Rita Clifton Speaker

Rita Clifton

High-profile business leader and acclaimed brand and marketing guru. Keynote speaker & chair, author and expert adviser

Rita Clifton: Biography highlights

Rita Clifton CBE has been described by the FT as ‘brand guru’, as the ‘doyenne of branding’ by Campaign magazine and as ‘the brand leading the brands’ by the Daily Telegraph. Combined with her experience of being a CEO, Chair, board director and successful entrepreneur, Rita is able to inspire organisations of all kinds to find new ways to succeed in an uncertain world.

Known for:

Business Leaders

Languages spoken:


Full biography of Rita Clifton

About Rita Clifton

Whether you want to engage CEOs and boards, raise the performance of all levels of employees or help entrepreneurs create long-term value, Rita is the perfect speaker for your event. She is able to speak on all aspects of modern business leadership, corporate and personal branding and digital disruption. Other topics close to her heart cover diversity in the boardroom as well as environmental and sustainability perspectives. She gives honest, stimulating and very practical advice and will leave audiences with a clear sense of opportunities and actions.


Key points

  • “The Doyenne of branding” (Campaign Magazine), “The Queen of branding” (Marketing Week), “Brand Guru” (Financial Times)
  • Awarded CBE in the Queen’s New Year’s Honours in 2014 for services to creative industries
  • Former CEO & Chairman of Interbrand
  • Former Vice Chairman & Strategy Director at Saatchi & Saatchi
  • Successful non-executive board director, business leader and entrepreneur
  • Long-standing environmental and sustainability champion
  • Visiting Fellow at Oxford University (Said Business School)
  • Voted as one of ‘Global Gurus’ 2019


Rita started her career in advertising and quickly progressed to become Vice Chairman and Strategy Director at Saatchi & Saatchi during its most successful period. She then moved into brand strategy when she became London CEO, then Chairman, of leading global brand consultancy Interbrand, and led a highly diverse and talented team. She has advised numerous leading businesses around the world, as well as start-ups and growth stage businesses of all shapes and sizes. In 2013, she co-founded and chaired the business and brand consultancy BrandCap, which now has offices in London, New York and Hong Kong and which she successfully sold on to the Populus Group.

She is a regular commentator across all media, including CNN, BBC, Sky and social channels, as well as a columnist for national newspapers and trade magazines. She was recently a mentor and judge on the CNBC award-winning business series ‘Pop Up Start Up’, in association with Alibaba.

She is a non-executive director on the board of a number of businesses including ASOS, Nationwide Building Society and Ascential plc (owner of Cannes Lions and WGSN), and was previously on the boards of Bupa, Emap and Dixons Retail plc. Her non-profit board experience includes WWF (Worldwide Fund for Nature) and as a member of the UK Government’s Sustainable Development Commission. She is a Trustee at Green Alliance, which brings business, academia, NGOs and governments together to solve pressing environmental issues, and is a Visiting Fellow at the Said Business School at Oxford University, specialising in corporate reputation.

Rita is also the author of best-selling books including ‘The Future of Brands’ and two editions of The Economist ‘Brands and Branding’. Rita has just completed a leadership book like no other, which captures her uniquely honest thoughts on what it takes to build your personal brand and become a business leader in the world today. This is due for launch in Spring 2020.



Rita is honest, fresh and funny as well as being an acknowledged business and brand leader. She tells it like it is. Her authoritative yet witty delivery results in a warm and emotional connection with her audience meaning that no matter the size of the audience, they all feel like they’ve had a one-to-one. She can speak to CEOs and board audiences from major multinationals through to entrepreneurs, young executives and grass root employees. She always tailors her content to suit the crowd. She also creates fresh content for every platform and always ensures that delegates leave having learned something new.



All sectors and stages of business, from start-ups to global corporations. Both B2C and B2B.



  • EY High-Performing Women’s Network
  • Experian Global Conference
  • RSM Global Leadership Conference (Toronto)
  • Retail Week ‘Be Inspired’ Conference
  • United Way Conference (Florida)
  • Brand Boot Camp (Manila)
  • Google Agency Conference
  • Guardian ‘Disrupters’ Small Business Network Conference
  • EU Brands Conference (Brussels)
  • British Brands Group Annual Lecture
  • Marketing Society Annual Conference
  • Gamechangers Summit (Istanbul)
  • Wella Professionals Conference
  • UKTI Conferences
  • Franchise India Conference (Delhi)


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Available for:

After Dinner Engagement
Guest Appearance
Panel Participation

Watch Rita in action

1/4 videos
Rita Clifton on Brands in Digital Age
Rita Clifton on Brands in Digital Age
Rita Clifton - Media and Speaking Highlights Showreel
Rita Clifton - Media and Speaking Highlights Showreel
Rita Clifton talks Leadership
Rita Clifton talks Leadership
Blue Events, Prague

Rita is one of the most brilliant speakers with whom we had the pleasure to cooperate during our 20 years of practice in the conference business. Her contribution...provided inspiration and practical guides.... passionate and witty. And on top of all that she is a great person in human sense.

Barbora Krasna
Experian Global Conference

...a fantastic speaker and I know that all the attendees really enjoyed and were fascinated by the insight she shared. It was the perfect way to end our event and it left everyone feeling really motivated and energised.

Global Brand Manager
Google Agency conference

You went down a storm with the crowd. They loved it...so insightful and fresh.

Jill Watchorn
Industry Manager
Brand Boot Camp, Manila

Rita was fantastic. It was very well-received by everyone.

Personal and Corporate Banking, Barclays

..the star of the show for everyone

MD, Marketing
Guardian News & Media

Rita did an absolutely stellar job of chairing our 'Disruptors event' She was even better than we could have hoped, I am so impressed by the amount of research she did on speakers prior to the event as well.

Sonia Hickey
Head of Commercial Programming-Guardian Live

I LOVED your talk...definitely the highlight for me. Not just of this conference but from many of the keynote speakers I have ever seen. You were honest, funny and your message...is something I...wish I saw more of in the World.

Sarah Thomas
Double Olympian
Barclays Corporate Banking

Your presentation yesterday was brilliant...Funny, clever, stimulating.


...funny, insightful, practical and inspiring

Nicola Mendelsohn
Blue Events

Rita is one of the most brilliant speakers with whom we had the pleasure to co-operate during our 20 years of practice in the conference business

Barbora Krasna

Rita's speaking topics

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