Simon Moore

Customers and employees rarely behave the way strategy decks predict. Brand teams optimise messages, pricing models test cleanly, CX programmes look complete on paper, and the actual revenue, retention and engagement numbers still drift. The gap is the human one, and most commercial functions have no disciplined way to close it.

Dr Simon Moore is a chartered consumer psychologist who helps commercial leaders use behavioural science to fix the gap between what customers and employees say they will do and what they actually do.

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Why organisations work with Simon Moore

He runs a working behavioural science consultancy, IB (formerly Innovationbubble), with documented commercial case results including a 51% conversion uplift for a fashion brand and an 11% churn reduction in a banking client.
He is a chartered psychologist with a PhD in psychobiological psychology, not a populariser of other people’s research, which is rare in the behavioural-economics speaker market.
He won the Gold Retail Nudge Award in 2015 for retail behavioural work, a credential that maps directly to commercial decision-makers.
His client list spans BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times, so the work has been pressure-tested in regulated, high-stakes commercial environments.
He moves between consumer-facing strategy and internal employee behaviour, which lets the same engagement speak to a CMO and a CHRO without breaking apart.

Biography highlights

CEO and Partner of IB (Innovationbubble), an award-winning behavioural science consultancy applying psychology to commercial strategy.
PhD in psychobiological psychology and Chartered Psychologist with the British Psychological Society.
Former Academic Leader in Psychology at London Metropolitan University.
Co-author of the undergraduate textbook “Complete Psychology” (first edition 2008).
Winner of the Gold Retail Nudge Award (2015) for behavioural work with retail clients.
Has advised commercial clients including BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times, and is a regular UK media commentator on consumer psychology.

Biography

Most commercial strategies are built on what people say they will do. Surveys, focus groups, stated-preference research, customer panels. The data is clean, the models are tidy, and the behaviour at the till, the renewal point, or the checkout button still surprises everyone. That gap is where Dr Simon Moore works.

Moore is a Chartered Psychologist with a PhD in psychobiological psychology and CEO of IB, the behavioural science consultancy he founded as Innovationbubble. The firm uses psychological methods, not opinion, to investigate why customers and employees actually behave as they do, then translates those findings into pricing decisions, brand communications, retention design and internal change programmes. Clients have included BBC, HSBC, Aviva, Virgin Atlantic, Pfizer, Sony, FedEx, Microsoft and the Financial Times.

Before founding the consultancy, he was Academic Leader in Psychology at London Metropolitan University and is co-author of the textbook “Complete Psychology”, used on undergraduate degree programmes. The academic foundation matters because most of the behavioural-economics speaker market is built on a few thin layers of summary. Moore is one of a small group of practitioners who built the underlying science before commercialising it, and the difference shows up in the specificity of what he recommends.

In 2015, Innovationbubble won the Gold Retail Nudge Award for retail behavioural work. The case studies that travel with him are unusually concrete for the field: a 51% conversion uplift through reworked product descriptions in fashion, an 11% churn reduction in a banking client. He is a regular UK media voice on consumer psychology and behavioural intervention, but the booking case is operational, not editorial: he is hired by commercial leaders who have run out of conventional explanations for the numbers in front of them.

Key speaking topics

Behavioural science in commercial strategy
Consumer decision-making and the say-do gap
Psychology of brand communication and storytelling
Customer loyalty, trust and retention
Pricing, value perception and choice architecture
Psychology of organisational change and employee behaviour
The psychology of AI and human response to automated systems

Ideal for

CMOs, brand directors and customer experience leads are facing flat returns on conventional campaigns and CX investments
Commercial directors and pricing leads working on retention, subscription and value-perception problems
CHROs and change leads running internal behaviour-change programmes alongside the consumer-side work
Boards and executive teams in regulated sectors (financial services, healthcare, telecoms) where customer trust drives commercial outcomes

Audience outcomes

A working vocabulary for the psychological drivers behind specific commercial problems they own
Concrete examples of behavioural interventions that have moved retention, conversion and trust metrics in named sectors
A clear distinction between what behavioural science can credibly do and the marketing claims made on its behalf
Direct prompts for re-examining pricing, messaging or CX assumptions that test well in research but underperform in market
A more accurate read on how customers and employees will respond to AI-driven products, services and internal tools

Available for

Speaking Themes

Languages

English

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Testimonials

Simon joined one of our recent Pacific Life Re seminars where he delivered a fantastic and thought provoking session, taking a deeper look into how our brain works; why we respond to external factors in a specific way and how to best engage with the core customer archetypes. I’ve worked with a range of speakers over the years, who are experts in their respective field, but only a few have mastered the power of keeping an audience engaged throughout the whole session. The feedback from our event attendees was excellent and everyone rated Simon’s session as the best one. I’d strongly recommend Simon and his team to anyone looking to take an insight-led, innovation driven approach to their business.

MA Marketing and Digital Media Specialist

Simon is exactly what you want from a speaker, engaging, inspiring, dynamic. His interactive workshop – focussed on breaking through the siloed behaviour faced in retail organisations was extremely well received. Simon’s session was followed by a flurry of questions and ended with many delegates taking a picture of his email address! I would love to work with Simon on a future project and would highly recommend him to other Conference Directors looking for someone to liven-up and inspire their event audience.

Head of Marketing, Rufus Leonard

Simon ran an excellent, informative session with the FT's marketing team – challenging our thinking and inspiring the team to really think about how we talk to our customers. He's a great speaker, I would highly recommend him.

Managing Director, Consumer Revenue, Financial Times

Simon spoke at our marketing offsite and exceeded our expectations. He tailored the content to suit the investment market. This even included some initial research with key influencers in the industry. As a result, the content was very relevant, and the team were thoroughly engaged. We are now looking at how we can incorporate Simon's thinking into our marketing.

Senior Investment Marketing Manager, Aegon

Simon did a great job at the Royal Mail event.

Nicci

The Creative Consultancy

I thought I knew something about psychology. That was until Dr Simon Moore came to kick off our global organisation conference. In 45 minutes I learnt much more than I would have thought and Simon presented it in such a way as to bring you along on the journey and want to be part of it. Fascinating. His ability to explain complex things by using day to day examples that we can all relate to was especially clever. I would fully recommend him to speak to any audience. Psychology and human behaviour is fascinating to everyone and adds a topic of differentiation to any event

Simon gave an out of industry presentation at the annual Digital Travel Summit in London, and really brought something different and truly exciting to the conference. The audience were completely taken by his different approach to a vital topic, such as a customer engagement, and understanding why customers behave in certain ways. He was a fantastic and engaging speaker and a really competent and confident moderator, even with a topic not directly related to his current experience. I hope to and would be delighted to work with Simon in the future.

Simon is exactly what you want from a speaker; engaging, inspiring, dynamic. His interactive workshop – focussed on breaking through the siloed behaviour faced in retail organisations was extremely well received. Simon's session was followed by a flurry of questions and ended with many delegates taking a picture of his email address! I would love to work with Simon on a future project and would highly recommend him to other Conference Directors looking for someone to liven-up and inspire their event audience

Simon joined us a speaker at the Savant eCommerce conference in London in 2018. He had some disruptive ideas to present to our audience and inspired thought-provoking discussions. Simon is extremely knowledgeable in the realm of psychology and is an excellent speaker to get involved if you want to fascinate, intrigue and inspire your audience!

Simon spoke at our marketing offsite and exceeded our expectations. He tailored the content to suit the investment market. This even included some initial research with key influencers in the industry. As a result, the content was very relevant and the team were thoroughly engaged. We are now looking at how we can incorporate Simon's thinking into our marketing

For anyone looking for a deeper insight into behavior and why we act the way we do, I'd strongly encourage them to invite Simon. He, and the team, are engaging, energetic and passionate and continually help others discover new ways of understanding through challenging themselves to think out-of-the-box. The feedback we receive is consistently excellent and Simon and the team are now a mainstay of our most successful conferences