Ken Hughes, Speaker

Ken Hughes

Leading consumer and shopper behaviouralist, and customer experience strategist

Ken Hughes: Biography highlights

Ken Hughes is now acknowledged as being one of the world’s leading authorities on modern consumer and B2B culture. He is internationally renowned for helping his largely blue-chip client base to understand the future of consumerism and the challenges and opportunities that lie ahead.

Known for:

TED Speakers

Languages spoken:

English, Italian

Full biography of Ken Hughes

Ken Hughes’ background

With 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and digital transformation to explore the needs of the new consumer and predict the changes to come.

Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, artificial intelligence, retail trends, digital transformation, the millennial and Gen Z consumer and the peer-to-peer economy.

As an accomplished author, TED speaker, part-time university lecturer and actor, his performances are not only insightful and thought-provoking but are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.

As a motivational speaker, Ken also brings attendees on an amazing journey of personal development, challenging them to do more with their lives, both professionally and personally. He is known as one of the most powerful motivational speakers on the circuit relating to employee motivation, delivering a perfect blend of inspiration and energy to any audience.

In 2020, from his purpose-built home studio, Ken performs and beams into homes and offices across every continent. Now considered one of the world’s top virtual speakers and recently voted the best speakers to ever present at Google EMEA HQ, he continues to engage and inspire audiences as he did on a live stage.



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Available for:

After Dinner Engagement

Watch Ken in action

1/3 videos
Experiential Retail: The need for positive disruption
Experiential Retail: The need for positive disruption
We're all a little bit crazy: Harnessing shopper irrationality
We're all a little bit crazy: Harnessing shopper irrationality
Time bending -- 365 ways to unlock creativity and innovation | Ken Hughes | TEDxUniversityofNicosia
Time bending -- 365 ways to unlock creativity and innovation | Ken Hughes | TEDxUniversityofNicosia
ECAMS (European College of Aesthetic Medicine and Surgery)

"Mr Hughes' presentation at our ECAMS Aesthetic Medicine Congress was simply out-standing. His insight of consumer behaviour and application to the healthcare industry was astounding and left the delegates eager to address such issues in their businesses. A fast paced and really entertaining keynote speech that no conference organiser should do without"

Dr Peter Prendergast
Unilever Europe

"Ken's presentations to the ECR Europe community are always a highlight and his invite to present once again at the Leaders Forum did not disappoint. His Digital DNA speech was very challenging to the business leaders in the room without exception. It was highly informative and as always incredibly entertaining. It is a window into a future that all brand owners need to witness"

Jan Zijderveld
Spanish FMCG Association (AECOC) & GS1 Spain

"We have more than 20 annual conference and training events. In all that time, we have never had a speaker with so much energy, shopper insight, experience and relevance, all delivered with enthusiasm and good humour - an ideal mix for any speaker. At our last 5 conferences he has recorded the highest delegate satisfaction score, and I would highly recommend him to other event organisers in the Shopper Marketing area"

Jordi Cuatrecases
Development Director
G3 Communications New York

"Ken's presentation on the Millennial Consumer and their expectations made delegates laugh and cry and laugh again. His easy story-telling style meant that delegates were not only engaged throughout but also left with some real thought-provoking content. I would not hesitate to work with Ken again"

Kristi Kawanna Havener
Events Director
EXMA Miami

"There are few speakers who can translate their energy, stage presence and inspiration that they have on live stage into a digital platform. Ken is one of them. His humour, visuals and engagement are as strong on webinar as they are live. There was no question about his invite to keynote the EXMA Be On event broadcast to over 100,000 attendees. He was amazing"

Fernando Anzure
CISCO Ireland

"Now 10 months after his motivational personal development speech. Ken's philosophy and speech remains with me. It was an amazing addition to our event and it had an amazing effect on me personally, as well as on the team, its effect rippled far beyond our expectations."

Paul Kavanagh
Align Technologies

"As a B2B brand we needed to stay relevant and connected with our customers during this time. Ken was the first person we thought about approaching and the webinar series he delivered has had such strong feedback. Sessions sold out way beyond our expectations and delegates stayed engaged for longer than we had ever hoped. It was entertaining, informative, and had all the usual magic and sparkle that Ken delivers onstage"

Anna Roberts

"We hired Ken to come talk to us about Consumer Behaviour during Covid and he was a brilliant speaker. He clearly has an awful lot of knowledge about his subject matter, but he also has a brilliant way of conveying that knowledge and explaining those principles to people. He has a lovely manner and great story-telling abilities. I think anyone who listens to him will come away wiser. I really couldn't recommend him highly enough"

James Murray
Marketing Manager

"Ken is an energetic, thought-provoking speaker. I've had Ken speak at two Google events now and Ken has scored higher than any other speaker I've ever had before, lasting a long time in the memories of the delegates"

Fiona Jones

"Kens virtual session on Customer Experience during Covid was received so well by our Global Leadership team and really resonated. We were all so excited by the session and I know there are now immediate plans to cascade the content throughout the CX teams globally"

Cara Greene
Snr Director

Ken's speaking topics

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