Henry Coutinho-Mason

The Future Normal: Key emerging trends that will reshape [your industry].

Henry’s signature talk is a fast-paced dive into the key trends that will present innovation opportunities for your audience in the near future. The current versions of this keynote draw from Henry’s new book, The Future Normal (written with 3-time WSJ bestselling author Rohit Bhargava and released in early 2023).

While the title might have remained a constant during his 10-year stint as CEO of TrendWatching, every session is unique thanks to Henry’s ability to bring in the newest and most insightful local and industry-specific case studies.

One event organizer who booked Henry to speak to 2,000 senior executives from a Fortune 500 company in Las Vegas described his keynote as “inspiring, energetic, and entertaining” – three words that are regularly reported on his feedback forms.

Audiences love Henry’s:

• Uniquely global and cross-category perspective and insight.
• Clarity and structure of the presentation – to connect what’s happening today with what it means for tomorrow.
• Ability to show examples that lie outside of their day-to-day yet are always highly relevant.
• Irreverent and accessible style.

People leave with:

• A notebook full of innovation ideas! Inspired by relevant, real-world innovation case studies to use with their teams or clients.
• Actionable insights into how those innovations will change what their customers will want next.
• Empowered to become a trend spotter themselves.

Thriving In The AI Era: Designing a people-first AI strategy

This year it’s AI. Last year it was the metaverse, web3 and crypto. Before that, it was social media and mobile. For over a decade, Henry’s talks on how to think about new and fast-moving technologies have been enthusiastically received by executive audiences.

Henry’s approach is a deceptively simple one – don’t only focus on what’s changing; instead identify what won’t change for your customers. What are the basic human needs and wants that your customers will still look to your organization to cater to a decade from now?

So instead of talking solely about novel technologies themselves, Henry talks about the underlying relevant basic human needs they speak to. Generative AI and convenience, empowerment and creativity; Web3 and community and ownership; the metaverse and identity and status.

This deeply human-centric view of technology might seem obvious, but Henry’s talks present a view of the world that is both fresh and compelling. More importantly, it’s an accessible and practical approach that audiences can take back into their organizations in order to think strategically about the long-term implications and opportunities that technologies like AI, Web3 and the metaverse will present.

Audiences love Henry’s:

• Ability to cut through the BS! And show how to connect what’s happening today with a longer term roadmap for their organization.
• Fresh perspectives on well-known topics – both the focus on basic human needs and the relevant innovation case studies.
• Down-to-earth and accessible style that engages the audience as equals.

People leave with:

• Feeling empowered and inspired, rather than nervous!
• With a clear strategic framework to use with their teams.
• Armed with current best practices (and some entertaining stories about the most niche use cases, too!)

Trend Driven Innovation: How to use cross-industry insights to anticipate emerging customer needs.

The conventional ways of knowing what your customers will want next (such as using ever bigger datasets or qualitative research) are barely fit for purpose in a world that is ever more volatile, uncertain, complex, and ambiguous.

This terrifies most executives, but there’s a silver lining. It is possible to understand the direction of future trends and the opportunities they present, by looking at the very disruptive startups and game-changing innovations that create such volatility. How are these new innovations changing customer expectations? And how can you get ahead of your competitors by catering to those new expectations?

Based on Henry’s first book Trend-Driven Innovation, this talk unpacks the theory of how to become not just a trendspotter, but a trend doer. And while this theory forms the basis of TrendWatching’s research, content & products which are used by 100,000 B2C professionals at hundreds of the world’s leading brands, this is miles away from being a dry, data-driven speech. Instead, Henry brings in a unique and entertaining mix of global innovations examples to show exactly how the audience can spot what’s coming next.

Audiences love Henry’s:

• Focus on basic human needs as a strategic imperative.
• Integration of real-world innovations, to bring the theory to life.
• Down-to-earth style that is accessible and highly practical.

People leave with:

• A new way of seeing the world!
• Tips and tricks on how to embed a culture of trend-driven innovation in your organization.