Peter Fischer Brown

Why organisations work with Peter Fischer Brown

• He brings an operator’s view of brand strategy. Years inside Orange Business and KPMG mean he reads brand as a P&L and procurement question, not a marketing artefact.
• He teaches B2B value creation at Esade Business School, so the frameworks he uses in the room have been pressure-tested with MBA and executive cohorts who push back hard.
• His membership of the Medinge Group gives him a serious intellectual home for “brands with a conscience” arguments, separate from the agency circuit that usually owns the topic.
• He works in English, German and Spanish across Europe, the Middle East and Latin America, which makes him useful for groups whose brand and culture questions cross those markets.
• His coaching qualification from Henley and his executive coaching practice mean he can move between keynote framing and small-group leadership work in the same engagement.

Biography highlights

• Founder of FischerBrown, an international brand and corporate strategy consultancy.
• Former Director of Strategy for Orange Business and Ambassador of Strategic Branding for the Orange Group; former Manager and Consultant at KPMG.
• Academic Collaborator at Esade Business School, Barcelona, teaching MBA and Executive programmes on B2B value creation and leadership with conscience.
• Member of the Medinge Group; contributing author on the Slow Food Movement in “Brands with a Conscience” (Medinge Group, 2016).
• Contributor to the Radix think tank on European centre-ground politics and democratic participation.
• MA in Modern Languages and Literature and MPhil in International Relations, both University of Cambridge; Professional Certificate in Executive Coaching, Henley Business School.

Biography

Most “purpose” programmes break the moment they hit procurement, pricing or a difficult supplier decision. The brand line survives in the campaign and disappears in the operating model. Peter Fischer Brown works at exactly that seam, where a values-led brand position has to be defended in B2B negotiations, capital allocation and the everyday behaviour of senior leaders.

He spent the formative part of his career inside the operating side of two demanding environments. At KPMG he advised on corporate and marketing strategy. At Orange he was Director of Strategy for the B2B business and Ambassador of Strategic Branding for the wider France Telecom group, running brand and strategy across European, Middle Eastern and Latin American markets. That history is why his brand frameworks read as commercial first and editorial second.

Today he runs FischerBrown and teaches at Esade Business School in Barcelona, where his MBA and Executive sessions focus on B2B value creation and on leadership with conscience. The Medinge Group, of which he is a long-standing member, gives him a serious intellectual home for the latter; his chapter on the Slow Food Movement in the group’s 2016 book “Brands with a Conscience” is a worked example of how a values-led proposition can become a category position.

The work that sits outside the brand spine sharpens it. As a Radix contributor he writes on the “radical centre” in European politics; he is a qualified executive coach through Henley; his linguistic and musical training (Cambridge, Trinity College London) feeds the cross-disciplinary keynotes he gives on cosmopolitanism and the art of business. Senior teams book him when they need someone who can argue brand and purpose in the same register as a CFO, and then sit with the leadership team afterwards.

Key speaking topics

• Brand and corporate strategy
• Brands with a conscience and purpose-led positioning
• B2B value creation
• Leadership with conscience
• Sustainability and the brand promise
• Cosmopolitanism and cultural identity as competitive advantage
• The art of business: learning from the creative and performing arts

Ideal for

• CMOs and brand directors in B2B and consumer businesses under pressure to make a purpose claim operational
• CEOs and strategy leads working through a brand or positioning reset
• Boards and leadership teams wrestling with ESG and purpose credibility
• HR and executive development leads commissioning leadership-with-conscience programmes for senior cohorts

Audience outcomes

• A sharper view of where brand sits in the operating model, not only in marketing
• A vocabulary for discussing purpose in front of a sceptical CFO or procurement audience
• Specific examples of values-led brands that have held up commercially, and ones that have not
• A clearer framing of leadership credibility when a business is being asked to behave consistently across markets