Cate Trotter: Biography highlights

Cate Trotter is the Head of Trends at Insider Trends, a leading London based retail futures agency.

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Full biography of Cate Trotter

Cate Trotter’s background

At Insider Trends, Cate has helped brands such as Chanel, Galeries Lafayette, Marks & Spencer, Swarovski, Fujitsu, Metro Group, Samsung, Jaguar Land Rover, Mercedes, Puig, Nike, Lego, Johnson & Johnson, Levi’s and EE innovate and create world-leading retail ecosystems.

Cate frequently works with senior team members – including Unilever’s CEO, the General Manager of L’Oreal France, Mega Image’s CEO, House of Fraser’s CEO, Clarks’ Managing Director, Tom Tailor’s CEO, Carrefour’s Chief Operations Officer and the board of Hugo Boss.

She is a very experienced speaker, regularly making keynote presentations to audiences of up to 800 people. In the past 12 months, she has given presentations in 11 European countries, as well as Peru, Colombia, Guatemala, Honduras, Nicaragua, Mexico City and New York.

Cate’s experience of setting up two successful businesses in her twenties led to her being named a Future 100 and Startup 100 entrepreneur. She’s been quoted 4 times in Forbes magazine and is a RetailWire BrainTrust expert. LinkedIn named her one of the top 15 most listened to professionals in the UK. Vend ranked her as the world’s 26th most influential professional in retail.

Speaking style

Cate combines unique, powerful insights with solid data, presenting them in a no-nonsense way. She uses inspirational case studies to show how audiences can tap into these trends and get ahead.

Cate’s presentations draw on her personal connections and interviews with retail innovators, as well as first-hand experience of the world’s best retail spaces. This enables her to develop fresh perspectives that challenge and enlighten audiences.



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Available for:

Organisation Development Programme
Panel Participation

Watch Cate in action

1/2 videos
Cate Trotter   May 2017
Cate Trotter May 2017
Cate Trotter   Head of Trends   Speaker Showreel
Cate Trotter Head of Trends Speaker Showreel
The British Library

“Being able to stay ahead of the game and identify future innovations has been incredibly valuable. With a relaxed style and presentations jam-packed with relevant and new facts, stats and ideas, we would highly recommend Insider Trends to any forward-thinking organisation.”

Clare Harris
Business Engagement Manager
British Library

“Thank you so much for your presentation yesterday. The whole team commented on how insightful it was. There was a great deal to take away!”

Miki Lentin
Head of Communications

“We loved Cate’s energy and confidence! The session had a good balance between being informative and fun. I’d recommend Insider Trends to businesses embarking on a digital journey, which often calls for business transformation and change from tradition.”

Imran Choudhary
Retail Commerce Lead
Bultmann Design Works, Bremen

“It was so great to hear you speak. Your presentation was very thought provoking and inspiring. My colleague and I had a good follow-up conversation about it afterwards. I like the way you present, it’s very clear, there’s solid information, and you bring your personality in. We could have listened to you for much longer. Thank you!!”

Michael Krueger
Senior Design Manager

“Cate gave us a great speech about blended brand ecosystems and what really fascinated me was her ability to adapt to our specific audience. Displaying great innovations is one thing but making it relevant for our customers made it all so much better.”

Anders Anderson
Marketing Manager

“Very good presentation – one of the best in years. Thank you.”

Jamie Smalley
Managing Director
Clarks International

“It stimulated lots of ideas about how we can create stronger connections with consumers in our store environment, and was a great launch activity for our new store design project.”

Melissa Potter
Managing Director
Paperspace Design

“Very interesting and presented very clearly – thanks for a great presentation.”

Carrie Webb
Creative Director
Chanel, France

“We enjoyed Cate’s dynamism and, of course, professionalism. My team was very happy with the session, I heard that it has been a very long time since they had such level of performance.”

McDonald Butler Associates

“The final presentation left the movers and shakers of the retail industry with something very interesting to mull over for the weeks and months to come.

I’m very fond of Cate’s way of working, which is to gently reinforce her hypotheses through an accumulation of case studies and examples. Her slides were something to behold, they made you want to visit every store or try every app she mentioned.

She refers to herself as ‘the 26th most influential person in retail’ but you’d to be hard put to imagine that there are 25 more engaging and delightful thinkers or presenters out there. ”

Mike Butler

Cate's speaking topics

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