portfolio scale and then earning his own audiences from zero. The first taught him that brand consistency is a daily editorial discipline. The second taught him that customer loyalty is won episode by episode and can be lost in one. Key speaking topics Brand strategy in a digital-first market Customer experience and loyalty Digital marketing and audience engagement Content, storytelling and brand voice Building brands at corporate scale and startup pace Customer expectations across industries Ideal for Chief Marketing Officers, Chief Brand Officers and Chief Customer Officers setting brand and loyalty agendas Digital, e-commerce and customer experience leadership teams Agency leadership and in-house creative teams briefing against enterprise clients Board and executive forums where brand reputation sits alongside revenue and risk Audience outcomes A sharper view of where their brand actually lives in a customer’s day, and where it does not The specific places digital investment earns loyalty and the specific places it wastes it A working definition of customer experience that separates noise from the decisions that move repeat business Examples from inside Virgin, Virgin America and his own Attaché audience of what consistency costs and what it earns

Why organisations work with Alex Osterwalder The Business Model Canvas is used by millions of practitioners across industries. When Osterwalder presents it, he brings the doctoral research that produced it – giving leadership teams not just a tool but the underlying architecture for why it works and how to apply it to their specific strategic situation. The Value Proposition Canvas addresses a precise and expensive commercial failure: the gap between what organisations build and what customers actually need. For B2B marketing and product teams, this is the difference between offerings that generate revenue and those that absorb it. Strategyzer’s live programmes span three distinct commercial challenges – business model strategy, value proposition design, and innovation governance – through a single interconnected system. Leadership, marketing, strategy, and product functions can work with the same shared language rather than operating on separate frameworks. The Invincible Company framework gives executive teams a structural answer to the portfolio question: how to manage existing revenue-generating business models while simultaneously building new growth engines, with separate governance and metrics for each. Consistent top-10 placement across five consecutive Thinkers50 global rankings (2015-2025), with two Thinkers50 Strategy Awards, provides independent verification of Osterwalder’s standing – outside bureau self-attribution. Biography highlights Founder and CEO of Strategyzer; co-founded 2010 following the publication of Business Model Generation Co-creator, with Yves Pigneur and Alan Smith, of the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map Business Model Generation (2010): international bestseller, more than 5 million copies sold, translated into nearly 40 languages Consistently ranked in the Thinkers50 global top 10 across five biennial rankings (2015-2025); two-time Thinkers50 Strategy Award recipient Visiting Professor, IMD; co-directs the Driving Strategic Innovation programme with MIT Sloan Contributor to Harvard Business Review; PhD, HEC Lausanne – doctoral thesis on business model ontology; recipient of the EU’s inaugural Innovation Luminary Award (2013) Biography Alex Osterwalder’s doctoral thesis at HEC Lausanne, completed in 2004, proposed a formal architecture for how value is created, delivered, and captured in any business. That thesis became the Business Model Canvas. Co-developed with Yves Pigneur, it is now in use across millions of teams at organisations including Microsoft, Nestlé, Mastercard, and Merck. The Value Proposition Canvas extended that system into one of the most consistently expensive failures in commercial strategy: building products and propositions without a clear picture of what customers actually need. For B2B marketing and product leaders, this is an operational problem. Strategyzer’s programmes on value proposition design, sales and marketing alignment, and customer understanding apply the same structured, testable approach to go-to-market challenges that the Canvas brought to strategy. The Invincible Company, co-authored with Pigneur, Smith, and Frederic Etiemble, addressed the portfolio dimension. Large organisations fail not from lack of innovation intent but from having no structural mechanism to run exploration and exploitation in parallel. The book provides that mechanism: separate governance, separate metrics, and a distinct decision logic for the existing business and the growth bets being built alongside it. Osterwalder is founder and CEO of Strategyzer, a Visiting Professor at IMD, and a Thinkers50 top-10 thinker across five consecutive rankings from 2015 to 2025. Whether the challenge is growth strategy, value proposition design, or innovation governance, a leadership team, a marketing function, and an innovation unit in the same organisation can each engage with the same interconnected system. Key speaking topics Business model design and competitive strategy Value proposition design and customer fit Go-to-market strategy and offering management Sales, marketing, and product alignment Innovation portfolio management Customer discovery and assumption testing Competing on business model advantage Ideal for CEOs and executive leadership teams working on growth strategy and business model resilience Chief Marketing Officers and commercial leaders in B2B organisations designing and testing value propositions Chief Strategy Officers and heads of corporate development managing business model portfolios Innovation leaders and transformation directors responsible for testing and scaling new growth engines Audience outcomes A working understanding of the Business Model Canvas, Value Proposition Canvas, and Portfolio Map, and how to apply each to live strategic and commercial challenges A shared language across leadership, marketing, strategy, and product functions for discussing business model design and value proposition fit Practical methods for testing assumptions about customer needs and market demand before committing significant resource A structural framework for running exploration and exploitation in parallel, with the governance logic each requires Clearer diagnostic tools for identifying where value propositions are failing to match real customer needs, and what to do about it

Why organisations work with Alex Payne A working operator’s read on the brand-influencer market through The Room, the marketplace business he co-founded in 2017, rather than commentary from outside the category. Ten-plus years presenting live for Sky Sports built the practical communication discipline he teaches to senior leaders: clarity under time pressure, listening on camera, holding a room. A safe pair of hands for high-stakes hosting at scale, with named credits including HSBC, Heineken, the World Rugby Awards and the NSPCC. One of British rugby’s most recognisable broadcast voices, useful for organisations whose audiences sit in or adjacent to that world. Biography highlights Led Sky Sports’ rugby union coverage for more than ten years and hosted the channel’s Rugby Club studio show. Presenter across Sky Sports News and Sky News, with additional credits in tennis and poker coverage. Co-founder of The Room, a marketplace tech business connecting brands and influencers, launched in 2017. Co-host of The Good, The Bad and The Rugby with James Haskell and Mike Tindall, a UK number-one Apple podcast with a 2024 book and live tour. Hosting credits for HSBC, Heineken, Help for Heroes, NSPCC, the World Rugby Awards and the RPA Awards. Biography The brand-influencer market still clears through relationships and gut feel more than through any agreed operating model. That is the gap Alex Payne walked into when he co-founded The Room in 2017, a marketplace tech business built to connect brands and influencers on terms both sides could measure. Before that, and still alongside it, he spent more than a decade as the lead presenter of Sky Sports’ rugby union coverage. He fronted the channel’s Rugby Club studio show and presented across Sky Sports News and Sky News, including tennis and poker assignments. The studio years gave him a working communication discipline that he now teaches to senior leaders. He co-hosts The Good, The Bad and The Rugby with James Haskell and Mike Tindall. The show debuted at number one on Apple Podcasts in the UK and has expanded into live arena tours and a 2024 book. His event-hosting roster includes HSBC, Heineken, Help for Heroes, NSPCC, the World Rugby Awards and the RPA Awards. Payne is most useful to organisations as a host who knows how influence works on the inside. He has built a business in the category, sat behind a camera through ten years of live broadcast, and run rooms for some of the largest sponsoring brands in British sport. Key speaking topics Brand and influencer marketplaces Communication under pressure Media training for senior leaders Sport, sponsorship and audience Live event hosting and moderation Ideal for Marketing and brand leaders rethinking influencer spend Sponsorship and partnership teams in sport, lifestyle and consumer brands Senior leaders preparing for media-facing moments Awards ceremonies, conferences and client events needing a credible host Audience outcomes A clearer view of how the brand-influencer market actually clears, from someone running a marketplace inside it. Practical adjustments to how senior leaders show up on camera and on stage. A working sense of what makes communication land in high-pressure live settings. For hosted events, a steady tempo and named credibility with sport-adjacent audiences.

Why organisations work with Alex Polizzi She has walked into more than a hundred real struggling businesses on camera and named exactly what was failing – her credibility is documented and specific, not theoretical. Audiences working on customer experience get something rare: an operator who can describe the gap between management assumption and customer reality from both sides of the front desk. Her commercial advice carries a weight most speakers cannot match – she applies the same standards to The Polizzi Collection’s three boutique hotels as she applies to the businesses she advises, with her own balance sheet as the test. Her BBC Two series The Fixer took her diagnostic approach beyond hospitality into retail, manufacturing, and food service – making her relevant to any audience grappling with family-run or founder-led business performance, not only hotels. She founded and scaled Millers Bespoke Bakery from start-up to a supplier of Selfridges, Harvey Nichols, and Fortnum & Mason, giving her genuine entrepreneur-to-operator credibility that extends beyond the family hospitality dynasty. Biography highlights Presenter of Channel 5’s The Hotel Inspector since 2008 – nineteen-plus series visiting and turning around struggling British hospitality businesses Presenter of BBC Two’s The Fixer (four series, 2012-2015) – extending the business turnaround model to family enterprises across retail, manufacturing, and food Co-owner and active operator of The Polizzi Collection: Hotel Tresanton (Cornwall), Hotel Endsleigh (Devon), and The Star, Alfriston (East Sussex, opened 2021) Trained at the Mandarin Oriental, Hong Kong; worked for Marco Pierre White at the Criterion, London; held operational roles across Rocco Forte Hotels in Cardiff, Rome, and St Petersburg Read English at St Catherine’s College, Oxford Co-founded Millers Bespoke Bakery; grew to supply Selfridges, Harvey Nichols, and Fortnum & Mason Author, Alex Polizzi’s Little Black Book of Hotels (2010) Granddaughter of Lord Forte; mother is Olga Polizzi CBE, Director of Design at Rocco Forte Hotels Biography Most owners of service businesses are certain they know what their customers experience. Nineteen series of Channel 5’s The Hotel Inspector suggest otherwise. Alex Polizzi has spent more than fifteen years walking into struggling British hotels and family enterprises and naming, clearly, what the management cannot see from the inside. Her authority comes from two directions. She trained at the Mandarin Oriental in Hong Kong, worked for Marco Pierre White at the Criterion, and held operational roles across Rocco Forte Hotels in Cardiff, Rome, and St Petersburg. She also co-founded Millers Bespoke Bakery with her then-partner Marcus Miller – building it from a start-up to a supplier of Selfridges, Harvey Nichols, and Fortnum & Mason. She read English at St Catherine’s College, Oxford. That experience extends to The Polizzi Collection, three boutique hotels she co-owns and actively operates with her mother, the designer Olga Polizzi: Hotel Tresanton in Cornwall, Hotel Endsleigh in Devon, and The Star in Alfriston, East Sussex. Her advice to other businesses carries the weight of someone whose own commercial performance depends on the same standards she applies elsewhere. For BBC Two’s The Fixer (four series, 2012-2015), she extended the same diagnostic lens beyond hotels to family businesses in retail, manufacturing, and food – demonstrating that the tension between conviction and commercial reality is not a hospitality problem alone. The granddaughter of Lord Forte, she brings both the heritage of a three-generation hotel dynasty and the independence of someone who has built and operated alongside it on her own terms. Key speaking topics Hospitality leadership and operational improvement Business turnaround in service and family-run enterprises Customer experience and service standards Commercial positioning for independent and boutique businesses Entrepreneurship and scaling founder-led businesses Recruitment and performance in service industries Family business dynamics and succession Ideal for Hospitality industry conferences and hotel association events Family business forums and owner-managed business summits Customer experience and service excellence programmes (cross-sector) SME and entrepreneurial leadership events where founder perspective is central Audience outcomes A clearer framework for diagnosing the gap between what a business intends to deliver and what customers actually receive Practical understanding of the operational and cultural patterns that drive underperformance in service businesses Insight into how service standards, staff performance, and commercial positioning interact – and which lever to pull first Perspective on the specific challenges of running or advising family-owned enterprises, including how personal loyalty can mask business-critical problems Grounded confidence that improvement in service and commercial performance is achievable through process discipline, not wholesale transformation

Why organisations work with Alexandra Shulman She ran British Vogue for a quarter of a century across three recessions and the collapse of the print advertising model, and can speak with evidence about what protects a consumer brand’s authority through structural change. She has first-hand judgement on the fashion and luxury economy that organisations rarely access at this level, including on body image, diversity on the cover, and the commercial consequences of editorial choices. Her work on the Vogue centenary issue with the Duchess of Cambridge, documented by BBC Two, is a case study in how a legacy title uses a single moment to reset its cultural position. As a monthly Business of Fashion columnist and Mail on Sunday writer, she has a continuing, named public record on industry shifts, so audiences get a point of view grounded in current analysis, not reminiscence. Her three books, including the Sunday Times bestseller Clothes and Other Things That Matter, give her a body of published work on women, consumer culture, and the business of appearance that goes beyond the editor role. Biography highlights Editor-in-Chief, British Vogue, 1992 to 2017, the longest-serving editor in the title’s history. Editor of British GQ, 1990 to 1992, before moving to Vogue. CBE (2018) for services to fashion journalism; OBE (2005) for services to the magazine industry. Author of Inside Vogue: A Diary of My 100th Year (2016) and the Sunday Times bestseller Clothes and Other Things That Matter (Cassell, 2020), alongside two novels. Monthly columnist, The Business of Fashion, from 2017; regular columnist, The Mail on Sunday. Subject of the BBC Two documentary Absolutely Fashion: Inside British Vogue (2016). Strategic advisor to the online fashion marketplace Atterley. Biography British Vogue was a profitable but narrow title when Alexandra Shulman took it over in 1992. Over the next 25 years, she grew monthly circulation to around 200,000, ran the magazine through three recessions, and held its cultural authority as the advertising base of print magazines collapsed around it. When she left in 2017, she had edited more issues of British Vogue than anyone in its history. The commercial case for her voice starts there. The work was not only editorial. It was running a consumer brand at the top of a crowded category, deciding every month which photographers, writers, models and stories earned the cover, and taking the commercial consequences. Her 2009 open letter to fashion houses, pushing back on sample-size-only clothes and the implications for body image on the page, is one example of an editorial call with direct business and cultural weight. Since leaving Vogue, she has kept a continuing public record on the industry as a monthly columnist for The Business of Fashion and as a Mail on Sunday writer. Her books include the diary-memoir Inside Vogue: A Diary of My 100th Year, written around the magazine’s centenary, and Clothes and Other Things That Matter, a Sunday Times bestseller that reads the wardrobe as a way into questions about work, ambition, ageing, and the female consumer. She was appointed OBE in 2005 and CBE in 2018. She advises the online fashion marketplace Atterley. The BBC Two documentary Absolutely Fashion: Inside British Vogue filmed her in 2016 assembling the centenary issue with the Duchess of Cambridge on the cover, a piece of work now used as a reference point for how legacy titles use a single edition to reset their place in the culture. Key speaking topics Brand authority in consumer media and luxury Creative leadership and long-tenure editorial judgement The business of fashion and the luxury economy Women, work, and the culture of appearance Body image, diversity, and the responsibility of the page Reinvention after a long institutional career Ideal for CMOs and brand leaders in luxury, beauty, retail, and consumer media Boards and executive teams of cultural or heritage brands working through audience and format change CHROs and leadership development programmes focused on long-tenure creative leadership and succession Conferences on women in business, consumer culture, and the creative industries Audience outcomes A named insider’s read on how fashion and luxury actually make commercial decisions. A working definition of brand authority that holds up across a generational shift in media. A clearer view of the trade-offs between editorial point of view and commercial reach. A usable perspective on long-tenure creative leadership: how to stay current, when to change, when to hold. A frank account of reinvention after a defining role, drawn from her own post-Vogue work.

Why organisations work with Alexis Abramson A PhD in Gerontology from USC’s Leonard Davis School combined with 25 years consulting the product and marketing teams of L’Oréal Paris, Marriott, Walmart, and Procter & Gamble. The academic credential and the commercial track record rarely come together in the same person. Direct product build experience, not commentary. She helped launch the AARP Innovation Lab as Entrepreneur-in-Residence, built BMO Private Bank’s enCircle caregiving programme, and developed Century 21’s MatureMoves programme for agents selling into the boomer market. Two decades of quoted commentary in TIME, The Wall Street Journal, Forbes, Financial Times, and Entrepreneur, and hundreds of appearances on NBC’s Today, CNN, and MSNBC as the on-air expert on ageing and generational trends. The Emmy and Gracie Awards confirm she can explain a demographic shift in plain English. Ten years as a primary caregiver for her grandmother inform her work on caregiving as a workforce productivity issue. The material lands because she has lived it. Biography highlights PhD in Gerontology, University of Southern California’s Leonard Davis School of Gerontology Former AARP Entrepreneur-in-Residence; led the launch of the AARP Innovation Lab Developed BMO Private Bank’s enCircle caregiving programme, Century 21’s MatureMoves programme, and Delta Airlines’ mature-adult frequent flyer programme Consulted for L’Oréal Paris, Walmart, Marriott, Comcast, Northwestern Mutual, Procter & Gamble, Kimberly-Clark, Philips, Humana, Ameriprise, and Harvard University Featured in TIME, Forbes, The Wall Street Journal, Entrepreneur, Financial Times, and People; on-air expert for NBC’s Today, CNN, CBS, FOX, and MSNBC Emmy and Gracie Award-winning broadcast journalist Author of The Ultimate Longevity Guide, The Ultimate Caregiver, The 55+ Fact Book, STOP FRAUD, and Home Safety for Seniors Biography The 50+ consumer market is now the largest block of discretionary spending in most developed economies, and brands still misread it. Marketing teams design for a demographic that has not existed since the early 2000s. Product teams assume needs that never land. This is the territory Alexis Abramson has worked inside for 25 years. She trained first as a gerontologist at the University of Southern California’s Leonard Davis School, then moved into commercial consulting. Her client list includes L’Oréal Paris, Walmart, Marriott, Procter & Gamble, Kimberly-Clark, Comcast, and Northwestern Mutual. Her work is concrete. As AARP’s Entrepreneur-in-Residence she played a leading role in the launch of the AARP Innovation Lab. She built BMO Private Bank’s enCircle caregiving programme and developed Century 21’s MatureMoves programme for agents selling into the boomer market. She also shaped Delta Airlines’ frequent flyer programme for mature adults. Each required translating demographic research into a product a real customer would use. She is also the author of The Ultimate Longevity Guide, The Ultimate Caregiver, and STOP FRAUD, and an Emmy and Gracie Award-winning broadcast journalist. Hundreds of appearances on NBC’s Today, CNN, and MSNBC have built a skill most academics never develop. She can explain a demographic shift in two sentences an executive team actually remembers. Key speaking topics The longevity economy and 50+ consumer behaviour Multigenerational workforce dynamics Generational marketing strategy Product and service design for ageing populations Caregiving as a workforce productivity issue Demographic change as commercial opportunity Ideal for Marketing and brand leaders responsible for growth in mature or multigenerational consumer segments Chief Product Officers and product strategy teams designing for the 50+ market CHROs and people leaders running workforces with four or five generations in the room Board and C-suite teams setting strategy against long-horizon demographic change Audience outcomes A sharper read on where the 50+ consumer is actually spending, and where brands are consistently losing the sale Concrete examples of age-inclusive product and marketing design, drawn from her work with named brands A realistic view of caregiving as a workforce productivity issue with direct cost implications A framework for making the five-generation workforce a source of commercial advantage