Gabriela Salinas

Leading expert on strategic brand management and valuation

Business School Professor

Global Expertise: Gabriela has led brand strategy and valuation projects for major clients like Bank of America, Repsol, Telefónica, and Johnson & Johnson. Academic Leadership: She teaches Brand Valuation and Strategy at top business schools across Europe, the Middle East and Latin America. Published Author: Her book The International Brand Valuation Manual (Wiley, 2009) is a key resource for professionals and investors.

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What Gabriela Salinas's clients say

Here is some of the feedback from audiences and clients who have worked with Gabriela.

"I’ve known Gabi for over 20 years and have witnessed her extraordinary ability to captivate any audience. As a distinguished Business School Professor and a natural thought leader in brand strategy, she has a unique ability to transform complex brand strategy concepts into narratives that are not just informative, but fun and inspiring. I vividly recall an unforgettable conference in April 2024, where her clear, passionate delivery and insightful approach left a lasting impact on everyone present. Gabi’s unique blend of academic rigor, dynamic speaking talent, and genuine personal integrity makes her a standout speaker who consistently elevates every event she attends."

Jacob Benbunan,

Co-Founder and CEO,

Saffron Brand Consultants

"There are professionals who stand out. Then there are a few—very few—who inspire. Gabriela belongs to that second group: with her knowledge, experience, and sound judgment, she doesn’t just add value—she brings light to those around her. Working with her is not only a professional privilege but also a constant learning experience. "

Aner Garmendia,

CEO,

EGA Group

"In my role as Marketing Director of the Leading Brands of Spain Forum, I have overseen several training programs addressed to CEOs and other senior executives, for which I have repeatedly invited Gabriela as a speaker. Her presentations and insights have consistently been among the most highly rated by our attendees. Gabriela has an exceptional ability to translate complex academic concepts into digestible and impactful insights for executives. Her sessions stand out for their clarity, relevance, and depth, providing attendees with actionable frameworks and a fresh perspective on brand management and valuation. Likewise, Gabriela’s enthusiastic personality, charismatic sense of humor and natural empathy has made her presentations truly enjoyable and participative. Her expertise, dedication, and ability to engage top executives in accessible and meaningful ways make her an outstanding speaker. "

Tamara Pirojkova,

Marketing Director,

Leading Brands of Spain Forum

"Gabriela’s insights into the fundamentals of marketing are anything but conventional—and that’s exactly what makes them so powerful. As someone with years of experience in marketing and advertising, I was blown away by how she challenged my assumptions and reshaped my perspective on the industry. She has a rare ability to cut through the noise, distinguishing the strategies that truly resonate with an audience from the marketing clichés that fall flat. Her dynamic and thought-provoking approach ensures that even the most seasoned marketers walk away with fresh, valuable insights."

Maria Alconada,

Communications Business Partner,

Siemens Smart Infrastructure

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Languages:

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Spanish

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Gabriela Salinas's 2025 biography

Gabriela Salinas: Global Authority on Brand Strategy and Valuation

Gabriela Salinas stands at the forefront of brand management and valuation, bringing a unique blend of strategic, financial, and marketing expertise to the field. Her international career spans major markets such as New York, Buenos Aires, Singapore, London, and Madrid, reflecting her ability to navigate diverse business landscapes.

Professional Experience

In her role as Global Managing Director at the Brand Finance Institute, Gabriela has advised a distinguished roster of clients, including Bank of America, Repsol, Telefónica, Mapfre, Iberia, Laliga, Bausch & Lomb, Johnson & Johnson, Roca, GM and Great Eastern Life. Currently a Senior Director at Brand Finance, her work encompasses a broad range of strategic solutions, including brand positioning, engagement, architecture, and measurement, all aimed at driving business growth through enhanced brand value.

Prior to her tenure at Brand Finance, Gabriela held significant positions at FutureBrand and Deloitte, where she developed and implemented brand strategies for international companies, further solidifying her reputation as a leader in the field.

Academic Contributions and Thought Leadership

Beyond her consulting achievements, Gabriela is a dedicated educator, lecturing on Brand Valuation, Management, and Strategy at several esteemed business schools in Europe, the Middle East and Latin America. Her commitment to academia is evidenced by her numerous academic articles and papers published in leading marketing journals and publications, such as the Marketing Science Institute, Journal of Brand Management, and Harvard Deusto Business Review.

Gabriela’s authorship includes several pivotal books on brand valuation, notably “The International Brand Valuation Manual” (Wiley, 2009), which serves as a comprehensive resource for executives, marketers, and investors seeking to understand and leverage brand value effectively.

Speaker Engagements and Media Presence

As a sought-after conference speaker, Gabriela frequently shares her insights on branding and marketing at international forums. Her expertise has also been featured in global business press and television networks, including CNN+, CNN En Español, Cuatro, and Intereconomía, where she provides commentary on branding trends and strategies shaping the global market.

Awards and Recognition

Gabriela’s contributions to the field have been recognized with prestigious accolades, including the “Excellence in Marketing Award” and the “Brand Leadership Award,” underscoring her impact and leadership in brand management and valuation.

Through her strategic guidance, academic contributions, and thought leadership, Gabriela Salinas continues to shape the evolving field of brand valuation—empowering organizations around the world to unlock and maximize the true value of their brands.