Leading consumer and shopper behaviouralist, and customer experience strategist
Ken Hughes is now acknowledged as being one of the world’s leading authorities on modern consumer and B2B culture. He is internationally renowned for helping his largely blue-chip client base to understand the future of consumerism and the challenges and opportunities that lie ahead.
Ken Hughes's videos
What Ken Hughes's clients say
"Mr Hughes' presentation at our ECAMS Aesthetic Medicine Congress was simply out-standing. His insight of consumer behaviour and application to the healthcare industry was astounding and left the delegates eager to address such issues in their businesses. A fast paced and really entertaining keynote speech that no conference organiser should do without"
"Ken's presentations to the ECR Europe community are always a highlight and his invite to present once again at the Leaders Forum did not disappoint. His Digital DNA speech was very challenging to the business leaders in the room without exception. It was highly informative and as always incredibly entertaining. It is a window into a future that all brand owners need to witness"
"We have more than 20 annual conference and training events. In all that time, we have never had a speaker with so much energy, shopper insight, experience and relevance, all delivered with enthusiasm and good humour - an ideal mix for any speaker. At our last 5 conferences he has recorded the highest delegate satisfaction score, and I would highly recommend him to other event organisers in the Shopper Marketing area"
"Ken's presentation on the Millennial Consumer and their expectations made delegates laugh and cry and laugh again. His easy story-telling style meant that delegates were not only engaged throughout but also left with some real thought-provoking content. I would not hesitate to work with Ken again"
"There are few speakers who can translate their energy, stage presence and inspiration that they have on live stage into a digital platform. Ken is one of them. His humour, visuals and engagement are as strong on webinar as they are live. There was no question about his invite to keynote the EXMA Be On event broadcast to over 100,000 attendees. He was amazing"
"Now 10 months after his motivational personal development speech. Ken's philosophy and speech remains with me. It was an amazing addition to our event and it had an amazing effect on me personally, as well as on the team, its effect rippled far beyond our expectations."
"As a B2B brand we needed to stay relevant and connected with our customers during this time. Ken was the first person we thought about approaching and the webinar series he delivered has had such strong feedback. Sessions sold out way beyond our expectations and delegates stayed engaged for longer than we had ever hoped. It was entertaining, informative, and had all the usual magic and sparkle that Ken delivers onstage"
"We hired Ken to come talk to us about Consumer Behaviour during Covid and he was a brilliant speaker. He clearly has an awful lot of knowledge about his subject matter, but he also has a brilliant way of conveying that knowledge and explaining those principles to people. He has a lovely manner and great story-telling abilities. I think anyone who listens to him will come away wiser. I really couldn't recommend him highly enough"
"Ken is an energetic, thought-provoking speaker. I've had Ken speak at two Google events now and Ken has scored higher than any other speaker I've ever had before, lasting a long time in the memories of the delegates"
"Kens virtual session on Customer Experience during Covid was received so well by our Global Leadership team and really resonated. We were all so excited by the session and I know there are now immediate plans to cascade the content throughout the CX teams globally"
Ken Hughes's 2022 biography
Ken Hughes’ background
With 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and digital transformation to explore the needs of the new consumer and predict the changes to come.
Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, artificial intelligence, retail trends, digital transformation, the millennial and Gen Z consumer and the peer-to-peer economy.
As an accomplished author, TED speaker, part-time university lecturer and actor, his performances are not only insightful and thought-provoking but are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.
As a motivational speaker, Ken also brings attendees on an amazing journey of personal development, challenging them to do more with their lives, both professionally and personally. He is known as one of the most powerful motivational speakers on the circuit relating to employee motivation, delivering a perfect blend of inspiration and energy to any audience.
In 2020, from his purpose-built home studio, Ken performs and beams into homes and offices across every continent. Now considered one of the world’s top virtual speakers and recently voted the best speakers to ever present at Google EMEA HQ, he continues to engage and inspire audiences as he did on a live stage.
Ken Hughes's 2022 talks & topics
The captive economy: the re-awakening
Understanding the Post Covid19 Consumer
We have been discussing Disruption for the last 20 years. Most of it has been technologically driven, with some industries (travel agents, print magazines, movie rental stores) disrupted to the point of non-existence. Disruption brings change, and only the fittest survive.
In this speech, we explore the new values of the Captive Economy consumer and how these values have changed what they expect from brands and business as a whole. This is a revaluation of consumer values, and learning how to best leverage these new values for your business success.
Artificial intelligence: Where silicon meets soul
Artificial Intelligence is one of those wide terms that covers an enormous amount of activity, from natural language consumer-to-machine conversation (think Alexa and Siri) through to robotics, automation, algorithms and machine learning. The AI machine has buried its way into your everyday already. Just look at how our lives are influenced by the algorithms and machine learning all around us.
This speech looks at where we have come from, where we are and where it could all be going. AI isn’t about the machines. It is about how we keep our influence and consumer communications as the algorithms and robots step in.
The blue dot consumer: Understanding the modern new consumer
Every company and industry is resourcing for disruption, bending rules, breaking moulds and challenging norms. Preparing for change is difficult as by its very nature, change can be uncertain – that’s why they call it DISRUPTION and not PREDICTIVE CHANGE.
This speech challenges any business to look at their future through the lens of their future consumer. We look at the social, cultural and cyber behavioural forces pressing on humanity, and how changes in consumer expectations have forever changed the game. Today’s consumer expects a frictionless and seamless experience at every touch-point, has little tolerance for failure but will become a tribal brand fan if you get it right.
Disruption is a positive force if you harness what is happening around you but an amazingly destructive one if you ignore the changing nature of consumer values.
Adapting work to the new world: Why your employee experience is everything
How do we best inspire and motivate employees in today’s society? How do we manage their expectations about wanting to be the CEO within 24-months without crushing their desire to lead? How do we cope with their need for immediate continuous feedback? Simultaneously, they are a generation reared on collaboration (what is social media but a shared platform of Ideas and Information), and they will look for such collaborative opportunities in their everyday work. This may be great Inside your organization, but you might get upset when you see them at lunch with your competitors, eager to solve Industry issues.
This speech looks at the new values these employees now hold dear and how the workplace of the future needs to deliver.
What the FUCX? Why your customer experience is everything
There is a reason everyone is talking about CX. Every article you read on LinkedIn, every congress you attend, every branding podcast you listen to. The Customer Experience is paramount to success. OK, we get it. Or do we?
This speech is an entertaining and informative look at the modern consumer and their expectations, how and why the bar has been set high for CX and what your brand and business should be considering. Don’t be caught scratching your head, wondering why your business has lost share, muttering ‘what the FUCX’?
The innovation engine: Fueling personal success
Every corporate organisation recognises that creativity and innovation are the fuel that will drive their engine to success. The problem is that most organisations fail in catalysing this creativity, and so the innovation funnel runs dry. If we are to push established boundaries, challenge norms and solve problems in new ways then we have to change our approach. We have to avoid routine thinking, and it has to start with the individual.
This unique speech challenges delegates at an individual level to rewire how they think and act, to build a culture of creativity from the ground up. There will always be personal and professional disruption. The difference between being a victim and victor of these changes is in your response and attitude.
Ken Hughes's 2022 speaking fees
Specific fees fall within the ranges shown. These are presented as a guide only and are subject to change without notice.
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