JJ Delgado
Most large companies have run AI pilots. Few have moved them into operating advantage. The tension is no longer whether to invest, but how to convert experimentation into revenue, new business units, and customer interfaces that legacy organisations can actually run.
JJ Delgado is a former Amazon marketing leader and current General Manager of MOVE Estrella Galicia Digital who helps established companies turn AI, digital, and Web3 experiments into operating business units.
Full Profile
Why organisations work with JJ Delgado
- He runs a corporate venturing unit inside a century-old beverages group, so his AI and digital arguments are backed by current P&L responsibility, not consulting distance.
- His Amazon background gives him a working view of how the world’s most operationally disciplined digital company actually builds growth, which he translates for non-digital natives.
- He works across both EMEA and LATAM markets, useful for groups whose digital strategy has to land in mature and emerging consumer markets at once.
- He brings a named portfolio of work across Burger King, Pepsi, Ford, Bosch, Siemens, Vodafone, and Telefonica, which means his case material is recognisable to senior commercial audiences.
Biography highlights
- General Manager, MOVE Estrella Galicia Digital, the open innovation and digital ventures unit of Hijos de Rivera.
- Former Head of Marketing, Southern Europe, at Amazon, where he led the company’s largest international sales day at the time.
- PhD Cum Laude in Digital Economy; MBA from London School of Business and Finance.
- Guest teaching at the London School of Economics and IE Business School on digital economy and consumer behaviour.
- Author of three books published on Amazon, including Smash It, an Amazon international bestseller in 2021.
- Named #1 Amazon LinkedIn profile in the UK across 2016 and early 2017 (self-reported ranking).
Biography
Amazon’s largest international sales day at the time was run out of Southern Europe by a marketing team led by JJ Delgado. That experience, three years inside the operational engine of the world’s most disciplined digital retailer, is the spine of his work today. He moved from running Amazon’s marketing in the region to running a digital ventures unit inside a legacy corporate, which is a more useful vantage point for the audiences he now speaks to.
He is General Manager of MOVE Estrella Galicia Digital, the corporate venturing and open innovation arm of Hijos de Rivera, the Spanish beverages group behind Estrella Galicia. The remit is to build and scale new digital businesses for a company whose core is 100 years old, and to invest in startups that can accelerate that shift. The role gives him live operating responsibility for the questions he speaks on: AI deployment, Web3 commerce, and how a non-digital-native organisation actually generates new revenue from new technology.
His commercial track record spans 15 years across EMEA and LATAM, with named work for Burger King, Pepsi, Hertz, Ford, Bosch, Siemens, Vodafone, Telefonica, and Estrella Galicia. He holds a PhD Cum Laude in Digital Economy and teaches as a guest at the London School of Economics and IE Business School. He has written three books on Amazon, the most recent being Smash It, an international bestseller on the platform in 2021, and runs an AI-focused newsletter with a large subscriber base.
What makes him useful to boards is the angle of attack. He is not an academic on AI, nor a consultant pitching frameworks. He is an operator who has run digital growth inside Amazon and now runs new business creation inside a traditional corporate, and he speaks from that seat.
Key speaking topics
- AI and ChatGPT in commercial operations
- Digital transformation in legacy corporates
- Web3 and new digital business models
- Consumer behaviour and the emotion behind the click
- Corporate venturing and open innovation
- Voice and conversational interfaces (Alexa as customer channel)
Ideal for
- CMOs and chief digital officers in non-digital-native organisations
- Corporate venturing, innovation, and new business leads
- Senior commercial and growth leadership teams across EMEA and LATAM
- Boards weighing AI and Web3 investment decisions
Audience outcomes
- A working view of how Amazon actually built growth from inside one of its regional marketing teams
- A concrete picture of what AI deployment looks like inside an operating business unit, not a pilot
- Recognisable case material from named global brands across consumer, automotive, and telecoms
- A clearer sense of where Web3 has commercial traction and where it does not