Omar Johnson Speaker

Omar Johnson

​Marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre and former VP Marketing at Apple

Omar Johnson: Biography highlights

Under Johnson’s tenure, Beats grew from $180 million to a $1.1 billion dollar global icon and category leader, becoming the #1 premium headphone in North America, UK, France, Germany, South Korea and Singapore.

Full biography of Omar Johnson

Omar Johnson’s background

At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment / sports marketing, and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.

Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used “ambush marketing” and influencers to expand the brand—giving athletes and musicians free headphones at private company parties—which helped turn Beats into the headphone of choice for the best musicians and athletes in the world.

Previously, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant, and “The Most Valuable Puppets”.

Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.

Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.



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Watch Omar in action

1/2 videos
Omar Johnson, Beats by Dre: Bringing the brand to life through sport
Omar Johnson, Beats by Dre: Bringing the brand to life through sport
Omar Johnson Interview
Omar Johnson Interview

Omar is a highly engaging presenter who will share with Domopalooza attendees how curiosity and creativity turned headphones from a commodity product into an experience, and how insights can drive influence. We're thrilled to bring his experience to the Domopalooza stage.'

Josh James
Domo founder and CEO

'Omar Johnson is one of the most talented marketing executives I've ever met and we couldn't have built Beats without him'

Jimmy Iovine

'Omar Johnson was my favorite keynote speech. I could relate on so many levels, especially fear being a great motivator in never allowing you to get complacent. I also loved the raw power of the presentation and how personal it was.'

Mischa Nagdimunov
Stance Marketing

'I worked with Omar during the launch of Nike+ and Nike Sport Music marketing campaigns. Omar's intelligence, clear communication, direction, passion and creativity are unmatched. In the simplest terms, Omar is a pleasure to work with and is a true treasure within this industry.'

Tim Mulrooney

'My highlight for Domopalooza Day 1: Omar Johnson. I'm in awe of the marketing strategy for Beats by Dre.'

Jessica Wessinger
Pitney Bowes

'Omar Johnson is a fantastic speaker and extremely gracious. We gained valuable insights that we will use as an organization moving forward. His contribution to our event made it a great success'

Michael Griffiths
VP Marketing & Communications

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